Professional Diploma in Digital & Social Media Marketing, Thessaloniki, Sep 2020

2050 hours total training

The most advanced topics

Reporting digital marketing - report

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Annual access

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

Students welcome and registration

Networking
calendar-iconMonday 21 September 2020 times-icon17:00 (1h) marker-iconCAFETERIA

Course overview

Lecture
calendar-iconMonday 21 September 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Marketing & digital marketing fundamentals

The digital marketing fundamentals

Lecture
calendar-iconMonday 21 September 2020 times-icon19:00 (1h) marker-iconCR 1 - ROOM

The customer, the journey, the funnel

Lecture
calendar-iconMonday 21 September 2020 times-icon21:00 (30m) marker-iconCR 1 - ROOM

The marketing mix

Lecture
calendar-iconMonday 21 September 2020 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Marketing fundamentals

The online phenomena

Lecture
calendar-iconMonday 21 September 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Websites

Website design & development process

Lecture
calendar-iconTuesday 22 September 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Website design & development preparation

Lecture
calendar-iconTuesday 22 September 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 22 September 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 22 September 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 23 September 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 23 September 2020 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Digital marketing URLs & UTMs

UTMs strategy for links

Platform demonstration
calendar-iconWednesday 23 September 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconWednesday 23 September 2020 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Social media platforms

Facebook page & community building

Platform demonstration
calendar-iconMonday 28 September 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

TikTok account & community building

Platform demonstration
calendar-iconTuesday 29 September 2020 times-icon18:30 (30m) marker-iconCR 1 - ROOM

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 29 September 2020 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google my business account & community building

Platform demonstration
calendar-iconTuesday 29 September 2020 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 29 September 2020 times-icon20:30 (30m) marker-iconCR 1 - ROOM

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 29 September 2020 times-icon21:00 (30m) marker-iconCR 1 - ROOM

LinkedIn page & community building

Platform demonstration
calendar-iconWednesday 30 September 2020 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 05 October 2020 times-icon18:00 (2h) marker-iconCR 1 - ROOM

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 05 October 2020 times-icon20:30 (30m) marker-iconCR 1 - ROOM

Content marketing strategy - calendar

Content production

Lecture
calendar-iconTuesday 06 October 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Content distribution

Lecture
calendar-iconTuesday 06 October 2020 times-icon19:00 (3h) marker-iconCR 1 - ROOM

Content marketing strategy - workshop

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 07 October 2020 times-icon18:00 (2h) marker-iconREADING ROOM

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 07 October 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Search engine optimization strategy - content & technical

The search engine optimization strategy

Lecture
calendar-iconMonday 12 October 2020 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Onsite/page technical optimization

Lecture
calendar-iconMonday 12 October 2020 times-icon19:00 (2h) marker-iconCR 1 - ROOM

Onsite/page content optimization

Lecture
calendar-iconMonday 12 October 2020 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Search engine optimization strategy - link building

The backlinks

Lecture
calendar-iconTuesday 13 October 2020 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Search engine optimization strategy - metrics

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 13 October 2020 times-icon20:00 (30m) marker-iconCR - 1 ROOM

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 13 October 2020 times-icon20:30 (30m) marker-iconCR - 1 ROOM

Search engine optimization strategy - workshop

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 14 October 2020 times-icon18:00 (2h) marker-iconREADING ROOM

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 14 October 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Social media marketing strategy - calendar

The social media marketing strategy

Lecture
calendar-iconMonday 19 October 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Social media live listening & marketing

Lecture
calendar-iconMonday 19 October 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Social media customer care

Lecture
calendar-iconMonday 19 October 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media crisis management

Lecture
calendar-iconMonday 19 October 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Social media accounts & followers

Lecture
calendar-iconTuesday 20 October 2020 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 20 October 2020 times-icon18:30 (30m) marker-iconCR - 1 ROOM

Social media posting

Lecture
calendar-iconTuesday 20 October 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 20 October 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Social media engagement

Lecture
calendar-iconTuesday 20 October 2020 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Social media marketing strategy - workshop

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 21 October 2020 times-icon18:00 (2h) marker-iconREADING ROOM

Present the social media posts

Teams presentations
calendar-iconWednesday 21 October 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconTuesday 27 October 2020 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Facebook business manager

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon20:30 (30m) marker-iconCR - 1 ROOM

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon21:00 (30m) marker-iconCR - 1 ROOM

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconMonday 02 November 2020 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon18:00 (30m) marker-iconCR 1 - ROOM

Google advertising audiences

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon18:30 (30m) marker-iconCR 1 - ROOM

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Google display advertising campaigns

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

YouTube advertising campaigns

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Google Discovery advertising campaigns

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Google remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 03 November 2020 times-icon21:30 (30m) marker-iconCR - 1 ROOM

LinkedIn advertising campaigns

Platform demonstration
calendar-iconMonday 09 November 2020 times-icon18:00 (30m) marker-iconCR 1 - ROOM

TikTok advertising campaigns

Platform demonstration
calendar-iconMonday 09 November 2020 times-icon18:30 (30m) marker-iconCR 1 - ROOM

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconMonday 09 November 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Pinterest advertising campaigns

Platform demonstration
calendar-iconMonday 09 November 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Quora advertising campaigns

Platform demonstration
calendar-iconMonday 09 November 2020 times-icon20:00 (30m) marker-iconCR 1 - ROOM

Premium display advertising campaigns

Lecture
calendar-iconMonday 09 November 2020 times-icon20:30 (30m) marker-iconCR 1 - ROOM

Programmatic display advertising campaigns

Lecture
calendar-iconMonday 09 November 2020 times-icon21:00 (30m) marker-iconCR 1 - ROOM

Native advertising campaigns

Lecture
calendar-iconMonday 09 November 2020 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconTuesday 10 November 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Advertising strategy - workshop

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 18 November 2020 times-icon18:00 (2h) marker-iconREADING ROOM

Present your digital media plan

Teams presentations
calendar-iconWednesday 18 November 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconMonday 23 November 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

E-mail marketing strategy

Lecture
calendar-iconMonday 23 November 2020 times-icon19:00 (30m) marker-iconCR 1 - ROOM

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconMonday 23 November 2020 times-icon19:30 (30m) marker-iconCR 1 - ROOM

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconMonday 23 November 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Email & mobile marketing strategy - data automation

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconMonday 23 November 2020 times-icon21:30 (30m) marker-iconCR 1 - ROOM

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconTuesday 24 November 2020 times-icon18:00 (2h) marker-iconCR 1 - ROOM

Monitoring with Google Analytics 4

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconMonday 30 November 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconMonday 30 November 2020 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconMonday 30 November 2020 times-icon20:00 (1h) marker-iconCR - 1 ROOM

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconMonday 30 November 2020 times-icon21:00 (1h) marker-iconCR - 1 ROOM

Reporting digital marketing - metrics

Digital marketing important metrics

Lecture
calendar-iconTuesday 01 December 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing reporting

Lecture
calendar-iconTuesday 01 December 2020 times-icon19:00 (1h) marker-iconCR 1 - ROOM

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 01 December 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Reporting digital marketing - workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconWednesday 02 December 2020 times-icon18:00 (2h) marker-iconREADING ROOM

Present your digital and social media report

Teams presentations
calendar-iconWednesday 02 December 2020 times-icon20:00 (2h) marker-iconCR 1 - ROOM

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconMonday 07 December 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 12 December 2020 times-icon16:00 (2h) marker-iconCR 1 - ROOM

Digital marketing career paths & services

Digital marketing services & how to start a business/agency

Lecture
calendar-iconMonday 14 December 2020 times-icon18:00 (1h) marker-iconCR 1 - ROOM

Digital marketing professionals & how to get a job

Lecture
calendar-iconMonday 14 December 2020 times-icon20:00 (1h) marker-iconCR 1 - ROOM

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconMonday 14 December 2020 times-icon21:00 (1h) marker-iconCR 1 - ROOM

Exams & graduation

Final exams

Exam
calendar-iconWednesday 16 December 2020 times-icon18:00 (2h) marker-iconMAKEDONIA PALACE

Graduation ceremony

Networking
calendar-iconWednesday 16 December 2020 times-icon20:00 (2h) marker-iconMAKEDONIA PALACE

The instructors

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros Tzanetos

Business Development Director, APIFON.

Nikos

Nikos Zakakis

Managing Partner, ISOMETRIK.