Masterclass in Digital & Social Media Marketing, Athens, January 2023

2050 students graduated until today

A full digital marketing curriculum

Reporting digital marketing - report

How to report digital marketing metrics to your clients

Lecture
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Digital marketing report - Reporting as a service

Lecture
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Digital marketing reporting - What a report includes

Lecture
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Digital marketing reporting - Creating reports through platforms

Lecture
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Digital marketing reporting - Creating reports with specialized tools

Lecture
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Digital marketing reporting - Reporting as a service

Platform demonstration
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Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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Course overview & welcome

Course welcome & overview

Lecture
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Course overview - Account & access

Lecture
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Course overview - Annual access

Lecture
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Course overview - Videos & files

Lecture
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Course overview - Syllabus

Lecture
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Course overview - Exams

Lecture
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Course overview - You & Knowcrunch

Lecture
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Course welcome & overview

Students welcome and registration

Networking
calendar-iconWednesday 11 January 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 11 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Marketing & digital marketing fundamentals

The digital marketing fundamentals

Lecture
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The customer, the journey, the funnel

Lecture
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The marketing mix

Lecture
calendar-iconWednesday 11 January 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Websites

Website design & development preparation

Lecture
calendar-iconThursday 12 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
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E-shop conversion rate optimization

Lecture
calendar-iconThursday 12 January 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconThursday 12 January 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 13 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 13 January 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

UTMs strategy for links

Platform demonstration
calendar-iconFriday 13 January 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 13 January 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

Facebook page & community building

Platform demonstration
calendar-iconWednesday 18 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok account & community building

Platform demonstration
calendar-iconThursday 19 January 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

YouTube channel & community building

Platform demonstration
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Google my business account & community building

Platform demonstration
calendar-iconThursday 19 January 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest account & community building

Platform demonstration
calendar-iconThursday 19 January 2023 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 19 January 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 20 January 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content research

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 25 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content production

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 25 January 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to produce & distribute audio podcasts

Lecture
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How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 25 January 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - calendar

Content production

Lecture
calendar-iconThursday 26 January 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 26 January 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

The content marketing strategy

Lecture
calendar-iconThursday 26 January 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - workshop

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 27 January 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Teams presentations
calendar-iconFriday 27 January 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - content & technical

The search engine optimization strategy

Lecture
calendar-iconWednesday 01 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page content optimization

Lecture
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Onsite/page technical optimization

Lecture
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Search engine optimization strategy - link building

The backlinks

Lecture
calendar-iconThursday 02 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - metrics

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 02 February 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 02 February 2023 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - workshop

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 03 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 03 February 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - calendar

The social media marketing strategy

Lecture
calendar-iconWednesday 08 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media accounts & followers

Lecture
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Social media posting

Lecture
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Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 09 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
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Social media customer care

Lecture
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Social media engagement

Lecture
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Social media crisis management

Lecture
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Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 09 February 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - workshop

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 10 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Teams presentations
calendar-iconFriday 10 February 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising campaigns & platforms

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 15 February 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook business manager

Platform demonstration
calendar-iconThursday 16 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Facebook & Instagram advertising tags & events

Platform demonstration
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Facebook & Instagram advertising audiences

Platform demonstration
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Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
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Facebook & Instagram awareness advertising campaigns

Platform demonstration
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Facebook & Instagram engagement advertising campaigns

Platform demonstration
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Facebook & Instagram sales advertising campaigns

Platform demonstration
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Facebook & Instagram remarketing advertising campaigns

Platform demonstration
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Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Platform demonstration
calendar-iconWednesday 22 February 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Platform demonstration
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Google display advertising campaigns

Platform demonstration
calendar-iconThursday 23 February 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 23 February 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Discovery advertising campaigns

Platform demonstration
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Google remarketing advertising campaigns

Platform demonstration
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Premium display advertising campaigns

Lecture
calendar-iconFriday 24 February 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 24 February 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconFriday 24 February 2023 times-icon20:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconFriday 24 February 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 01 March 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy - workshop

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 03 March 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Teams presentations
calendar-iconFriday 03 March 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

Data & marketing automation

Lecture
calendar-iconWednesday 08 March 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconWednesday 08 March 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 08 March 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 08 March 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

The influencer marketing strategy

Lecture
calendar-iconThursday 09 March 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 09 March 2023 times-icon20:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring with Google Analytics 4

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 15 March 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 15 March 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconWednesday 15 March 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconWednesday 15 March 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - metrics

Digital marketing important metrics

Lecture
calendar-iconThursday 16 March 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

Lecture
calendar-iconThursday 16 March 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 16 March 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - workshop

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 17 March 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Teams presentations
calendar-iconFriday 17 March 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Growth marketing strategy

The growth marketing strategy

Lecture
calendar-iconWednesday 22 March 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy presentations

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconFriday 24 March 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing career paths & services

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 29 March 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 29 March 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

Course summary & epilogue

Lecture
calendar-iconWednesday 29 March 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

Final exams

Exam
calendar-iconFriday 31 March 2023 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking
calendar-iconFriday 31 March 2023 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

A course is only as good as the people who teach you

George

George Arapogiannis

Managing Director, HUMAN MINDS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

George

George Kalantzis

Managing Director, re-wize.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Digital Marketeer & CX Specialist, Satori Analytics.

Panagiotis

Panagiotis Papachatzis

Head of Strategy, 4hats.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Angelos

Angelos Perlegkas

Digital Marketing Specialist, APEARL.

Eleanna

Eleanna Petsa

SEO Manager, Kaizen Gaming.

Lina

Lina Stoumpou

Managing Partner, Susurrus.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, TEMPO OMD.