Masterclass in All Advertising Managers

Video-on-demand e-learning course

37 students also took this course
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50 hours of video

Days-Week-icon

6 months access to videos & files

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6 months access to videos & files

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Professional Certificate


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37 students also took this course

Supported by IAB Hellas.

About our all advertising managers course

Syllabus

An exceedingly advanced training program that offers a comprehensive, step-by-step approach to mastering all strategies, tools, and practices on all major advertising platforms. These platforms include Facebook ads, Google ads, Twitter ads, Pinterest ads, LinkedIn ads, TikTok ads, Reddit ads, Quora ads, Affiliate ads, Premium ads, Programmatic ads, and native ads. The program covers all aspects of advertising, including the different ad managers, tags, pixels, events, audiences, campaign objectives, targeting, ad creatives, campaign conversation rate optimization, ad accounts optimization, and monitoring. Our lectures, tutorials, and hands-on exercises are carefully crafted to ensure that you receive the most inclusive and up-to-date information available.

Industry recognizable credentials

Upon the completion of 80% of the designated video content, a professional certificate shall be awarded to the individual in question. 

Video-on-demand education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, ContentMarketing Awards, Growth Hacking Awards, and Social Media Marketing AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this all advertising managers training

After completing this course you will be able to immediately:

  • Understand the features of all demonstrated platforms, networks, and tools.
  • Identify problems, plan and develop problem-solving strategies which you can optimize.
  • Create cohesive, persuasive content or creatives and distribute them to others.
  • Evaluate all different insights, analytics, metrics, and relevant KPIs.
  • Sell services to your customers, set up and manage their accounts.
  • Get a job and apply everything you know.

Benefits of obtaining this all advertising managers education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

Topics for this advertising platforms course

Course overview & welcome

0h 32m

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - You & Knowcrunch

Lecture
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Advertising strategy - accounts fundamentals

1h 46m

The digital advertising accounts

Lecture
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Ad accounts fundamentals - Ad accounts & ad managers

Lecture
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Ad accounts fundamentals - Users access

Lecture
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Ad accounts fundamentals - Campaigns results

Lecture
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Ad accounts fundamentals - Tags or pixels

Lecture
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Ad accounts fundamentals - Conversion events

Lecture
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Ad accounts fundamentals - Install tags & events

Lecture
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Ad accounts fundamentals - Checking tags & events

Lecture
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Ad accounts fundamentals - Tags & cookies

Lecture
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Ad accounts fundamentals - Tags & A.P.I.

Lecture
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Ad accounts fundamentals - Summary

Lecture
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Advertising strategy - campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
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Ad campaigns fundamentals - Objectives

Platform demonstration
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Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
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Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
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Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
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Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
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Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
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Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
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Ad campaigns fundamentals - Budget

Lecture
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Ad campaigns fundamentals - Bidding

Lecture
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Ad campaigns fundamentals - Objectives on funnel

Lecture
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Ad campaigns fundamentals - Targeting

Lecture
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Ad campaigns fundamentals - Targeting demographics

Lecture
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Ad campaigns fundamentals - Targeting tags

Lecture
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Ad campaigns fundamentals - Targeting data lists

Lecture
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Ad campaigns fundamentals - Targeting social media interactions

Lecture
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Ad campaigns fundamentals - Targeting similar audiences

Lecture
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Ad campaigns fundamentals - Remarketing

Lecture
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Ad campaigns fundamentals - Targeting strategy

Lecture
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Ad campaigns fundamentals - Creatives

Lecture
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Ad campaigns fundamentals - UTMs

Lecture
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Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
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Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
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Ad campaigns fundamentals - Summary

Lecture
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Meta advertising manager

1h 5m

How to use Facebook & Instagram ads & ad manager

Lecture
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Meta ad manager - Create ad account

Lecture
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Meta ad manager - Create ad account (business manager)

Lecture
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Meta ad manager - Access

Platform demonstration
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Meta ad manager - Settings

Platform demonstration
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Meta ad manager - Users & roles

Platform demonstration
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Meta ad manager - Payment settings

Platform demonstration
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Meta ad manager - Payment settings

Platform demonstration
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Meta ad manager - Notification settings

Platform demonstration
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Meta ad manager - Summary

Platform demonstration
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Facebook ad manager - Media library

Platform demonstration
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How to create a Facebook ads tag/pixel

Platform demonstration
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Facebook tag - Install tag on your website

Platform demonstration
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Facebook tag - Create & install tag events

Platform demonstration
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Meta advertising manager - tags & events

0h 38m

Tag & events manager

Platform demonstration
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Events manager- Create tag/pixel

Platform demonstration
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Events manager- Tag/pixel setup

Platform demonstration
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Events manager- Tag overview

Platform demonstration
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Events manager- Standard & custom events

Platform demonstration
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Events manager- Conversion API (CAPI)

Platform demonstration
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Events manager- Dashboard

Platform demonstration
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Events manager- Summary

Platform demonstration
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Meta advertising manager - audiences

1h 51m

How to manage Facebook & Instagram ads audiences

Lecture
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Meta audiences - Custom from website (All website visitors)

Platform demonstration
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Meta audiences - Custom from website (specific webpages)

Platform demonstration
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Meta audiences - Custom from website (specific time spent)

Platform demonstration
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Meta audiences - Custom from website (specific tag event)

Platform demonstration
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Meta audiences - Custom from customer list

Platform demonstration
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Meta audiences - Custom from offline activity

Platform demonstration
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Meta audiences - Custom from catalog

Platform demonstration
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Meta audiences - Custom from Videos

Platform demonstration
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Meta audiences - Custom from Instagram

Platform demonstration
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Meta audiences - Custom from lead forms

Platform demonstration
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Meta audiences - Custom from Facebook events

Platform demonstration
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Meta audiences - Custom from instant experience

Platform demonstration
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Meta audiences - Custom from Facebook page

Platform demonstration
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Meta audiences - Other

Platform demonstration
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Meta audiences - Lookalike

Platform demonstration
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Meta audiences - Saved

Platform demonstration
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Meta audiences - Dashboard

Platform demonstration
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Meta audiences - Summary

Platform demonstration
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Meta advertising manager - creative hub

0h 55m

The Creative Hub

Lecture
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Creative hub - Overview

Lecture
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Creative hub - Create single image/video mockup

Platform demonstration
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Creative hub - Create carousel image/video mockup

Platform demonstration
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Creative hub - Placements

Platform demonstration
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Creative hub - Share on ad manager

Platform demonstration
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Creative hub - Summary

Platform demonstration
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Facebook ads - What is prohibited (policies)

Platform demonstration
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Facebook ads - What could be limited (policies)

Platform demonstration
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Facebook ads - Ad account quality center

Platform demonstration
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Meta advertising campaigns - awareness

2h 22m

Meta awareness advertising campaigns

Lecture
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Meta awareness campaigns - Create

Platform demonstration
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Meta awareness campaigns - Campaign settings

Platform demonstration
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Meta awareness campaigns - Ad set settings

Platform demonstration
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Meta awareness campaigns - Performance goal

Platform demonstration
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Meta awareness campaigns - Budget & schedule

Platform demonstration
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Meta awareness campaigns - Audience controls

Platform demonstration
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Meta awareness campaigns - Advantage+ audience

Platform demonstration
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Meta awareness campaigns - Original audience options

Platform demonstration
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Meta awareness campaigns - Beneficiary & payer

Platform demonstration
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Meta awareness campaigns - Placements

Platform demonstration
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Meta awareness campaigns - Estimated results & Calculating C.P.M.

Platform demonstration
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Meta awareness campaigns - Media planning on Excel

Platform demonstration
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Meta awareness campaigns - Ad creatives

Platform demonstration
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Meta awareness campaigns - Partnership ads

Platform demonstration
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Meta awareness campaigns - Creatives: single image

Platform demonstration
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Meta awareness campaigns - Creatives: carousel

Platform demonstration
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Meta awareness campaigns - Creatives: collection/instant experience

Platform demonstration
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Meta awareness campaigns - Creatives: existing post

Platform demonstration
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Meta awareness campaigns - Creatives: creative hub

Platform demonstration
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Meta awareness campaigns - Creatives: dynamic

Platform demonstration
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Meta awareness campaigns - Store locations

Platform demonstration
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Meta awareness campaigns - Summary

Lecture
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Meta advertising campaigns - traffic

1h 12m

Meta traffic advertising campaigns

Lecture
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Meta traffic campaigns - Create

Platform demonstration
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Meta traffic campaigns - Ad set settings - website

Platform demonstration
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Meta traffic campaigns - Ad set settings - website: Estimated results

Platform demonstration
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Meta traffic campaigns - Ad creative website: Flexible

Platform demonstration
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Meta traffic campaigns - Ad creative website: Single image or video

Platform demonstration
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Meta traffic campaigns - Ad creative website: Catalogue

Platform demonstration
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Meta traffic campaigns - Ad set settings - app

Platform demonstration
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Meta traffic campaigns - Ad set settings - messaging apps

Platform demonstration
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Meta traffic campaigns - Messaging app creatives: Conversations

Platform demonstration
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Meta traffic campaigns - Messaging app creatives: Automated chat

Platform demonstration
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Meta traffic campaigns - Ad set settings - calls

Platform demonstration
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Meta traffic campaigns - Ad creative - calls

Platform demonstration
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Meta traffic campaigns - Presets

Platform demonstration
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Meta traffic campaigns - Summary

Platform demonstration
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Meta advertising campaigns - engagement

1h 51m

Meta engagement advertising campaigns

Platform demonstration
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Meta engagement campaigns - Create

Platform demonstration
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Meta engagement campaigns - Ad set settings - messaging apps - click to message

Platform demonstration
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Meta engagement campaigns - Ad set settings - messaging apps - sponsored message

Platform demonstration
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Meta engagement campaigns - Sponsored messages creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - on your ad - video views

Platform demonstration
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Meta engagement campaigns - Video views creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - on your ad - post engagement

Platform demonstration
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Meta engagement campaigns - Post engagement creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - on your ad - event responses

Platform demonstration
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Meta engagement campaigns - Event responses creatives

Platform demonstration
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Meta engagement campaigns - Ad set setting - on your ad - group joins

Platform demonstration
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Meta engagement campaigns - Group joins creatives

Platform demonstration
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Meta engagement campaigns - Ad set setting - on your ad - reminder

Platform demonstration
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Meta engagement campaigns - Reminder creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - website

Platform demonstration
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Meta engagement campaigns - Ad set setting - app

Platform demonstration
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Meta engagement campaigns - Ad set setting - app

Platform demonstration
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Meta engagement campaigns - Ad set settings - facebook page

Platform demonstration
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Meta engagement advertising campaigns

Platform demonstration
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Meta engagement campaigns - Create

Platform demonstration
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Meta engagement campaigns - Ad set settings - messaging apps - click to message

Platform demonstration
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Meta engagement campaigns - Ad set settings - messaging apps - sponsored message

Platform demonstration
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Meta engagement campaigns - Sponsored messages creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - on your ad - video views

Platform demonstration
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Meta engagement campaigns - Video views creatives

Platform demonstration
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Meta engagement campaigns - Ad set settings - on your ad - post engagement

Platform demonstration
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Meta engagement campaigns - Post engagement creatives

Platform demonstration
times-icons03m 46s

Meta engagement campaigns - Ad set settings - on your ad - event responses

Platform demonstration
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Meta engagement campaigns - Event responses creatives

Platform demonstration
times-icons02m 20s

Meta engagement campaigns - Ad set setting - on your ad - group joins

Platform demonstration
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Meta engagement campaigns - Group joins creatives

Platform demonstration
times-icons02m 33s

Meta engagement campaigns - Ad set setting - on your ad - reminder

Platform demonstration
times-icons01m 50s

Meta engagement campaigns - Reminder creatives

Platform demonstration
times-icons02m 56s

Meta engagement campaigns - Ad set settings - website

Platform demonstration
times-icons04m 14s

Meta engagement campaigns - Ad set setting - app

Platform demonstration
times-icons02m 29s

Meta engagement campaigns - Ad set setting - app

Platform demonstration
times-icons02m 09s

Meta engagement campaigns - Ad set settings - facebook page

Platform demonstration
times-icons02m 37s

Meta engagement campaigns - Facebook page creatives

Platform demonstration
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Meta engagement campaigns - Presets

Platform demonstration
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Meta engagement campaigns - Summary

Lecture
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Meta advertising campaigns - leads

0h 50m

Meta leads campaigns

Platform demonstration
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Meta leads campaigns - Create

Platform demonstration
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Meta leads campaigns - Ad set settings

Platform demonstration
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Meta leads campaigns - Ad set settings - instant forms

Platform demonstration
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Meta leads campaigns - Ad set settings - instant forms: Estimated results

Platform demonstration
times-icons02m 47s

Meta leads campaigns - Ad creative instant form

Platform demonstration
times-icons18m 49s

Meta leads campaigns - Ad creative - browser add-ons

Platform demonstration
times-icons03m 14s

Meta leads campaigns - Ad set settings - website

Platform demonstration
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Meta leads campaigns - Messenger

Platform demonstration
times-icons03m 33s

Meta leads campaigns - Instant forms & messenger

Platform demonstration
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Meta leads campaigns - Instagram

Platform demonstration
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Meta leads campaigns - Presets

Platform demonstration
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Meta leads campaigns - Summary

Platform demonstration
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Meta advertising campaigns - sales

0h 54m

Meta sales campaign

Lecture
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Meta sales campaigns - Create

Platform demonstration
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Meta sales campaigns - Campaign settings

Platform demonstration
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Meta sales campaigns - Ad set settings

Platform demonstration
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Meta sales campaigns - Performance goal

Platform demonstration
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Meta sales campaigns - Creatives

Platform demonstration
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Meta sales campaigns - Campaign settings catalogue enabled, ad set settings

Platform demonstration
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Meta sales campaigns - Campaign settings catalogue enabled, performance goal

Platform demonstration
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Meta sales campaigns - Campaign settings catalogue enabled, audiences

Platform demonstration
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Meta sales campaigns - Campaign settings catalogue enabled, creatives

Platform demonstration
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Meta sales campaigns - Advantage+ shopping campaigns

Platform demonstration
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Meta sales campaigns - Advantage+ shopping campaigns, settings

Platform demonstration
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Meta sales campaigns - Advantage+ shopping campaigns, reporting

Platform demonstration
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Meta sales campaigns - Advantage+ shopping campaigns, creatives

Platform demonstration
times-icons02m 37s

Meta sales campaigns - Summary

Platform demonstration
times-icons01m 53s

Meta advertising campaigns - app promotion

0h 30m

Meta apps promotion

Platform demonstration
times-icons02m 15s

Meta app promotion - Create

Platform demonstration
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Meta app promotion - Campaign settings

Platform demonstration
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Meta app promotion - Ad set settings

Platform demonstration
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Meta app promotion - Creatives

Platform demonstration
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Meta app promotion - Advantage+ app campaign

Platform demonstration
times-icons05m 12s

Meta app promotion - Summary

Platform demonstration
times-icons01m 48s

Meta advertising campaigns - remarketing

0h 25m

How to run remarketing campaigns on Facebook & Instagram

Lecture
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Facebook remarketing campaigns - The strategy

Lecture
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Facebook remarketing campaigns - Create remarketing campaigns

Platform demonstration
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Facebook remarketing campaigns - Create catalogue sales remarketing campaigns

Platform demonstration
times-icons03m 54s

Meta advertising campaigns - reach & frequency

0h 16m

The reach & frequency Facebook & Instagram campaigns

Platform demonstration
times-icons02m 59s

Facebook reach & frequency campaigns - Ad set settings

Platform demonstration
times-icons04m 18s

Facebook reach & frequency campaigns - Estimates & reserve

Platform demonstration
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Facebook reach & frequency campaigns - Ad creatives

Platform demonstration
times-icons03m 55s

Meta advertising campaigns - Advantage+

0h 19m

Meta Advantage+ Campaigns

Platform demonstration
times-icons01m 09s

Meta advantage+ - Campaign level

Platform demonstration
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Meta advantage+ - Ad set level

Platform demonstration
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Meta advantage+ - Ad level

Platform demonstration
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Meta advantage+ - Summary

Platform demonstration
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Meta advertising campaigns - account optimization (CRO)

1h 59m

How to manage & optimize Facebook & Instagram advertising campaigns

Lecture
times-icons01m 28s

Facebook campaigns management - Editing ad campaigns

Platform demonstration
times-icons05m 35s

Facebook campaigns management - Adding new ad sets

Platform demonstration
times-icons11m 37s

Facebook campaigns management - Editing & optimizing ad sets

Platform demonstration
times-icons12m 44s

Facebook campaigns management - Adding ad creatives

Platform demonstration
times-icons07m 56s

Facebook campaigns management - Editing & optimizing ad creatives

Platform demonstration
times-icons04m 26s

Facebook campaigns management - Dashboard insights

Platform demonstration
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Facebook campaigns management - Creatives reporting

Platform demonstration
times-icons06m 14s

Facebook campaigns management - Experiments - A/B testing

Platform demonstration
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Facebook campaigns management - Experiments - Survey

Platform demonstration
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Facebook campaigns management - Budget optimization

Platform demonstration
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Facebook campaigns management - Automated rules

Platform demonstration
times-icons08m 58s

Facebook campaigns management - Ads reporting

Platform demonstration
times-icons07m 23s

Facebook campaigns management - Summary

Platform demonstration
times-icons02m 28s

Meta advertising campaigns - performance optimization (CRO)

0h 24m

Facebook campaigns performance checklist

Lecture
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Facebook performance - Optimizing dashboard columns

Platform demonstration
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Facebook performance - Checking tag events

Platform demonstration
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Facebook performance - Checking ad objectives

Platform demonstration
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Facebook performance - Optimizing placements

Platform demonstration
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Facebook performance - Optimizing bid & budget

Platform demonstration
times-icons04m 24s

Google advertising manager

1h 10m

About Google ads & ad accounts

Lecture
times-icons03m 14s

Create a personal Google ad account

Lecture
times-icons04m 02s

Personal Google ad account - Settings

Platform demonstration
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Personal Google ad account - Access & roles

Platform demonstration
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Google Ads Manager (business) account (ex MCC)

Platform demonstration
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Create a Google Ads Manager account

Platform demonstration
times-icons04m 19s

Google Ads Manager account - Accounts of customers

Lecture
times-icons06m 54s

How to use Google tag & conversion events

Platform demonstration
times-icons01m 17s

Google tag - Create & install with your developer

Platform demonstration
times-icons02m 48s

Google conversion events - Create & install with your developer

Platform demonstration
times-icons14m 29s

Google tag - Install with Google Tag Manager

Platform demonstration
times-icons04m 09s

Google conversion events - Install with Google Tag Manager

Platform demonstration
times-icons08m 47s

Google tag - Connect Google Analytics & import goals as an alternative

Lecture
times-icons03m 45s

Google advertising manager - audiences

0h 59m

How to setup and use Google audiences

Lecture
times-icons01m 32s

Google audiences - Website visitors specific pages

Platform demonstration
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Google audiences - Website visitors specific tags

Platform demonstration
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Google audiences - YouTube viewers

Platform demonstration
times-icons11m 56s

Google audiences - Customer lists

Platform demonstration
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Google audiences - Custom combination

Platform demonstration
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Google audiences - Custom segment

Platform demonstration
times-icons07m 54s

Google audiences - Summary

Lecture
times-icons03m 12s

Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
times-icons04m 20s

Google display campaigns - Campaign setup

Platform demonstration
times-icons04m 21s

Google display campaigns - Locations & languages

Platform demonstration
times-icons08m 35s

Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
times-icons16m 14s

Google display campaigns - Account content exclusions

Platform demonstration
times-icons01m 51s

Google display campaigns - Budget & bidding

Platform demonstration
times-icons05m 54s

Google display campaigns - Targeting audiences & demographics

Platform demonstration
times-icons12m 17s

Google display campaigns - Optimized targeting

Platform demonstration
times-icons04m 16s

Google display campaigns - Targeting keywords

Platform demonstration
times-icons03m 11s

Google display campaigns - Targeting topics

Platform demonstration
times-icons04m 22s

Google display campaigns - Targeting placements

Platform demonstration
times-icons06m 23s

Google display campaigns - Account website & app exclusions

Platform demonstration
times-icons05m 05s

Google display campaigns - Campaign estimations

Platform demonstration
times-icons06m 02s

Google display campaigns - Media planning

Platform demonstration
times-icons04m 23s

Google display campaigns - Premade ad creatives

Platform demonstration
times-icons04m 06s

Google display campaigns - Responsive ad creatives

Platform demonstration
times-icons12m 17s

Google display campaigns - Review

Platform demonstration
times-icons02m 58s

Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 54s

Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 53s

Google display campaigns - Performance planner for display ads

Platform demonstration
times-icons05m 53s

Google display campaigns - Summary

Platform demonstration
times-icons01m 04s

Google advertising campaigns - search network

5h 23m

The Google search advertising

Lecture
times-icons04m 52s

Google search advertising - Ads in S.E.R.P.

Lecture
times-icons02m 23s

Google search advertising - Ads

Lecture
times-icons03m 55s

Google search advertising - C.P.C.

Lecture
times-icons01m 54s

Google search advertising -Summary

Lecture
times-icons45s

Google ads keywords research

Lecture
times-icons03m 36s

Google ads research - Phrase match

Lecture
times-icons01m 15s

Google ads research - Match type

Lecture
times-icons02m 22s

Google ads research - Broad match

Lecture
times-icons03m 49s

Google ads research - Exact match

Lecture
times-icons01m 29s

Google ads research - Negative match

Lecture
times-icons03m 31s

Google ads research - Google search & YouTube

Platform demonstration
times-icons04m 13s

Google ads research - Keyword Planner discover

Platform demonstration
times-icons10m 37s

Google ads research - Keyword Planner volume & forecast

Platform demonstration
times-icons08m 42s

Google ads research - Keyword Planner planning strategy

Platform demonstration
times-icons04m 38s

Google ads research - Keyword Planner organize keywords

Platform demonstration
times-icons03m 48s

Google ads research- Summary

Lecture
times-icons01m 13s

Running Google search advertising campaigns

Lecture
times-icons53s

Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
times-icons06m 02s

Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
times-icons08m 05s

Google search campaigns - Campaign networks selection

Platform demonstration
times-icons01m 48s

Google search campaigns - Campaign locations

Platform demonstration
times-icons05m 50s

Google search campaigns - Campaign languages

Platform demonstration
times-icons01m 33s

Google search campaigns - Campaign audience segments

Platform demonstration
times-icons04m 52s

Google search campaigns - Campaign broad match keywords

Platform demonstration
times-icons02m 06s

Google search campaigns - Campaign automatic assets

Platform demonstration
times-icons03m 26s

Google search campaigns - Campaign ad rotation

Platform demonstration
times-icons03m 34s

Google search campaigns - Campaign dates & schedule

Platform demonstration
times-icons05m 03s

Google search campaigns - Campaign brand restrictions

Platform demonstration
times-icons04m 01s

Google search campaigns - Ad group keywords

Platform demonstration
times-icons08m 24s

Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
times-icons19m 21s

Google search campaigns - Campaign budget

Platform demonstration
times-icons01m 43s

Google search campaigns - Campaign estimations & review

Platform demonstration
times-icons02m 50s

Google search campaigns - Add more ad groups

Platform demonstration
times-icons04m 05s

Google search campaigns - Add more ads

Platform demonstration
times-icons02m 44s

Google search campaigns - Ad group extensions (assets)

Platform demonstration
times-icons03m 36s

Google search campaigns - Image extension

Platform demonstration
times-icons04m 20s

Google search campaigns - Business name extension

Platform demonstration
times-icons02m 36s

Google search campaigns - Business logo extension

Platform demonstration
times-icons01m 40s

Google search campaigns - Site link extension

Platform demonstration
times-icons07m 36s

Google search campaigns - Headline extension

Platform demonstration
times-icons02m 16s

Google search campaigns - Description extension

Platform demonstration
times-icons02m 38s

Google search campaigns - Callout extension

Platform demonstration
times-icons05m 11s

Google search campaigns - Structured snippet extension

Platform demonstration
times-icons04m 09s

Google search campaigns - Call extension

Platform demonstration
times-icons04m 13s

Google search campaigns - Lead form extension

Platform demonstration
times-icons12m 25s

Google search campaigns - Location extension

Platform demonstration
times-icons07m 03s

Google search campaigns - Price extension

Platform demonstration
times-icons04m 51s

Google search campaigns - App extension

Platform demonstration
times-icons04m 10s

Google search campaigns - Promotion extension

Platform demonstration
times-icons06m 07s

Google search campaigns - Add or remove extensions on ads

Platform demonstration
times-icons05m 37s

Google search campaigns - Dynamic search ads

Platform demonstration
times-icons03m 51s

Google search campaigns - Create dynamic ads from our website index

Platform demonstration
times-icons18m 08s

Google search campaigns - Ad negatives

Platform demonstration
times-icons07m 52s

Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
times-icons10m 57s

Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons05m 44s

Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons09m 15s

Google search campaigns - The quality score

Platform demonstration
times-icons11m 15s

Google search campaigns - The ad rank

Platform demonstration
times-icons06m 05s

Google search campaigns - The average CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - The max CPC & actual CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - Search terms

Platform demonstration
times-icons07m 49s

Google search campaigns - Ad preview & diagnosis

Platform demonstration
times-icons04m 20s

Google search campaigns - Summary

Lecture
times-icons02m 13s

Google advertising campaigns - performance max

0h 49m

How to run Google Performance Max advertising campaigns

Lecture
times-icons03m 30s

Google Performance campaigns - Campaign setup

Platform demonstration
times-icons02m 50s

Google Performance campaigns - Budget & bidding

Platform demonstration
times-icons03m 32s

Google Performance campaigns - Locations & languages

Platform demonstration
times-icons02m 04s

Google Performance campaigns - Final URLs

Platform demonstration
times-icons02m 28s

Google Performance campaigns - Scheduling & dates

Platform demonstration
times-icons02m 05s

Google Performance campaigns - Ad creatives (assets)

Platform demonstration
times-icons10m 28s

Google Performance campaigns - Audience signal

Platform demonstration
times-icons07m 39s

Google Performance campaigns - Extensions

Platform demonstration
times-icons02m 04s

Google Performance campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

Google Performance campaigns - Dashboard

Platform demonstration
times-icons02m 07s

Google Performance campaigns - Editing our campaign

Platform demonstration
times-icons02m 05s

Google Performance campaigns - Assets report

Platform demonstration
times-icons04m 40s

Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
times-icons06m 31s

YouTube campaigns - Campaign setup

Platform demonstration
times-icons02m 29s

YouTube campaigns - Campaigns subtypes

Platform demonstration
times-icons02m 45s

YouTube campaigns - Bid strategy

Platform demonstration
times-icons01m 35s

YouTube campaigns - Budget & dates

Platform demonstration
times-icons03m 09s

YouTube campaigns - Networks

Platform demonstration
times-icons03m 28s

YouTube campaigns - Location & language

Platform demonstration
times-icons05m 37s

YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
times-icons02m 45s

YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
times-icons02m 58s

YouTube campaigns - Targeting topics

Platform demonstration
times-icons03m

YouTube campaigns - Targeting placements

Platform demonstration
times-icons02m 45s

YouTube campaigns - Create video ads

Platform demonstration
times-icons09m 32s

YouTube campaigns - Bidding

Platform demonstration
times-icons02m 32s

YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 02s

YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
times-icons01m 03s

Google advertising campaigns - app

0h 31m

How to run Google mobile app advertising campaigns

Lecture
times-icons51s

Google mobile app campaigns - Campaign setup

Platform demonstration
times-icons05m 27s

Google mobile app campaigns - Location & language

Platform demonstration
times-icons03m 18s

Google mobile app campaigns - Dates

Platform demonstration
times-icons02m 09s

Google mobile app campaigns - Budget & bidding

Platform demonstration
times-icons06m 36s

Google mobile app campaigns - Create ad groups & assets

Platform demonstration
times-icons07m 46s

Google mobile app campaigns - Review

Platform demonstration
times-icons01m 37s

Google mobile app campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 49s

Google mobile app campaigns - Summary

Lecture
times-icons55s

Google advertising campaigns - smart

0h 18m

How to run Google smart advertising campaigns

Lecture
times-icons01m 31s

Google smart campaigns - Setup & landing page

Platform demonstration
times-icons02m 31s

Google smart campaigns - Goal

Platform demonstration
times-icons03m 47s

Google smart campaigns - Ad creation

Platform demonstration
times-icons03m 15s

Google smart campaigns - Keyword themes

Platform demonstration
times-icons02m 22s

Google smart campaigns - Location targeting

Platform demonstration
times-icons01m 08s

Google smart campaigns - Budget

Platform demonstration
times-icons01m 47s

Google smart campaigns - Review

Platform demonstration
times-icons55s

Google smart campaigns - Summary

Lecture
times-icons50s

Google advertising campaigns - demand gen

1h 23m

Google demand generation advertising campaigns

Lecture
times-icons01m 31s

Google demand gen campaigns - Campaign setup

Platform demonstration
times-icons02m 52s

Google demand gen campaigns - Campaign goal

Platform demonstration
times-icons05m 56s

Google demand gen campaigns - Budget & dates

Platform demonstration
times-icons03m 59s

Google demand gen campaigns - Location & language

Platform demonstration
times-icons11m 59s

Google demand gen campaigns - Additional settings

Platform demonstration
times-icons08m 35s

Google demand gen campaigns - Audience targeting

Platform demonstration
times-icons20m 36s

Google demand gen campaigns - Campaign estimations

Platform demonstration
times-icons04m 19s

Google demand gen campaigns - Create ad

Platform demonstration
times-icons14m 31s

Google demand gen campaigns - Dashboard

Platform demonstration
times-icons02m 54s

Google demand gen campaigns - Edit campaign

Platform demonstration
times-icons05m 15s

Google demand gen campaigns - Summary

Lecture
times-icons01m 17s

Google advertising campaigns - local

0h 30m

How to run Google Local advertising campaigns

Lecture
times-icons01m 35s

Google Local campaigns - Campaign setup

Platform demonstration
times-icons02m 51s

Google Local campaigns - Name & language

Platform demonstration
times-icons02m 31s

Google Local campaigns - Budget, bidding & optimization

Platform demonstration
times-icons05m 20s

Google Local campaigns - Dates & feed

Platform demonstration
times-icons03m 42s

Google Local campaigns - Create ad

Platform demonstration
times-icons06m 40s

Google Local campaigns - Dashboard

Platform demonstration
times-icons02m 18s

Google Local campaigns - Edit campaign

Platform demonstration
times-icons05m 04s

Google advertising campaigns - shopping

0h 38m

How to run Google Shopping advertising campaigns

Lecture
times-icons55s

Google Shopping campaigns - The Merchant center

Platform demonstration
times-icons01m 15s

Google Shopping campaigns - Create a Merchant center account

Platform demonstration
times-icons02m 18s

Google Shopping campaigns - Merchant center business data

Platform demonstration
times-icons02m 41s

Google Shopping campaigns - Merchant center roles

Platform demonstration
times-icons01m 47s

Google Shopping campaigns - Connect Merchant center with Google ads

Platform demonstration
times-icons01m 19s

Google Shopping campaigns - Upload multiple products to Merchant center

Platform demonstration
times-icons03m 25s

Google Shopping campaigns - Add products to Merchant center manually

Platform demonstration
times-icons04m 42s

Google Shopping campaigns - Merchant center dashboard

Platform demonstration
times-icons02m 59s

Google Shopping campaigns - Our products or ads on search

Platform demonstration
times-icons02m 42s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons01m 20s

Google Shopping campaigns - Choosing our inventory

Platform demonstration
times-icons01m 45s

Google Shopping campaigns - Bidding & budget

Platform demonstration
times-icons02m 32s

Google Shopping campaigns - Different placements

Platform demonstration
times-icons01m

Google Shopping campaigns - Location

Platform demonstration
times-icons01m 31s

Google Shopping campaigns - Dates

Platform demonstration
times-icons01m 13s

Google Shopping campaigns - Ad group name & bid

Platform demonstration
times-icons01m 54s

Google Shopping campaigns - Dashboard

Platform demonstration
times-icons01m 03s

Google Shopping campaigns - Edit campaign

Platform demonstration
times-icons02m 02s

Google advertising campaigns - remarketing

1h 13m

How to run Google remarketing advertising campaigns

Lecture
times-icons02m 32s

Google remarketing - How we choose audiences

Platform demonstration
times-icons07m 27s

Google remarketing - On Google Display network

Platform demonstration
times-icons08m 52s

Google remarketing - On Google Display network with dynamic ads

Platform demonstration
times-icons08m 42s

Google remarketing - On YouTube

Platform demonstration
times-icons09m 13s

Google remarketing - On Discovery network

Platform demonstration
times-icons07m 48s

Google remarketing - On Search network

Platform demonstration
times-icons15m 29s

Google remarketing - On Search with dynamic ads

Platform demonstration
times-icons12m

Google remarketing - Summary

Platform demonstration
times-icons01m 09s

Google advertising campaigns - account optimization (CRO)

1h 22m

Google ads account overview & tuning

Platform demonstration
times-icons15m 51s

Google ads account - Shared library portfolio bid strategies

Platform demonstration
times-icons07m 24s

Google ads account - Shared library negative keywords

Platform demonstration
times-icons06m 57s

Google ads account - Shared library placement exclusion lists

Platform demonstration
times-icons07m 15s

Google ads account - Bulk actions rules

Platform demonstration
times-icons14m 44s

Google ads account - Measurment attribution

Platform demonstration
times-icons18m 57s

Google ads account - Reports

Platform demonstration
times-icons08m 20s

Google ads account - Summary

Platform demonstration
times-icons02m 40s

Google advertising campaigns - performance optimization (CRO)

1h 0m

Google ad account performance checklist

Lecture
times-icons56s

Google ad account - Checking recommendations

Platform demonstration
times-icons05m 48s

Google ad account - Checking conversion tags

Platform demonstration
times-icons05m 46s

Google ad account - Checking audiences

Platform demonstration
times-icons05m 21s

Google search campaigns performance checklist

Lecture
times-icons53s

Google search performance - Custom dashboard for search ads

Platform demonstration
times-icons06m 21s

Google search performance - Campaigns budget & bidding

Platform demonstration
times-icons05m 48s

Google search performance - Search terms optimization

Platform demonstration
times-icons04m 29s

Google search performance - Ads relevance optimization

Platform demonstration
times-icons03m 52s

Google search performance - Ads copy optimization

Platform demonstration
times-icons03m 36s

Google search performance - Ads extensions optimization

Platform demonstration
times-icons04m 09s

Google search performance - Auction insights

Platform demonstration
times-icons13m 06s

LinkedIn advertising manager

0h 38m

LinkedIn ad manager

Lecture
times-icons02m 55s

LinkedIn ad manager - Access

Platform demonstration
times-icons01m 14s

LinkedIn ad manager - Create ad account

Platform demonstration
times-icons01m 58s

LinkedIn ad manager - Dashboard overview

Platform demonstration
times-icons01m 25s

LinkedIn ad manager - Billing settings

Platform demonstration
times-icons01m 33s

LinkedIn ad manager - User access

Platform demonstration
times-icons02m 14s

LinkedIn ad manager - Insight tag setup

Platform demonstration
times-icons02m 22s

LinkedIn ad manager - Conversions overview

Platform demonstration
times-icons02m 13s

LinkedIn ad manager - Create conversion events

Platform demonstration
times-icons06m 17s

LinkedIn ad manager - Brand safety

Platform demonstration
times-icons01m 34s

LinkedIn ad manager - Summary

Platform demonstration
times-icons35s

LinkedIn campaign manager - Create audiences from company page

Platform demonstration
times-icons02m 02s

LinkedIn campaign manager - Create audiences from videos

Platform demonstration
times-icons01m 57s

LinkedIn campaign manager - Create audiences from website tag & events

Platform demonstration
times-icons05m 04s

LinkedIn campaign manager - Create lookalike audiences

Platform demonstration
times-icons01m 43s

LinkedIn campaign manager - Website demographics

Platform demonstration
times-icons03m 01s

LinkedIn advertising campaigns

0h 23m

LinkedIn campaigns

Lecture
times-icons29s

LinkedIn campaigns - Account structure

Platform demonstration
times-icons01m 49s

LinkedIn campaigns - Campaign objectives

Platform demonstration
times-icons03m 51s

LinkedIn campaigns - Create campaign

Platform demonstration
times-icons01m 01s

LinkedIn campaigns - Audience targeting

Platform demonstration
times-icons07m 38s

LinkedIn campaigns - Estimates

Platform demonstration
times-icons02m 13s

LinkedIn campaigns - Ad formats

Platform demonstration
times-icons01m 34s

LinkedIn campaigns - Budget, bidding & conversion tracking

Platform demonstration
times-icons04m 02s

LinkedIn campaigns - Summary

Platform demonstration
times-icons33s

LinkedIn advertising campaigns - creatives

0h 36m

LinkedIn campaigns creatives

Lecture
times-icons01m 03s

LinkedIn campaigns creatives - Browse existing content

Platform demonstration
times-icons01m 49s

LinkedIn campaigns creatives - Single image ad

Platform demonstration
times-icons03m 18s

LinkedIn campaigns creatives - Carousel ad

Platform demonstration
times-icons04m 22s

LinkedIn campaigns creatives - Video ad

Platform demonstration
times-icons01m 55s

LinkedIn campaigns creatives - Text ad

Platform demonstration
times-icons02m 21s

LinkedIn campaigns creatives - Spotlight ad

Platform demonstration
times-icons02m 58s

LinkedIn campaigns creatives - Follower ad

Platform demonstration
times-icons02m 47s

LinkedIn campaigns creatives - Message ad

Platform demonstration
times-icons04m 29s

LinkedIn campaigns creatives - Conversation ad

Platform demonstration
times-icons05m 37s

LinkedIn campaigns creatives - Event ad

Platform demonstration
times-icons01m 44s

LinkedIn campaigns creatives - Document ad

Platform demonstration
times-icons01m 43s

LinkedIn campaigns creatives - Job ad

Platform demonstration
times-icons01m 54s

LinkedIn campaigns creatives - Summary

Platform demonstration
times-icons28s

LinkedIn advertising campaigns - optimization

0h 12m

LinkedIn campaigns optimization

Lecture
times-icons45s

LinkedIn campaigns optimization - Reports

Platform demonstration
times-icons03m 20s

LinkedIn campaigns optimization - Monitoring campaigns, groups, ads

Platform demonstration
times-icons04m 59s

LinkedIn campaigns optimization - Editing campaigns, groups, ads

Platform demonstration
times-icons02m 21s

LinkedIn campaigns optimization - Summary

Lecture
times-icons59s

X (Twitter) advertising manager

0h 33m

X ad manager

Platform demonstration
times-icons36s

X ad manager - Ad Account Creation

Platform demonstration
times-icons01m 36s

X ad manager - Ad Account Roles

Platform demonstration
times-icons04m 02s

X ad manager - Dashboard Overview

Platform demonstration
times-icons01m 58s

X ad manager - Composer

Platform demonstration
times-icons02m 54s

X ad manager - Media Library

Platform demonstration
times-icons01m 45s

X ad manager - Analytics

Platform demonstration
times-icons02m 17s

X ad manager - Ads Editor

Platform demonstration
times-icons02m 21s

X ad manager - Audiences

Platform demonstration
times-icons04m 59s

X ad manager - Apps

Platform demonstration
times-icons01m 34s

X ad manager - Events Manager

Platform demonstration
times-icons01m 36s

X ad manager - Shopping Manager

Platform demonstration
times-icons06m 49s

X ad manager - Summary

Lecture
times-icons55s

X (Twitter) advertising campaigns

0h 43m

X campaigns

Platform demonstration
times-icons37s

X campaigns - Objectives

Platform demonstration
times-icons06m 06s

X campaigns - Budget & Schedule

Platform demonstration
times-icons02m 06s

X campaigns - Delivery

Platform demonstration
times-icons06m 42s

X campaigns - Placements

Platform demonstration
times-icons04m 18s

X campaigns - Demographics & Devices

Platform demonstration
times-icons04m 51s

X campaigns - Audience Targeting

Platform demonstration
times-icons08m 16s

X campaigns - Ad

Platform demonstration
times-icons06m 05s

X campaigns - Dynamic Product Ads

Platform demonstration
times-icons03m 45s

X campaigns - Summary

Lecture
times-icons42s

X (Twitter) advertising campaigns - optimization

0h 10m

X optimization & reporting

Platform demonstration
times-icons44s

X campaigns optimization - Reporting Overview

Platform demonstration
times-icons04m 04s

X campaigns optimization - Optimization

Platform demonstration
times-icons04m 58s

X campaigns optimization - Summary

Lecture
times-icons36s

Pinterest advertising manager

0h 31m

How to use Pinterest ad manager

Lecture
times-icons01m 02s

Pinterest ad manager - Ad account & dashboard overview

Platform demonstration
times-icons01m 25s

Pinterest ad manager - Ad account access & billing settings

Platform demonstration
times-icons04m 02s

Pinterest ad manager - Create a main tag to track visitors for remarketing

Platform demonstration
times-icons03m 29s

Pinterest ad manager - Install main tag into Google Tag Manager

Platform demonstration
times-icons41s

Pinterest ad manager - Create & install events to track different conversions

Platform demonstration
times-icons06m 36s

Pinterest ad manager - Business manager & hub

Platform demonstration
times-icons02m 31s

Pinterest ad manager - Create audiences from website tag & events

Platform demonstration
times-icons03m 01s

Pinterest ad manager - Create audiences from data list

Platform demonstration
times-icons01m 46s

Pinterest ad manager - Create audiences from pins engagement

Platform demonstration
times-icons03m 18s

Pinterest ad manager - Create actalike audiences

Platform demonstration
times-icons02m 06s

Pinterest ad manager - Merchant & catalogues

Platform demonstration
times-icons01m 57s

Pinterest advertising campaigns - awareness

0h 21m

How to run awareness advertising campaigns on Pinterest

Lecture
times-icons01m 13s

Pinterest awareness campaigns - Create

Platform demonstration
times-icons01m 18s

Pinterest awareness campaigns - Targeting audiences settings

Platform demonstration
times-icons01m 48s

Pinterest awareness campaigns - Targeting keywords & interests

Platform demonstration
times-icons05m 36s

Pinterest awareness campaigns - Targeting demographics

Platform demonstration
times-icons02m 25s

Pinterest awareness campaigns - Placements

Platform demonstration
times-icons01m

Pinterest awareness campaigns - Budget & schedule

Platform demonstration
times-icons01m 13s

Pinterest awareness campaigns - Optimization, delivery & estimates

Platform demonstration
times-icons03m 38s

Pinterest awareness campaigns - Ad creatives (pins)

Platform demonstration
times-icons03m 07s

Pinterest advertising campaigns - all objectives

0h 13m

How to run different advertising objectives campaigns on Pinterest

Lecture
times-icons01m 14s

Pinterest campaigns - Video views

Platform demonstration
times-icons03m 01s

Pinterest campaigns - Consideration (Traffic)

Platform demonstration
times-icons02m 43s

Pinterest campaigns - Conversions

Platform demonstration
times-icons01m 24s

Pinterest campaigns - Remarketing

Platform demonstration
times-icons04m 38s

Pinterest advertising campaigns - optimization

0h 14m

How to optimize Pinterest advertising campaigns

Lecture
times-icons01m 14s

Pinterest campaigns optimization - Edit campaigns

Platform demonstration
times-icons06m 33s

Pinterest campaigns optimization - Dashboard & reports