Professional Diploma in Digital & Social Media Marketing, September 2021, Thessaloniki

2183 Online exams in the end

The most advanced topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 20 September 2021 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 20 September 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Marketing & digital marketing fundamentals

2h

Digital marketing tactics overview

Lecture
calendar-iconMonday 20 September 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 20 September 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Marketing mix fundamentals

Lecture
calendar-iconMonday 20 September 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Marketing fundamentals

0h 7m

The online phenomena

Lecture
calendar-iconMonday 20 September 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconTuesday 21 September 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 21 September 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 21 September 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Website design & development process

Lecture
calendar-iconTuesday 21 September 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 22 September 2021 times-icon18:00 (1h) marker-iconZOOM PLATFORM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 22 September 2021 times-icon19:00 (1h) marker-iconZOOM PLATFORM

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconWednesday 22 September 2021 times-icon20:00 (1h) marker-iconZOOM PLATFORM

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconWednesday 22 September 2021 times-icon21:00 (1h) marker-iconZOOM PLATFORM

Social media platforms

5h

LinkedIn page & community building

Platform demonstration
calendar-iconMonday 27 September 2021 times-icon21:00 (1h) marker-iconTHE MET HOTEL

TikTok account & community building

Platform demonstration
calendar-iconTuesday 28 September 2021 times-icon18:30 (30m) marker-iconTHE MET HOTEL

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 28 September 2021 times-icon19:00 (1h) marker-iconTHE MET HOTEL

Google my business account & community building

Platform demonstration
calendar-iconTuesday 28 September 2021 times-icon20:00 (30m) marker-iconTHE MET HOTEL

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 28 September 2021 times-icon20:30 (30m) marker-iconTHE MET HOTEL

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 28 September 2021 times-icon21:00 (30m) marker-iconTHE MET HOTEL

Facebook page & community building

Platform demonstration
calendar-iconWednesday 29 September 2021 times-icon18:00 (1h) marker-iconTHE MET HOTEL

Ideas & keywords research

30m

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconMonday 04 October 2021 times-icon18:30 (30m) marker-iconTHE MET HOTEL

Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 04 October 2021 times-icon19:00 (1h) marker-iconTHE MET HOTEL

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 04 October 2021 times-icon20:00 (1h) marker-iconTHE MET HOTEL

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 04 October 2021 times-icon21:00 (30m) marker-iconTHE MET HOTEL

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconTuesday 05 October 2021 times-icon18:00 (1h) marker-iconTHE MET HOTEL

Content distribution

Lecture
calendar-iconTuesday 05 October 2021 times-icon19:00 (3h) marker-iconTHE MET HOTEL

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 06 October 2021 times-icon18:00 (2h) marker-iconTHE MET HOTEL

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 06 October 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconMonday 11 October 2021 times-icon18:00 (1h) marker-iconTHE MET HOTEL

Onsite/page technical optimization

Lecture
calendar-iconMonday 11 October 2021 times-icon19:00 (2h) marker-iconTHE MET HOTEL

Onsite/page content optimization

Lecture
calendar-iconMonday 11 October 2021 times-icon21:00 (1h) marker-iconTHE MET HOTEL

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconTuesday 12 October 2021 times-icon18:00 (2h) marker-iconTHE MET HOTEL

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 12 October 2021 times-icon20:00 (30m) marker-iconTHE MET HOTEL

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 12 October 2021 times-icon20:30 (30m) marker-iconTHE MET HOTEL

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 13 October 2021 times-icon18:00 (2h) marker-iconTHE MET HOTEL

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 13 October 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
calendar-iconMonday 18 October 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 18 October 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Social media customer care

Lecture
calendar-iconMonday 18 October 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media crisis management

Lecture
calendar-iconMonday 18 October 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 19 October 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 19 October 2021 times-icon18:30 (30m) marker-iconCR - 1 ROOM

Social media posting

Lecture
calendar-iconTuesday 19 October 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 19 October 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media engagement

Lecture
calendar-iconTuesday 19 October 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 20 October 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present the social media posts

Teams presentations
calendar-iconWednesday 20 October 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Advertising platforms & campaigns

15h 30m

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 25 October 2021 times-icon18:00 (3h) marker-iconCR 1 - ROOM

Meta business manager

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Meta advertising tags & events

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Meta advertising audiences

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Meta awareness advertising campaigns

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Meta engagement advertising campaigns

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon20:30 (30m) marker-iconCR - 1 ROOM

Meta sales advertising campaigns

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon21:00 (30m) marker-iconCR - 1 ROOM

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconMonday 01 November 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Google advertising manager

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Google advertising audiences

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Google display advertising campaigns

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

YouTube advertising campaigns

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Google remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 02 November 2021 times-icon21:30 (30m) marker-iconCR - 1 ROOM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconMonday 08 November 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

TikTok advertising campaigns

Platform demonstration
calendar-iconMonday 08 November 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconMonday 08 November 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Pinterest advertising campaigns

Platform demonstration
calendar-iconMonday 08 November 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 08 November 2021 times-icon20:30 (30m) marker-iconCR 1 - ROOM

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 08 November 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Native advertising campaigns

Lecture
calendar-iconMonday 08 November 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Affiliate advertising campaigns

Lecture
calendar-iconTuesday 09 November 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconMonday 22 November 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present your digital media plan

Teams presentations
calendar-iconMonday 22 November 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconTuesday 23 November 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 23 November 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 23 November 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 23 November 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconTuesday 23 November 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
calendar-iconWednesday 24 November 2021 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Platform demonstration
calendar-iconWednesday 24 November 2021 times-icon20:00 (30m) marker-iconZOOM PLATFORM

Monitoring with Google Analytics 4

4h

Exploring retention & advertising

Platform demonstration
calendar-iconMonday 29 November 2021 times-icon18:00 (1h) marker-iconTHE MET HOTEL

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 29 November 2021 times-icon19:00 (1h) marker-iconTHE MET HOTEL

Monitoring acquisition sources

Platform demonstration
calendar-iconMonday 29 November 2021 times-icon20:00 (1h) marker-iconTHE MET HOTEL

Monitor your engagement

Platform demonstration
calendar-iconMonday 29 November 2021 times-icon21:00 (1h) marker-iconTHE MET HOTEL

Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
calendar-iconTuesday 30 November 2021 times-icon18:00 (1h) marker-iconTHE MET HOTEL

Digital marketing reporting

Lecture
calendar-iconTuesday 30 November 2021 times-icon19:00 (1h) marker-iconTHE MET HOTEL

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 30 November 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconWednesday 01 December 2021 times-icon18:00 (2h) marker-iconTHE MET HOTEL

Present your digital and social media report

Teams presentations
calendar-iconWednesday 01 December 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

Growth marketing strategy

0h 11m

The growth marketing strategy

Lecture
calendar-iconMonday 06 December 2021 times-icon18:00 (2h) marker-iconZOOM PLATFORM

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 11 December 2021 times-icon16:00 (4h) marker-iconCR 1 - ROOM

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 13 December 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 13 December 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconMonday 13 December 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Exams & graduation

4h

Final exams

Exam
calendar-iconWednesday 15 December 2021 times-icon18:00 (2h) marker-iconTHE MET HOTEL

Graduation ceremony

Networking
calendar-iconWednesday 15 December 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

The instructors

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Alex

Alex Charalampidis

Managing Director, MONKS.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikoleta

Nikoleta Gonianaki

Head of SMEs, Apifon.

Vassilis

Vassilis Polyzos

Managing Director, Vscope.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Panagiotis

Panagiotis Tsaggas

Managing Partner, Susurrus.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Jacob

Jacob Zangelidis

Growth Consultant,