Masterclass in Advertising Platforms

Video-on-demand e-learning course

Advanced advertising platforms course.

An advanced professional course on ad manager, tags, audiences and all different advertising campaigns & objectives. This course offers thorough step-by-step tutorials on how advertising channels and platforms work.

Course learning outcomes

After completing this course:

  • You will be able to fully understand all advertising campaigns.
  • You will have the ability to setup, manage & optimize different ad objectives.
  • You will be able to identify problems, evaluate strategies, and develop solutions for your campaigns.
  • You will demonstrate the ability to evaluate campaign results of any kind.
  • You will be able to to create cohesive, persuasive ad creatives for different channels & placements.
  • You will be ready to integrate and apply advertising strategies and propose a complete media plan.

6 months access to videos & files

Get all the time you need to watch and review our training many times. Complete faster than others and boost your speed to market.

Training delivery: online via pre-recorded video on demand

Study and learn from the comfort of your home with prerecorded learning. Start and stop anytime you want, any hour of the day. You have 6 months to complete your course, all the time you need in order to watch and review our training many times. Complete faster than others and boost your speed to market.

Course academic level

This course is an EQF 5 level training program and has an exceptional syllabus. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Online interaction with instructors

Interact with our instructors in any time for your exercises or questions in a Facebook group or participate in monthly Q&A sessions taking place in a virtual class (webinar).

Start working immediately in advertising platforms

This professional training and certification is your best step towards thriving in a career as a certified digital advertising specialist/professional. 

Thrive with industry-recognized credentials

Organizations are assured of the quality and excellent reputation of this training. It has a long track record as a catalyst for change and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.

Our awards

'Best Digital Marketing Education' in Greece, Social Media World Awards.
'Best Digital Marketing E-learning Course' in Greece, Education Leaders Awards.
 

  • 6 months access to videos & files

  • Watch anytime from desktop or mobile

  • In Greek language (στα Ελληνικά)

  • Professional Certificate

  • 54 hours of videos, 2 hours of exercise

  • No exams

  • students also took this course

Syllabus Manager

Tolis Aivalis

The benefits of enrolling in Advertising Platforms course

ACCESS TO PRESENTATIONS

Access to unique presentations & bonus files

VIDEO ON DEMAND

Access for 6 months

ACCESS TO INSTRUCTORS

Talk and interact with instructors on a Facebook group or during live Q&As

CAREER OPPORTUNITIES

Priority for job openings

 

FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

SPEC ANNOUNCEMENTS

First option for business deals (requests for proposals)

Step-by-step topics about advertising platforms

Course Introduction

Course welcome & overview

Presentation

Course introduction - your account

Lecture

Course introduction - interacting with us

Lecture

Advertising Channels - Twitter

Twitter reach campaigns - Demographics & devices

Tutorial

Twitter campaigns optimization - Dashboard & reports

Tutorial

Twitter campaigns optimization - Edit campaigns

Tutorial

How to optimize Twitter advertising campaigns

Lecture

Twitter campaigns - Remarketing strategy

Tutorial

Twitter campaigns - App re-engagement

Tutorial

Twitter campaigns - Followers

Tutorial

Twitter campaigns - Engagements

Tutorial

Twitter campaigns - Website clicks & conversions

Tutorial

Twitter campaigns - App installs

Tutorial

Twitter campaigns - Pre-roll views

Tutorial

Twitter campaigns - Video views

Tutorial

How to run different advertising objectives campaigns on Twitter

Lecture

Twitter reach campaigns - Ad creatives

Tutorial

Twitter reach campaigns - Estimates

Tutorial

Twitter reach campaigns - Audiences targeting

Tutorial

How to use Twitter ad manager

Lecture

Twitter reach campaigns - Goal, bid & payment

Tutorial

Twitter reach campaigns - Ad group

Tutorial

Twitter reach campaigns - Campaign settings

Tutorial

How to run reach advertising campaigns on Twitter

Lecture

Twitter ad manager - Summary

Tutorial

Twitter ad manager - Tweets, cards & media

Tutorial

Twitter ad manager - Tweets composer

Tutorial

Twitter ad manager - Create audience from data list

Tutorial

Twitter ad manager - Create audiences from website tag & events

Tutorial

Twitter ad manager - Install events into Google Tag Manager

Tutorial

Twitter ad manager - Create events to track different conversions

Tutorial

Twitter ad manager - Install main tag into Google Tag Manager

Tutorial

Twitter ad manager - Create a main tag to track visitors for remarketing

Tutorial

Twitter ad manager - Ad account access & billing settings

Tutorial

Twitter ad manager - Ad account & dashboard overview

Tutorial

Digital Marketing URLs & UTMs

How to work with UTMs

Lecture

UTMs - The URLs in digital marketing

Lecture

UTMs - How Google Analytics track visitors' sources

Tutorial

UTMs - What is a UTM

Lecture

UTMs - How to draft a strategy

Lecture

UTMs - How to create your UTMs

Tutorial

How to monitor visitors' sources with UTMs

Lecture

Monitoring UTMs - Adjusting Google Analytics settings

Tutorial

Monitoring UTMs - Traffic > Channels

Tutorial

Monitoring UTMs - Campaigns

Tutorial

Monitoring UTMs - Google Analytics 4

Tutorial

The URL shorteners

Tutorial

The use of short URLs

Tutorial

The use of links and UTMs in digital marketing section summary

Lecture

Advertising Channels - TikTok

How to run other TikTok ad campaigns

Tutorial

TikTok ads manager - Summary

Tutorial

How to run TikTok reach ad campaigns

Tutorial

TikTok reach campaign - Settings

Tutorial

TikTok reach campaign - Placements

Tutorial

TikTok reach campaign - Creative type

Tutorial

TikTok reach campaign - Budget & schedule

Tutorial

TikTok reach campaign - Bidding & optimization

Tutorial

TikTok reach campaign - Estimations

Tutorial

TikTok reach campaign - Creative

Tutorial

TikTok reach campaign - Summary

Tutorial

TikTok ads manager - Comments

Tutorial

TikTok other campaigns - Traffic

Tutorial

TikTok other campaigns - App installs

Tutorial

TikTok other campaigns - Leads

Tutorial

TikTok other campaigns - Community interaction

Tutorial

TikTok other campaigns - Conversions

Tutorial

TikTok other campaigns - Reporting

Tutorial

TikTok ads manager - Events

Tutorial

TikTok reach campaign - Targeting

Tutorial

TikTok other campaigns - Video views

Tutorial

TikTok ads manager - Instant pages & forms ad creatives

Tutorial

TikTok business manager - Dashboard & settings

Tutorial

TikTok business manager - Users

Tutorial

TikTok business manager - Assets

Tutorial

TikTok business manager - Summary

Tutorial

How to use TikTok ads manager

Tutorial

TikTok ads manager - Settings

Tutorial

TikTok ads manager - Creative center & insights

Tutorial

TikTok ads manager - Images ad creatives

Tutorial

TikTok ads manager - Videos ad creatives

Tutorial

TikTok ads manager - Playable ad creatives

Tutorial

How to use TikTok business manager

Tutorial

TikTok ads manager - Customer file audience

Tutorial

TikTok ads manager - Engagement audience

Tutorial

TikTok ads manager - App activity audience

Tutorial

TikTok ads manager - Website traffic audience

Tutorial

TikTok ads manager - Leads audience

Tutorial

TikTok ads manager - Lookalike audiences

Tutorial

TikTok ads manager - Catalogue

Tutorial

TikTok ads manager - Catalogue source

Tutorial

TikTok ads manager - Catalogue items

Tutorial

Digital Advertising Campaigns Fundamentals

Campaigns fundamentals - Brand awareness campaigns metrics

Lecture

Campaigns fundamentals - Audiences for remarketing

Lecture

Campaigns fundamentals - Audiences combinations

Lecture

Campaigns fundamentals - Ad objectives

Lecture

Campaigns fundamentals - Brand awareness ad campaigns

Lecture

Campaigns fundamentals - Traffic ad campaigns

Lecture

Campaigns fundamentals - Conversions ad campaigns

Lecture

Campaigns fundamentals - Ad campaigns combinations

Lecture

Campaigns fundamentals - Ad creatives

Lecture

Campaigns fundamentals - UTMs of ad creatives

Lecture

Campaigns fundamentals - Lookalike audiences

Lecture

Campaigns fundamentals - Traffic/visits campaigns metrics

Lecture

Campaigns fundamentals - Conversions campaigns metrics

Lecture

Campaigns fundamentals - Return on ad spend

Lecture

Campaigns fundamentals - Customer acquisition cost

Lecture

Campaigns fundamentals - Customer lifetime value

Lecture

Campaigns fundamentals - Summary

Lecture

Campaigns fundamentals - Tags/pixels of ad accounts

Lecture

Campaigns fundamentals - Events of tags/pixels

Lecture

Campaigns fundamentals - Monitoring tags/pixels & events

Lecture

Google tag manager

Lecture

Google tag manager - Dashboard

Lecture

Google tag manager - Create tag

Lecture

Google tag manager - Submit tag(s)

Lecture

The digital advertising campaigns fundamentals

Lecture

Campaigns fundamentals - The different ad platforms

Lecture

Campaigns fundamentals - Ad accounts or ad managers

Lecture

Campaigns fundamentals - Working with others

Lecture

Campaigns fundamentals - Setup & installment of your tags/pixels & events

Lecture

Things to do in advertising platforms

Lecture

Campaigns fundamentals - Tags/pixels & cookies

Lecture

Campaigns fundamentals - Media spending budget

Lecture

Campaigns fundamentals - Real time auction & bidding

Lecture

Campaigns fundamentals - Target audiences

Lecture

Campaigns fundamentals - Audiences from tags

Lecture

Campaigns fundamentals - Custom audiences

Lecture

Campaigns fundamentals - Audiences from data lists

Lecture

Campaigns fundamentals - Audiences from social media interactions

Lecture

Advertising Channels - Quora

Quora awareness campaigns - Broad targeting

Tutorial

Quora campaigns optimization - Dashboard & reports

Tutorial

Quora campaigns optimization - Edit campaigns

Tutorial

How to optimize Quora advertising campaigns

Lecture

Quora campaigns - Summary

Lecture

Quora campaigns - Remarketing

Tutorial

Quora campaigns - Lead generation

Tutorial

Quora campaigns - Traffic

Tutorial

Quora campaigns - App installs

Tutorial

Quora campaigns - Conversions

Tutorial

How to run different advertising objectives campaigns on Quora

Lecture

Quora awareness campaigns - Promote an answer

Tutorial

Quora awareness campaigns - Image & text ad creative

Tutorial

Quora awareness campaigns - Estimates

Tutorial

Quora awareness campaigns - Bidding & optimization

Tutorial

Quora awareness campaigns - Additional targeting

Tutorial

How to use Quora ad manager

Lecture

Quora awareness campaigns - Behavioural targeting

Tutorial

Quora awareness campaigns - Contextual targeting

Tutorial

Quora awareness campaigns - Location

Tutorial

Quora awareness campaigns - Budget & schedule

Tutorial

How to run awareness advertising campaigns on Quora

Lecture

Quora ad manager - Summary

Tutorial

Quora ad manager - Create lead generation forms

Tutorial

Quora ad manager - Create lookalike audiences

Tutorial

Quora ad manager - Create audiences from data list

Tutorial

Quora ad manager - Create audiences from website tag & events

Tutorial

Quora ad manager - Create & install events to track different conversions

Tutorial

Quora ad manager - Install main tag into Google Tag Manager

Tutorial

Quora ad manager - Create a main tag to track visitors for remarketing

Tutorial

Quora ad manager - Ad account access & billing settings

Tutorial

Quora ad manager - Ad account & dashboard overview

Tutorial

Advertising Channels - Premium Publishers

Google programmatic - Campaign targeting

Tutorial

Native advertising - Ad platforms

Lecture

Native advertising - Planning a campaign

Lecture

Native advertising - Summary

Lecture

How to use Google DV 360 Programmatic platform

Lecture

Google programmatic - Create advertiser

Tutorial

Google programmatic - Upload creatives

Tutorial

Google programmatic - Format gallery

Tutorial

Google programmatic - Create campaign

Tutorial

Google programmatic - Inventory & frequency

Tutorial

Native advertising - Promoted listings

Lecture

Google programmatic - Campaign details

Tutorial

Google programmatic - Insertion order

Tutorial

Google programmatic - Budget & optimization

Tutorial

Google programmatic - Inventory source & targeting

Tutorial

Google programmatic - Line item

Tutorial

Google programmatic - Assign creative

Tutorial

Google programmatic - Edit campaigns

Tutorial

Google programmatic - Dashboard & metrics

Tutorial

Premium programmatic advertising - How it works

Lecture

Premium display advertising - Ad creatives

Lecture

Premium display advertising - Paid content

Lecture

Premium display advertising - Sponsorships

Lecture

Premium display advertising - How we run campaigns

Lecture

Premium display advertising - Ad server

Lecture

Premium display advertising - Planning a campaign

Lecture

Premium display advertising - How we evaluate publishers

Lecture

Premium programmatic advertising

Lecture

Premium display advertising

Lecture

Premium programmatic advertising - Audiences

Lecture

Premium programmatic advertising - Ad platforms

Lecture

Premium programmatic advertising - Ad creatives

Lecture

Premium programmatic advertising - Buying & cost

Lecture

Premium programmatic advertising - Planning a campaign

Lecture

Premium programmatic advertising - Summary

Lecture

Native advertising - Content recommendations

Lecture

Native advertising - Sponsored content

Lecture

Advertising Channels - Affiliates

How to run affiliate marketing campaigns

Tutorial

Affiliate marketing - How it works

Tutorial

Affiliate marketing - Deciding the conversions

Tutorial

Affiliate marketing - Optimizing the landing page

Tutorial

Affiliate marketing - Preparing creatives

Tutorial

Affiliate marketing - Choosing an affiliate network

Tutorial

Affiliate marketing - The affiliate publishers

Tutorial

Affiliate marketing - The affiliates & the merchants (advertisers)

Tutorial

The digital advertising channels & platforms section summary

Lecture

Advertising Channels - Facebook & Instagram

How to use Facebook & Instagram ads & ad manager

Lecture

Facebook ad account & ad manager

Lecture

Facebook ad manager vs Facebook business manager

Lecture

Facebook ad manager - Access

Tutorial

Facebook ad manager - Overview

Tutorial

Facebook ad manager - Campaigns fundamentals

Tutorial

Facebook ad manager - Settings

Tutorial

Facebook ad manager - Users & roles

Tutorial

Facebook ad manager - Running ads for others

Tutorial

Facebook ad manager - Brand safety

Tutorial

Facebook ad manager - Media library

Tutorial

How to create a Facebook ads tag/pixel

Tutorial

Facebook tag - Install tag on your website

Tutorial

Facebook tag - Create & install tag events

Tutorial

How to manage Facebook & Instagram ads audiences

Lecture

Facebook custom audiences - From website visitors

Tutorial

Facebook custom audiences - From website visitors of specific webpages

Tutorial

Facebook custom audiences - From website visitors with specific time spent

Tutorial

Facebook custom audiences - From website visitors with specific tag event

Tutorial

Facebook custom audiences - From customer lists

Tutorial

Facebook custom audiences - From Videos

Tutorial

Facebook custom audiences - From Instagram

Tutorial

Facebook custom audiences - From Facebook Page

Tutorial

Facebook custom audiences - From Facebook Page Events

Tutorial

Facebook lookalike audiences

Tutorial

Facebook saved audiences

Tutorial

Facebook audience insights

Tutorial

Facebook audiences - Summary

Tutorial

The Facebook ad creatives & Creative Hub

Lecture

Facebook ads - placements

Lecture

Facebook ads - Creative Hub overview

Tutorial

Facebook ads - Create mockup in Creative Hub

Tutorial

Facebook ads - Edit mockup in Creative Hub

Tutorial

Facebook ads - Creative Hub summary

Tutorial

Facebook ads - Instant mobile experience

Tutorial

Facebook ads - What is prohibited (policies)

Tutorial

Facebook ads - What could be limited (policies)

Tutorial

Facebook ads - Ad account quality center

Tutorial

How to run awareness campaigns on Facebook & Instagram

Lecture

Facebook awareness campaigns - Create

Tutorial

Facebook awareness campaigns - Campaign settings

Tutorial

Facebook awareness campaigns - Ad set settings

Tutorial

Facebook awareness campaigns - Budget & schedule

Tutorial

Facebook awareness campaigns - Audience

Tutorial

Facebook awareness campaigns - Placements

Tutorial

Facebook awareness campaigns - Optimization & delivery

Tutorial

Facebook awareness campaigns - Estimated results

Tutorial

Facebook awareness campaigns - Calculating C.P.M.

Tutorial

Facebook awareness campaigns - Ad creatives

Tutorial

Facebook awareness campaigns - Dynamic ad creatives

Tutorial

Facebook awareness campaigns - Videos & slideshows

Tutorial

Facebook awareness campaigns - Summary

Tutorial

How to run reach campaigns on Facebook & Instagram

Lecture

Facebook reach campaigns - Create & settings

Tutorial

Facebook reach campaigns - Optimization & delivery

Tutorial

How to run traffic campaigns on Facebook & Instagram

Lecture

Facebook traffic campaigns - Create & settings

Tutorial

Facebook traffic campaigns - Traffic destinations

Tutorial

Facebook traffic campaigns - Create an offer

Tutorial

Facebook traffic campaigns - Optimization & delivery

Tutorial

Facebook traffic campaigns - Estimated results

Tutorial

Facebook traffic campaigns - Ad creatives

Tutorial

How to run Facebook & Instagram post enagagement campaigns

Lecture

Facebook post campaigns - Create & settings

Tutorial

Facebook post campaigns - Optimization & delivery

Tutorial

Facebook post campaigns - Estimated results

Tutorial

Facebook post campaigns - Ad creatives (post)

Tutorial

How to run Facebook Page likes campaigns

Lecture

Facebook Page likes campaigns - Create & settings

Tutorial

Facebook Page likes campaigns - Optimization & delivery

Tutorial

Facebook Page likes campaigns - Estimated results

Tutorial

Facebook Page likes campaigns - Ad creatives

Tutorial

How to run Events responses campaigns on Facebook

Lecture

Facebook Event responses campaigns - Create & settings

Tutorial

Facebook Event responses campaigns - Optimization & delivery

Tutorial

Facebook Event responses campaigns - Estimated results

Tutorial

Facebook Event responses campaigns - Ad creatives (Event)

Tutorial

How to run video views campaigns on Facebook & Instagram

Lecture

Facebook video views campaigns - Create & settings

Tutorial

Facebook video views campaigns - Optimization & delivery

Tutorial

Facebook video views campaigns - Estimated results

Tutorial

Facebook video views campaigns - Ad creative (video)

Tutorial

How to run leads generation campaigns on Facebook & Instagram

Lecture

Facebook leads campaigns - Create & settings

Tutorial

Facebook leads campaigns - Optimization & delivery

Tutorial

Facebook leads campaigns - Estimated results

Tutorial

Facebook leads campaigns - Ad creatives (leads)

Tutorial

Facebook leads campaigns - Data collection & G.D.P.R.

Lecture

Facebook leads campaigns - Collecting your leads

Tutorial

How to run messages campaigns on Facebook & Instagram

Lecture

Facebook messages campaigns - Create & settings

Tutorial

Facebook messages campaigns - Optimization & delivery

Tutorial

Facebook messages campaigns - Estimated results

Tutorial

Facebook messages campaigns - Instagram direct messages

Tutorial

Facebook messages campaigns - Sponsored messages

Tutorial

Facebook messages campaigns - Start conversations

Tutorial

Facebook messages campaigns - Generate leads

Tutorial

Facebook messages campaigns - Summary

Tutorial

How to run conversions campaigns on Facebook & Instagram

Lecture

Facebook conversions campaigns - Create & settings

Tutorial

Facebook conversions campaigns - Optimization & delivery

Tutorial

Facebook conversions campaigns - Attribution settings

Tutorial

Facebook conversions campaigns - Estimated results

Tutorial

Facebook conversions campaigns - Summary

Tutorial

How to run product catalogue sales campaigns on Facebook & Instagram

Lecture

Facebook catalogue campaigns - Create & settings

Tutorial

Facebook catalogue campaigns - Target audience

Tutorial

Facebook catalogue campaigns - Optimization & delivery

Tutorial

Facebook catalogue campaigns - Estimated results

Tutorial

Facebook catalogue campaigns - Ad creatives

Tutorial

Facebook catalogue campaigns - Ad creatives with carousel

Tutorial

Facebook catalogue campaigns - Ad creatives with collections

Tutorial

Facebook catalogue campaigns - Ad creatives dynamic

Tutorial

How to run mobile app install campaigns on Facebook & Instagram

Lecture

Facebook app install campaigns - Create & settings

Tutorial

Facebook app install campaigns - Optimization & delivery

Tutorial

Facebook app install campaigns - Estimated results

Tutorial

Facebook app install campaigns - Ad creatives (app)

Tutorial

Facebook app install campaigns - Automated app ads

Tutorial

How to run store traffic campaigns on Facebook & Instagram

Lecture

Facebook store traffic campaigns - Create & settings

Tutorial

Facebook store traffic campaigns - Optimization & delivery

Tutorial

Facebook store traffic campaigns - Estimated results

Tutorial

Facebook store traffic campaigns - Ad creatives

Tutorial

How to run remarketing campaigns on Facebook & Instagram

Lecture

Facebook remarketing campaigns - The strategy

Lecture

Facebook remarketing campaigns - Create remarketing campaigns

Tutorial

Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Tutorial

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture

Facebook campaigns management - Editing ad campaigns

Tutorial

Facebook campaigns management - Adding new ad sets

Tutorial

Facebook campaigns management - Editing & optimizing ad sets

Tutorial

Facebook campaigns management - Adding ad creatives

Tutorial

Facebook campaigns management - Editing & optimizing ad creatives

Tutorial

Facebook campaigns management - Dashboard insights

Tutorial

Facebook campaigns management - Creatives reporting

Tutorial

Facebook campaigns management - Experiments - A/B testing

Tutorial

Facebook campaigns management - Experiments - Survey

Tutorial

Facebook campaigns management - Budget optimization

Tutorial

Facebook campaigns management - Automated rules

Tutorial

Facebook campaigns management - Ads reporting

Tutorial

Facebook campaigns management - Summary

Tutorial

The reach & frequency Facebook & Instagram campaigns

Tutorial

Facebook reach & frequency campaigns - Ad set settings

Tutorial

Facebook reach & frequency campaigns - Estimates & reserve

Tutorial

Facebook reach & frequency campaigns - Ad creatives

Tutorial

Performance Marketing (Campaigns Conversion Rate Optimization)

Google search performance - Custom dashboard for search ads

Tutorial

The performance marketing tactics section summary

Lecture

Performance marketing - The team

Lecture

Performance marketing - The R.O.A.S.

Lecture

Performance marketing - The right customer

Lecture

Performance marketing as a service

Lecture

Google search performance - Auction insights

Tutorial

Google search performance - Ads extensions optimization

Tutorial

Google search performance - Ads copy optimization

Tutorial

Google search performance - Ads relevance optimization

Tutorial

Google search performance - Campaigns budget & bidding

Tutorial

Facebook campaigns performance checklist

Lecture

Google search campaigns performance checklist

Lecture

Google ad account - Checking audiences

Tutorial

Google ad account - Checking conversion tags

Tutorial

Google ad account - Checking recommendations

Tutorial

Google ad account performance checklist

Lecture

Facebook performance - Optimizing bid & budget

Tutorial

Facebook performance - Optimizing placements

Tutorial

Facebook performance - Checking ad objectives

Tutorial

Facebook performance - Checking tag events

Tutorial

Facebook performance - Optimizing dashboard columns

Tutorial

Advertising Channels - Google

How to use Google Ads Manager

Lecture

The Google Ads Manager

Lecture

Google Ads Manager - Create

Tutorial

Google Ads Manager - Settings

Tutorial

Google Ads Manager - Create ad account for others

Tutorial

Google Ads Manager - How we run ads for others

Tutorial

How to use a personal Google ad account

Lecture

Google ad account - Create

Tutorial

Google ad account - Settings

Tutorial

Google ad account - Giving access to others

Tutorial

Google ad account - Change history

Tutorial

Google ad account - Recommendations

Tutorial

How to use Google tag & events

Lecture

Google tag - Create a main tag to track visitors for remarketing

Tutorial

Google tag - Install main tag into Google Tag Manager

Tutorial

Google tag - Create events to track different conversions

Tutorial

Google tag - Install events tags into Google Tag Manager

Tutorial

Google tag - Import Google Analytics goals as an alternative

Tutorial

How to setup and use Google audiences

Lecture

Google audiences - Remarketing website visitors

Tutorial

Google audiences - Remarketing YouTube viewers

Tutorial

Google audiences - Remarketing customer lists

Tutorial

Google audiences - Custom audiences

Tutorial

How Google search ads work and keywords research

Lecture

Search campaigns - Types

Lecture

Search campaigns - How they work

Lecture

Search campaigns - On customer journey

Lecture

Search campaigns - Keywords research

Lecture

Search campaigns - Keywords research on Google search & YouTube

Tutorial

Search campaigns - Keywords research with Keywordtool.io

Tutorial

Search campaigns - Keywords research with Ubersuggest.com

Tutorial

Search campaigns - Keywords discover with Google Keyword Planner

Tutorial

Search campaigns - Keywords volume with Google Keyword Planner

Tutorial

How to target keywords on Google search ads with match types

Lecture

Keywords match types targeting - Broad match

Lecture

Keywords match types targeting - Broad match modifier

Lecture

Keywords match types targeting - Phrase match

Lecture

Keywords match types targeting - Exact match

Lecture

Keywords match types targeting - Negative match

Lecture

Keywords match types targeting - Summary

Lecture

Keywords match types targeting - Ad groups preparation

Lecture

How to run Google search advertising campaigns

Lecture

Google search campaigns - Campaign setup

Tutorial

Google search campaigns - Dates & schedule

Tutorial

Google search campaigns - Location & languages

Tutorial

Google search campaigns - Targeting audiences

Tutorial

Google search campaigns - Budget & bidding

Tutorial

Google search campaigns - Keywords targeting

Tutorial

Google search campaigns - Create ads

Tutorial

Google search campaigns - The ads extensions

Tutorial

Google search campaigns - Create sitelink extension

Tutorial

Google search campaigns - Create callout extension

Tutorial

Google search campaigns - Create structured snippet extension

Tutorial

Google search campaigns - Create call extension

Tutorial

Google search campaigns - Create lead form extension

Tutorial

Google search campaigns - Create location extension

Tutorial

Google search campaigns - Create affiliate location extension

Tutorial

Google search campaigns - Create price extension

Tutorial

Google search campaigns - Create app extension

Tutorial

Google search campaigns - Create promotion extension

Tutorial

Google search campaigns - Ad or remove extensions on ads

Tutorial

Google search campaigns - Create dynamic ads from our website index

Tutorial

Google search campaigns - Create dynamic ads from a feed (CSV file)

Tutorial

Google search campaigns - Dashboard

Tutorial

Google search campaigns - Editing our campaign

Tutorial

Google search campaigns - The quality score

Tutorial

Google search campaigns - The ad rank

Tutorial

Google search campaigns - The C.P.C.

Tutorial

Google search campaigns - The max C.P.C & actual C.P.C.

Tutorial

Google search campaigns - Search terms

Tutorial

Google search campaigns - Ad preview & diagnosis

Tutorial

Google search campaigns - Metrics

Tutorial

How to run Google display advertising campaigns

Lecture

Google display campaigns - Dashboard

Tutorial

Google display campaigns - Editing our campaign

Tutorial

Google display campaigns - Exclusions options

Tutorial

Google display campaigns - Placements options

Tutorial

How to run Google Shopping advertising campaigns

Lecture

Google Shopping campaigns - The Merchant center

Tutorial

Google Shopping campaigns - Create a Merchant center account

Tutorial

Google Shopping campaigns - Merchant center business data

Tutorial

Google Shopping campaigns - Merchant center roles

Tutorial

Google Shopping campaigns - Connect Merchant center with Google ads

Tutorial

Google Shopping campaigns - Upload multiple products to Merchant center

Tutorial

Google Shopping campaigns - Add products to Merchant center manually

Tutorial

Google Shopping campaigns - Merchant center dashboard

Tutorial

Google Shopping campaigns - Our products or ads on search

Tutorial

Google Shopping campaigns - Campaign setup

Tutorial

Google Shopping campaigns - Choosing our inventory

Tutorial

Google Shopping campaigns - Bidding & budget

Tutorial

Google Shopping campaigns - Different placements

Tutorial

Google Shopping campaigns - Location

Tutorial

Google Shopping campaigns - Dates

Tutorial

Google Shopping campaigns - Ad group name & bid

Tutorial

Google Shopping campaigns - Dashboard

Tutorial

Google Shopping campaigns - Edit campaign

Tutorial

How to run YouTube advertising campaigns

Lecture

YouTube campaigns - Campaign setup

Tutorial

YouTube campaigns - Bid strategy & budget

Tutorial

YouTube campaigns - Networks

Tutorial

YouTube campaigns - Location & language

Tutorial

YouTube campaigns - Exclusions

Tutorial

YouTube campaigns - Visibility settings

Tutorial

YouTube campaigns - Targeting demographics

Tutorial

YouTube campaigns - Targeting audiences

Tutorial

YouTube campaigns - Targeting keywords

Tutorial

YouTube campaigns - Targeting topics

Tutorial

YouTube campaigns - Targeting placements

Tutorial

YouTube campaigns - Bidding

Tutorial

YouTube campaigns - Create video ads

Tutorial

YouTube campaigns - Campaign estimations

Tutorial

YouTube campaigns - Dashboard

Tutorial

YouTube campaigns - Editing our campaign

Tutorial

How to run Google mobile app advertising campaigns

Lecture

Google mobile app campaigns - Campaign setup

Tutorial

Google mobile app campaigns - Location & language

Tutorial

Google mobile app campaigns - Budget & bidding

Tutorial

Google mobile app campaigns - Dates

Tutorial

Google mobile app campaigns - Create ad

Tutorial

Google mobile app campaigns - Dashboard

Tutorial

Google mobile app campaigns - Edit campaign

Tutorial

How to run Google smart advertising campaigns

Lecture

Google smart campaigns - Campaign setup

Tutorial

Google smart campaigns - Audience

Tutorial

Google smart campaigns - Keywords

Tutorial

Google smart campaigns - Ad creative

Tutorial

Google smart campaigns - Placements

Tutorial

Google smart campaigns - Budget

Tutorial

Google smart campaigns - Preview

Tutorial

How to run Google Local advertising campaigns

Lecture

Google Local campaigns - Campaign setup

Tutorial

Google Local campaigns - Name & language

Tutorial

Google Local campaigns - Budget, bidding & optimization

Tutorial

Google Local campaigns - Dates & feed

Tutorial

Google Local campaigns - Create ad

Tutorial

Google Local campaigns - Dashboard

Tutorial

Google Local campaigns - Edit campaign

Tutorial

Google Discovery advertising campaigns

Lecture

Google Discovery campaigns - Campaign setup

Tutorial

Google Discovery campaigns - Location

Tutorial

Google Discovery campaigns - Language

Tutorial

Google Discovery campaigns - Budget & bidding

Tutorial

Google Discovery campaigns - Additional settings

Tutorial

Google Discovery campaigns - Targeting audiences & demographics

Tutorial

Google Discovery campaigns - Campaign estimations

Tutorial

Google Discovery campaigns - Create ad

Tutorial

Google Discovery campaigns - Dashboard

Tutorial

Google Discovery campaigns - Edit campaign

Tutorial

How to run Google remarketing advertising campaigns

Lecture

Google remarketing - How we choose audiences

Tutorial

Google remarketing - On Google Display network

Tutorial

Google remarketing - On Google Display network with dynamic ads

Tutorial

Google remarketing - On YouTube

Tutorial

Google remarketing - On Discovery network

Tutorial

Google remarketing - On Search network

Tutorial

Google remarketing - On Search with dynamic ads

Tutorial

Google remarketing - Summary

Tutorial

Google ads account overview & tuning

Tutorial

Google ads account - Shared library portfolio bid strategies

Tutorial

Google ads account - Shared library negative keywords

Tutorial

Google ads account - Shared library placement exclusion lists

Tutorial

Google ads account - Bulk actions rules

Tutorial

Google ads account - Measurment attribution

Tutorial

Google ads account - Reports

Tutorial

Google ads account - Summary

Tutorial

Google display campaigns - Campaign setup

Tutorial

Google display campaigns - Location & language

Tutorial

Google display campaigns - Rotation, scheduling, exclusions

Tutorial

Google display campaigns - Budget & bidding

Tutorial

Google display campaigns - Targeting audiences & demographics

Tutorial

Google display campaigns - Targeting keywords

Tutorial

Google display campaigns - Targeting topics

Tutorial

Google display campaigns - Targeting placements

Tutorial

Google display campaigns - Campaign estimations

Tutorial

Google display campaigns - Ad creatives (display ads & responsive ads)

Tutorial

Advertising Channels - Pinterest

Pinterest awareness campaigns - Targeting audiences settings

Tutorial

Pinterest campaigns optimization - Dashboard & reports

Tutorial

Pinterest campaigns optimization - Edit campaigns

Tutorial

How to optimize Pinterest advertising campaigns

Lecture

Pinterest campaigns - Remarketing

Tutorial

Pinterest campaigns - Conversions

Tutorial

Pinterest campaigns - Consideration (Traffic)

Tutorial

Pinterest campaigns - Video views

Tutorial

How to run different advertising objectives campaigns on Pinterest

Lecture

Pinterest awareness campaigns - Ad creatives (pins)

Tutorial

Pinterest awareness campaigns - Optimization, delivery & estimates

Tutorial

Pinterest awareness campaigns - Budget & schedule

Tutorial

Pinterest awareness campaigns - Placements

Tutorial

Pinterest awareness campaigns - Targeting demographics

Tutorial

Pinterest awareness campaigns - Targeting keywords & interests

Tutorial

How to use Pinterest ad manager

Lecture

Pinterest awareness campaigns - Create

Tutorial

How to run awareness advertising campaigns on Pinterest

Lecture

Pinterest ad manager - Merchant & catalogues

Tutorial

Pinterest ad manager - Create actalike audiences

Tutorial

Pinterest ad manager - Create audiences from pins engagement

Tutorial

Pinterest ad manager - Create audiences from data list

Tutorial

Pinterest ad manager - Create audiences from website tag & events

Tutorial

Pinterest ad manager - Business manager & hub

Tutorial

Pinterest ad manager - Create & install events to track different conversions

Tutorial

Pinterest ad manager - Install main tag into Google Tag Manager

Tutorial

Pinterest ad manager - Create a main tag to track visitors for remarketing

Tutorial

Pinterest ad manager - Ad account access & billing settings

Tutorial

Pinterest ad manager - Ad account & dashboard overview

Tutorial

Advertising Channels - Snapchat

Snapchat campaigns - Engagement

Tutorial

Snapchat awareness campaigns - Location & demographics

Tutorial

Snapchat awareness campaigns - Audiences

Tutorial

Snapchat awareness campaigns - Devices

Tutorial

Snapchat awareness campaigns - Goal & bidding

Tutorial

Snapchat awareness campaigns - Estimates

Tutorial

Snapchat awareness campaigns - Ad creative

Tutorial

How to run different advertising objectives campaigns on Snapchat

Lecture

Snapchat campaigns - App installs

Tutorial

Snapchat campaigns - Traffic to website

Tutorial

Snapchat campaigns - Traffic to app

Tutorial

Snapchat awareness campaigns - Placements

Tutorial

Snapchat campaigns - Video views

Tutorial

Snapchat campaigns - Lead generation

Tutorial

Snapchat campaigns - Website conversions

Tutorial

Snapchat campaigns - Catalogue sales

Tutorial

Snapchat campaigns - Catalogue sales with dynamic ads

Tutorial

Snapchat campaigns - Remarketing

Tutorial

How to optimize Snapchat advertising campaigns

Lecture

Snapchat campaigns optimization - Edit campaigns

Tutorial

Snapchat campaigns optimization - Dashboard & reports

Tutorial

Snapchat ad manager - Creative library - Create image ad creative

Tutorial

Snapchat ad manager - Ad account & dashboard overview

Tutorial

Snapchat ad manager - Ad account access & billing settings

Tutorial

Snapchat ad manager - Create a main tag to track visitors for remarketing

Tutorial

Snapchat ad manager - Install main tag into Google Tag Manager

Tutorial

Snapchat ad manager - Create & install events to track different conversions

Tutorial

Snapchat ad manager - Create audiences from website tag & events

Tutorial

Snapchat ad manager - Create audience from data list

Tutorial

Snapchat ad manager - Create lookalike audience

Tutorial

Snapchat ad manager - Create saved audience

Tutorial

Snapchat ad manager - Create product catalogue

Tutorial

How to use Snapchat ad manager

Lecture

Snapchat ad manager - Creative library - Create video ad creative

Tutorial

Snapchat ad manager - Creative library - Create story ad creative

Tutorial

Snapchat ad manager - Creative library - Create collection ad creative

Tutorial

Snapchat ad manager - Creative library - Create filter ad creative

Tutorial

Snapchat ad manager - Creative library - Create AR lens ad creative

Tutorial

Snapchat ad manager - Summary

Tutorial

How to run awareness advertising campaigns on Snapchat

Lecture

Snapchat awareness campaigns - Campaign settings

Tutorial

Snapchat awareness campaigns - Ad format

Tutorial

Advertising Channels - Reddit

How to use Reddit ad manager

Lecture

Reddit ad manager - Ad account & dashboard overview

Tutorial

Reddit ad manager - Ad account access & billing settings

Tutorial

Reddit ad manager - Create and install main tag to track visitors for remarketing

Tutorial

Reddit ad manager - Create and install events to track different conversions

Tutorial

Reddit ad manager - Inventory type

Tutorial

How to run advertising campaigns on Reddit

Tutorial

Reddit campaigns - Create

Tutorial

Reddit campaigns - Audience targeting

Tutorial

Reddit campaigns - Budget, bid & schedule

Tutorial

Reddit campaigns - Estimates

Tutorial

Reddit campaigns - Ad creatives (text, video, link)

Tutorial

Reddit campaigns - Different campaign objectives

Tutorial

Reddit campaigns - Edit

Tutorial

Reddit campaigns - Remarketing

Tutorial

Reddit campaigns - Dashboard & reports

Tutorial

Advertising Channels - LinkedIn

LinkedIn ad creatives - Message ad estimates & bidding

Tutorial

LinkedIn campaigns - Summary

Tutorial

How to create and optimize LinkedIn ad creatives

Lecture

LinkedIn ad creatives - Single image ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create single image ad format

Tutorial

LinkedIn ad creatives - Carousel ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create carousel ad format

Tutorial

LinkedIn ad creatives - Video ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create video ad format

Tutorial

LinkedIn ad creatives - Text ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create text ad format

Tutorial

LinkedIn ad creatives - Spotlight ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create spotlight ad format

Tutorial

LinkedIn ad creatives - Follower ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create follower ad format

Tutorial

LinkedIn campaigns - Remarketing

Tutorial

LinkedIn ad creatives - Create message ad format

Tutorial

LinkedIn ad creatives - Conversation ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create conversation ad format

Tutorial

LinkedIn ad creatives - Event ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create event ad format

Tutorial

LinkedIn ad creatives - Single job ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create single job ad format

Tutorial

LinkedIn ad creatives - Jobs ad estimates & bidding

Tutorial

LinkedIn ad creatives - Create jobs ad format

Tutorial

How to optimize LinkedIn advertising campaigns

Lecture

LinkedIn campaigns optimization - Edit campaign

Tutorial

LinkedIn campaigns optimization - Performance

Tutorial

LinkedIn campaigns optimization - Reports

Tutorial

LinkedIn campaign manager - Website demographics

Tutorial

LinkedIn campaign manager - Ad account & dashboard overview

Tutorial

LinkedIn campaign manager - Ad account access & billing settings

Tutorial

LinkedIn campaign manager - Create an insight tag to track visitors for remarketing

Tutorial

LinkedIn campaign manager - Install main tag into Google Tag Manager

Tutorial

LinkedIn campaign manager - Create & install events to track different conversions

Tutorial

LinkedIn campaign manager - Create lead generation forms

Tutorial

LinkedIn campaign manager - Matched audiences overview

Tutorial