About this digital marketing course in Athens

Syllabus

An advanced training which offers thorough step-by-step lectures, tutorials and hands-on exercises on digital marketing strategies, platforms, networks, tools and results.

Industry-recognized credentials

After successful completion of exams, you will get a professional diploma.

Education in a classroom

Specialize in digital marketing, attending comprehensive courses, in-classroom in Athens, every Wednesday, Thursday and Friday from 18:00 to 22:00. Collaborate with others on group exercises and presentations. Become an expert in less than 3 months.

 

Enroll now and get another course for free!

If you enroll now in Athens you will get free access to our video-on-demand course: E-Learning Masterclass in Digital & Social Media Marketing!

Award winning

Awarded as the 'Best Digital & Social Media Marketing Education' in Greece, by Social Media World, 'Best Digital Marketing E-learning Course' in Greece, by Education Leaders Awards and 'Best Multi-Channel Content Strategy' & 'Best Use of Multichannel Social Media' in Content Marketing by Digital Marketing Awards.

Curriculum academic level

This exceptional course has a level of EQF 6 training program, including all the necessary supplies for anyone who likes to immerse himself in the world of digital marketing, such as tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary and job descriptions.

Outcomes of this digital marketing training

After completing this course you will be able to immediately:

  • check style="display:contents"> style="display:contents"> Understand the features of all demonstrated platforms, networks and tools.
  • check style="display:contents"> style="display:contents"> Identify problems, plan and develop problem-solving strategies which you can optimize.
  • check style="display:contents"> style="display:contents"> Create cohesive, persuasive content or creatives and distribute it to others.
  • check style="display:contents"> style="display:contents"> Evaluate all different insights, analytics, metrics and relevant KPIs.
  • check style="display:contents"> style="display:contents"> Sell services to your customers, setup and manage their accounts.
  • check style="display:contents"> style="display:contents"> Get a job and apply everything you know.

Benefits of this digital marketing education

Start a career as a Digital Marketing Professional

Access hundreds of job positions and immediately work. This is your best step towards a certified professional position. We support you during your training and after your graduation so you can achieve your goals. Our reputation within the industry will give you an automatic head start. Our graduates are seen as the most employable in the country. Secure a solid future with this highly-demanded skill-set.

Access to our instructors during your training

Ask questions and share your work with our instructors in a private Facebook group.

Access to files during your training

Access to unique presentations & bonus files, which are updated daily.

Access to video on demand learning during your training + 3 months more

Access to unique videos, presentations & bonus files, which are updated monthly.

Lifetime free bonus events

Join monthly Q & A events and quarterly mix & match events, so you don’t miss the fun of networking.

Lifetime alumni discounts

Get special prices for all our educational programs after you graduate.

Lifetime business opportunities

Connect with professionals or customers in our powerful community and access business specs and projects.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

24h72 lessons

The backlinks

LECTURE

Thu 02 Feb 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

The advertising strategy & media plan

LECTURE

22:25 - 22:25

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Fri 13 Jan 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Spiropoulou Elena
How to protect your copyright and respect copyright of others

LECTURE

Fri 13 Jan 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Spiropoulou Elena

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Wed 18 Jan 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
TikTok studio & community building

PLATFORM DEMONSTRATION

Thu 19 Jan 2023

16:30 - 17:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 19 Jan 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 19 Jan 2023

18:00 - 18:30

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 19 Jan 2023

18:30 - 19:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Thu 19 Jan 2023

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos
LinkedIn page & community building

PLATFORM DEMONSTRATION

Fri 20 Jan 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Perlegkas Angelos

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Thu 26 Jan 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Content distribution

LECTURE

Thu 26 Jan 2023

17:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
The content marketing

LECTURE

Thu 26 Jan 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

The social media marketing

LECTURE

Wed 08 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media accounts & followers

LECTURE

Wed 08 Feb 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media posting

LECTURE

Wed 08 Feb 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 09 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media live listening & marketing

LECTURE

Thu 09 Feb 2023

17:00 - 17:30

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media customer care

LECTURE

Thu 09 Feb 2023

17:30 - 18:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media engagement

LECTURE

Thu 09 Feb 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media crisis management

LECTURE

Thu 09 Feb 2023

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Social media marketing monitoring & evaluation

LECTURE

Thu 09 Feb 2023

19:30 - 20:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina

Meta business portfolio

PLATFORM DEMONSTRATION

Thu 16 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Fri 17 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Fri 17 Feb 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Fri 17 Feb 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Wed 22 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google search advertising campaigns

PLATFORM DEMONSTRATION

Wed 22 Feb 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google display advertising campaigns

PLATFORM DEMONSTRATION

Thu 23 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Thu 23 Feb 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Thu 23 Feb 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Kogka Stavroula
Premium advertising campaigns

LECTURE

Fri 24 Feb 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Zacharaki Georgia
Native advertising campaigns

LECTURE

Fri 24 Feb 2023

18:30 - 19:00

OTE ACADEMY - ROOM Ε020

Zacharaki Georgia
LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 01 Mar 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 01 Mar 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 01 Mar 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
ChatGPT advertising campaigns

PLATFORM DEMONSTRATION

Wed 01 Mar 2023

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Arapogiannis George

Email & mobile marketing audience & automations

LECTURE

Wed 08 Mar 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
E-mail marketing campaigns

LECTURE

Wed 08 Mar 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 08 Mar 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina
Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 08 Mar 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Kontopoulou Christina

Digital marketing professionals & how to get a job

LECTURE

Wed 29 Mar 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Students registration & meeting with instructors

NETWORKING

Wed 11 Jan 2023

15:00 - 16:00

OTE ACADEMY - E020 ROOM GROUND FLOOR

Aivalis Tolis

Digital marketing tactics overview

LECTURE

Wed 11 Jan 2023

17:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Wed 11 Jan 2023

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Marketing mix overview

LECTURE

Wed 11 Jan 2023

19:30 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Fri 13 Jan 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Fri 13 Jan 2023

19:00 - 19:30

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

How to find ideas for your content strategy using tools

PLATFORM DEMONSTRATION

Wed 25 Jan 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Papaioannou Nano

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 27 Jan 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis
Present your content marketing strategy

PRESENTATION (TEAM)

Fri 27 Jan 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

The search engine optimization strategy

LECTURE

Wed 01 Feb 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Onsite/page content optimization

LECTURE

Wed 01 Feb 2023

17:00 - 19:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Onsite/page technical optimization

LECTURE

Wed 01 Feb 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John

Check a website and generate a report

EXERCISE (TEAM)

Fri 03 Feb 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John
Present the report and suggestions

PRESENTATION (TEAM)

Fri 03 Feb 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Vlachogiannis John

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 10 Feb 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina
Present the social media posts

PRESENTATION (TEAM)

Fri 10 Feb 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Dimitrakopoulou Katerina

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 03 Mar 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George
Present your digital media plan

PRESENTATION (TEAM)

Fri 03 Mar 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Arapogiannis George

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 15 Mar 2023

16:00 - 17:00

OTE ACADEMY - ROOM Ε020

Elpidis Yannis
Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 15 Mar 2023

17:00 - 18:00

OTE ACADEMY - ROOM Ε020

Elpidis Yannis
Monitoring acquisition sources

PLATFORM DEMONSTRATION

Wed 15 Mar 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Elpidis Yannis
Monitor your engagement

PLATFORM DEMONSTRATION

Wed 15 Mar 2023

19:00 - 20:00

OTE ACADEMY - ROOM Ε020

Elpidis Yannis

Generate a digital marketing report

EXERCISE (TEAM)

Fri 17 Mar 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Fri 17 Mar 2023

18:00 - 20:00

OTE ACADEMY - ROOM Ε020

Karasaridou Alexandra

The growth marketing strategy

LECTURE

Wed 22 Mar 2023

16:00 - 18:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Course summary & epilogue

LECTURE

Wed 29 Mar 2023

18:00 - 19:00

OTE ACADEMY - ROOM Ε020

Aivalis Tolis

Final exams

EXAM

Fri 31 Mar 2023

15:00 - 17:00

HELLENIC RIDING CLUB - ETHRIUM VENUE

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ασκήσεις και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed