Professional Diploma in Digital & Social Media Marketing, January 2022, Thessaloniki

The superior in-class course

2183 Online exams at the end

The most thorough topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 17 January 2022 times-icon17:00 (1h) marker-iconFOYER - THE MET HOTEL

Course overview

Lecture
calendar-iconMonday 17 January 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Marketing & digital marketing fundamentals

2h

Digital marketing tactics overview

Lecture
calendar-iconMonday 17 January 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 17 January 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Marketing mix fundamentals

Lecture
calendar-iconMonday 17 January 2022 times-icon21:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Marketing fundamentals

0h 7m

The online phenomena

Lecture
calendar-iconMonday 17 January 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconTuesday 18 January 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Website landing pages conversion rate optimization

Lecture
calendar-iconTuesday 18 January 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

E-shop conversion rate optimization

Lecture
calendar-iconTuesday 18 January 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Website design & development process

Lecture
calendar-iconTuesday 18 January 2022 times-icon21:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconWednesday 19 January 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconWednesday 19 January 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconWednesday 19 January 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconWednesday 19 January 2022 times-icon21:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconMonday 24 January 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

TikTok account & community building

Platform demonstration
calendar-iconTuesday 25 January 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

YouTube channel & community building

Platform demonstration
calendar-iconTuesday 25 January 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Google my business account & community building

Platform demonstration
calendar-iconTuesday 25 January 2022 times-icon20:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Pinterest account & community building

Platform demonstration
calendar-iconTuesday 25 January 2022 times-icon20:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

LinkedIn personal profile & community building

Platform demonstration
calendar-iconTuesday 25 January 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

LinkedIn page & community building

Platform demonstration
calendar-iconWednesday 26 January 2022 times-icon21:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Ideas & keywords research

30m

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconMonday 31 January 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 31 January 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

How to produce & distribute audio podcasts

Lecture
calendar-iconMonday 31 January 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 31 January 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconTuesday 01 February 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Content distribution

Lecture
calendar-iconTuesday 01 February 2022 times-icon19:00 (3h) marker-iconROOM SIROCCO - THE MET HOTEL

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 02 February 2022 times-icon18:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 02 February 2022 times-icon20:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconMonday 07 February 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Onsite/page technical optimization

Lecture
calendar-iconMonday 07 February 2022 times-icon19:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Onsite/page content optimization

Lecture
calendar-iconMonday 07 February 2022 times-icon21:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconTuesday 08 February 2022 times-icon18:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 08 February 2022 times-icon20:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 08 February 2022 times-icon20:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 09 February 2022 times-icon18:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 09 February 2022 times-icon20:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
calendar-iconMonday 14 February 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Social media live listening & marketing

Lecture
calendar-iconMonday 14 February 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media customer care

Lecture
calendar-iconMonday 14 February 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media crisis management

Lecture
calendar-iconMonday 14 February 2022 times-icon20:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Social media accounts & followers

Lecture
calendar-iconTuesday 15 February 2022 times-icon18:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 15 February 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media posting

Lecture
calendar-iconTuesday 15 February 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 15 February 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media engagement

Lecture
calendar-iconTuesday 15 February 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 16 February 2022 times-icon18:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Present the social media posts

Teams presentations
calendar-iconWednesday 16 February 2022 times-icon20:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Advertising platforms & campaigns

15h 30m

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 21 February 2022 times-icon18:00 (3h) marker-iconROOM SIROCCO - THE MET HOTEL

LinkedIn advertising campaigns

Platform demonstration
calendar-iconTuesday 22 February 2022 times-icon18:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

TikTok advertising campaigns

Platform demonstration
calendar-iconTuesday 22 February 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconTuesday 22 February 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Pinterest advertising campaigns

Platform demonstration
calendar-iconTuesday 22 February 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Premium display advertising campaigns

Lecture
calendar-iconTuesday 22 February 2022 times-icon20:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Programmatic display advertising campaigns

Lecture
calendar-iconTuesday 22 February 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Native advertising campaigns

Lecture
calendar-iconTuesday 22 February 2022 times-icon21:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Affiliate advertising campaigns

Lecture
calendar-iconWednesday 23 February 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Meta business manager

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon18:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta advertising tags & events

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta advertising audiences

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta awareness advertising campaigns

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon20:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta engagement advertising campaigns

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon20:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta sales advertising campaigns

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconMonday 28 February 2022 times-icon21:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Google advertising manager

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon18:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Google advertising audiences

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon18:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Google search advertising campaigns

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Google display advertising campaigns

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

YouTube advertising campaigns

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon21:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Google remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 01 March 2022 times-icon21:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconMonday 14 March 2022 times-icon18:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Present your digital media plan

Teams presentations
calendar-iconMonday 14 March 2022 times-icon20:00 (2h) marker-iconROOM SIROCCO - THE MET HOTEL

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconTuesday 15 March 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

E-mail marketing strategy

Lecture
calendar-iconTuesday 15 March 2022 times-icon19:00 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 15 March 2022 times-icon19:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 15 March 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconTuesday 15 March 2022 times-icon21:30 (30m) marker-iconROOM SIROCCO - THE MET HOTEL

Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
calendar-iconWednesday 16 March 2022 times-icon18:00 (2h) marker-iconZOOM PLATFORM

How to use influencer marketing tools

Platform demonstration
calendar-iconWednesday 16 March 2022 times-icon20:00 (30m) marker-iconZOOM PLATFORM

Monitoring with Google Analytics 4

4h

Exploring retention & advertising

Platform demonstration
calendar-iconMonday 21 March 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 21 March 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Monitoring acquisition sources

Platform demonstration
calendar-iconMonday 21 March 2022 times-icon20:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Monitor your engagement

Platform demonstration
calendar-iconMonday 21 March 2022 times-icon21:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Reporting digital marketing - essential metrics

2h

Digital marketing important metrics

Lecture
calendar-iconTuesday 22 March 2022 times-icon18:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

Digital marketing reporting

Lecture
calendar-iconTuesday 22 March 2022 times-icon19:00 (1h) marker-iconROOM SIROCCO - THE MET HOTEL

The C-level instructors

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Alex

Alex Charalampidis

Managing Director, MONKS.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikoleta

Nikoleta Gonianaki

Head of SMEs, Apifon.

Vassilis

Vassilis Polyzos

Managing Director, Vscope.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Panagiotis

Panagiotis Tsaggas

Managing Partner, Susurrus.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.