Professional Diploma in Digital & Social Media Marketing, Athens, Sep 2020

The event is completed

The best digital & social media diploma with a long track record trusted by top executives, agencies, brands and corporations is completed.

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The benefits of studying with us

ACCESS TO PRESENTATIONS

Free access to valuable material & presentations during your course

4 MONTHS FREE ACCESS TO 110 HOURS OF E-LEARNING

Free access to amazing videos of the lectures during your course

CAREER OPPORTUNITIES

Our alumni has priority on notifications about job offers & positions

SPEC ANNOUNCEMENTS

Our alumni gets notifications about marketing specs (calls for proposals)

ACCESS TO FREE MEETUP EVENTS

Our alumni gets free tickets for monthly mix & match or meetup events

ACCESS TO FREE RECAP EVENTS

Our alumni gets free tickets for annual recap events or congresses

INSTANT PERSONAL SUPPORT

Our students & alumni get free online support during their learning and after that

The most advanced topics

Complete Digital Marketing Strategy & Budget

A digital marketing strategy

Lecture
Thursday 03 December 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to research the market & competition for a digital marketing strategy

Lecture
Thursday 03 December 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to decide a creative concept for a digital marketing strategy

Lecture
Thursday 03 December 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to use different tactics in your digital marketing strategy

Lecture
Thursday 03 December 2020 19:30 (2h) UPPER LEVEL LIBRARY

How to calculate the total budget for your digital marketing strategy

Lecture
Thursday 03 December 2020 21:30 (30m) UPPER LEVEL LIBRARY

Digital Marketing Mindset

Students welcome and registration

Networking event
Wednesday 16 September 2020 17:00 (1h) STUDENTS LOUNGE

Course overview

Lecture
Wednesday 16 September 2020 18:00 (1h) UPPER LEVEL LIBRARY

The digital marketing

Lecture
Wednesday 16 September 2020 19:00 (1h) UPPER LEVEL LIBRARY

The online phenomena

Lecture
Wednesday 16 September 2020 20:00 (1h) UPPER LEVEL LIBRARY

The consumer and his online journey

Lecture
Wednesday 16 September 2020 21:00 (30m) UPPER LEVEL LIBRARY

The marketing & sales funnel

Lecture
Wednesday 16 September 2020 21:30 (30m) UPPER LEVEL LIBRARY

Website & Landing Pages

How to work with website design & development agencies

Lecture
Thursday 17 September 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to work with content management systems and e-shop platforms

Thursday 17 September 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to optimize any landing page on your websites

Thursday 17 September 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to optimize your e-shop

Lecture
Thursday 17 September 2020 20:00 (1h) UPPER LEVEL LIBRARY

Connecting to Google Analytics

How to connect your website with Google Analytics and set goals

Live Demo
Thursday 17 September 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to monitor basic metrics and realtime visitors in Google Analytics

Live Demo
Thursday 17 September 2020 21:30 (30m) UPPER LEVEL LIBRARY

Social Media Platforms

How to create and use a Facebook Page

Tutorial
Friday 18 September 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to create posts for your Facebook Page with Creator studio

Tutorial
Friday 18 September 2020 19:00 (3h) UPPER LEVEL LIBRARY

How to create and use a Twitter account

Tutorial
Wednesday 23 September 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to create and use a TikTok account

Tutorial
Wednesday 23 September 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to create and use a YouTube channel

Tutorial
Wednesday 23 September 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to create and use a Google My Business location

Tutorial
Wednesday 23 September 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to create and use a Pinterest business account

Tutorial
Wednesday 23 September 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to create and use a SnapChat account

Tutorial
Wednesday 23 September 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to create and use a Quora account

Tutorial
Wednesday 23 September 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to create and use an Instagram business profile

Tutorial
Thursday 24 September 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to create posts for your Instagram account with Creator studio

Tutorial
Thursday 24 September 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to create and use a LinkedIn personal profile and CV

Tutorial
Thursday 24 September 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to create and use a LinkedIn company page

Tutorial
Thursday 24 September 2020 21:00 (1h) UPPER LEVEL LIBRARY

E-shops

Shopify e-commerce platform

Tutorial
Friday 18 September 2020 20:30 (30m) AUDITORIUM

Digital Marketing Legal Issues

How to prepare data and cookies privacy and terms and conditions for your websites

Lecture
Friday 25 September 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to protect your copyright and respect copyright of others

Lecture
Friday 25 September 2020 19:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing URLs & UTMs

How to work on UTMs strategy for your links

Lecture
Friday 25 September 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to monitor UTM information of your visitors in Google Analytics

Live Demo
Friday 25 September 2020 21:00 (1h) UPPER LEVEL LIBRARY

Content Production

How to write search engine optimized articles for your blog

Lecture
Wednesday 30 September 2020 18:00 (2h) UPPER LEVEL LIBRARY

How to research ideas for your content with tools

Tutorial
Wednesday 30 September 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to use Canva.com to design different graphics

Tutorial
Wednesday 30 September 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to use Lumen5.com to produce video explainers

Tutorial
Wednesday 30 September 2020 21:00 (30m) UPPER LEVEL LIBRARY

Content Marketing Strategy

How to form a content marketing strategy and calendar

Lecture
Thursday 01 October 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to distribute and promote your content in different channels

Lecture
Thursday 01 October 2020 19:00 (3h) UPPER LEVEL LIBRARY

Content Marketing Strategy Workshop

Prepare a content marketing strategy

Team Exercise
Friday 02 October 2020 18:00 (2h) FACULTY LOUNGE

Present your content marketing strategy

Presentation
Friday 16 October 2020 20:00 (334h) UPPER LEVEL LIBRARY

Search Engine Optimization (S.E.O.) - On-Site

How search engines work

Lecture
Wednesday 07 October 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to optimize your website and pages content

Lecture
Wednesday 07 October 2020 19:00 (2h) UPPER LEVEL LIBRARY

How to optimize your website technical issues

Lecture
Wednesday 07 October 2020 21:00 (1h) UPPER LEVEL LIBRARY

Search Engine Optimization (S.E.O.) - Off-Site

How to generate links on the web and social media back to your website

Lecture
Thursday 08 October 2020 18:00 (2h) UPPER LEVEL LIBRARY

Search Engine Optimization (S.E.O.) - Check-Up

How to use SeoSiteCheckup.com to check any website

Tutorial
Thursday 08 October 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to use Screaming Frog to check any website

Tutorial
Thursday 08 October 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to use Ubersuggest.com to check any website

Tutorial
Thursday 08 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to make an S.E.O. report for any website

Tutorial
Thursday 08 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

Search Engine Optimization (S.E.O.) - Check-Up Workshop

Check S.E.O. on a website and generate a report

Team Exercise
Friday 09 October 2020 18:00 (2h) STUDENTS LOUNGE

Present the S.E.O. report and suggestions

Presentation
Friday 09 October 2020 20:00 (2h) UPPER LEVEL LIBRARY

Social Media Marketing Strategy

How to organize your social media team & accounts

Lecture
Wednesday 14 October 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to form a social media posts calendar and post frequently

Lecture
Wednesday 14 October 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to gain your social media followers

Lecture
Wednesday 14 October 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to create great posts and stories customized for different social networks

Lecture
Wednesday 14 October 2020 20:00 (2h) UPPER LEVEL LIBRARY

How to use Hootsuite.com mashup tool to post on different social networks

Tutorial
Thursday 15 October 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to use Hootsuite.com mashup tool to listen to what people post

Tutorial
Thursday 15 October 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to respond to trends and people's posts with live marketing

Lecture
Thursday 15 October 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to respond to customer reviews, messages and questions

Lecture
Thursday 15 October 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to grow and engage your community with different tactics

Lecture
Thursday 15 October 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to respond to complaints and manage crisis

Lecture
Thursday 15 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to evaluate social media marketing results

Tutorial
Thursday 15 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

Social Media Marketing Strategy Workshop

Prepare different social media posts for a brand

Team Exercise
Friday 16 October 2020 18:00 (2h) STUDENTS LOUNGE

Present the social media posts

Presentation
Friday 16 October 2020 20:00 (2h) UPPER LEVEL LIBRARY

Digital Advertising Channels & Platforms

The campaigns fundamentals: metrics, KPIs, tags, targeting, remarketing

Lecture
Wednesday 21 October 2020 18:00 (2h) UPPER LEVEL LIBRARY

How to run advertising campaigns on premium publishers

Lecture
Wednesday 21 October 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to run programmatic display advertising campaigns on premium publishers

Lecture
Wednesday 21 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to run native advertising campaigns on premium publishers

Lecture
Wednesday 21 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to use Facebook business manager for agencies

Tutorial
Thursday 22 October 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to use personal Facebook ad account & manager

Tutorial
Thursday 22 October 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to create and manage tags on Facebook ads manager

Tutorial
Thursday 22 October 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to create and manage audiences on Facebook ads manager

Tutorial
Thursday 22 October 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to use Facebook Audience Insights

Tutorial
Thursday 22 October 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to use Facebook and Instagram Creative Hub for mockups

Tutorial
Thursday 22 October 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to run reach advertising campaigns on Facebook and Instagram

Tutorial
Thursday 22 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to run awareness advertising campaigns on Facebook and Instagram

Tutorial
Thursday 22 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to run traffic advertising campaigns on Facebook and Instagram

Tutorial
Friday 23 October 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to run conversions advertising campaigns on Facebook and Instagram

Tutorial
Friday 23 October 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to run lead advertising campaigns on Facebook and Instagram

Tutorial
Friday 23 October 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to run engagement & messages advertising campaigns on Facebook and Instagram

Tutorial
Friday 23 October 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to run catalogue sales advertising campaigns on Facebook and Instagram

Tutorial
Friday 23 October 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to run Facebook and Instagram remarketing campaigns

Tutorial
Friday 23 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to use Facebook and Instagram ad manager dashboard and reports

Tutorial
Friday 23 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to use Google ads manager account for agencies

Tutorial
Thursday 29 October 2020 18:00 (30m) UPPER LEVEL LIBRARY

How to use personal Google ad account

Tutorial
Thursday 29 October 2020 18:30 (30m) UPPER LEVEL LIBRARY

How to create and manage Google ads tags (goals)

Tutorial
Thursday 29 October 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to create and manage Google ads audiences

Tutorial
Thursday 29 October 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to run traffic & conversions advertising campaigns on Google search

Tutorial
Thursday 29 October 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to do keywords research for search ads with Keywords Planner or other tools

Tutorial
Thursday 29 October 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to match targeted keywords with Google search ad creatives

Lecture
Thursday 29 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

The Google search ad campaigns metrics & KPIs

Lecture
Thursday 29 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to run awareness & traffic advertising campaigns on Google Display Network (G.D.N.)

Tutorial
Friday 30 October 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to run awareness & traffic advertising campaigns on Discovery

Tutorial
Friday 30 October 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to run awareness & traffic advertising campaigns on YouTube

Tutorial
Friday 30 October 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to run Google remarketing campaigns

Tutorial
Friday 30 October 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to use Google ad account dashboard and reports

Tutorial
Friday 30 October 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to run advertising campaigns on LinkedIn

Tutorial
Wednesday 04 November 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to run advertising campaigns on Twitter

Tutorial
Wednesday 04 November 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to run advertising campaigns on TikTok

Tutorial
Wednesday 04 November 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to run advertising campaigns on Snapchat

Tutorial
Wednesday 04 November 2020 20:30 (30m) UPPER LEVEL LIBRARY

How to run advertising campaigns on Pinterest

Tutorial
Wednesday 04 November 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to run advertising campaigns on Quora

Tutorial
Wednesday 04 November 2020 21:30 (30m) UPPER LEVEL LIBRARY

How to run advertising campaigns on affiliate networks (affiliate marketing)

Lecture
Thursday 05 November 2020 18:00 (1h) UPPER LEVEL LIBRARY

Performance Marketing (Campaigns Conversion Rate Optimization)

How to do performance marketing with Google advertising

Tutorial
Thursday 05 November 2020 19:00 (1h) UPPER LEVEL LIBRARY

Digital Advertising Strategy & Plan

How to evaluate media channels for your plan

Tutorial
Thursday 05 November 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to form and advertising strategy and calculate budget

Lecture
Thursday 05 November 2020 21:00 (1h) UPPER LEVEL LIBRARY

Digital Advertising Strategy & Plan Workshop

Present your digital media plan

Presentation
Friday 06 November 2020 18:00 (2h) UPPER LEVEL LIBRARY

Plan an advertising campaign for a marketing objective

Team Exercise
Friday 06 November 2020 20:00 (2h) UPPER LEVEL LIBRARY

Email & Mobile Marketing Strategy

How to organize customer's data and marketing automation

Lecture
Wednesday 11 November 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to run e-mail marketing campaigns

Lecture
Wednesday 11 November 2020 19:00 (30m) UPPER LEVEL LIBRARY

How to run mobile marketing campaigns with SMS, Viber, Whatsapp messages

Lecture
Wednesday 11 November 2020 19:30 (30m) UPPER LEVEL LIBRARY

How to use Mailchimp.com e-mail marketing platform

Tutorial
Wednesday 11 November 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to use Apifon.com mobile marketing platform

Tutorial
Wednesday 11 November 2020 21:00 (30m) UPPER LEVEL LIBRARY

How to use Chatfuel.com chatbot platform

Tutorial
Wednesday 11 November 2020 21:30 (30m) UPPER LEVEL LIBRARY

Influencer Marketing Strategy

How to work with influencers and brand ambassadors

Lecture
Thursday 12 November 2020 18:00 (2h) UPPER LEVEL LIBRARY

Digital Reputation Strategy

The fake & deep fake content

Lecture
Thursday 12 November 2020 20:00 (30m) UPPER LEVEL LIBRARY

How to manage online reputation with Astroturfing

Lecture
Thursday 12 November 2020 20:30 (30m) UPPER LEVEL LIBRARY

Monitoring Digital Marketing Metrics

How to use Google Analytics 4 to monitor your engagement

Tutorial
Wednesday 18 November 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor your acquisition sources

Tutorial
Wednesday 18 November 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor conversions and your funnel

Tutorial
Wednesday 18 November 2020 20:00 (1h) UPPER LEVEL LIBRARY

How to use Google Analytics 4 to monitor your retention

Tutorial
Wednesday 18 November 2020 21:00 (1h) UPPER LEVEL LIBRARY

Reporting Digital Marketing Results

The important metrics for all digital marketing tactics & strategies

Lecture
Thursday 19 November 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to report digital marketing KPIs & metrics to your clients

Lecture
Thursday 19 November 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to use Google Data Studio to design and share reports with your clients

Tutorial
Thursday 19 November 2020 20:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing Reporting Workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team Exercise
Friday 20 November 2020 18:00 (2h) UPPER LEVEL LIBRARY

Present your digital and social media report

Presentation
Friday 20 November 2020 20:00 (2h) UPPER LEVEL LIBRARY

Growth Marketing on a Funnel

The growth hacking methodology on a full funnel

Lecture
Wednesday 02 December 2020 18:00 (1h) UPPER LEVEL LIBRARY

Digital Marketing on a Funnel

How to make a digital marketing funnel step-by-step

Lecture
Wednesday 02 December 2020 20:00 (2h) UPPER LEVEL LIBRARY

Complete Digital Marketing Strategy & Budget Workshop

Present your digital and social media strategy

Presentation
Saturday 05 December 2020 16:00 (2h) 7TH LEVEL AUDITORIUM

Digital Marketing Services

How to work in digital marketing job positions

Lecture
Wednesday 09 December 2020 18:00 (1h) UPPER LEVEL LIBRARY

How to analyze costs & prices for your digital marketing services

Lecture
Wednesday 09 December 2020 19:00 (1h) UPPER LEVEL LIBRARY

How to launch and run a digital and social media marketing agency

Lecture
Wednesday 09 December 2020 20:00 (1h) UPPER LEVEL LIBRARY

Course summary & epilogue

Lecture
Wednesday 09 December 2020 21:00 (1h) UPPER LEVEL LIBRARY

Exams & Graduation

Final exams

Final Exam
Friday 11 December 2020 18:00 (2h) UPPER LEVEL LIBRARY

Graduation ceremony

Networking event
Friday 11 December 2020 20:00 (2h) STUDENTS LOUNGE

The instructors

Ethel

Ethel

LinkedIn Trainer, Ethel Agelatou.

Tolis

Tolis Aivalis

Managing Partner, AIVAL.COM.

Panos

Panos Alefragis

Head of Digital & 360 advertising, THE NEWTONS LABORATORY.

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Dimitris

Dimitris Dimitriadis

Chief Innovation Officer, THE FUTURECATS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Alexandros

Alexandros

Managing Director, SEM - WIZARD.

Ilias

Ilias

Managing Director, MRM MCCANN.

Katerina

Katerina

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

Lazaros

Lazaros

Business Development Director, APIFON.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Nikos

Nikos Xydas

Managing Director, Humble Digital Agency.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.

Awesome things our graduates say