All-in-one digital marketing classroom course

100% classroom course in Athens, on May 7, 2025 - July 25, 2025

Mastering digital marketing step by step

This advanced training program provides a structured, hands-on approach to mastering digital marketing strategies, platforms, and tools. Through step-by-step lectures, tutorials, and practical exercises, you'll gain the skills needed to excel in the industry. Our expert instructors will guide you through each module, ensuring a deep understanding of key concepts and real-world applications. The course covers a wide range of topics, including content marketing, social media marketing, SEO, email & mobile automation, paid advertising campaigns, influencer marketing, and more—keeping you ahead in an ever-evolving industry.

Hands-on learning with practical exercises

This course includes six (6) team practical, hands-on exercises designed to ensure you gain actionable skills that can be immediately implemented in your professional work.

Industry recognizable credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Education 100% in a classroom in Athens

Our education program is conducted in a classroom setting, where you will have the opportunity to specialize in digital marketing. Our courses are held in Athens every Wednesday, Thursday, and Friday from 18:00 to 22:00. During these sessions, you collaborate with other students on group exercises and presentations, which will further enhance your learning experience. With our program, you can become an expert in less than three months.

Join now and access a free bonus e-learning course!

By enrolling in Athens, you will receive free access to our video-on-demand course E-Learning Masterclass in Digital Marketing. This is an opportunity that you do not want to miss.

Award-winning education

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, Content Marketing Awards, Marketing Achievement Awards, Social Media Marketing Awards, and Martech Awards. See all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • check style="display:contents"> style="display:contents"> Understand the basics of digital marketing, including the development of a strategy and optimization of the customer journey.
    style="display:contents">Collaborate with web developers to improve landing pages and implement an effective UTM tracking system.
  • check style="display:contents"> style="display:contents"> Create engaging content using tools like Canva and MidJourney, tailored to the needs of specific audiences.
  • check style="display:contents"> style="display:contents"> Manage platforms like Facebook, TikTok, YouTube, and LinkedIn to deliver impactful marketing campaigns.
  • check style="display:contents"> style="display:contents"> Design advanced advertising strategies across Meta, Google, and LinkedIn for precise audience targeting.
  • check style="display:contents"> style="display:contents"> Build automations of email and mobile campaigns fully integrated with broader marketing efforts.
  • check style="display:contents"> style="display:contents"> From optimization of the content to more technical enhancements, use SEO techniques to increase both visibility and performance.
  • check style="display:contents"> style="display:contents"> Use tools like Google Analytics 4 to assess success and build a strong professional presence in the field.

Benefits of obtaining our digital marketing education

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a full stack or V-shaped Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect with our instructors during your training

Throughout your education, you have access to our instructors, who are available to answer any questions you may have and provide guidance as needed. 

24h access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Additionally, access your video-on-demand learning for the duration of your training. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Skills you'll gain

Marketing Mix
Marketing Briefing
Customer Journey
Website Planning & Development
Legal Terms & Conditions
Landing Page Optimization
UTMs Tracking
Creative Strategy
Keywords Research
Ideas Research
Answer The Public
Legal Copyright
ChatGPT
Canva
Midjourney
Sora
Google VEO
Google Nano Banana
CapCut
Podcasts Production
Facebook Marketing
Meta Business Portfolio
Meta Store Locations
Meta Commerce Manager
Meta Business Suite
Twitter (X) Marketing
TikTok Marketing
TikTok Business Center
TikTok Catalog Manager
YouTube Marketing
Google Business Profile Marketing
Pinterest Marketing
Instagram Marketing
LinkedIn Marketing
Threads Marketing
Content distribution
Content promotion
Content calendar
Content Monitoring & Evaluation
Search Engines
SEO Content Optimization
SEO Technical Optimization
SEO Link Building
SEO Monitoring & Evaluation
Social Media Marketing Calendar
Social Media Posts Scheduling
Social Media Community Building
Social Media Listening & Live Marketing
Social Media Monitoring & Evaluation
Advertising Campaigns
Google Tag Manager
Meta Advertising Manager
Meta Advertising Campaigns
Google Advertising Manager
Google Advertising Campaigns
LinkedIn Advertising Manager
LinkedIn Business Manager
LinkedIn Advertising Campaigns
Twitter (X) Advertising Manager
Twitter (X) Advertising Campaigns
Pinterest Advertising Manager
Pinterest Business Manager
Pinterest Advertising Campaigns
TikTok Advertising Manager
TikTok Advertising Campaigns
Premium Advertising Campaigns
Programmatic Advertising Campaigns
Native Advertising Campaigns
Affiliate Advertising Campaigns
Media Planning
Advertising Campaigns Monitoring & Evaluation
Influencers Discovery
Influencers Management
Influencers Monitoring & Evaluation
Susurrus
Kolsquare
Email & Mobile Data Collection
Email & Mobile Marketing Automations
Email Marketing Campaigns
Mobile Marketing Campaigns
Mailchimp
Omni
Email & Mobile Marketing Monitoring & Evaluation
Digital Marketing Strategy
Online Research
Digital Marketing Budget
Digital Marketing Presentation (Pitch)
Omnichannel Strategy
Google Analytics 4
Digital Marketing KPIs & Metrics
Digital Marketing Reporting
Google Looker Studio
Digital Marketing Jobs
Personal Branding
Digital Marketing Cost Analysis
Digital Marketing Pricing
Account Management

Course content

111h•87 lessons

The content marketing

LECTURE

Thu 22 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Alefragis Panos
Content production

LECTURE

Thu 22 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Alefragis Panos
Content promotion

LECTURE

Thu 22 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Alefragis Panos

The social media marketing

LECTURE

Wed 04 Jun 2025

15:00 - 16:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela
Social media posting

LECTURE

Wed 04 Jun 2025

16:00 - 17:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela
Social media community building

LECTURE

Wed 04 Jun 2025

17:00 - 18:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela
Social media marketing monitoring & evaluation

LECTURE

Wed 04 Jun 2025

18:00 - 19:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela

Meta advertising manager & tags

PLATFORM DEMONSTRATION

Wed 11 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta advertising Creative Hub & AI creatives

PLATFORM DEMONSTRATION

Wed 11 Jun 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta business portfolio

PLATFORM DEMONSTRATION

Wed 11 Jun 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta traffic & engagement advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Jun 2025

16:00 - 17:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Jun 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Thu 12 Jun 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
TikTok advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Jun 2025

16:00 - 18:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Fri 13 Jun 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Wed 18 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google search advertising campaigns

PLATFORM DEMONSTRATION

Wed 18 Jun 2025

17:00 - 19:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google display advertising campaigns

PLATFORM DEMONSTRATION

Thu 19 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google video (YouTube) advertising campaigns

PLATFORM DEMONSTRATION

Thu 19 Jun 2025

16:00 - 17:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Thu 19 Jun 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Thu 19 Jun 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Kogka Stavroula
Google Tag Manager

PLATFORM DEMONSTRATION

Fri 20 Jun 2025

15:00 - 17:00

OTE ACADEMY - E020 ROOM

Andreadakis Dimitris
Meta Commerce manager & catalog sales campaigns

PLATFORM DEMONSTRATION

Fri 20 Jun 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Google Merchant Center & shopping campaigns

PLATFORM DEMONSTRATION

Fri 20 Jun 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Premium advertising campaigns

LECTURE

Wed 25 Jun 2025

15:00 - 17:00

OTE ACADEMY - E020 ROOM

Zacharaki Georgia
Native advertising campaigns

LECTURE

Wed 25 Jun 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Zacharaki Georgia

Email & mobile marketing audience & automations

LECTURE

Thu 03 Jul 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Stathakou Sofia
E-mail marketing campaigns

LECTURE

Thu 03 Jul 2025

16:00 - 17:00

OTE ACADEMY - E020 ROOM

Stathakou Sofia
Mobile marketing campaigns (SMS, Viber)

LECTURE

Thu 03 Jul 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Stathakou Sofia
Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Thu 03 Jul 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Stathakou Sofia

Students registration & meeting with instructors

NETWORKING

Wed 07 May 2025

14:00 - 15:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis

Marketing mix overview

LECTURE

Wed 07 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis
Digital marketing tactics overview

LECTURE

Wed 07 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis
The customer, the journey & the funnel

LECTURE

Wed 07 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis

Marketing preparation of a website

LECTURE

Thu 08 May 2025

15:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Kollaras Panos

Website data privacy, cookies policy, terms & conditions

LECTURE

Fri 09 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Spiropoulou Elena
Content copyright

LECTURE

Fri 09 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Spiropoulou Elena

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Fri 09 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis
UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Fri 09 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis

Content ideas & keywords research

LECTURE

Wed 14 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Dehola Christina
Content & keywords research with SEO & AI tools

PLATFORM DEMONSTRATION

Wed 14 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Dehola Christina
Content & keywords research with SEO tools

PLATFORM DEMONSTRATION

Wed 14 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Dehola Christina

SEO copywriting for articles

LECTURE

Wed 14 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Dehola Christina
Images & graphics production with AI tools

PLATFORM DEMONSTRATION

Thu 15 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Trichias Giorgos
Videos production with AI tools

PLATFORM DEMONSTRATION

Thu 15 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Kalantzis George
Music, voice & podcasts production with AI tools

PLATFORM DEMONSTRATION

Thu 15 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Kalantzis George
Post-production with Canva

PLATFORM DEMONSTRATION

Thu 15 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Nikitopoulos Theodoros

Facebook & Instagram community building

PLATFORM DEMONSTRATION

Fri 16 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
Meta business suite: Facebook & Instagram

PLATFORM DEMONSTRATION

Fri 16 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
TikTok studio & community building

PLATFORM DEMONSTRATION

Fri 16 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
YouTube channel & community building

PLATFORM DEMONSTRATION

Fri 16 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
X (Twitter) account & community building

PLATFORM DEMONSTRATION

Wed 21 May 2025

15:00 - 15:30

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
Google Business Profile & community building

PLATFORM DEMONSTRATION

Wed 21 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
Pinterest account & community building

PLATFORM DEMONSTRATION

Wed 21 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos
LinkedIn page & community building

PLATFORM DEMONSTRATION

Wed 21 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Perlegkas Angelos

The creative strategy

LECTURE

Thu 22 May 2025

14:00 - 15:00

OTE ACADEMY - Σ301 ROOM

Aivalis Tolis

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 23 May 2025

15:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Alefragis Panos
Present your content marketing strategy

PRESENTATION (TEAM)

Fri 23 May 2025

17:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Alefragis Panos

The search & generative engine optimization

LECTURE

Wed 28 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John
Onsite/page content optimization

LECTURE

Wed 28 May 2025

16:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John
Onsite/page technical optimization

LECTURE

Wed 28 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John
The backlinks

LECTURE

Thu 29 May 2025

15:00 - 16:00

OTE ACADEMY - Σ301 ROOM

Gkiokas Dimitris
Offsite/page link building & optimization

LECTURE

Thu 29 May 2025

16:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Gkiokas Dimitris
Website monitoring & evaluation

LECTURE

Thu 29 May 2025

17:00 - 18:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John
Auditing a website with SEO & AI tools

PLATFORM DEMONSTRATION

Thu 29 May 2025

18:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John

Check a website and generate a report

EXERCISE (TEAM)

Fri 30 May 2025

15:00 - 17:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John
Present the report and suggestions

PRESENTATION (TEAM)

Fri 30 May 2025

17:00 - 19:00

OTE ACADEMY - Σ301 ROOM

Vlachogiannis John

Prepare different social media posts for a brand

EXERCISE (TEAM)

Thu 05 Jun 2025

15:00 - 17:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela
Present the social media posts

PRESENTATION (TEAM)

Thu 05 Jun 2025

17:00 - 19:00

OTE ACADEMY - Σ123 ROOM

Katsenis Angela

Media planning

LECTURE

Thu 26 Jun 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
The advertising strategy

LECTURE

Thu 26 Jun 2025

16:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 27 Jun 2025

15:00 - 17:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi
Present your digital media plan

PRESENTATION (TEAM)

Fri 27 Jun 2025

17:00 - 19:00

OTE ACADEMY - E020 ROOM

Vogdanou Afroditi

The digital marketing strategy

LECTURE

Thu 10 Jul 2025

15:00 - 19:00

OTE ACADEMY - E020 ROOM

Aivalis Tolis
The marketing brief

LECTURE

Fri 11 Jul 2025

15:00 - 17:00

OTE ACADEMY - E020 ROOM

Aivalis Tolis
Omnichannel strategy

LECTURE

Fri 11 Jul 2025

17:00 - 19:00

OTE ACADEMY - E020 ROOM

Theofanopoulou Sissy

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Wed 16 Jul 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Andreadakis Dimitris
Monitor your engagement

PLATFORM DEMONSTRATION

Wed 16 Jul 2025

16:00 - 17:00

OTE ACADEMY - E020 ROOM

Andreadakis Dimitris
Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 16 Jul 2025

17:00 - 18:00

OTE ACADEMY - E020 ROOM

Andreadakis Dimitris
Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 16 Jul 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Andreadakis Dimitris

Generate a digital marketing report

EXERCISE (TEAM)

Fri 18 Jul 2025

15:00 - 17:00

OTE ACADEMY - E020 ROOM

Karasaridou Alexandra
Present your digital marketing report

PRESENTATION (TEAM)

Fri 18 Jul 2025

17:00 - 19:00

OTE ACADEMY - E020 ROOM

Karasaridou Alexandra

Digital marketing career paths & how to get a job

LECTURE

Thu 24 Jul 2025

15:00 - 16:00

OTE ACADEMY - E020 ROOM

Aivalis Tolis

Course summary & epilogue

LECTURE

Thu 24 Jul 2025

18:00 - 19:00

OTE ACADEMY - E020 ROOM

Aivalis Tolis

Final exams

EXAM

Fri 25 Jul 2025

15:00 - 17:00

TBD

Aivalis Tolis

Professional Diploma

Brands we trained

Frequently asked questions

Ναι. Όλα τα προγράμματα της Knowcrunch βασίζονται σε curriculum επιπέδου EQF Level 6. Με την ολοκλήρωσή τους λαμβάνεις Certification of Completion, ενώ οι φοιτητές των Masterclass in Digital & AI Marketing courses, μετά την επιτυχή ολοκλήρωση των εξετάσεων, αποκτούν το Professional Diploma. Και οι δύο πιστοποιήσεις αναγνωρίζονται από την αγορά εργασίας.

Κατά τη διάρκεια της εκπαίδευσης, αλλά και μετά την ολοκλήρωσή της, διατηρείς πρόσβαση στους C-level instructors της Knowcrunch και γίνεσαι μέλος ενός ισχυρού επαγγελματικού δικτύου. Επωφελείσαι από ειδικές τιμές σε όλα τα courses μας, δωρεάν συμμετοχή σε Q&A και networking events, καθώς και άμεση επαφή με συνεργαζόμενα brands, agencies και recruitment partners σε Ελλάδα και Κύπρο. Παράλληλα, συνδέεσαι με περισσότερους από 27.000 επαγγελματίες του κλάδου και αποκτάς πρόσβαση σε εκατοντάδες νέες θέσεις εργασίας κάθε εβδομάδα.

Μπορείς να ολοκληρώσεις την εγγραφή σου online, με χρεωστική ή πιστωτική κάρτα ή μέσω SEPA Direct Debit. Στα περισσότερα προγράμματα παρέχεται δυνατότητα πληρωμής σε μηνιαίες δόσεις, με τις διαθέσιμες επιλογές να εμφανίζονται στο τελευταίο βήμα του checkout. Παράλληλα, προσφέρονται ειδικές τιμές για συγκεκριμένες κατηγορίες, όπως άνεργοι, φοιτητές και ομάδες δύο ή περισσότερων ατόμων. Υπάρχει επίσης η δυνατότητα αγοράς ενός course ως δώρο.

Η βασική διαφορά βρίσκεται στον τρόπο παρακολούθησης και αλληλεπίδρασης. Στο course σε τάξη συμμετέχεις ζωντανά στο μάθημα, ακολουθείς συγκεκριμένο πρόγραμμα, κάνεις πρακτικές ομαδικές εργασίες και μπορείς να θέτεις ερωτήσεις απευθείας στον instructor. Στο e-learning video-on-demand παρακολουθείς τα μαθήματα online, στον δικό σου χρόνο και με τον δικό σου ρυθμό, έχοντας τη δυνατότητα να επιστρέφεις στο υλικό όποτε χρειάζεται. Και οι δύο μορφές καλύπτουν το ίδιο γνωστικό αντικείμενο. Η τάξη προσφέρει μεγαλύτερη αλληλεπίδραση, ενώ το e-learning μεγαλύτερη ευελιξία.

Course completed