A full digital marketing syllabus in Thessaloniki
Course welcome & overview
2h
Marketing & digital marketing fundamentals
3h
Digital marketing URLs & UTMs
2h
Digital marketing legal issues
2h
Working with website developers
4h
Social media platforms
12h
Ideas & keywords research
1h
Articles, graphics & video production
3h
Content marketing strategy & calendar
4h
Content marketing strategy - workshop
4h
Search engine optimization strategy - content & technical
4h
Search engine optimization strategy - backlinks
2h
Search engine optimization strategy - metrics
2h
Search engine optimization strategy - workshop
4h
Social media marketing strategy & calendar
8h
Social media marketing strategy - workshop
4h
Advertising platforms & campaigns
28h
Advertising strategy
4h
Advertising strategy - workshop
4h
Email & mobile marketing strategy
4h
Influencer marketing strategy
4h
Monitoring with Google Analytics 4
4h
Reporting digital marketing - essential metrics
4h
Reporting digital marketing - workshop
4h
Digital marketing strategy & budget
8h
Digital marketing strategy & budget - workshop presentations
4h
Digital marketing career paths & services
3h
Course summary & epilogue
1h
Exams & graduation
6h