Advanced advertising platforms course.
An advanced professional course on ad manager, tags, audiences and all different advertising campaigns & objectives. This course offers thorough step-by-step tutorials on how advertising channels and platforms work.
Course learning outcomes
After completing this course:
- You will be able to fully understand all advertising campaigns.
- You will have the ability to setup, manage & optimize different ad objectives.
- You will be able to identify problems, evaluate strategies, and develop solutions for your campaigns.
- You will demonstrate the ability to evaluate campaign results of any kind.
- You will be able to to create cohesive, persuasive ad creatives for different channels & placements.
- You will be ready to integrate and apply advertising strategies and propose a complete media plan.
6 months access to videos & files
Get all the time you need to watch and review our training many times. Complete faster than others and boost your speed to market.
Training delivery: online via pre-recorded video on demand
Study and learn from the comfort of your home with prerecorded learning. Start and stop anytime you want, any hour of the day. You have 6 months to complete your course, all the time you need in order to watch and review our training many times. Complete faster than others and boost your speed to market.
Course academic level
This course is an EQF 5 level training program and has an exceptional syllabus. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.
Online interaction with instructors
Interact with our instructors in any time for your exercises or questions in a Facebook group or participate in monthly Q&A sessions taking place in a virtual class (webinar).
Start working immediately in advertising platforms
This professional training and certification is your best step towards thriving in a career as a certified digital advertising specialist/professional.
Thrive with industry-recognized credentials
Organizations are assured of the quality and excellent reputation of this training. It has a long track record as a catalyst for change and is trusted by thousands of top agencies, brands and corporations. Meet employers’ expectations by gaining real practical experience.
Our awards
'Best Digital Marketing Education' in Greece, Social Media World Awards.
'Best Digital Marketing E-learning Course' in Greece, Education Leaders Awards.
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6 months access to videos & files
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Watch anytime from desktop or mobile
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In Greek language (στα Ελληνικά)
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Professional Certificate
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54 hours of videos, 2 hours of exercise
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No exams
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students also took this course
Syllabus Manager
The benefits of enrolling in Advertising Platforms course
ACCESS TO PRESENTATIONS
Access to unique presentations & bonus files
VIDEO ON DEMAND
Access for 6 months
ACCESS TO INSTRUCTORS
Talk and interact with instructors on a Facebook group or during live Q&As
CAREER OPPORTUNITIES
Priority for job openings
FREE MEETUP EVENTS
Our alumni gets free tickets for monthly mix & match or meetup events
FREE RECAP EVENTS
Our alumni gets free tickets for annual recap events or congresses
SPEC ANNOUNCEMENTS
First option for business deals (requests for proposals)
Step-by-step topics about advertising platforms
Course Introduction
Course welcome & overview
Presentation
Course introduction - your account
Lecture
Course introduction - interacting with us
Lecture
Advertising Channels - Twitter
Twitter reach campaigns - Demographics & devices
Tutorial
Twitter campaigns optimization - Dashboard & reports
Tutorial
Twitter campaigns optimization - Edit campaigns
Tutorial
How to optimize Twitter advertising campaigns
Lecture
Twitter campaigns - Remarketing strategy
Tutorial
Twitter campaigns - App re-engagement
Tutorial
Twitter campaigns - Followers
Tutorial
Twitter campaigns - Engagements
Tutorial
Twitter campaigns - Website clicks & conversions
Tutorial
Twitter campaigns - App installs
Tutorial
Twitter campaigns - Pre-roll views
Tutorial
Twitter campaigns - Video views
Tutorial
How to run different advertising objectives campaigns on Twitter
Lecture
Twitter reach campaigns - Ad creatives
Tutorial
Twitter reach campaigns - Estimates
Tutorial
Twitter reach campaigns - Audiences targeting
Tutorial
How to use Twitter ad manager
Lecture
Twitter reach campaigns - Goal, bid & payment
Tutorial
Twitter reach campaigns - Ad group
Tutorial
Twitter reach campaigns - Campaign settings
Tutorial
How to run reach advertising campaigns on Twitter
Lecture
Twitter ad manager - Summary
Tutorial
Twitter ad manager - Tweets, cards & media
Tutorial
Twitter ad manager - Tweets composer
Tutorial
Twitter ad manager - Create audience from data list
Tutorial
Twitter ad manager - Create audiences from website tag & events
Tutorial
Twitter ad manager - Install events into Google Tag Manager
Tutorial
Twitter ad manager - Create events to track different conversions
Tutorial
Twitter ad manager - Install main tag into Google Tag Manager
Tutorial
Twitter ad manager - Create a main tag to track visitors for remarketing
Tutorial
Twitter ad manager - Ad account access & billing settings
Tutorial
Twitter ad manager - Ad account & dashboard overview
Tutorial
Digital Marketing URLs & UTMs
How to work with UTMs
Lecture
UTMs - The URLs in digital marketing
Lecture
UTMs - How Google Analytics track visitors' sources
Tutorial
UTMs - What is a UTM
Lecture
UTMs - How to draft a strategy
Lecture
UTMs - How to create your UTMs
Tutorial
How to monitor visitors' sources with UTMs
Lecture
Monitoring UTMs - Adjusting Google Analytics settings
Tutorial
Monitoring UTMs - Traffic > Channels
Tutorial
Monitoring UTMs - Campaigns
Tutorial
Monitoring UTMs - Google Analytics 4
Tutorial
The URL shorteners
Tutorial
The use of short URLs
Tutorial
The use of links and UTMs in digital marketing section summary
Lecture
Advertising Channels - TikTok
How to run other TikTok ad campaigns
Tutorial
TikTok ads manager - Summary
Tutorial
How to run TikTok reach ad campaigns
Tutorial
TikTok reach campaign - Settings
Tutorial
TikTok reach campaign - Placements
Tutorial
TikTok reach campaign - Creative type
Tutorial
TikTok reach campaign - Budget & schedule
Tutorial
TikTok reach campaign - Bidding & optimization
Tutorial
TikTok reach campaign - Estimations
Tutorial
TikTok reach campaign - Creative
Tutorial
TikTok reach campaign - Summary
Tutorial
TikTok ads manager - Comments
Tutorial
TikTok other campaigns - Traffic
Tutorial
TikTok other campaigns - App installs
Tutorial
TikTok other campaigns - Leads
Tutorial
TikTok other campaigns - Community interaction
Tutorial
TikTok other campaigns - Conversions
Tutorial
TikTok other campaigns - Reporting
Tutorial
TikTok ads manager - Events
Tutorial
TikTok reach campaign - Targeting
Tutorial
TikTok other campaigns - Video views
Tutorial
TikTok ads manager - Instant pages & forms ad creatives
Tutorial
TikTok business manager - Dashboard & settings
Tutorial
TikTok business manager - Users
Tutorial
TikTok business manager - Assets
Tutorial
TikTok business manager - Summary
Tutorial
How to use TikTok ads manager
Tutorial
TikTok ads manager - Settings
Tutorial
TikTok ads manager - Creative center & insights
Tutorial
TikTok ads manager - Images ad creatives
Tutorial
TikTok ads manager - Videos ad creatives
Tutorial
TikTok ads manager - Playable ad creatives
Tutorial
How to use TikTok business manager
Tutorial
TikTok ads manager - Customer file audience
Tutorial
TikTok ads manager - Engagement audience
Tutorial
TikTok ads manager - App activity audience
Tutorial
TikTok ads manager - Website traffic audience
Tutorial
TikTok ads manager - Leads audience
Tutorial
TikTok ads manager - Lookalike audiences
Tutorial
TikTok ads manager - Catalogue
Tutorial
TikTok ads manager - Catalogue source
Tutorial
TikTok ads manager - Catalogue items
Tutorial
Digital Advertising Campaigns Fundamentals
Campaigns fundamentals - Brand awareness campaigns metrics
Lecture
Campaigns fundamentals - Audiences for remarketing
Lecture
Campaigns fundamentals - Audiences combinations
Lecture
Campaigns fundamentals - Ad objectives
Lecture
Campaigns fundamentals - Brand awareness ad campaigns
Lecture
Campaigns fundamentals - Traffic ad campaigns
Lecture
Campaigns fundamentals - Conversions ad campaigns
Lecture
Campaigns fundamentals - Ad campaigns combinations
Lecture
Campaigns fundamentals - Ad creatives
Lecture
Campaigns fundamentals - UTMs of ad creatives
Lecture
Campaigns fundamentals - Lookalike audiences
Lecture
Campaigns fundamentals - Traffic/visits campaigns metrics
Lecture
Campaigns fundamentals - Conversions campaigns metrics
Lecture
Campaigns fundamentals - Return on ad spend
Lecture
Campaigns fundamentals - Customer acquisition cost
Lecture
Campaigns fundamentals - Customer lifetime value
Lecture
Campaigns fundamentals - Summary
Lecture
Campaigns fundamentals - Tags/pixels of ad accounts
Lecture
Campaigns fundamentals - Events of tags/pixels
Lecture
Campaigns fundamentals - Monitoring tags/pixels & events
Lecture
Google tag manager
Lecture
Google tag manager - Dashboard
Lecture
Google tag manager - Create tag
Lecture
Google tag manager - Submit tag(s)
Lecture
The digital advertising campaigns fundamentals
Lecture
Campaigns fundamentals - The different ad platforms
Lecture
Campaigns fundamentals - Ad accounts or ad managers
Lecture
Campaigns fundamentals - Working with others
Lecture
Campaigns fundamentals - Setup & installment of your tags/pixels & events
Lecture
Things to do in advertising platforms
Lecture
Campaigns fundamentals - Tags/pixels & cookies
Lecture
Campaigns fundamentals - Media spending budget
Lecture
Campaigns fundamentals - Real time auction & bidding
Lecture
Campaigns fundamentals - Target audiences
Lecture
Campaigns fundamentals - Audiences from tags
Lecture
Campaigns fundamentals - Custom audiences
Lecture
Campaigns fundamentals - Audiences from data lists
Lecture
Campaigns fundamentals - Audiences from social media interactions
Lecture
Advertising Channels - Quora
Quora awareness campaigns - Broad targeting
Tutorial
Quora campaigns optimization - Dashboard & reports
Tutorial
Quora campaigns optimization - Edit campaigns
Tutorial
How to optimize Quora advertising campaigns
Lecture
Quora campaigns - Summary
Lecture
Quora campaigns - Remarketing
Tutorial
Quora campaigns - Lead generation
Tutorial
Quora campaigns - Traffic
Tutorial
Quora campaigns - App installs
Tutorial
Quora campaigns - Conversions
Tutorial
How to run different advertising objectives campaigns on Quora
Lecture
Quora awareness campaigns - Promote an answer
Tutorial
Quora awareness campaigns - Image & text ad creative
Tutorial
Quora awareness campaigns - Estimates
Tutorial
Quora awareness campaigns - Bidding & optimization
Tutorial
Quora awareness campaigns - Additional targeting
Tutorial
How to use Quora ad manager
Lecture
Quora awareness campaigns - Behavioural targeting
Tutorial
Quora awareness campaigns - Contextual targeting
Tutorial
Quora awareness campaigns - Location
Tutorial
Quora awareness campaigns - Budget & schedule
Tutorial
How to run awareness advertising campaigns on Quora
Lecture
Quora ad manager - Summary
Tutorial
Quora ad manager - Create lead generation forms
Tutorial
Quora ad manager - Create lookalike audiences
Tutorial
Quora ad manager - Create audiences from data list
Tutorial
Quora ad manager - Create audiences from website tag & events
Tutorial
Quora ad manager - Create & install events to track different conversions
Tutorial
Quora ad manager - Install main tag into Google Tag Manager
Tutorial
Quora ad manager - Create a main tag to track visitors for remarketing
Tutorial
Quora ad manager - Ad account access & billing settings
Tutorial
Quora ad manager - Ad account & dashboard overview
Tutorial
Advertising Channels - Premium Publishers
Google programmatic - Campaign targeting
Tutorial
Native advertising - Ad platforms
Lecture
Native advertising - Planning a campaign
Lecture
Native advertising - Summary
Lecture
How to use Google DV 360 Programmatic platform
Lecture
Google programmatic - Create advertiser
Tutorial
Google programmatic - Upload creatives
Tutorial
Google programmatic - Format gallery
Tutorial
Google programmatic - Create campaign
Tutorial
Google programmatic - Inventory & frequency
Tutorial
Native advertising - Promoted listings
Lecture
Google programmatic - Campaign details
Tutorial
Google programmatic - Insertion order
Tutorial
Google programmatic - Budget & optimization
Tutorial
Google programmatic - Inventory source & targeting
Tutorial
Google programmatic - Line item
Tutorial
Google programmatic - Assign creative
Tutorial
Google programmatic - Edit campaigns
Tutorial
Google programmatic - Dashboard & metrics
Tutorial
Premium programmatic advertising - How it works
Lecture
Premium display advertising - Ad creatives
Lecture
Premium display advertising - Paid content
Lecture
Premium display advertising - Sponsorships
Lecture
Premium display advertising - How we run campaigns
Lecture
Premium display advertising - Ad server
Lecture
Premium display advertising - Planning a campaign
Lecture
Premium display advertising - How we evaluate publishers
Lecture
Premium programmatic advertising
Lecture
Premium display advertising
Lecture
Premium programmatic advertising - Audiences
Lecture
Premium programmatic advertising - Ad platforms
Lecture
Premium programmatic advertising - Ad creatives
Lecture
Premium programmatic advertising - Buying & cost
Lecture
Premium programmatic advertising - Planning a campaign
Lecture
Premium programmatic advertising - Summary
Lecture
Native advertising - Content recommendations
Lecture
Native advertising - Sponsored content
Lecture
Advertising Channels - Affiliates
How to run affiliate marketing campaigns
Tutorial
Affiliate marketing - How it works
Tutorial
Affiliate marketing - Deciding the conversions
Tutorial
Affiliate marketing - Optimizing the landing page
Tutorial
Affiliate marketing - Preparing creatives
Tutorial
Affiliate marketing - Choosing an affiliate network
Tutorial
Affiliate marketing - The affiliate publishers
Tutorial
Affiliate marketing - The affiliates & the merchants (advertisers)
Tutorial
The digital advertising channels & platforms section summary
Lecture
Advertising Channels - Facebook & Instagram
How to use Facebook & Instagram ads & ad manager
Lecture
Facebook ad account & ad manager
Lecture
Facebook ad manager vs Facebook business manager
Lecture
Facebook ad manager - Access
Tutorial
Facebook ad manager - Overview
Tutorial
Facebook ad manager - Campaigns fundamentals
Tutorial
Facebook ad manager - Settings
Tutorial
Facebook ad manager - Users & roles
Tutorial
Facebook ad manager - Running ads for others
Tutorial
Facebook ad manager - Brand safety
Tutorial
Facebook ad manager - Media library
Tutorial
How to create a Facebook ads tag/pixel
Tutorial
Facebook tag - Install tag on your website
Tutorial
Facebook tag - Create & install tag events
Tutorial
How to manage Facebook & Instagram ads audiences
Lecture
Facebook custom audiences - From website visitors
Tutorial
Facebook custom audiences - From website visitors of specific webpages
Tutorial
Facebook custom audiences - From website visitors with specific time spent
Tutorial
Facebook custom audiences - From website visitors with specific tag event
Tutorial
Facebook custom audiences - From customer lists
Tutorial
Facebook custom audiences - From Videos
Tutorial
Facebook custom audiences - From Instagram
Tutorial
Facebook custom audiences - From Facebook Page
Tutorial
Facebook custom audiences - From Facebook Page Events
Tutorial
Facebook lookalike audiences
Tutorial
Facebook saved audiences
Tutorial
Facebook audience insights
Tutorial
Facebook audiences - Summary
Tutorial
The Facebook ad creatives & Creative Hub
Lecture
Facebook ads - placements
Lecture
Facebook ads - Creative Hub overview
Tutorial
Facebook ads - Create mockup in Creative Hub
Tutorial
Facebook ads - Edit mockup in Creative Hub
Tutorial
Facebook ads - Creative Hub summary
Tutorial
Facebook ads - Instant mobile experience
Tutorial
Facebook ads - What is prohibited (policies)
Tutorial
Facebook ads - What could be limited (policies)
Tutorial
Facebook ads - Ad account quality center
Tutorial
How to run awareness campaigns on Facebook & Instagram
Lecture
Facebook awareness campaigns - Create
Tutorial
Facebook awareness campaigns - Campaign settings
Tutorial
Facebook awareness campaigns - Ad set settings
Tutorial
Facebook awareness campaigns - Budget & schedule
Tutorial
Facebook awareness campaigns - Audience
Tutorial
Facebook awareness campaigns - Placements
Tutorial
Facebook awareness campaigns - Optimization & delivery
Tutorial
Facebook awareness campaigns - Estimated results
Tutorial
Facebook awareness campaigns - Calculating C.P.M.
Tutorial
Facebook awareness campaigns - Ad creatives
Tutorial
Facebook awareness campaigns - Dynamic ad creatives
Tutorial
Facebook awareness campaigns - Videos & slideshows
Tutorial
Facebook awareness campaigns - Summary
Tutorial
How to run reach campaigns on Facebook & Instagram
Lecture
Facebook reach campaigns - Create & settings
Tutorial
Facebook reach campaigns - Optimization & delivery
Tutorial
How to run traffic campaigns on Facebook & Instagram
Lecture
Facebook traffic campaigns - Create & settings
Tutorial
Facebook traffic campaigns - Traffic destinations
Tutorial
Facebook traffic campaigns - Create an offer
Tutorial
Facebook traffic campaigns - Optimization & delivery
Tutorial
Facebook traffic campaigns - Estimated results
Tutorial
Facebook traffic campaigns - Ad creatives
Tutorial
How to run Facebook & Instagram post enagagement campaigns
Lecture
Facebook post campaigns - Create & settings
Tutorial
Facebook post campaigns - Optimization & delivery
Tutorial
Facebook post campaigns - Estimated results
Tutorial
Facebook post campaigns - Ad creatives (post)
Tutorial
How to run Facebook Page likes campaigns
Lecture
Facebook Page likes campaigns - Create & settings
Tutorial
Facebook Page likes campaigns - Optimization & delivery
Tutorial
Facebook Page likes campaigns - Estimated results
Tutorial
Facebook Page likes campaigns - Ad creatives
Tutorial
How to run Events responses campaigns on Facebook
Lecture
Facebook Event responses campaigns - Create & settings
Tutorial
Facebook Event responses campaigns - Optimization & delivery
Tutorial
Facebook Event responses campaigns - Estimated results
Tutorial
Facebook Event responses campaigns - Ad creatives (Event)
Tutorial
How to run video views campaigns on Facebook & Instagram
Lecture
Facebook video views campaigns - Create & settings
Tutorial
Facebook video views campaigns - Optimization & delivery
Tutorial
Facebook video views campaigns - Estimated results
Tutorial
Facebook video views campaigns - Ad creative (video)
Tutorial
How to run leads generation campaigns on Facebook & Instagram
Lecture
Facebook leads campaigns - Create & settings
Tutorial
Facebook leads campaigns - Optimization & delivery
Tutorial
Facebook leads campaigns - Estimated results
Tutorial
Facebook leads campaigns - Ad creatives (leads)
Tutorial
Facebook leads campaigns - Data collection & G.D.P.R.
Lecture
Facebook leads campaigns - Collecting your leads
Tutorial
How to run messages campaigns on Facebook & Instagram
Lecture
Facebook messages campaigns - Create & settings
Tutorial
Facebook messages campaigns - Optimization & delivery
Tutorial
Facebook messages campaigns - Estimated results
Tutorial
Facebook messages campaigns - Instagram direct messages
Tutorial
Facebook messages campaigns - Sponsored messages
Tutorial
Facebook messages campaigns - Start conversations
Tutorial
Facebook messages campaigns - Generate leads
Tutorial
Facebook messages campaigns - Summary
Tutorial
How to run conversions campaigns on Facebook & Instagram
Lecture
Facebook conversions campaigns - Create & settings
Tutorial
Facebook conversions campaigns - Optimization & delivery
Tutorial
Facebook conversions campaigns - Attribution settings
Tutorial
Facebook conversions campaigns - Estimated results
Tutorial
Facebook conversions campaigns - Summary
Tutorial
How to run product catalogue sales campaigns on Facebook & Instagram
Lecture
Facebook catalogue campaigns - Create & settings
Tutorial
Facebook catalogue campaigns - Target audience
Tutorial
Facebook catalogue campaigns - Optimization & delivery
Tutorial
Facebook catalogue campaigns - Estimated results
Tutorial
Facebook catalogue campaigns - Ad creatives
Tutorial
Facebook catalogue campaigns - Ad creatives with carousel
Tutorial
Facebook catalogue campaigns - Ad creatives with collections
Tutorial
Facebook catalogue campaigns - Ad creatives dynamic
Tutorial
How to run mobile app install campaigns on Facebook & Instagram
Lecture
Facebook app install campaigns - Create & settings
Tutorial
Facebook app install campaigns - Optimization & delivery
Tutorial
Facebook app install campaigns - Estimated results
Tutorial
Facebook app install campaigns - Ad creatives (app)
Tutorial
Facebook app install campaigns - Automated app ads
Tutorial
How to run store traffic campaigns on Facebook & Instagram
Lecture
Facebook store traffic campaigns - Create & settings
Tutorial
Facebook store traffic campaigns - Optimization & delivery
Tutorial
Facebook store traffic campaigns - Estimated results
Tutorial
Facebook store traffic campaigns - Ad creatives
Tutorial
How to run remarketing campaigns on Facebook & Instagram
Lecture
Facebook remarketing campaigns - The strategy
Lecture
Facebook remarketing campaigns - Create remarketing campaigns
Tutorial
Facebook remarketing campaigns - Create catalogue sales remarketing campaigns
Tutorial
How to manage & optimize Facebook & Instagram advertising campaigns
Lecture
Facebook campaigns management - Editing ad campaigns
Tutorial
Facebook campaigns management - Adding new ad sets
Tutorial
Facebook campaigns management - Editing & optimizing ad sets
Tutorial
Facebook campaigns management - Adding ad creatives
Tutorial
Facebook campaigns management - Editing & optimizing ad creatives
Tutorial
Facebook campaigns management - Dashboard insights
Tutorial
Facebook campaigns management - Creatives reporting
Tutorial
Facebook campaigns management - Experiments - A/B testing
Tutorial
Facebook campaigns management - Experiments - Survey
Tutorial
Facebook campaigns management - Budget optimization
Tutorial
Facebook campaigns management - Automated rules
Tutorial
Facebook campaigns management - Ads reporting
Tutorial
Facebook campaigns management - Summary
Tutorial
The reach & frequency Facebook & Instagram campaigns
Tutorial
Facebook reach & frequency campaigns - Ad set settings
Tutorial
Facebook reach & frequency campaigns - Estimates & reserve
Tutorial
Facebook reach & frequency campaigns - Ad creatives
Tutorial
Performance Marketing (Campaigns Conversion Rate Optimization)
Google search performance - Custom dashboard for search ads
Tutorial
The performance marketing tactics section summary
Lecture
Performance marketing - The team
Lecture
Performance marketing - The R.O.A.S.
Lecture
Performance marketing - The right customer
Lecture
Performance marketing as a service
Lecture
Google search performance - Auction insights
Tutorial
Google search performance - Ads extensions optimization
Tutorial
Google search performance - Ads copy optimization
Tutorial
Google search performance - Ads relevance optimization
Tutorial
Google search performance - Campaigns budget & bidding
Tutorial
Facebook campaigns performance checklist
Lecture
Google search campaigns performance checklist
Lecture
Google ad account - Checking audiences
Tutorial
Google ad account - Checking conversion tags
Tutorial
Google ad account - Checking recommendations
Tutorial
Google ad account performance checklist
Lecture
Facebook performance - Optimizing bid & budget
Tutorial
Facebook performance - Optimizing placements
Tutorial
Facebook performance - Checking ad objectives
Tutorial
Facebook performance - Checking tag events
Tutorial
Facebook performance - Optimizing dashboard columns
Tutorial
Advertising Channels - Google
How to use Google Ads Manager
Lecture
The Google Ads Manager
Lecture
Google Ads Manager - Create
Tutorial
Google Ads Manager - Settings
Tutorial
Google Ads Manager - Create ad account for others
Tutorial
Google Ads Manager - How we run ads for others
Tutorial
How to use a personal Google ad account
Lecture
Google ad account - Create
Tutorial
Google ad account - Settings
Tutorial
Google ad account - Giving access to others
Tutorial
Google ad account - Change history
Tutorial
Google ad account - Recommendations
Tutorial
How to use Google tag & events
Lecture
Google tag - Create a main tag to track visitors for remarketing
Tutorial
Google tag - Install main tag into Google Tag Manager
Tutorial
Google tag - Create events to track different conversions
Tutorial
Google tag - Install events tags into Google Tag Manager
Tutorial
Google tag - Import Google Analytics goals as an alternative
Tutorial
How to setup and use Google audiences
Lecture
Google audiences - Remarketing website visitors
Tutorial
Google audiences - Remarketing YouTube viewers
Tutorial
Google audiences - Remarketing customer lists
Tutorial
Google audiences - Custom audiences
Tutorial
How Google search ads work and keywords research
Lecture
Search campaigns - Types
Lecture
Search campaigns - How they work
Lecture
Search campaigns - On customer journey
Lecture
Search campaigns - Keywords research
Lecture
Search campaigns - Keywords research on Google search & YouTube
Tutorial
Search campaigns - Keywords research with Keywordtool.io
Tutorial
Search campaigns - Keywords research with Ubersuggest.com
Tutorial
Search campaigns - Keywords discover with Google Keyword Planner
Tutorial
Search campaigns - Keywords volume with Google Keyword Planner
Tutorial
How to target keywords on Google search ads with match types
Lecture
Keywords match types targeting - Broad match
Lecture
Keywords match types targeting - Broad match modifier
Lecture
Keywords match types targeting - Phrase match
Lecture
Keywords match types targeting - Exact match
Lecture
Keywords match types targeting - Negative match
Lecture
Keywords match types targeting - Summary
Lecture
Keywords match types targeting - Ad groups preparation
Lecture
How to run Google search advertising campaigns
Lecture
Google search campaigns - Campaign setup
Tutorial
Google search campaigns - Dates & schedule
Tutorial
Google search campaigns - Location & languages
Tutorial
Google search campaigns - Targeting audiences
Tutorial
Google search campaigns - Budget & bidding
Tutorial
Google search campaigns - Keywords targeting
Tutorial
Google search campaigns - Create ads
Tutorial
Google search campaigns - The ads extensions
Tutorial
Google search campaigns - Create sitelink extension
Tutorial
Google search campaigns - Create callout extension
Tutorial
Google search campaigns - Create structured snippet extension
Tutorial
Google search campaigns - Create call extension
Tutorial
Google search campaigns - Create lead form extension
Tutorial
Google search campaigns - Create location extension
Tutorial
Google search campaigns - Create affiliate location extension
Tutorial
Google search campaigns - Create price extension
Tutorial
Google search campaigns - Create app extension
Tutorial
Google search campaigns - Create promotion extension
Tutorial
Google search campaigns - Ad or remove extensions on ads
Tutorial
Google search campaigns - Create dynamic ads from our website index
Tutorial
Google search campaigns - Create dynamic ads from a feed (CSV file)
Tutorial
Google search campaigns - Dashboard
Tutorial
Google search campaigns - Editing our campaign
Tutorial
Google search campaigns - The quality score
Tutorial
Google search campaigns - The ad rank
Tutorial
Google search campaigns - The C.P.C.
Tutorial
Google search campaigns - The max C.P.C & actual C.P.C.
Tutorial
Google search campaigns - Search terms
Tutorial
Google search campaigns - Ad preview & diagnosis
Tutorial
Google search campaigns - Metrics
Tutorial
How to run Google display advertising campaigns
Lecture
Google display campaigns - Dashboard
Tutorial
Google display campaigns - Editing our campaign
Tutorial
Google display campaigns - Exclusions options
Tutorial
Google display campaigns - Placements options
Tutorial
How to run Google Shopping advertising campaigns
Lecture
Google Shopping campaigns - The Merchant center
Tutorial
Google Shopping campaigns - Create a Merchant center account
Tutorial
Google Shopping campaigns - Merchant center business data
Tutorial
Google Shopping campaigns - Merchant center roles
Tutorial
Google Shopping campaigns - Connect Merchant center with Google ads
Tutorial
Google Shopping campaigns - Upload multiple products to Merchant center
Tutorial
Google Shopping campaigns - Add products to Merchant center manually
Tutorial
Google Shopping campaigns - Merchant center dashboard
Tutorial
Google Shopping campaigns - Our products or ads on search
Tutorial
Google Shopping campaigns - Campaign setup
Tutorial
Google Shopping campaigns - Choosing our inventory
Tutorial
Google Shopping campaigns - Bidding & budget
Tutorial
Google Shopping campaigns - Different placements
Tutorial
Google Shopping campaigns - Location
Tutorial
Google Shopping campaigns - Dates
Tutorial
Google Shopping campaigns - Ad group name & bid
Tutorial
Google Shopping campaigns - Dashboard
Tutorial
Google Shopping campaigns - Edit campaign
Tutorial
How to run YouTube advertising campaigns
Lecture
YouTube campaigns - Campaign setup
Tutorial
YouTube campaigns - Bid strategy & budget
Tutorial
YouTube campaigns - Networks
Tutorial
YouTube campaigns - Location & language
Tutorial
YouTube campaigns - Exclusions
Tutorial
YouTube campaigns - Visibility settings
Tutorial
YouTube campaigns - Targeting demographics
Tutorial
YouTube campaigns - Targeting audiences
Tutorial
YouTube campaigns - Targeting keywords
Tutorial
YouTube campaigns - Targeting topics
Tutorial
YouTube campaigns - Targeting placements
Tutorial
YouTube campaigns - Bidding
Tutorial
YouTube campaigns - Create video ads
Tutorial
YouTube campaigns - Campaign estimations
Tutorial
YouTube campaigns - Dashboard
Tutorial
YouTube campaigns - Editing our campaign
Tutorial
How to run Google mobile app advertising campaigns
Lecture
Google mobile app campaigns - Campaign setup
Tutorial
Google mobile app campaigns - Location & language
Tutorial
Google mobile app campaigns - Budget & bidding
Tutorial
Google mobile app campaigns - Dates
Tutorial
Google mobile app campaigns - Create ad
Tutorial
Google mobile app campaigns - Dashboard
Tutorial
Google mobile app campaigns - Edit campaign
Tutorial
How to run Google smart advertising campaigns
Lecture
Google smart campaigns - Campaign setup
Tutorial
Google smart campaigns - Audience
Tutorial
Google smart campaigns - Keywords
Tutorial
Google smart campaigns - Ad creative
Tutorial
Google smart campaigns - Placements
Tutorial
Google smart campaigns - Budget
Tutorial
Google smart campaigns - Preview
Tutorial
How to run Google Local advertising campaigns
Lecture
Google Local campaigns - Campaign setup
Tutorial
Google Local campaigns - Name & language
Tutorial
Google Local campaigns - Budget, bidding & optimization
Tutorial
Google Local campaigns - Dates & feed
Tutorial
Google Local campaigns - Create ad
Tutorial
Google Local campaigns - Dashboard
Tutorial
Google Local campaigns - Edit campaign
Tutorial
Google Discovery advertising campaigns
Lecture
Google Discovery campaigns - Campaign setup
Tutorial
Google Discovery campaigns - Location
Tutorial
Google Discovery campaigns - Language
Tutorial
Google Discovery campaigns - Budget & bidding
Tutorial
Google Discovery campaigns - Additional settings
Tutorial
Google Discovery campaigns - Targeting audiences & demographics
Tutorial
Google Discovery campaigns - Campaign estimations
Tutorial
Google Discovery campaigns - Create ad
Tutorial
Google Discovery campaigns - Dashboard
Tutorial
Google Discovery campaigns - Edit campaign
Tutorial
How to run Google remarketing advertising campaigns
Lecture
Google remarketing - How we choose audiences
Tutorial
Google remarketing - On Google Display network
Tutorial
Google remarketing - On Google Display network with dynamic ads
Tutorial
Google remarketing - On YouTube
Tutorial
Google remarketing - On Discovery network
Tutorial
Google remarketing - On Search network
Tutorial
Google remarketing - On Search with dynamic ads
Tutorial
Google remarketing - Summary
Tutorial
Google ads account overview & tuning
Tutorial
Google ads account - Shared library portfolio bid strategies
Tutorial
Google ads account - Shared library negative keywords
Tutorial
Google ads account - Shared library placement exclusion lists
Tutorial
Google ads account - Bulk actions rules
Tutorial
Google ads account - Measurment attribution
Tutorial
Google ads account - Reports
Tutorial
Google ads account - Summary
Tutorial
Google display campaigns - Campaign setup
Tutorial
Google display campaigns - Location & language
Tutorial
Google display campaigns - Rotation, scheduling, exclusions
Tutorial
Google display campaigns - Budget & bidding
Tutorial
Google display campaigns - Targeting audiences & demographics
Tutorial
Google display campaigns - Targeting keywords
Tutorial
Google display campaigns - Targeting topics
Tutorial
Google display campaigns - Targeting placements
Tutorial
Google display campaigns - Campaign estimations
Tutorial
Google display campaigns - Ad creatives (display ads & responsive ads)
Tutorial
Advertising Channels - Pinterest
Pinterest awareness campaigns - Targeting audiences settings
Tutorial
Pinterest campaigns optimization - Dashboard & reports
Tutorial
Pinterest campaigns optimization - Edit campaigns
Tutorial
How to optimize Pinterest advertising campaigns
Lecture
Pinterest campaigns - Remarketing
Tutorial
Pinterest campaigns - Conversions
Tutorial
Pinterest campaigns - Consideration (Traffic)
Tutorial
Pinterest campaigns - Video views
Tutorial
How to run different advertising objectives campaigns on Pinterest
Lecture
Pinterest awareness campaigns - Ad creatives (pins)
Tutorial
Pinterest awareness campaigns - Optimization, delivery & estimates
Tutorial
Pinterest awareness campaigns - Budget & schedule
Tutorial
Pinterest awareness campaigns - Placements
Tutorial
Pinterest awareness campaigns - Targeting demographics
Tutorial
Pinterest awareness campaigns - Targeting keywords & interests
Tutorial
How to use Pinterest ad manager
Lecture
Pinterest awareness campaigns - Create
Tutorial
How to run awareness advertising campaigns on Pinterest
Lecture
Pinterest ad manager - Merchant & catalogues
Tutorial
Pinterest ad manager - Create actalike audiences
Tutorial
Pinterest ad manager - Create audiences from pins engagement
Tutorial
Pinterest ad manager - Create audiences from data list
Tutorial
Pinterest ad manager - Create audiences from website tag & events
Tutorial
Pinterest ad manager - Business manager & hub
Tutorial
Pinterest ad manager - Create & install events to track different conversions
Tutorial
Pinterest ad manager - Install main tag into Google Tag Manager
Tutorial
Pinterest ad manager - Create a main tag to track visitors for remarketing
Tutorial
Pinterest ad manager - Ad account access & billing settings
Tutorial
Pinterest ad manager - Ad account & dashboard overview
Tutorial
Advertising Channels - Snapchat
Snapchat campaigns - Engagement
Tutorial
Snapchat awareness campaigns - Location & demographics
Tutorial
Snapchat awareness campaigns - Audiences
Tutorial
Snapchat awareness campaigns - Devices
Tutorial
Snapchat awareness campaigns - Goal & bidding
Tutorial
Snapchat awareness campaigns - Estimates
Tutorial
Snapchat awareness campaigns - Ad creative
Tutorial
How to run different advertising objectives campaigns on Snapchat
Lecture
Snapchat campaigns - App installs
Tutorial
Snapchat campaigns - Traffic to website
Tutorial
Snapchat campaigns - Traffic to app
Tutorial
Snapchat awareness campaigns - Placements
Tutorial
Snapchat campaigns - Video views
Tutorial
Snapchat campaigns - Lead generation
Tutorial
Snapchat campaigns - Website conversions
Tutorial
Snapchat campaigns - Catalogue sales
Tutorial
Snapchat campaigns - Catalogue sales with dynamic ads
Tutorial
Snapchat campaigns - Remarketing
Tutorial
How to optimize Snapchat advertising campaigns
Lecture
Snapchat campaigns optimization - Edit campaigns
Tutorial
Snapchat campaigns optimization - Dashboard & reports
Tutorial
Snapchat ad manager - Creative library - Create image ad creative
Tutorial
Snapchat ad manager - Ad account & dashboard overview
Tutorial
Snapchat ad manager - Ad account access & billing settings
Tutorial
Snapchat ad manager - Create a main tag to track visitors for remarketing
Tutorial
Snapchat ad manager - Install main tag into Google Tag Manager
Tutorial
Snapchat ad manager - Create & install events to track different conversions
Tutorial
Snapchat ad manager - Create audiences from website tag & events
Tutorial
Snapchat ad manager - Create audience from data list
Tutorial
Snapchat ad manager - Create lookalike audience
Tutorial
Snapchat ad manager - Create saved audience
Tutorial
Snapchat ad manager - Create product catalogue
Tutorial
How to use Snapchat ad manager
Lecture
Snapchat ad manager - Creative library - Create video ad creative
Tutorial
Snapchat ad manager - Creative library - Create story ad creative
Tutorial
Snapchat ad manager - Creative library - Create collection ad creative
Tutorial
Snapchat ad manager - Creative library - Create filter ad creative
Tutorial
Snapchat ad manager - Creative library - Create AR lens ad creative
Tutorial
Snapchat ad manager - Summary
Tutorial
How to run awareness advertising campaigns on Snapchat
Lecture
Snapchat awareness campaigns - Campaign settings
Tutorial
Snapchat awareness campaigns - Ad format
Tutorial
Advertising Channels - Reddit
How to use Reddit ad manager
Lecture
Reddit ad manager - Ad account & dashboard overview
Tutorial
Reddit ad manager - Ad account access & billing settings
Tutorial
Reddit ad manager - Create and install main tag to track visitors for remarketing
Tutorial
Reddit ad manager - Create and install events to track different conversions
Tutorial
Reddit ad manager - Inventory type
Tutorial
How to run advertising campaigns on Reddit
Tutorial
Reddit campaigns - Create
Tutorial
Reddit campaigns - Audience targeting
Tutorial
Reddit campaigns - Budget, bid & schedule
Tutorial
Reddit campaigns - Estimates
Tutorial
Reddit campaigns - Ad creatives (text, video, link)
Tutorial
Reddit campaigns - Different campaign objectives
Tutorial
Reddit campaigns - Edit
Tutorial
Reddit campaigns - Remarketing
Tutorial
Reddit campaigns - Dashboard & reports
Tutorial
Advertising Channels - LinkedIn
LinkedIn ad creatives - Message ad estimates & bidding
Tutorial
LinkedIn campaigns - Summary
Tutorial
How to create and optimize LinkedIn ad creatives
Lecture
LinkedIn ad creatives - Single image ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create single image ad format
Tutorial
LinkedIn ad creatives - Carousel ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create carousel ad format
Tutorial
LinkedIn ad creatives - Video ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create video ad format
Tutorial
LinkedIn ad creatives - Text ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create text ad format
Tutorial
LinkedIn ad creatives - Spotlight ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create spotlight ad format
Tutorial
LinkedIn ad creatives - Follower ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create follower ad format
Tutorial
LinkedIn campaigns - Remarketing
Tutorial
LinkedIn ad creatives - Create message ad format
Tutorial
LinkedIn ad creatives - Conversation ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create conversation ad format
Tutorial
LinkedIn ad creatives - Event ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create event ad format
Tutorial
LinkedIn ad creatives - Single job ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create single job ad format
Tutorial
LinkedIn ad creatives - Jobs ad estimates & bidding
Tutorial
LinkedIn ad creatives - Create jobs ad format
Tutorial
How to optimize LinkedIn advertising campaigns
Lecture
LinkedIn campaigns optimization - Edit campaign
Tutorial
LinkedIn campaigns optimization - Performance
Tutorial
LinkedIn campaigns optimization - Reports
Tutorial
LinkedIn campaign manager - Website demographics
Tutorial
LinkedIn campaign manager - Ad account & dashboard overview
Tutorial
LinkedIn campaign manager - Ad account access & billing settings
Tutorial
LinkedIn campaign manager - Create an insight tag to track visitors for remarketing
Tutorial
LinkedIn campaign manager - Install main tag into Google Tag Manager
Tutorial
LinkedIn campaign manager - Create & install events to track different conversions
Tutorial
LinkedIn campaign manager - Create lead generation forms
Tutorial
LinkedIn campaign manager - Matched audiences overview
Tutorial