Professional Diploma in Digital & Social Media Marketing, May 2021, Thessaloniki

2050 hours total training

The most advanced topics

Reporting digital marketing - report

How to report digital marketing metrics to your clients

Lecture
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Digital marketing report - Reporting as a service

Lecture
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Digital marketing reporting - What a report includes

Lecture
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Digital marketing reporting - Creating reports through platforms

Lecture
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Digital marketing reporting - Creating reports with specialized tools

Lecture
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Digital marketing reporting - Reporting as a service

Platform demonstration
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Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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Course overview & welcome

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Annual access

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
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Course overview - Exams

Lecture
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Course overview - You & Knowcrunch

Lecture
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Course welcome & overview

Students welcome and registration

Networking
calendar-iconMonday 10 May 2021 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 10 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Marketing & digital marketing fundamentals

The digital marketing fundamentals

Lecture
calendar-iconMonday 10 May 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

The customer, the journey, the funnel

Lecture
calendar-iconMonday 10 May 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

The marketing mix

Lecture
calendar-iconMonday 10 May 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Marketing fundamentals

The online phenomena

Lecture
calendar-iconMonday 10 May 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Websites

Website design & development process

Lecture
calendar-iconTuesday 11 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Website design & development preparation

Lecture
calendar-iconTuesday 11 May 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 11 May 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 11 May 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Social media platforms

Facebook page & community building

Platform demonstration
calendar-iconWednesday 12 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

LinkedIn page & community building

Platform demonstration
calendar-iconMonday 17 May 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

TikTok account & community building

Platform demonstration
calendar-iconTuesday 18 May 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 18 May 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google my business account & community building

Platform demonstration
calendar-iconTuesday 18 May 2021 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 18 May 2021 times-icon20:30 (30m) marker-iconCR 1 - ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 18 May 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 19 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 19 May 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Digital marketing URLs & UTMs

UTMs strategy for links

Platform demonstration
calendar-iconWednesday 19 May 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconWednesday 19 May 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 24 May 2021 times-icon18:00 (2h) marker-iconCR 1 - ROOM

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 24 May 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Content marketing strategy - calendar

Content production

Lecture
calendar-iconTuesday 25 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Content distribution

Lecture
calendar-iconTuesday 25 May 2021 times-icon19:00 (3h) marker-iconCR 1 - ROOM

Content marketing strategy - workshop

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 26 May 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 26 May 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Search engine optimization strategy - content & technical

The search engine optimization strategy

Lecture
calendar-iconMonday 31 May 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Onsite/page technical optimization

Lecture
calendar-iconMonday 31 May 2021 times-icon19:00 (2h) marker-iconCR 1 - ROOM

Onsite/page content optimization

Lecture
calendar-iconMonday 31 May 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Search engine optimization strategy - link building

The backlinks

Lecture
calendar-iconTuesday 01 June 2021 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Search engine optimization strategy - metrics

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 01 June 2021 times-icon20:00 (30m) marker-iconCR - 1 ROOM

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 01 June 2021 times-icon20:30 (30m) marker-iconCR - 1 ROOM

Search engine optimization strategy - workshop

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 02 June 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 02 June 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Social media marketing strategy - calendar

The social media marketing strategy

Lecture
calendar-iconMonday 07 June 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 07 June 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Social media customer care

Lecture
calendar-iconMonday 07 June 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media crisis management

Lecture
calendar-iconMonday 07 June 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 08 June 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 08 June 2021 times-icon18:30 (30m) marker-iconCR - 1 ROOM

Social media posting

Lecture
calendar-iconTuesday 08 June 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 08 June 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media engagement

Lecture
calendar-iconTuesday 08 June 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Social media marketing strategy - workshop

Prepare different social media posts for a brand

Team exercise
calendar-iconMonday 14 June 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present the social media posts

Teams presentations
calendar-iconMonday 14 June 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconTuesday 15 June 2021 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Facebook business manager

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon20:30 (30m) marker-iconCR - 1 ROOM

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon21:00 (30m) marker-iconCR - 1 ROOM

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconWednesday 16 June 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Google advertising audiences

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Google display advertising campaigns

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

YouTube advertising campaigns

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Google Discovery advertising campaigns

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Google remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 22 June 2021 times-icon21:30 (30m) marker-iconCR - 1 ROOM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 23 June 2021 times-icon18:00 (30m) marker-iconCR 1 - ROOM

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 23 June 2021 times-icon18:30 (30m) marker-iconCR 1 - ROOM

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 23 June 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 23 June 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 23 June 2021 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Premium display advertising campaigns

Lecture
calendar-iconWednesday 23 June 2021 times-icon20:30 (30m) marker-iconCR 1 - ROOM

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 23 June 2021 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Native advertising campaigns

Lecture
calendar-iconWednesday 23 June 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconMonday 28 June 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Advertising strategy - workshop

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconMonday 05 July 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present your digital media plan

Teams presentations
calendar-iconMonday 05 July 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconTuesday 06 July 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

E-mail marketing strategy

Lecture
calendar-iconTuesday 06 July 2021 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 06 July 2021 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 06 July 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy - data automation

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconTuesday 06 July 2021 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconMonday 12 July 2021 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconTuesday 13 July 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconTuesday 13 July 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconTuesday 13 July 2021 times-icon20:00 (1h) marker-iconCR - 1 ROOM

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconTuesday 13 July 2021 times-icon21:00 (1h) marker-iconCR - 1 ROOM

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconWednesday 14 July 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Reporting digital marketing - metrics

Digital marketing important metrics

Lecture
calendar-iconMonday 19 July 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing reporting

Lecture
calendar-iconMonday 19 July 2021 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google Looker Studio reporting tool

Platform demonstration
calendar-iconMonday 19 July 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Reporting digital marketing - workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconTuesday 20 July 2021 times-icon18:00 (2h) marker-iconREADING ROOM

Present your digital and social media report

Teams presentations
calendar-iconTuesday 20 July 2021 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 24 July 2021 times-icon16:00 (3h) marker-iconCR 1 - ROOM

Digital marketing career paths & services

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 26 July 2021 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 26 July 2021 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconMonday 26 July 2021 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Exams & graduation

Final exams

Exam
calendar-iconTuesday 27 July 2021 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Graduation ceremony

Networking
calendar-iconTuesday 27 July 2021 times-icon20:00 (2h) marker-iconTHE MET HOTEL

The instructors

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Katerina

Katerina Ponti

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros Tzanetos

Business Development Director, APIFON.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.