Beginner & advanced level
Training in the class
117 hours

Professional Diploma in Digital & Social Media Marketing, May 2021, Athens

Beginner & advanced level Training in the class 117 hours
1757 hours total training

The most advanced topics

Complete digital marketing strategy

A digital marketing strategy

Lecture
Friday 16 July 2021 18:00 (30m) UPPER LEVEL LIBRARY

How to research the market & competition for a digital marketing strategy

Lecture
Friday 16 July 2021 18:30 (30m) UPPER LEVEL LIBRARY

How to decide a creative concept for a digital marketing strategy

Lecture
Friday 16 July 2021 19:00 (30m) UPPER LEVEL LIBRARY

How to decide your digital marketing strategy tactics

Lecture
Friday 16 July 2021 19:30 (2h) UPPER LEVEL LIBRARY

How to calculate the total budget for your digital marketing strategy

Lecture
Friday 16 July 2021 21:30 (30m) UPPER LEVEL LIBRARY

Content marketing strategy & calendar

The content marketing

Lecture
Thursday 27 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

Content production & distribution

Lecture
Thursday 27 May 2021 19:00 (3h) UPPER LEVEL LIBRARY

Digital marketing fundamentals

Students welcome and registration

Networking event
Wednesday 12 May 2021 17:00 (1h) STUDENTS LOUNGE

Course overview

Lecture
Wednesday 12 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

The digital marketing fundamentals

Lecture
Wednesday 12 May 2021 19:00 (1h) UPPER LEVEL LIBRARY

The online phenomena

Lecture
Wednesday 12 May 2021 20:00 (1h) UPPER LEVEL LIBRARY

The customer journey

Lecture
Wednesday 12 May 2021 21:00 (30m) UPPER LEVEL LIBRARY

The customer funnel

Lecture
Wednesday 12 May 2021 21:30 (30m) UPPER LEVEL LIBRARY

Website & Landing Pages

Working with website designers and developers

Lecture
Thursday 13 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

Website content management systems (CMS) & e-shop platforms

Lecture
Thursday 13 May 2021 19:00 (30m) UPPER LEVEL LIBRARY

Website landing pages conversion rate optimization

Lecture
Thursday 13 May 2021 19:30 (30m) UPPER LEVEL LIBRARY

E-shop conversion rate optimization

Lecture
Thursday 13 May 2021 20:00 (1h) UPPER LEVEL LIBRARY

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Thursday 13 May 2021 21:00 (30m) UPPER LEVEL LIBRARY

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Thursday 13 May 2021 21:30 (30m) UPPER LEVEL LIBRARY

Legal terms & conditions for a website

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
Friday 14 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

How to protect your copyright and respect copyright of others

Lecture
Friday 14 May 2021 19:00 (1h) UPPER LEVEL LIBRARY

Working with URLs & UTMs

UTMs strategy for links

Lecture
Friday 14 May 2021 20:00 (1h) UPPER LEVEL LIBRARY

UTMs monitoring with Google Analytics

Friday 14 May 2021 21:00 (1h) UPPER LEVEL LIBRARY

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Wednesday 19 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

Create Facebook Page posts with Creator studio & Business Suite

Tutorial
Wednesday 19 May 2021 19:00 (3h) UPPER LEVEL LIBRARY

How to create and use a Twitter account

Tutorial
Thursday 20 May 2021 18:00 (30m) UPPER LEVEL LIBRARY

How to create and use a TikTok account

Tutorial
Thursday 20 May 2021 18:30 (30m) UPPER LEVEL LIBRARY

How to create and use a YouTube channel

Tutorial
Thursday 20 May 2021 19:00 (1h) UPPER LEVEL LIBRARY

How to create and use a Google My Business location

Tutorial
Thursday 20 May 2021 20:00 (30m) UPPER LEVEL LIBRARY

How to create and use a Pinterest business account

Tutorial
Thursday 20 May 2021 20:30 (30m) UPPER LEVEL LIBRARY

How to create and use a SnapChat account

Tutorial
Thursday 20 May 2021 21:00 (30m) UPPER LEVEL LIBRARY

How to create and use a Quora account

Tutorial
Thursday 20 May 2021 21:30 (30m) UPPER LEVEL LIBRARY

How to create and use an Instagram business profile

Tutorial
Friday 21 May 2021 18:00 (1h) UPPER LEVEL LIBRARY

Create Instagram posts with Creator studio & Business Suite

Tutorial
Friday 21 May 2021 19:00 (1h) UPPER LEVEL LIBRARY

How to create and use a LinkedIn personal profile and CV

Tutorial
Friday 21 May 2021 20:00 (1h) UPPER LEVEL LIBRARY

How to create and use a LinkedIn company page

Tutorial
Friday 21 May 2021 21:00 (1h) UPPER LEVEL LIBRARY

Content Production

How to write search engine optimized articles for your blog

Lecture
Wednesday 26 May 2021 18:00 (2h) UPPER LEVEL LIBRARY

How to use Canva.com to design different graphics

Tutorial
Wednesday 26 May 2021 21:00 (30m) UPPER LEVEL LIBRARY

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 28 May 2021 18:00 (2h) STUDENTS LOUNGE

Present your content marketing strategy

Presentation
Friday 28 May 2021 20:00 (2h) UPPER LEVEL LIBRARY

About search engines

The search engines & search engine optimization

Lecture
Wednesday 02 June 2021 18:00 (1h) UPPER LEVEL LIBRARY

Technical optimization for search engines

Lecture
Wednesday 02 June 2021 19:00 (2h) UPPER LEVEL LIBRARY

Content optimization for search engines

Lecture
Wednesday 02 June 2021 21:00 (1h) UPPER LEVEL LIBRARY

Search engine optimization (SEO) - offsite

Link building

Lecture
Thursday 03 June 2021 18:00 (2h) UPPER LEVEL LIBRARY

Search engine optimization (SEO) - monitoring metrics

How to use SeoSiteCheckup.com to check any website

Tutorial
Thursday 03 June 2021 20:00 (30m) UPPER LEVEL LIBRARY

How to use Screaming Frog to check any website

Tutorial
Thursday 03 June 2021 20:30 (30m) UPPER LEVEL LIBRARY

How to use Ubersuggest.com to check any website

Tutorial
Thursday 03 June 2021 21:00 (30m) UPPER LEVEL LIBRARY

SEO monitoring (audit) and metrics

Tutorial
Thursday 03 June 2021 21:30 (30m) UPPER LEVEL LIBRARY

Search Engine Optimization (SEO) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 04 June 2021 18:00 (2h) STUDENTS LOUNGE

Present the S.E.O. report and suggestions

Presentation
Friday 04 June 2021 20:00 (2h) UPPER LEVEL LIBRARY

Social Media Marketing Strategy

The social media marketing

Lecture
Wednesday 09 June 2021 18:00 (1h) UPPER LEVEL LIBRARY

Social media live listening & marketing

Lecture
Wednesday 09 June 2021 19:00 (30m) UPPER LEVEL LIBRARY

Social media customer care

Lecture
Wednesday 09 June 2021 19:30 (30m) UPPER LEVEL LIBRARY

Social media crisis management

Lecture
Wednesday 09 June 2021 20:00 (2h) UPPER LEVEL LIBRARY

Social media accounts

Tutorial
Thursday 10 June 2021 18:00 (30m) UPPER LEVEL LIBRARY

Social media marketing monitoring & metrics

Tutorial
Thursday 10 June 2021 18:30 (30m) UPPER LEVEL LIBRARY

Social media posting

Lecture
Thursday 10 June 2021 19:00 (30m) UPPER LEVEL LIBRARY

How to use Hootsuite.com mashup tool

Lecture
Thursday 10 June 2021 19:30 (30m) UPPER LEVEL LIBRARY

Social media engagement

Lecture
Thursday 10 June 2021 21:00 (30m) UPPER LEVEL LIBRARY

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 11 June 2021 18:00 (2h) FACULTY LOUNGE

Present the social media posts

Presentation
Friday 11 June 2021 20:00 (2h) UPPER LEVEL LIBRARY

Digital Advertising Platforms

Advertising campaigns fundamentals

Lecture
Wednesday 16 June 2021 18:00 (2h) UPPER LEVEL LIBRARY

Facebook business & ad manager

Tutorial
Thursday 17 June 2021 18:00 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram advertising tags

Tutorial
Thursday 17 June 2021 18:30 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram advertising audiences

Tutorial
Thursday 17 June 2021 19:00 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram advertising creatives & Creative Hub

Tutorial
Thursday 17 June 2021 19:30 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram awareness advertising campaigns

Tutorial
Thursday 17 June 2021 20:00 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram engagement advertising campaigns

Tutorial
Thursday 17 June 2021 20:30 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram sales advertising campaigns

Tutorial
Thursday 17 June 2021 21:00 (30m) UPPER LEVEL LIBRARY

Facebook & Instagram remarketing advertising campaigns

Tutorial
Thursday 17 June 2021 21:30 (30m) UPPER LEVEL LIBRARY

Google advertising tags (goals)

Tutorial
Friday 18 June 2021 18:00 (30m) UPPER LEVEL LIBRARY

Google advertising audiences

Tutorial
Friday 18 June 2021 18:30 (30m) UPPER LEVEL LIBRARY

Google search advertising campaigns

Tutorial
Friday 18 June 2021 19:00 (30m) UPPER LEVEL LIBRARY

Google display advertising campaigns

Tutorial
Friday 18 June 2021 19:30 (30m) UPPER LEVEL LIBRARY

YouTube advertising campaigns

Tutorial
Friday 18 June 2021 20:00 (1h) UPPER LEVEL LIBRARY

Google Discovery advertising campaigns

Tutorial
Friday 18 June 2021 21:00 (30m) UPPER LEVEL LIBRARY

Google remarketing advertising campaigns

Tutorial
Friday 18 June 2021 21:30 (30m) UPPER LEVEL LIBRARY

LinkedIn advertising campaigns

Tutorial
Wednesday 23 June 2021 18:00 (30m) UPPER LEVEL LIBRARY

TikTok advertising campaigns

Tutorial
Wednesday 23 June 2021 18:30 (30m) UPPER LEVEL LIBRARY

Twitter advertising campaigns

Tutorial
Wednesday 23 June 2021 19:00 (30m) UPPER LEVEL LIBRARY

Pinterest advertising campaigns

Tutorial
Wednesday 23 June 2021 19:30 (30m) UPPER LEVEL LIBRARY

Quora advertising campaigns

Tutorial
Wednesday 23 June 2021 20:00 (30m) UPPER LEVEL LIBRARY

Premium display advertising campaigns

Tutorial
Wednesday 23 June 2021 20:30 (30m) UPPER LEVEL LIBRARY

Programmatic display advertising campaigns

Lecture
Wednesday 23 June 2021 21:00 (30m) UPPER LEVEL LIBRARY

Native advertising campaigns

Lecture
Wednesday 23 June 2021 21:30 (30m) UPPER LEVEL LIBRARY

Affiliate advertising campaigns (marketing)

Tutorial
Thursday 24 June 2021 18:00 (1h) UPPER LEVEL LIBRARY

Facebook advertising campaigns conversion rate optimization (CRO)

Google advertising conversion rate optimization

Tutorial
Wednesday 30 June 2021 19:00 (1h) UPPER LEVEL LIBRARY

Digital advertising strategy & media plan

Advertising planning & media plan

Tutorial
Wednesday 30 June 2021 20:00 (1h) UPPER LEVEL LIBRARY

Advertising strategy & budget

Lecture
Wednesday 30 June 2021 21:00 (1h) UPPER LEVEL LIBRARY

Digital Advertising Strategy & Media Plan Workshop

Present your digital media plan

Presentation
Thursday 01 July 2021 18:00 (2h) FACULTY LOUNGE

Plan an advertising campaign for a marketing objective

Team Exercise
Thursday 01 July 2021 20:00 (2h) UPPER LEVEL LIBRARY

Data & marketing automation

Data & marketing automation

Lecture
Friday 02 July 2021 18:00 (1h) UPPER LEVEL LIBRARY

E-mail marketing campaigns & metrics

Lecture
Friday 02 July 2021 19:00 (30m) UPPER LEVEL LIBRARY

Mobile marketing campaigns (SMS, Viber, Whatsapp) & metrics

Lecture
Friday 02 July 2021 19:30 (30m) UPPER LEVEL LIBRARY

How to use Mailchimp.com e-mail marketing platform

Tutorial
Friday 02 July 2021 20:00 (1h) UPPER LEVEL LIBRARY

How to use Apifon.com mobile marketing platform

Tutorial
Friday 02 July 2021 21:00 (30m) UPPER LEVEL LIBRARY

How to use Chatfuel.com chatbot platform

Tutorial
Friday 02 July 2021 21:30 (30m) UPPER LEVEL LIBRARY

Influencer marketing strategy

The influencer marketing & metrics

Lecture
Wednesday 07 July 2021 18:00 (2h) UPPER LEVEL LIBRARY

Digital Reputation Strategy

Online reputation management & metrics

Lecture
Wednesday 07 July 2021 20:30 (30m) UPPER LEVEL LIBRARY

About Google Universal Analytics (3)

How to use Google Analytics 4 to monitor your engagement

Tutorial
Thursday 08 July 2021 18:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Thursday 08 July 2021 19:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Thursday 08 July 2021 20:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor your retention

Tutorial
Thursday 08 July 2021 21:00 (1h) UPPER LEVEL LIBRARY

Growth marketing strategy

The growth marketing & metrics

Lecture
Friday 09 July 2021 18:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing Strategy on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Friday 09 July 2021 20:00 (2h) UPPER LEVEL LIBRARY

Reporting digital marketing results

The important metrics for all digital marketing tactics & strategies

Lecture
Wednesday 14 July 2021 18:00 (1h) UPPER LEVEL LIBRARY

How to report digital marketing KPIs & metrics to your clients

Lecture
Wednesday 14 July 2021 19:00 (1h) UPPER LEVEL LIBRARY

How to use Google Data Studio to design and share reports with your clients

Tutorial
Wednesday 14 July 2021 21:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Thursday 15 July 2021 18:00 (2h) FACULTY LOUNGE

Present your digital and social media report

Presentation
Thursday 15 July 2021 20:00 (2h) UPPER LEVEL LIBRARY

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 17 July 2021 16:00 (3h) UPPER LEVEL LIBRARY

Digital Marketing Job Positions

Finding a job in digital marketing industry

Lecture
Thursday 22 July 2021 18:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing Services

Offering digital marketing services & running an agency

Lecture
Thursday 22 July 2021 20:00 (1h) UPPER LEVEL LIBRARY

Course summary & epilogue

Lecture
Thursday 22 July 2021 21:00 (1h) UPPER LEVEL LIBRARY

Exams & Graduation

Final exams

Final Exam
Friday 23 July 2021 18:00 (2h) LAB

Graduation ceremony

Networking event
Friday 23 July 2021 20:00 (2h) STUDENTS LOUNGE

The instructors

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yiouli

Yiouli Doxanaki

Business Development, Apifon.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Katerina

Katerina Ponti

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Nikos

Nikos Xydas

Managing Director, Humble Digital Agency.

Where it takes place

The American College of Greece campus

6 Gravias Street, 15342, Agia Paraskevi, Athens, Greece


Directions to ACG campus: By metro/bus: 25 mins by bus from 'Nomismatokopio' Metro station. By car: exit Y3 toward Cholargos/Agia Paraskevi in Attiki Odos. Get detailed directions here.

Frequent questions & answers

Before enrolling

Why is this course better than other courses available?

This is a multi award winning course chosen by major agencies and brands. It offers great value for money and the most recognizable certification.

 

The curriculum & syllabus:

• is exceptional and includes 80% exclusive topics which cannot be found in competition

• is updated daily

• has the proper length to guarantee more hours than competition

• is thorough and covers all channels, strategies & tactics in depth - not just basic information

 

The instructors:

• are market leaders or influencers with hands-on operating experience

• are certified trainers and can teach & mentor others

• show personal interest for each student and are always available to answer questions in-class or online

 

We care about your growth and we:

• organize frequent networking events to mix & match professionals

• manage the biggest active Community of Digital Professionals which helps you thrive

• offer immediate access to digital & social media jobs, agencies or brands with 80% hiring rate

• introduce and guide students to jobs in brands, digital agencies and corporations

Is there a deadline to my enrollment?

Yes. You can enroll even 1 day before the kick-off event if there are available tickets. But sometimes, our tickets are sold out way before our kick-off day, so you should be aware of the the available tickets left in order to not miss your spot at our course.

Are there any prerequisites necessary for your training?

No specific prerequisites are necessary for this course. However, our training is slightly aimed at individuals, organizations and companies with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The curriculum of the course is structured in a way so that any beginner or non-subject student can attend & understand, as we start with the basic principles of digital marketing and then delve into more detailed topics.

We have graduates from many specialties, without any previous training or experience in the field, such as archaeologists, accountants, athletes. And all of them, without exception, have changed or even improved their careers.

What is the difference between in-class courses and e-learning courses?

The similarities:

• Our e-learning & in-class courses have the same C-level professional instructors

• Our e-learning & in-class courses share the same exams

• Our e-learning & in-class courses offer the same recognizable certification

 

The differences:

• Our e-learning courses offer more hours than a similar in-class course, as they get more thorough

• Our e-learning courses include more training regarding strategies & channels than a similar in-class course, as they include more case studies & examples

• Our in-class courses have team workshops while our e-learning courses have personal exercises

In which language are your courses and teaching material held?

Our course material (videos & files) is in the Greek language.

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

You can cancel anytime before the course's kick-off day, but please pay attention to our cancellation & refunds policy:

 

• Cancellations received 15 days before the course will receive 100% refund of the amount paid.

• Cancellations received 14 - 1 days before the course will receive 50% refund of the amount paid.

• Cancellations received after the start of the course WILL NOT be eligible for ANY refund and you must complete all of your outstanding payments in case you are paying in installments.

How do I pay? Do prices include taxes?

Your registration is binding and a payment is required before you book your seat. You can pay by credit or debit card only. Prices for all different tickets are inclusive of all fees & applicable taxes.

Do you have installments? How many? Are they interest-free?

Installments are available for our in-class & e-learning courses and can be offered when you pay by credit or debit card only.  You can have up to 3 interest free, monthly installments.

Please mind that if you fail one of the installments your account freezes and you will not be able to attend our course until repayment.

Do you accept/support programs like LAEK?

Our programs do not cooperate with the Greek LAEK (or any similar program) because our headquarters are in the US and we want to ensure the quality of the material and our teachers.

When cooperating with the Greek LAEK you are obligated to follow specific guidelines that downgrade our curriculum.

Can my company pay for the course? Can you issue an invoice?

Any company can pay for any course, the participant’s information can differ from the billing information in the registration process. If you enter the corporate information in the billing info section, the payment proof you receive is a legal file for your company’s tax purposes.

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

I do not own a credit or debit card, is there any other way I can pay?

All of the payments must be submitted through our online system to be approved & validated. We do not accept bank transfers or payments with cash.

During your learning

Do I need a laptop to attend? Do I need any programs or apps installed?

During our course, a laptop is good to have in order to keep up with all lectures/live tutorials or personal exercises. We always provide free wi-fi access and power supply for all attendants. We do not have any extra programs or applications needed for our course. During your learning, you might come across many useful tools for your digital & social media progress, but none of these are obligatory to be downloaded or installed.

Do I gain access to the teaching material and/or bonus material?

Yes, you have online access to all course's educational material (presentations in PDF format and bonus material) during the course. The educational material is strictly copyrighted and available for your own use only.

How often is the content updated or the sections/lessons upgraded?

We update our training videos quarterly. When something critical changes we move into production and deliver new videos.

We upgrade and enrich our sections & lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

We update our training presentations & bonus material daily. We never keep old stuff for our training. When something changes or is about to change, it becomes part of our curriculum.

Do your courses include exercises and/or hands-on workshops?

Our course is structured so that there is practical training (exercise) at the end of each module that includes strategic thinking & implementation. This is how you work (as a group in in-class courses and personally in e-learning) in 6 large practical assignments.

Certification

Do your in-class courses have exams? Do I get a certification?

Yes, you take exams at the last day of our course when you complete your training. In order to be successful & eligible for your certification you need to have a grade of at least 70% in your exam score. If you fail to pass your exams we allow you to try again but you would need to enroll to our course again in order to update your knowledge.

 

Students who successfully pass the exams and graduate receive an official and recognizable professional diploma.

Students who do not pass the exams receive a certificate of completion.

Can I download my diploma/certification?

Yes, you can download your diploma or certification through your account.

What does my diploma/certification writes on it?

Here is a sample of our diplomas/certifications: