Masterclass in Digital & Social Media Marketing, January 2024, Thessaloniki

2185 students also took this course

A full digital marketing syllabus in Thessaloniki

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconMonday 22 January 2024 times-icon17:00 (1h) marker-iconTHE MET HOTEL - LOBBY

Course overview

Lecture
calendar-iconMonday 22 January 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Marketing & digital marketing fundamentals

3h

Marketing mix fundamentals

Lecture
calendar-iconMonday 22 January 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing tactics overview

Lecture
calendar-iconMonday 22 January 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Audience personas, customer journey & funnel

Lecture
calendar-iconMonday 22 January 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconTuesday 23 January 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconTuesday 23 January 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconTuesday 23 January 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

How to protect your copyright and respect copyright of others

Lecture
calendar-iconTuesday 23 January 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconWednesday 24 January 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Website design & development process

Lecture
calendar-iconWednesday 24 January 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Website landing pages conversion rate optimization

Lecture
calendar-iconWednesday 24 January 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media platforms

12h

Instagram account & community building

Platform demonstration
calendar-iconMonday 29 January 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

LinkedIn personal profile & community building

Platform demonstration
calendar-iconMonday 29 January 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

LinkedIn page & community building

Platform demonstration
calendar-iconMonday 29 January 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Facebook page & community building

Platform demonstration
calendar-iconTuesday 30 January 2024 times-icon18:00 (4h) marker-iconTHE MET HOTEL - SIROCCO HALL

X (Twitter) account & community building

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

TikTok account & community building

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

YouTube channel & community building

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Google my business account & community building

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon21:00 (30m) marker-iconTHE MET HOTEL - SIROCCO HALL

Pinterest account & community building

Platform demonstration
calendar-iconWednesday 31 January 2024 times-icon21:30 (30m) marker-iconTHE MET HOTEL - SIROCCO HALL

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconMonday 05 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconMonday 05 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconMonday 05 February 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconTuesday 06 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content production

Lecture
calendar-iconTuesday 06 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content distribution

Lecture
calendar-iconTuesday 06 February 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Content promotion

Lecture
calendar-iconTuesday 06 February 2024 times-icon21:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Content marketing evaluation & metrics

Lecture
calendar-iconTuesday 06 February 2024 times-icon21:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconWednesday 07 February 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present your content marketing strategy

Teams presentations
calendar-iconWednesday 07 February 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconMonday 12 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Onsite/page content optimization

Lecture
calendar-iconMonday 12 February 2024 times-icon19:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Onsite/page technical optimization

Lecture
calendar-iconMonday 12 February 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconTuesday 13 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Link building strategy

Lecture
calendar-iconTuesday 13 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Search engine optimization strategy - metrics

2h

Website content & technical checkup with tools

Platform demonstration
calendar-iconTuesday 13 February 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Backlinks profile checkup with tools

Platform demonstration
calendar-iconTuesday 13 February 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - SIROCCO HALL

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconWednesday 14 February 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconWednesday 14 February 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - SIROCCO HALL

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconMonday 19 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media accounts & followers

Lecture
calendar-iconMonday 19 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media posting

Lecture
calendar-iconMonday 19 February 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Hootsuite.com mashup tool

Platform demonstration
calendar-iconTuesday 20 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media live listening & marketing

Lecture
calendar-iconTuesday 20 February 2024 times-icon19:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media customer care

Lecture
calendar-iconTuesday 20 February 2024 times-icon19:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media engagement

Lecture
calendar-iconTuesday 20 February 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media crisis management

Lecture
calendar-iconTuesday 20 February 2024 times-icon21:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media marketing evaluation & metrics

Lecture
calendar-iconTuesday 20 February 2024 times-icon21:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconWednesday 21 February 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present the social media posts

Teams presentations
calendar-iconWednesday 21 February 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Advertising platforms & campaigns

28h

Advertising campaigns fundamentals

Lecture
calendar-iconMonday 26 February 2024 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta ad manager

Platform demonstration
calendar-iconTuesday 27 February 2024 times-icon18:00 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta business manager

Platform demonstration
calendar-iconTuesday 27 February 2024 times-icon18:30 (30m) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta advertising tags & events

Platform demonstration
calendar-iconTuesday 27 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta advertising audiences

Platform demonstration
calendar-iconTuesday 27 February 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconTuesday 27 February 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta awareness advertising campaigns

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta engagement advertising campaigns

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta sales advertising campaigns

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconWednesday 28 February 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google advertising manager

Platform demonstration
calendar-iconMonday 04 March 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google advertising audiences

Platform demonstration
calendar-iconMonday 04 March 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google search advertising campaigns

Platform demonstration
calendar-iconMonday 04 March 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google display advertising campaigns

Platform demonstration
calendar-iconTuesday 05 March 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

YouTube advertising campaigns

Platform demonstration
calendar-iconTuesday 05 March 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconTuesday 05 March 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google remarketing advertising campaigns

Platform demonstration
calendar-iconTuesday 05 March 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Premium display advertising campaigns

Lecture
calendar-iconWednesday 06 March 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 06 March 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Native advertising campaigns

Lecture
calendar-iconWednesday 06 March 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Affiliate advertising campaigns

Lecture
calendar-iconWednesday 06 March 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

LinkedIn advertising campaigns

Platform demonstration
calendar-iconMonday 11 March 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

TikTok advertising campaigns

Platform demonstration
calendar-iconMonday 11 March 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconMonday 11 March 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Pinterest advertising campaigns

Platform demonstration
calendar-iconMonday 11 March 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Advertising strategy

4h

The advertising strategy & media plan

Lecture
calendar-iconTuesday 12 March 2024 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconWednesday 13 March 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present your digital media plan

Teams presentations
calendar-iconWednesday 13 March 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconTuesday 19 March 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

E-mail marketing strategy

Lecture
calendar-iconTuesday 19 March 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconTuesday 19 March 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconTuesday 19 March 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Influencer marketing strategy

4h

The influencer marketing strategy

Lecture
calendar-iconWednesday 20 March 2024 times-icon18:00 (3h) marker-iconTHE MET HOTEL - OSTRIA HALL

How to use influencer marketing tools

Platform demonstration
calendar-iconWednesday 20 March 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Monitoring with Google Analytics 4

4h

Monitoring acquisition sources

Platform demonstration
calendar-iconMonday 01 April 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Monitor your engagement

Platform demonstration
calendar-iconMonday 01 April 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Exploring conversions & funnel

Platform demonstration
calendar-iconMonday 01 April 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Exploring retention & advertising

Platform demonstration
calendar-iconMonday 01 April 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
calendar-iconTuesday 02 April 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing reporting

Lecture
calendar-iconTuesday 02 April 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Google Looker Studio reporting tool

Platform demonstration
calendar-iconTuesday 02 April 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconWednesday 03 April 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Present your digital and social media report

Teams presentations
calendar-iconWednesday 03 April 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy & budget

8h

The digital marketing strategy

Lecture
calendar-iconMonday 08 April 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy research

Lecture
calendar-iconMonday 08 April 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy creative concept

Lecture
calendar-iconMonday 08 April 2024 times-icon20:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy tactics

Lecture
calendar-iconMonday 08 April 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy budget & timeline

Lecture
calendar-iconTuesday 09 April 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy presentation

Lecture
calendar-iconTuesday 09 April 2024 times-icon19:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy on a funnel

Lecture
calendar-iconTuesday 09 April 2024 times-icon20:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconMonday 15 April 2024 times-icon18:00 (4h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconTuesday 16 April 2024 times-icon18:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Digital marketing services & how to start a business/agency

Lecture
calendar-iconTuesday 16 April 2024 times-icon19:00 (2h) marker-iconTHE MET HOTEL - OSTRIA HALL

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconTuesday 16 April 2024 times-icon21:00 (1h) marker-iconTHE MET HOTEL - OSTRIA HALL

Exams & graduation

6h

Final exams

Exam
calendar-iconWednesday 17 April 2024 times-icon18:00 (2h) marker-iconTHE MET HOTEL - ROOM SIROCCO

Graduation ceremony

Networking
calendar-iconWednesday 17 April 2024 times-icon20:00 (4h) marker-iconTHE MET HOTEL - AVENUE 48 (GROUND FLOOR)

A course is only as good as the people who teach you

George

George Arapogiannis

Managing Director, Human Minds.

Alex

Alex Charalampidis

Managing Director, MONKS.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Mary

Mary Golidopoulou

Digital Αdvertising Specialist, Iubenda.

Angela

Angela Katsenis

Marketing Communications Manager, Orange Click Media.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Vasilis

Vasilis Pappas

Marketing Strategist & Email Consultant, Epixeirein.gr.

Olga

Olga Pitsari

Co-Founder and Creative Content, BOLDOT.

Nikos

Nikos Siamakis

Managing Partner, SIAMAKIS LAWYERS.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.