KnowCrunch

This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Athens, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

20h•71 lessons

  1. The backlinks — 08-10-2020, 2020-10-08T15:00:00.000000Z – 2020-10-08T17:00:00.000000Z, UPPER LEVEL LIBRARY

Instructor: Vlachogiannis John

  1. The advertising strategy & media plan — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z

    1. How to prepare data, cookies privacy and terms, conditions for your websites — 25-09-2020, 2020-09-25T15:00:00.000000Z – 2020-09-25T16:00:00.000000Z, UPPER LEVEL LIBRARY
    2. How to protect your copyright and respect copyright of others — 25-09-2020, 2020-09-25T16:00:00.000000Z – 2020-09-25T17:00:00.000000Z, UPPER LEVEL LIBRARY

    Instructor: Spiropoulou Elena

        1. Facebook & Instagram community building — 18-09-2020, 2020-09-18T15:00:00.000000Z – 2020-09-18T16:00:00.000000Z, UPPER LEVEL LIBRARY
        2. TikTok studio & community building — 23-09-2020, 2020-09-23T15:30:00.000000Z – 2020-09-23T16:00:00.000000Z, UPPER LEVEL LIBRARY
        3. YouTube channel & community building — 23-09-2020, 2020-09-23T16:00:00.000000Z – 2020-09-23T17:00:00.000000Z, UPPER LEVEL LIBRARY
        4. Google Business Profile & community building — 23-09-2020, 2020-09-23T17:00:00.000000Z – 2020-09-23T17:30:00.000000Z, UPPER LEVEL LIBRARY
        5. Pinterest account & community building — 23-09-2020, 2020-09-23T17:30:00.000000Z – 2020-09-23T18:00:00.000000Z, UPPER LEVEL LIBRARY
        6. LinkedIn personal profile & community building — 23-09-2020, 2020-09-23T18:00:00.000000Z – 2020-09-23T18:30:00.000000Z, UPPER LEVEL LIBRARY
        7. LinkedIn page & community building — 24-09-2020, 2020-09-24T18:00:00.000000Z – 2020-09-24T19:00:00.000000Z, UPPER LEVEL LIBRARY

        Instructor: Dimitriadis Dimitris

        1. Content promotion — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
        2. Content marketing monitoring & evaluation — 30-11--0001, -000001-11-29T22:25:08.000000Z – -000001-11-29T22:25:08.000000Z
        3. Content production — 01-10-2020, 2020-10-01T15:00:00.000000Z – 2020-10-01T16:00:00.000000Z, UPPER LEVEL LIBRARY
        4. Content distribution — 01-10-2020, 2020-10-01T16:00:00.000000Z – 2020-10-01T19:00:00.000000Z, UPPER LEVEL LIBRARY

        Instructor: Alefragis Panos

          1. The social media marketing — 14-10-2020, 2020-10-14T15:00:00.000000Z – 2020-10-14T16:00:00.000000Z, UPPER LEVEL LIBRARY
          2. Social media live listening & marketing — 14-10-2020, 2020-10-14T16:00:00.000000Z – 2020-10-14T16:30:00.000000Z, UPPER LEVEL LIBRARY
          3. Social media customer care — 14-10-2020, 2020-10-14T16:30:00.000000Z – 2020-10-14T17:00:00.000000Z, UPPER LEVEL LIBRARY
          4. Social media crisis management — 14-10-2020, 2020-10-14T17:00:00.000000Z – 2020-10-14T19:00:00.000000Z, UPPER LEVEL LIBRARY
          5. Social media accounts & followers — 15-10-2020, 2020-10-15T15:00:00.000000Z – 2020-10-15T15:30:00.000000Z, UPPER LEVEL LIBRARY
          6. Social media marketing monitoring & evaluation — 15-10-2020, 2020-10-15T15:30:00.000000Z – 2020-10-15T16:00:00.000000Z, UPPER LEVEL LIBRARY
          7. Social media posting — 15-10-2020, 2020-10-15T16:00:00.000000Z – 2020-10-15T16:30:00.000000Z, UPPER LEVEL LIBRARY
          8. Hootsuite.com mashup tool — 15-10-2020, 2020-10-15T16:30:00.000000Z – 2020-10-15T17:00:00.000000Z, UPPER LEVEL LIBRARY
          9. Social media engagement — 15-10-2020, 2020-10-15T18:00:00.000000Z – 2020-10-15T18:30:00.000000Z, UPPER LEVEL LIBRARY

          Instructor: Dimitrakopoulou Katerina

            1. Meta business portfolio — 22-10-2020, 2020-10-22T15:00:00.000000Z – 2020-10-22T15:30:00.000000Z, UPPER LEVEL LIBRARY
            2. Meta awareness advertising campaigns — 22-10-2020, 2020-10-22T17:00:00.000000Z – 2020-10-22T17:30:00.000000Z, UPPER LEVEL LIBRARY
            3. Meta leads & sales advertising campaigns — 22-10-2020, 2020-10-22T18:00:00.000000Z – 2020-10-22T18:30:00.000000Z, UPPER LEVEL LIBRARY
            4. Meta remarketing advertising campaigns — 22-10-2020, 2020-10-22T18:30:00.000000Z – 2020-10-22T19:00:00.000000Z, UPPER LEVEL LIBRARY
            5. Google advertising manager, tags & audiences — 23-10-2020, 2020-10-23T15:00:00.000000Z – 2020-10-23T15:30:00.000000Z, UPPER LEVEL LIBRARY
            6. Google search advertising campaigns — 23-10-2020, 2020-10-23T16:00:00.000000Z – 2020-10-23T16:30:00.000000Z, UPPER LEVEL LIBRARY
            7. Google display advertising campaigns — 23-10-2020, 2020-10-23T16:30:00.000000Z – 2020-10-23T17:00:00.000000Z, UPPER LEVEL LIBRARY
            8. Google Performance Max advertising campaigns — 23-10-2020, 2020-10-23T18:00:00.000000Z – 2020-10-23T18:30:00.000000Z, UPPER LEVEL LIBRARY
            9. Google Demand Gen advertising campaigns — 23-10-2020, 2020-10-23T18:30:00.000000Z – 2020-10-23T19:00:00.000000Z, UPPER LEVEL LIBRARY
            10. LinkedIn advertising campaigns — 29-10-2020, 2020-10-29T16:00:00.000000Z – 2020-10-29T16:30:00.000000Z, UPPER LEVEL LIBRARY
            11. TikTok advertising campaigns — 29-10-2020, 2020-10-29T16:30:00.000000Z – 2020-10-29T17:00:00.000000Z, UPPER LEVEL LIBRARY
            12. X (Twitter) advertising campaigns — 29-10-2020, 2020-10-29T17:00:00.000000Z – 2020-10-29T17:30:00.000000Z, UPPER LEVEL LIBRARY
            13. ChatGPT advertising campaigns — 29-10-2020, 2020-10-29T17:30:00.000000Z – 2020-10-29T18:00:00.000000Z, UPPER LEVEL LIBRARY
            14. Premium advertising campaigns — 29-10-2020, 2020-10-29T18:30:00.000000Z – 2020-10-29T19:00:00.000000Z, UPPER LEVEL LIBRARY
            15. Native advertising campaigns — 29-10-2020, 2020-10-29T19:30:00.000000Z – 2020-10-29T20:00:00.000000Z, UPPER LEVEL LIBRARY

            Instructors: Arapogiannis George, Xydas Nikos

              1. Email & mobile marketing audience & automations — 11-11-2020, 2020-11-11T16:00:00.000000Z – 2020-11-11T17:00:00.000000Z, UPPER LEVEL LIBRARY
              2. E-mail marketing campaigns — 11-11-2020, 2020-11-11T17:00:00.000000Z – 2020-11-11T17:30:00.000000Z, UPPER LEVEL LIBRARY
              3. Mobile marketing campaigns (SMS, Viber) — 11-11-2020, 2020-11-11T17:30:00.000000Z – 2020-11-11T18:00:00.000000Z, UPPER LEVEL LIBRARY
              4. Mailchimp.com marketing platform — 11-11-2020, 2020-11-11T18:00:00.000000Z – 2020-11-11T19:00:00.000000Z, UPPER LEVEL LIBRARY

                1. Digital marketing professionals & how to get a job — 09-12-2020, 2020-12-09T18:00:00.000000Z – 2020-12-09T19:00:00.000000Z, UPPER LEVEL LIBRARY

                Instructor: Aivalis Tolis

                    1. Students registration & meeting with instructors — 16-09-2020, 2020-09-16T14:00:00.000000Z – 2020-09-16T15:00:00.000000Z, STUDENTS LOUNGE

                    Instructor: Aivalis Tolis

                    1. Digital marketing tactics overview — 16-09-2020, 2020-09-16T16:00:00.000000Z – 2020-09-16T17:00:00.000000Z, UPPER LEVEL LIBRARY
                    2. The customer, the journey & the funnel — 16-09-2020, 2020-09-16T18:00:00.000000Z – 2020-09-16T18:30:00.000000Z, UPPER LEVEL LIBRARY
                    3. Marketing mix overview — 16-09-2020, 2020-09-16T18:30:00.000000Z – 2020-09-16T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                    1. The online phenomena — 16-09-2020, 2020-09-16T17:00:00.000000Z – 2020-09-16T18:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                    1. UTMs strategy for URLs — 25-09-2020, 2020-09-25T17:00:00.000000Z – 2020-09-25T18:00:00.000000Z, UPPER LEVEL LIBRARY
                    2. UTMs monitoring with Google Analytics — 25-09-2020, 2020-09-25T18:00:00.000000Z – 2020-09-25T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                    1. Prepare a content marketing strategy — 02-10-2020, 2020-10-02T15:00:00.000000Z – 2020-10-02T17:00:00.000000Z, FACULTY LOUNGE
                    2. Present your content marketing strategy — 16-10-2020, 2020-10-16T17:00:00.000000Z – 2020-10-16T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Alefragis Panos

                    1. The search engine optimization strategy — 07-10-2020, 2020-10-07T15:00:00.000000Z – 2020-10-07T15:30:00.000000Z, UPPER LEVEL LIBRARY
                    2. Onsite/page technical optimization — 07-10-2020, 2020-10-07T16:00:00.000000Z – 2020-10-07T18:00:00.000000Z, UPPER LEVEL LIBRARY
                    3. Onsite/page content optimization — 07-10-2020, 2020-10-07T18:00:00.000000Z – 2020-10-07T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Vlachogiannis John

                    1. Check a website and generate a report — 09-10-2020, 2020-10-09T15:00:00.000000Z – 2020-10-09T17:00:00.000000Z, STUDENTS LOUNGE
                    2. Present the report and suggestions — 09-10-2020, 2020-10-09T17:00:00.000000Z – 2020-10-09T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Vlachogiannis John

                    1. Prepare different social media posts for a brand — 16-10-2020, 2020-10-16T15:00:00.000000Z – 2020-10-16T17:00:00.000000Z, STUDENTS LOUNGE
                    2. Present the social media posts — 16-10-2020, 2020-10-16T17:00:00.000000Z – 2020-10-16T19:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Dimitrakopoulou Katerina

                    1. Present your digital media plan — 06-11-2020, 2020-11-06T16:00:00.000000Z – 2020-11-06T18:00:00.000000Z, UPPER LEVEL LIBRARY
                    2. Plan an advertising campaign for a marketing objective — 06-11-2020, 2020-11-06T18:00:00.000000Z – 2020-11-06T20:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Arapogiannis George

                    1. Exploring retention & advertising — 18-11-2020, 2020-11-18T16:00:00.000000Z – 2020-11-18T17:00:00.000000Z, UPPER LEVEL LIBRARY
                    2. Exploring conversions & funnel — 18-11-2020, 2020-11-18T17:00:00.000000Z – 2020-11-18T18:00:00.000000Z, UPPER LEVEL LIBRARY
                    3. Monitoring acquisition sources — 18-11-2020, 2020-11-18T18:00:00.000000Z – 2020-11-18T19:00:00.000000Z, UPPER LEVEL LIBRARY
                    4. Monitor your engagement — 18-11-2020, 2020-11-18T19:00:00.000000Z – 2020-11-18T20:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Elpidis Yannis

                    1. Generate a digital marketing report — 20-11-2020, 2020-11-20T16:00:00.000000Z – 2020-11-20T18:00:00.000000Z, UPPER LEVEL LIBRARY
                    2. Present your digital marketing report — 20-11-2020, 2020-11-20T18:00:00.000000Z – 2020-11-20T20:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Karasaridou Alexandra

                    1. The growth marketing strategy — 02-12-2020, 2020-12-02T16:00:00.000000Z – 2020-12-02T17:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                    1. Course summary & epilogue — 09-12-2020, 2020-12-09T19:00:00.000000Z – 2020-12-09T20:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                    1. Final exams — 11-12-2020, 2020-12-11T16:00:00.000000Z – 2020-12-11T18:00:00.000000Z, UPPER LEVEL LIBRARY

                    Instructor: Aivalis Tolis

                          Professional Diploma

                          Brands we trained

                          Touchpoint strategies greyscale logo.
                          British American Tobacco Hellas logo greyscale.
                          Masoutis supermarket logo greyscale.
                          Daphne sommunications greyscale logo
                          WWF logo greyscale.
                          STIHL logo greyscale.
                          Mindshare logo greyscale.
                          Nespresso greyscale logo.
                          Amperiadis logo greyscale.
                          CSL Behring greyscale logo.
                          Fisiko areio attikis logo greyscale.
                          Jooble greyscale logo
                          Bosch logo greyscale.
                          Fortunet logo greyscale
                          Jerry's Foodtruck logo greyscale.
                          Zenith.gr logo greyscale
                          Look & Feel agency logo greyscale
                          Butterfly Communications logo greyscale.
                          Lifo logo greyscale
                          iPop logo

                          Frequently asked questions

                          Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

                          Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

                          Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

                          Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

                          Course completed