Masterclass in Digital Marketing, E-learning

Self-paced online course – learn anytime, anywhere

1719 students also took this course
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Total hours

125.4

25 hours are hands-on personal exercises

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Access

8

months access to complete the course


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Language

Lessons & presentations in Greek (στα Ελληνικά)


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Certification

You get a Professional Diploma 


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Graduates

290 students also took this course

About our digital marketing e-learning course

Syllabus

This advanced training program offers a comprehensive, step-by-step approach to learning digital marketing strategies, platforms, networks, tools, and results. Throughout the course, you will be presented with a series of step-by-step lectures, tutorials, and hands-on exercises that will equip you with the necessary skills to excel in the field of digital marketing. Our team of experts will guide you through each module, ensuring that you have a thorough understanding of the subject matter.

We understand the importance of staying up-to-date with the latest trends and developments in the digital marketing industry. As such, our course is designed to cover a wide range of topics, including but not limited to content marketing, search engine optimization, social media marketing, email & mobile marketing automations, advertising campaigns, influencer marketing & many more.

Renewable annually

Upon completion of the course, we offer an optional annual subscription that will grant you access to all updates to our videos and files for one additional year and extend this for as many years as you wish. Renewal of the subscription is also optional. You can cancel anytime. We highly recommend this subscription to ensure that you stay up-to-date with the latest developments in the field.

Industry-recognized credentials

Upon successful completion of the exams, you will be awarded a professional diploma, which will serve as a testament to your expertise in the field.

Self-paced video education

This mode of learning is designed to cater to your needs by providing a 100% online platform that allows you to learn from the comfort of your home. With pre-recorded learning, you have the flexibility to start and stop at any time of your choosing, regardless of the hour of the day. This means that you can complete the course at your own pace, without any pressure or constraints. Videos are constantly updated to ensure that you receive the most current and relevant information.

Award-winning

Our program has been recognized by multiple organizations such as Social Media World, Education Leaders Awards, Content Marketing Awards, Marketing Achievement Awards, Social Media Marketing Awards, and Martech AwardsSee all the awards we have won until now in our blog.

Curriculum academic level

Our exceptional course boasts a level of EQF 6 training program, which includes all the necessary supplies for anyone who wishes to immerse themselves in the world of digital marketing. These supplies include tools and platforms, specialized strategies and tactics, best and bad practices, costs and pricing models, key performance indicators, metrics reports, glossary, and job descriptions. 

Outcomes of this digital & social media marketing training

Upon completion of our program, you will be equipped with the knowledge and skills to immediately:

  • understand the features of all demonstrated platforms, networks, and tools.
  • identify problems, plan and develop problem-solving strategies that you can optimize.
  • create cohesive, persuasive content or creatives and distribute them to others.
  • evaluate all available insights, analytics, metrics, and relevant KPIs to make informed decisions in the realm of digital marketing.
  • sell services to your customers as an authority, set up and manage their accounts.
  • apply everything you know to secure a successful career in the field.

Benefits of obtaining this digital marketing training

Start your career now

The benefits of obtaining a digital marketing education are numerous. By doing so, you will be able to start a career as a V-shaped Digital Marketing Professional and access hundreds of job positions, allowing you to immediately begin working. This is undoubtedly the best step towards a certified professional position, and we are here to support you during your training and after your graduation so that you can achieve your goals. Our reputation within the industry will give you an automatic head start, and our graduates are widely regarded as the most employable in the country. By acquiring this highly-demanded skill-set, you will be able to secure a solid future for yourself.

Connect & talk with our instructors during your training

Throughout your education, you have access to our instructors via a Facebook group, who are available to answer any questions you may have and provide guidance as needed. 

24-hour access to videos & files during your training

You have access to unique presentations and bonus files, which are updated daily. Take advantage of these resources in order to maximize your learning and ensure your success in the field of digital marketing.

Lifetime free events

We offer monthly Q&A events and quarterly mix & match events that are designed to provide you with an opportunity to network with like-minded individuals. These events are free of charge and are a great way to stay connected with the community.

Lifetime alumni discounts

We offer lifetime alumni discounts on all our educational programs. This means that you will be able to access our programs at a special price, even after you graduate. Our programs are designed to equip you with the necessary skills and knowledge to excel in your chosen field.

Lifetime business opportunities

We offer lifetime business opportunities that will enable you to connect with professionals or customers in our powerful community. This will give you access to business specs and projects that will aid you in your professional growth.

Lifetime job opportunities

We have established partnerships with more than 300 organizations, agencies, brands, institutions, and recruitment professionals to actively support our students and alumni in securing employment opportunities. This assistance is provided throughout their participation in the program and continues even after graduation.

Syllabus Manager

Tolis Aivalis

The best digital marketing e-learning course

Course overview & welcome

0h 57m

Course welcome & overview

Lecture
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Course overview - Your account access

Lecture
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Course overview - Your videos & files access

Lecture
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Course overview - Your syllabus

Lecture
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Course overview - Your optional exams

Lecture
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Course overview - Your engagement with Knowcrunch

Lecture
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Marketing - 4Ps fundamentals

0h 41m

The 4Ps of marketing mix

Lecture
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Marketing - Product

Lecture
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Marketing - Target

Lecture
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Marketing - Placement

Lecture
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Marketing - Pricing

Lecture
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Marketing - Promotion

Lecture
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Marketing - Goals

Lecture
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Marketing - Key perfomance indicators

Lecture
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Marketing - Brief

Lecture
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Marketing - Branding

Lecture
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Marketing - Summary

Lecture
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Digital marketing - tactics fundamentals

1h 11m

The digital marketing

Lecture
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Digital marketing - Websites

Lecture
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Digital marketing - Clicks

Lecture
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Digital marketing - Website landing pages

Lecture
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Digital marketing - Conversions

Lecture
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Digital marketing - Search engine optimization

Lecture
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Digital marketing - Content marketing

Lecture
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Digital marketing - Social media marketing

Lecture
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Digital marketing - Advertising campaigns

Lecture
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Digital marketing - Influencer marketing

Lecture
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Digital marketing - Email & mobile marketing

Lecture
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Digital marketing - Monitoring

Lecture
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Digital marketing - Summary

Lecture
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Digital marketing - customer journey & funnel

0h 52m

The customer journey and funnel

Lecture
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Customer - Audience personas

Lecture
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Customer - Journey

Lecture
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Customer- Journey tactics

Lecture
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Customer - Funnel

Lecture
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Customer - Funnel tactics

Lecture
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Customer - Summary

Lecture
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Websites - preparing for website developers

0h 55m

Preparing a website for a brand

Lecture
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Preparing a website - Preparation

Lecture
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Preparing a website - Objective

Lecture
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Preparing a website - Hosting

Lecture
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Preparing a website - Security

Lecture
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Preparing a website - Structure

Lecture
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Preparing a website - Layout

Lecture
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Preparing a website - User flows

Lecture
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Preparing a website - Usability (UI/UX)

Lecture
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Preparing a website - Content

Lecture
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Preparing a website - Summary

Lecture
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Websites - working with website developers

1h 23m

Working with website developers

Lecture
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Working with developers - Agencies

Lecture
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Working with developers - Market research

Lecture
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Working with developers - Briefing

Lecture
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Working with developers - Proposal

Lecture
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Working with developers - Selection criteria

Lecture
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Working with developers - Legal contract

Lecture
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Working with developers - Development process

Lecture
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Working with developers - Time needed

Lecture
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Working with developers - After sales

Lecture
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Working with developers - Summary

Lecture
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Websites - legal terms & conditions

1h 19m

Legal issues for a website

Lecture
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Legal issues for a website - Domain names

Lecture
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Legal issues for a website - Terms & conditions

Lecture
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Legal issues for a website - Data privacy policy

Lecture
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Legal issues for a website - Data & obligation

Lecture
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Legal issues for a website - Cookies policy

Lecture
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Legal issues for a website - Summary

Lecture
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Legal issues for a website - G.D.P.R. & user's data

Lecture
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Websites - landing pages optimization (CRO)

1h

How to optimize your website landing pages

Lecture
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Landing pages - Headline

Lecture
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Landing pages - Video

Lecture
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Landing pages - Benefits & incentives

Lecture
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Landing pages - Social proof

Lecture
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Landing pages - Lead generation form

Lecture
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Landing pages - Call to action button (C.T.A.)

Lecture
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Landing pages - How we monitor them

Lecture
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Landing pages - How we optimize them

Lecture
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Landing pages - Summary

Lecture
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Websites - UTMs strategy

1h 49m

Websites landing pages URLs & UTMs

Lecture
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UTMs - How we use URLs

Platform demonstration
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UTMs - The analytic tools

Platform demonstration
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UTMs - The UTMs usage

Platform demonstration
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UTMs - Parameters

Platform demonstration
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UTMs - Before UTMs

Platform demonstration
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UTMs - Building UTMs with tools

Platform demonstration
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UTMs - Building UTMs with Excel

Lecture
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UTMs - Monitoring

Lecture
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UTMs - Summary

Lecture
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Short URLs & QR codes

Lecture
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Shorteners & QR - Usage

Platform demonstration
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Shorteners & QR - Tools

Platform demonstration
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Shorteners & QR - Create

Platform demonstration
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Shorteners & QR - Summary

Lecture
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Content production - ideas & keywords research

1h 32m

How to do content & keyword research

Lecture
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Content & keywords research - Keyword search intent

Platform demonstration
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Content & keywords research - Content research = marketing

Lecture
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Content & keywords research - How can we discover content ideas

Lecture
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Content & keywords research - Finding ideas with A.I. tools

Platform demonstration
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Content & keywords research - Finding ideas with tools

Platform demonstration
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Content & keywords research - How we choose our subject

Lecture
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Content & keywords research - Basic metrics

Lecture
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Content & keywords research - Selection criteria

Lecture
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Content & keywords research - UberSuggest.com

Platform demonstration
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Content & keywords research - AnswerThePublic.com

Platform demonstration
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Content & keywords research - Buzzsumo.com

Platform demonstration
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Content & keywords research - Semrush.com

Platform demonstration
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Content & keywords research - Ahrefs.com

Platform demonstration
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Content & keywords research - Moz.com

Platform demonstration
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Content & keywords research - KeywordTool.io

Platform demonstration
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Content & keywords research - Keywordsheeter.com

Platform demonstration
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Content & keywords research - Answersocrates.com

Lecture
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Content & keywords research - Summary

Lecture
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Chatgpt.com - basic features

0h 38m

The ChatGPT potential for marketers & entrepreneurs

Lecture
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ChatGPT potential - Searching the web (SearchGPT)

Platform demonstration
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ChatGPT potential - Content creation

Platform demonstration
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ChatGPT potential - Summarizing

Platform demonstration
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ChatGPT potential - Analyzing data

Platform demonstration
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ChatGPT potential - Research

Platform demonstration
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ChatGPT potential - Brainstorming & suggestions

Platform demonstration
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ChatGPT potential - Translation

Platform demonstration
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ChatGPT potential - Budgeting & forecasting

Platform demonstration
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ChatGPT potential - Coding

Platform demonstration
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ChatGPT potential - Exporting files

Platform demonstration
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ChatGPT potential - Exploring other AI tools per category

Platform demonstration
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ChatGPT potential - Summary

Lecture
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Content production - articles

0h 28m

Optimized articles - Articles

Lecture
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Optimized articles - Focus/primary keyword

Lecture
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Optimized articles - Supportive/secondary keywords

Lecture
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Optimized articles - Sections

Lecture
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Optimized articles - Headings

Lecture
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Optimized articles - Headings structure

Lecture
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Optimized articles - Headings & CMS

Lecture
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Optimized articles - Prologue

Lecture
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Optimized articles - Main body

Lecture
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Optimized articles - Epilogue

Lecture
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Optimized articles - Articles & A.I

Platform demonstration
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Optimized articles - Publishing in a blog

Lecture
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Optimized articles - Metrics

Lecture
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Optimized articles - Professional

Lecture
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Optimized articles - Summary

Lecture
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Canva.com

2h 4m

How to create graphics & videos with Canva.com

Platform demonstration
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Canva.com - Templates

Platform demonstration
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Canva.com - Mockups

Platform demonstration
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Canva.com - Brand

Platform demonstration
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Canva.com - Content planner

Platform demonstration
times-icons02m 54s

Canva.com - Designing graphics from templates

Platform demonstration
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Canva.com - Designing graphics with elements

Platform demonstration
times-icons07m 33s

Canva.com - Designing graphics with uploads

Platform demonstration
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Canva.com - Designing graphics with text

Platform demonstration
times-icons08m 16s

Canva.com - Designing graphics with photos

Platform demonstration
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Canva.com - Designing graphics with styles

Platform demonstration
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Canva.com - Editing & resizing graphics

Platform demonstration
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Canva.com - Downloading & sharing graphics

Platform demonstration
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Canva.com - Producing videos from templates

Platform demonstration
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Canva.com - Producing videos with elements

Platform demonstration
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Canva.com - Producing videos using video uploads

Platform demonstration
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Canva.com - Producing storytelling videos using text

Platform demonstration
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Canva.com - Producing storytelling videos using photos

Platform demonstration
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Canva.com - Producing storytelling videos using video footage

Platform demonstration
times-icons02m 41s

Canva.com - Producing videos with styles

Platform demonstration
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Canva.com - Producing videos with audio

Platform demonstration
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Canva.com - Producing videos with transitions

Platform demonstration
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Canva.com - Producing videos with logos

Platform demonstration
times-icons02m 13s

Canva.com - Editing & resizing videos

Platform demonstration
times-icons03m 55s

Canva.com - Downloading & sharing videos

Platform demonstration
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Canva.com - Our folders

Platform demonstration
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Canva.com - Our templates

Platform demonstration
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Canva.com - Our team

Platform demonstration
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Canva.com - Using the mobile app

Platform demonstration
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Canva.com - Summary

Lecture
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MidJourney.com - basic features

0h 19m

Midjourney features

Lecture
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Midjourney - Text to photo

Platform demonstration
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Midjourney - Photorealism, abstract, fantasy, surrealism

Platform demonstration
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Midjourney - Patterns and textures

Platform demonstration
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Midjourney - Different themes

Platform demonstration
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Midjourney - Multiple variations

Platform demonstration
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Midjourney - Refining and improvement

Platform demonstration
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Midjourney - Exports

Platform demonstration
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Midjourney - Summary

Lecture
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Capcut.com - basic features

0h 13m

CapCut features

Lecture
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CapCut - Shooting

Platform demonstration
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CapCut - Editing

Platform demonstration
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CapCut - Effects

Platform demonstration
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CapCut - Resizing

Platform demonstration
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CapCut - Video correction & quality adjustment

Platform demonstration
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CapCut - Exporting

Platform demonstration
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CapCut - Summary

Lecture
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Content production - legal copyrights

1h 4m

Copyrights protection

Lecture
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Copyright - Explaining your rights

Lecture
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Copyright - Not a copyright

Lecture
times-icons04m 43s

Copyright - Our legal rights

Lecture
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Copyright - Creative commons

Lecture
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Copyright - Check copies

Lecture
times-icons02m 59s

Copyright - Lawful use of content

Lecture
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Copyright - Legal use of others trademarks

Lecture
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Copyright - How to use links

Lecture
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Copyright - Summary

Lecture
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Facebook pages

2h 30m

The Facebook Pages

Lecture
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Facebook Page - Create

Platform demonstration
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Facebook Pages - Page view & browsing

Platform demonstration
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Facebook Pages - Settings & privacy

Platform demonstration
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Facebook Pages - Preferences

Platform demonstration
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Facebook Pages - Page details

Platform demonstration
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Facebook Pages - How people find & contact you

Platform demonstration
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Facebook Pages - Posts

Platform demonstration
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Facebook Pages - Stories

Platform demonstration
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Facebook Pages - Page setup

Platform demonstration
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Facebook Pages - Reels

Platform demonstration
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Facebook Pages - Followers & public content

Platform demonstration
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Facebook Pages - Page and tagging

Platform demonstration
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Facebook Pages - Blocking

Platform demonstration
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Facebook Pages - Permissions

Platform demonstration
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Facebook Pages - Activity log

Platform demonstration
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Facebook Pages - Access and control

Platform demonstration
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Facebook Pages - Access your information

Platform demonstration
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Facebook Pages - Download your information

Platform demonstration
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Facebook Pages - Community standards and legal policies

Platform demonstration
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Facebook Pages - Edit info

Platform demonstration
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Facebook Pages - Edit action button

Platform demonstration
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Facebook Pages - Home & overview

Platform demonstration
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Facebook Pages - Professional dashboard insights

Platform demonstration
times-icons05m 58s

Facebook Pages - Create posts

Platform demonstration
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Facebook Pages - Create stories

Platform demonstration
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Facebook Pages - Ad center

Platform demonstration
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Facebook Pages - Events

Platform demonstration
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Facebook Pages - Moderation assist

Platform demonstration
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Facebook Pages - Summary

Lecture
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Meta business manager

3h

Meta Business Manager

Lecture
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Meta Business Manager - For agencies

Lecture
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Meta Business Manager - For freelancers

Lecture
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Meta Business Manager - For brands

Lecture
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Meta Business Manager - Create

Platform demonstration
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Meta Business Manager - Troubleshooting on creation

Platform demonstration
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Meta Business Manager - Access

Platform demonstration
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Meta Business Manager - Dashboard

Platform demonstration
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Meta Business Manager - All tools

Platform demonstration
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Meta Business Manager - Setup guide

Platform demonstration
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Meta Business Manager - Business info

Platform demonstration
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Meta Business Manager - People

Platform demonstration
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Meta Business Manager - Partners

Platform demonstration
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Meta Business Manager - Invitations acceptance

Platform demonstration
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Meta Business Manager - System users

Platform demonstration
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Meta Business Manager - Add a Facebook page

Platform demonstration
times-icons03m 23s

Meta Business Manager - Set primary page

Platform demonstration
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Meta Business Manager - Create a page

Platform demonstration
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Meta Business Manager - Pages access

Platform demonstration
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Meta Business Manager - Ad accounts

Platform demonstration
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Meta Business Manager - Request page access

Platform demonstration
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Meta Business Manager - Request account access

Platform demonstration
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Meta Business Manager - Create an ad account

Platform demonstration
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Meta Business Manager - Account access

Lecture
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Meta Business Manager - Business asset groups

Platform demonstration
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Meta Business Manager - Apps

Platform demonstration
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Meta Business Manager - Instagram

Platform demonstration
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Meta Business Manager - Troubleshooting on Instagram accounts

Platform demonstration
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Meta Business Manager - Whatsapp

Platform demonstration
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Meta Business Manager - Troubleshooting on assets

Platform demonstration
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Meta Business Manager - Catalog

Platform demonstration
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Meta Business Manager - Datasets

Platform demonstration
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Meta Business Manager - Offline event sets

Platform demonstration
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Meta Business Manager - Custom conversions

Platform demonstration
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Meta Business Manager - Business creative folders

Platform demonstration
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Meta Business Manager - Domains

Platform demonstration
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Meta Business Manager - Block lists

Platform demonstration
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Meta Business Manager - News pages

Platform demonstration
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Meta Business Manager - Leads access

Platform demonstration
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Meta Business Manager - Billing & payments

Platform demonstration
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Meta Business Manager - Security center

Platform demonstration
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Meta Business Manager - Requests

Platform demonstration
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Meta Business Manager - Notifications

Platform demonstration
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Meta Business Manager - Brand rights protection

Platform demonstration
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Meta Business Manager - Media library

Platform demonstration
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Meta Business Manager - Summary

Platform demonstration
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Meta commerce manager

0h 55m

Meta commerce manager

Lecture
times-icons48s

Meta commerce - What it is

Lecture
times-icons03m 43s

Meta commerce - Setup

Platform demonstration
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Meta commerce - Settings

Platform demonstration
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Meta commerce - Catalogue - Issues

Platform demonstration
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Meta commerce - Catalogue - Data sources

Platform demonstration
times-icons07m 52s

Meta commerce - Catalogue - Events

Platform demonstration
times-icons05m 47s

Meta commerce - Catalogue - Items & sets

Platform demonstration
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Meta commerce - Help

Platform demonstration
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Meta commerce - Summary

Platform demonstration
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Meta business suite

2h 10m

Meta Business Suite

Lecture
times-icons02m 09s

Meta Business Suite - Home

Platform demonstration
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Meta Business Suite - Notifications

Platform demonstration
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Meta Business Suite - Planner

Platform demonstration
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Meta Business Suite - Content

Platform demonstration
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Meta Business Suite - Create post

Platform demonstration
times-icons23m 44s

Meta Business Suite - Create reel

Platform demonstration
times-icons09m 59s

Meta Business Suite - Create story

Platform demonstration
times-icons05m 11s

Meta Business Suite - Insights

Platform demonstration
times-icons14m 36s

Meta Business Suite - Inbox

Platform demonstration
times-icons12m 35s

Meta Business Suite - Instant forms

Platform demonstration
times-icons13m 38s

Meta Business Suite - Leads center

Platform demonstration
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Meta Business Suite - Sound collection

Platform demonstration
times-icons03m 37s

Meta Business Suite - Ads

Platform demonstration
times-icons05m 42s

Meta Business Suite - Business apps

Platform demonstration
times-icons02m 54s

Meta Business Suite - Settings

Platform demonstration
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Meta Business Suite - Help (chat support)

Platform demonstration
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Meta Business Suite - Summary

Lecture
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X (Twitter) profile & posts

1h

X profile - Profile of others

Platform demonstration
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X profile

Lecture
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X profile - Create professional account

Lecture
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X profile - Edit profile

Platform demonstration
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X profile - Professional account

Platform demonstration
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X posts - Posts & threads

Platform demonstration
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X posts - Posts with links

Platform demonstration
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X posts - Posts with videos, images, GIFs

Platform demonstration
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X posts - Emojis & location

Platform demonstration
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X posts - Polls

Platform demonstration
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X posts - Spaces

Platform demonstration
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X posts - Create space

Platform demonstration
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X posts - Scheduling posts

Platform demonstration
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X posts - Summary

Lecture
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TikTok profile

0h 40m

TikTok profile & grid

Platform demonstration
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TikTok profile - Pinned videos

Platform demonstration
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TikTok profile - Edit profile

Platform demonstration
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TikTok profile - Account & security

Lecture
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TikTok profile - Privacy settings

Platform demonstration
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TikTok profile - Analytics

Platform demonstration
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TikTok profile - Summary

Lecture
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TikTok videos & posts

2h 27m

TikTok posts - Different type of posts

Platform demonstration
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TikTok posts - What makes videos go viral

Platform demonstration
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TikTok posts - What makes videos successful

Platform demonstration
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TikTok posts - 3" hook factor

Platform demonstration
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TikTok posts - Information speed factor

Platform demonstration
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TikTok posts - WOW factor

Platform demonstration
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TikTok posts - Music factor

Platform demonstration
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TikTok posts - Hashtags factor

Platform demonstration
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TikTok posts - Value factor

Platform demonstration
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TikTok posts - Post features

Platform demonstration
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TikTok posts - Using filters

Platform demonstration
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TikTok posts - Using music

Platform demonstration
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TikTok posts - Using duets & stiches

Lecture
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TikTok posts - Production & editing

Platform demonstration
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TikTok posts - Adding title, description & thumbnail

Platform demonstration
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TikTok posts - Promoting your video

Platform demonstration
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TikTok posts - Replying & video replying to comments

Platform demonstration
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TikTok posts - Analytics

Platform demonstration
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TikTok posts - Summary

Platform demonstration
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YouTube channel

0h 43m

The YouTube channel & studio

Lecture
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YouTube studio - Settings & roles

Platform demonstration
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YouTube studio - Channel customization

Platform demonstration
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YouTube studio - Audio library

Platform demonstration
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YouTube studio - Earn

Platform demonstration
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YouTube studio - Copyright

Platform demonstration
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YouTube studio - Subtitles

Platform demonstration
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YouTube studio - Comments & mentions

Platform demonstration
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YouTube studio - Channel analytics

Platform demonstration
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YouTube studio - Content

Platform demonstration
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YouTube studio - Summary

Lecture
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YouTube videos & posts

1h 20m

YouTube posting - Upload video

Platform demonstration
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YouTube posting - Video details

Platform demonstration
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YouTube posting

Lecture
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YouTube posting - Upload shorts

Platform demonstration
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YouTube posting - Lives

Platform demonstration
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YouTube posting - Subtitles

Platform demonstration
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YouTube posting - End screens

Platform demonstration
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YouTube posting - Cards

Platform demonstration
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YouTube posting - Copyrights

Platform demonstration
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YouTube posting - Video comments

Platform demonstration
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YouTube posting - Editor

Platform demonstration
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YouTube posting - Video analytics

Platform demonstration
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YouTube posting - Posts

Platform demonstration
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YouTube posting - Playlist & podcasts

Platform demonstration
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YouTube posting - Summary

Lecture
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Google Business Profile & posts

1h 30m

What is Google My Business

Lecture
times-icons06m 52s

Google My Business - Profile manager

Platform demonstration
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Google My Business - Claim location

Platform demonstration
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Google My Business - Create a location

Platform demonstration
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Google My Business - Business profile settings

Platform demonstration
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Google My Business - Edit profile & business information

Platform demonstration
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Google My Business - Read reviews

Platform demonstration
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Google My Business - Messages

Platform demonstration
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Google My Business - Add photo

Platform demonstration
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Google My Business - Performance

Platform demonstration
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Google My Business - Edit menu

Platform demonstration
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Google My Business - Food ordering & bookings

Platform demonstration
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Google My Business - Edit products

Platform demonstration
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Google My Business - Edit services

Platform demonstration
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Google My Business - Q&A

Platform demonstration
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Google My Business - Add update

Platform demonstration
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Google My Business - Summary

Lecture
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Pinterest platform & posts

1h 22m

What is Pinterest

Lecture
times-icons04m 02s

Pinterest profile - Feed

Platform demonstration
times-icons05m 07s

Pinterest profile - Interacting with pins

Platform demonstration
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Pinterest profile - Search

Platform demonstration
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Pinterest profile - Profile

Platform demonstration
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Pinterest profile - Switch to business profile

Platform demonstration
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Pinterest profile - Business profile

Platform demonstration
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Pinterest profile - Settings

Platform demonstration
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Pinterest profile - Business hub

Platform demonstration
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Pinterest profile - Business access

Platform demonstration
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Pinterest profile - Notifications, mentions, messages

Platform demonstration
times-icons01m 51s

Pinterest profile - Create & edit board

Platform demonstration
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Pinterest profile - Boards best practices

Platform demonstration
times-icons06m 12s

Pinterest profile - Create & edit pin

Platform demonstration
times-icons08m 30s

Pinterest profile - Pins best practices

Platform demonstration
times-icons06m 54s

Pinterest profile - Analytics overview

Platform demonstration
times-icons05m 13s

Pinterest profile - Audience insights

Platform demonstration
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Pinterest profile - Trends

Platform demonstration
times-icons06m 26s

Pinterest profile - Summary

Lecture
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Instagram profile

1h 42m

Instagram profile

Lecture
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Instagram profile - Business profile

Platform demonstration
times-icons01m 59s

Instagram profile - Username

Platform demonstration
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Instagram profile - Name

Platform demonstration
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Instagram profile - Photo

Platform demonstration
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Instagram profile - Bio

Platform demonstration
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Instagram profile - Links

Platform demonstration
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Instagram profile - Links tools

Platform demonstration
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Instagram profile - Followers & following

Platform demonstration
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Instagram profile - Buttons

Platform demonstration
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Instagram profile - Story highlights

Platform demonstration
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Instagram profile - Main feed/grid

Platform demonstration
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Instagram profile - Reels feed/grid

Platform demonstration
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Instagram profile - Tagged feed/grid

Platform demonstration
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Instagram profile - Other feeds/grids

Platform demonstration
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Instagram profile - Your activity

Platform demonstration
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Instagram profile - QR codes

Platform demonstration
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Instagram profile - Settings & privacy

Platform demonstration
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Instagram profile - Account center

Platform demonstration
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Instagram profile - Password & security

Platform demonstration
times-icons04m 53s

Instagram profile - Business tools & controls

Platform demonstration
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Instagram profile - Branded content & partnership ads

Platform demonstration
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Instagram profile - Subscriptions

Platform demonstration
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Instagram profile - Direct messages

Platform demonstration
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Instagram profile - Direct messages tools

Platform demonstration
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Instagram profile - Connect with Facebook page

Platform demonstration
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Instagram profile - Account insights

Platform demonstration
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Instagram profile - Summary

Platform demonstration
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Instagram posts, reels & stories

2h 19m

Instagram posts & stories

Lecture
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Instagram posts - The single image

Platform demonstration
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Instagram posts - The carousel

Platform demonstration
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Instagram posts - The videos & reels

Platform demonstration
times-icons02m 53s

Instagram posts - The stories

Platform demonstration
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Instagram posts - The notes

Platform demonstration
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Instagram posts - Ideas for content

Platform demonstration
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Instagram posts - Single image from app

Platform demonstration
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Instagram posts - Single image from desktop

Platform demonstration
times-icons02m 29s

Instagram posts - Single image from Business Suite

Platform demonstration
times-icons04m 26s

Instagram posts - Best practices for image posts

Platform demonstration
times-icons02m 20s

Instagram posts - Carousel from app, desktop & business suite

Platform demonstration
times-icons05m 26s

Instagram posts - Best practices for carousel posts

Platform demonstration
times-icons02m 58s

Instagram posts - Reels & videos from app

Platform demonstration
times-icons10m 42s

Instagram posts - Reels & videos templates

Platform demonstration
times-icons04m 44s

Instagram posts - Reels & videos from desktop

Platform demonstration
times-icons02m 48s

Instagram posts - Best practices for videos & reels

Lecture
times-icons03m 58s

Instagram posts - Reels & videos from Meta Business Suite

Platform demonstration
times-icons04m 13s

Instagram posts - Stories from app & Business Suite

Platform demonstration
times-icons12m 12s

Instagram posts - Best practices for stories

Lecture
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Instagram posts - Lives

Platform demonstration
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Instagram posts - Best practices for lives

Platform demonstration
times-icons03m 17s

Instagram posts - Scheduling from app & business suite

Platform demonstration
times-icons07m 32s

Instagram posts - Working with influencers

Platform demonstration
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Instagram posts - Branded content request

Platform demonstration
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Instagram posts - Paid partnership

Platform demonstration
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Instagram posts - Collaborations with others

Platform demonstration
times-icons04m 42s

Instagram posts - Boost

Platform demonstration
times-icons06m 05s

Instagram posts - Post & reels insights

Platform demonstration
times-icons05m 26s

Instagram posts - Stories insights

Lecture
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Instagram posts - Content you shared insights

Lecture
times-icons04m 53s

Instagram posts - Paid partnership insights

Lecture
times-icons01m 56s

Instagram posts - Summary

Lecture
times-icons02m 02s

LinkedIn profile & posts

2h 44m

LinkedIn profile & posts

Platform demonstration
times-icons52s

LinkedIn profile - Profile of others

Platform demonstration
times-icons07m 35s

LinkedIn profile - Profile photo

Platform demonstration
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LinkedIn profile - Cover photo

Platform demonstration
times-icons02m 49s

LinkedIn profile - Headline & Contact info

Platform demonstration
times-icons05m 50s

LinkedIn profile - Profile language

Platform demonstration
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LinkedIn profile - Providing services

Platform demonstration
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LinkedIn profile - Extras

Platform demonstration
times-icons04m 24s

LinkedIn profile - Analytics

Platform demonstration
times-icons06m 49s

LinkedIn profile - Creator mode

Platform demonstration
times-icons03m 19s

LinkedIn profile - My network

Platform demonstration
times-icons06m 32s

LinkedIn profile - Activity

Platform demonstration
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LinkedIn profile - My items

Platform demonstration
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LinkedIn profile - Public profile & URL

Platform demonstration
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LinkedIn profile - Featured

Platform demonstration
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LinkedIn profile - About

Platform demonstration
times-icons03m 27s

LinkedIn profile - Experience

Platform demonstration
times-icons07m 48s

LinkedIn profile - Education

Platform demonstration
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LinkedIn profile - Licences & certifications

Platform demonstration
times-icons02m 27s

LinkedIn profile - Projects

Platform demonstration
times-icons01m 34s

LinkedIn profile - Volunteering

Platform demonstration
times-icons01m 44s

LinkedIn profile - Skills

Platform demonstration
times-icons04m 17s

LinkedIn profile - Recommendations

Platform demonstration
times-icons05m 48s

LinkedIn profile - Honors & awards

Platform demonstration
times-icons01m 45s

LinkedIn profile - Interests

Platform demonstration
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LinkedIn profile - Languages

Platform demonstration
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LinkedIn profile - Causes

Platform demonstration
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LinkedIn profile - Account preferences

Platform demonstration
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LinkedIn profile - Sign in & security

Platform demonstration
times-icons04m 14s

LinkedIn profile - Visibility

Platform demonstration
times-icons06m 39s

LinkedIn profile - Data & notifications

Platform demonstration
times-icons08m 45s

LinkedIn profile - Posting

Platform demonstration
times-icons04m 01s

LinkedIn profile - Media posting

Platform demonstration
times-icons04m 29s

LinkedIn profile - Add a document

Platform demonstration
times-icons01m 47s

LinkedIn profile - Create an event

Platform demonstration
times-icons02m 52s

LinkedIn profile - Celebrate an occasion

Platform demonstration
times-icons03m 33s

LinkedIn profile - Create poll

Platform demonstration
times-icons02m 34s

LinkedIn profile - Find an expert

Platform demonstration
times-icons01m 46s

LinkedIn profile - Share hiring

Platform demonstration
times-icons03m 04s

LinkedIn profile - Write article

Platform demonstration
times-icons04m 04s

LinkedIn profile - Newsletter

Platform demonstration
times-icons04m 15s

LinkedIn profile - Summary

Lecture
times-icons58s

LinkedIn pages & posts

0h 53m

LinkedIn page & posts

Platform demonstration
times-icons01m 55s

LinkedIn page & posts - Create a company page

Platform demonstration
times-icons03m 01s

LinkedIn page & posts - Create a showcase page

Platform demonstration
times-icons02m 44s

LinkedIn page & posts - Educational Institution

Platform demonstration
times-icons01m 41s

LinkedIn page & posts - Dashboard

Platform demonstration
times-icons01m 58s

LinkedIn page & posts - Invite connections

Platform demonstration
times-icons03m 09s

LinkedIn page & posts - Feed

Platform demonstration
times-icons03m 14s

LinkedIn page & posts - Analytics

Platform demonstration
times-icons06m 23s

LinkedIn page & posts - Activity

Platform demonstration
times-icons02m 05s

LinkedIn page & posts - Inbox

Platform demonstration
times-icons02m 51s

LinkedIn page & posts - Settings

Platform demonstration
times-icons03m 20s

LinkedIn page & posts - Create posts

Platform demonstration
times-icons03m 14s

LinkedIn page & posts - Create poll

Platform demonstration
times-icons01m 50s

LinkedIn page & posts - Create event

Platform demonstration
times-icons03m 11s

LinkedIn page & posts - Celebrate an occasion

Platform demonstration
times-icons02m 20s

LinkedIn page & posts - Add a document

Platform demonstration
times-icons01m 49s

LinkedIn page & posts - Share hiring

Platform demonstration
times-icons02m 18s

LinkedIn page & posts - Write an article

Platform demonstration
times-icons05m 11s

LinkedIn page & posts - Summary

Platform demonstration
times-icons54s

Threads platform

1h 9m

Threads platform

Lecture
times-icons04m 44s

Threads platform - Account & log in

Platform demonstration
times-icons04m 14s

Threads platform - Settings

Platform demonstration
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Threads platform - Security settings

Platform demonstration
times-icons03m 32s

Threads platform - Feed

Platform demonstration
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Threads platform - Search

Platform demonstration
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Threads platform - Activity

Platform demonstration
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Threads platform - Profile

Platform demonstration
times-icons09m 28s

Threads platform - Insights

Platform demonstration
times-icons08m 01s

Threads platform - Create thread post

Platform demonstration
times-icons09m 21s

Threads platform - Summary

Lecture
times-icons04m 32s

Content marketing strategy & calendar

0h 30m

The content marketing strategy

Lecture
times-icons04m 08s

Content marketing - Methodology

Lecture
times-icons03m 13s

Content marketing - Ideas & legal issues

Lecture
times-icons32s

Content marketing - Ideas

Lecture
times-icons07m 22s

Content marketing - Customer journey

Lecture
times-icons03m 44s

Content marketing - UTMs

Lecture
times-icons02m 09s

Content marketing - Calendar

Lecture
times-icons05m 11s

Content marketing - Dont's

Lecture
times-icons03m 10s

Content marketing - Summary

Lecture
times-icons01m 22s

Content marketing strategy - production

1h 5m

Content marketing production

Lecture
times-icons02m 24s

Content marketing production - Graphics & infographics

Lecture
times-icons09m 02s

Content marketing production - Videos

Lecture
times-icons13m 56s

Content marketing production - Audio podcasts

Lecture
times-icons08m 26s

Content marketing production - Articles

Lecture
times-icons06m 12s

Content marketing production - Ebooks

Lecture
times-icons05m 32s

Content marketing production - Slide presentations

Lecture
times-icons04m 41s

Content marketing production - Useful online tools

Lecture
times-icons02m 57s

Content marketing production - Repurposing & combinations

Lecture
times-icons02m 41s

Content marketing production - Infotainment websites

Lecture
times-icons07m 17s

Content marketing production - Summary

Lecture
times-icons01m 52s

Content marketing strategy - distribution

0h 33m

Content marketing distribution

Lecture
times-icons02m 17s

Content marketing distribution - Graphics & infographics

Lecture
times-icons02m 17s

Content marketing distribution - Videos

Lecture
times-icons02m 12s

Content marketing distribution - Audio podcasts

Lecture
times-icons02m 11s

Content marketing distribution - Articles

Lecture
times-icons02m 55s

Content marketing distribution - Ebooks & slide presentations

Lecture
times-icons02m 39s

Content marketing distribution - Useful online tools

Lecture
times-icons01m 31s

Content marketing distribution - Summary

Lecture
times-icons02m 53s

Content marketing distribution - Non-promotional vs promotional content

Lecture
times-icons14m 30s

Content marketing strategy - promotion

0h 8m

Content marketing promotion

Lecture
times-icons02m 47s

Content marketing promotion - Different tactics

Lecture
times-icons04m

Content marketing promotion - Summary

Lecture
times-icons01m 28s

Content marketing strategy - metrics

0h 3m

Content marketing metrics

Lecture
times-icons03m 19s

Content marketing strategy - services

0h 12m

Content marketing services

Lecture
times-icons12m 43s

Content marketing strategy - exercise

0h 5m

Content marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Search engine & AI optimization strategy - search engines & AI bots

0h 50m

The search engine & AI bots optimization

Lecture
times-icons05m 39s

SEO & AI - Crawiling

Lecture
times-icons06m 26s

SEO & AI - Indexing

Lecture
times-icons02m 06s

SEO & AI - Searching

Lecture
times-icons02m 31s

SEO & AI - Ranking

Lecture
times-icons04m 44s

SEO & AI - Search engine results page & AI

Lecture
times-icons02m 25s

SEO & AI - Search engine results formats

Lecture
times-icons05m 14s

SEO & AI - Long tail search engine results

Lecture
times-icons05m 20s

SEO & AI - AI search bots

Lecture
times-icons05m 09s

SEO & AI - Search engine & AI optimization

Lecture
times-icons04m 24s

SEO & AI - White & black hat SEO

Lecture
times-icons02m 43s

SEO & AI - Summary

Lecture
times-icons03m 20s

Search engine & AI optimization strategy - optimizing content

1h 39m

Website content optimization

Lecture
times-icons01m 20s

Website content optimization - Content architecture

Lecture
times-icons09m 24s

Website content optimization - Focus & supportive keywords

Lecture
times-icons11m 24s

Website content optimization - Headings

Lecture
times-icons10m 31s

Website content optimization - Headings & keywords

Lecture
times-icons09m 22s

Website content optimization - Changing headings

Lecture
times-icons05m 48s

Website content optimization - URLs

Lecture
times-icons07m 05s

Website content optimization - Changing URLs

Lecture
times-icons04m 03s

Website content optimization - Meta tags

Lecture
times-icons08m 54s

Website content optimization - Changing meta tags

Lecture
times-icons04m 45s

Website content optimization - Internal links

Lecture
times-icons05m 29s

Website content optimization - Adding internal links

Lecture
times-icons02m 22s

Website content optimization - Files

Lecture
times-icons07m 30s

Website content optimization - EEAT

Lecture
times-icons04m 19s

Website content optimization - Professionals

Lecture
times-icons02m 42s

Website content optimization - Summary

Lecture
times-icons04m 19s

Search engine & AI optimization strategy - optimizing technical

1h 32m

Website technical optimization

Lecture
times-icons02m 01s

Website technical optimization - Mobile

Lecture
times-icons09m 15s

Website technical optimization - Mobile optimization

Lecture
times-icons04m 32s

Website technical optimization - Speed

Lecture
times-icons08m 31s

Website technical optimization - Speed optimization

Lecture
times-icons09m

Website technical optimization - Security

Lecture
times-icons04m 14s

Website technical optimization - Security optimization

Lecture
times-icons01m 31s

Website technical optimization - Schema

Lecture
times-icons05m 07s

Website technical optimization - Schema optimization

Lecture
times-icons08m 01s

Website technical optimization - Status codes

Lecture
times-icons03m 40s

Website technical optimization - Robots.txt & sitemap.xml

Lecture
times-icons07m

Website technical optimization - Robots.txt & sitemap.xml optimization

Lecture
times-icons05m 19s

Website technical optimization - No index

Lecture
times-icons02m 40s

Website technical optimization - No index optimization

Lecture
times-icons03m 18s

Website technical optimization - Canonicals

Lecture
times-icons04m 01s

Website technical optimization - Canonicals optimization

Lecture
times-icons02m 41s

Website technical optimization - Redirects

Lecture
times-icons04m 42s

Website technical optimization - 404 page (not found)

Lecture
times-icons02m 41s

Website technical optimization - Redirects optimization

Lecture
times-icons02m 11s

Website technical optimization - Summary

Lecture
times-icons02m 27s

Search engine & AI optimization strategy - backlinks

0h 37m

The backlinks

Lecture
times-icons02m 28s

Offsite SEO - How backlinks work

Lecture
times-icons02m 12s

Offsite SEO - Domain & page authority

Lecture
times-icons04m 15s

Offsite SEO - Good quality backlinks

Platform demonstration
times-icons06m 35s

Offsite SEO - Bad quality & toxic backlinks

Lecture
times-icons09m 26s

Offsite SEO - No follow backlinks

Lecture
times-icons05m 42s

Offsite SEO - Why others set baclinks to no follow

Lecture
times-icons05m 46s

Offsite SEO - Summary

Lecture
times-icons01m 29s

Search engine & AI optimization strategy - link building

0h 51m

Link building strategy

Lecture
times-icons01m 34s

Offsite SEO - Link building with content marketing on our website

Lecture
times-icons05m 17s

Offsite SEO - Link building with public relations

Lecture
times-icons06m 37s

Offsite SEO - Link building with content marketing on other websites

Lecture
times-icons04m 49s

Offsite SEO - Paid links

Lecture
times-icons07m 05s

Offsite SEO - Link building outreach

Lecture
times-icons06m 54s

Offsite SEO - Link building on our social media accounts

Lecture
times-icons01m 40s

Offsite SEO - Link building on our social media posts

Lecture
times-icons03m 13s

Offsite SEO - Link building on directories, reviews and encyclopedias

Lecture
times-icons05m 49s

Offsite SEO - Professional/Specialist

Lecture
times-icons01m 51s

Offsite SEO - Summary

Lecture
times-icons06m 37s

Search engine & AI optimization strategy - metrics

0h 23m

SEO & AI monitoring & evaluation

Lecture
times-icons07m 25s

SEO & AI monitoring - Content important metrics

Lecture
times-icons03m 28s

SEO & AI monitoring - Technical important metrics

Lecture
times-icons02m 25s

SEO & AI monitoring - Offsite important metrics

Lecture
times-icons02m 32s

SEO & AI monitoring - Monetary importatnt metrics

Lecture
times-icons02m 02s

SEO & AI monitoring - Report

Lecture
times-icons04m 06s

SEO & AI monitoring - Summary

Lecture
times-icons01m 15s

Search engine & AI optimization strategy - services

0h 23m

Search engine optimization services

Lecture
times-icons09m

Search engine optimization services - myths

Lecture
times-icons08m 26s

Search engine optimization services - facts

Lecture
times-icons06m 16s

Search engine & AI optimization strategy - exercise

0h 5m

The search engine optimization - The brief for your exercise

Lecture
times-icons05m 31s

Social media marketing strategy & calendar

0h 36m

The social media marketing strategy

Lecture
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Social media marketing - Methodology

Lecture
times-icons02m 36s

Social media marketing - Ideas for posts

Lecture
times-icons05m 58s

Social media marketing - Ideas from A.I.

Lecture
times-icons05m 10s

Social media marketing - Calendar

Lecture
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Social media marketing - UTMs

Lecture
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Social media marketing - Don'ts

Lecture
times-icons02m 36s

Social media marketing - Important metrics

Lecture
times-icons01m 42s

Social media marketing - Summary

Lecture
times-icons01m 11s

Social media marketing strategy - posting

2h 20m

Social media posting

Lecture
times-icons01m 01s

Social media posting - Facebook ideas

Lecture
times-icons08m 29s

Social media posting - Posts & stories

Lecture
times-icons02m 59s

Social media posting - Frequency

Lecture
times-icons04m 05s

Social media posting - Instagram ideas

Lecture
times-icons07m 25s

Social media posting - Twitter ideas

Lecture
times-icons07m 47s

Social media posting - LinkedIn ideas

Lecture
times-icons07m 10s

Social media posting - Pinterest ideas

Lecture
times-icons06m 12s

Social media posting - TikTok ideas

Lecture
times-icons06m 50s

Social media posting - YouTube ideas

Lecture
times-icons04m 48s

Social media posting - Google My Business

Lecture
times-icons04m 10s

Social media posting - Ideas & content mix

Lecture
times-icons02m 02s

Social media posting - Ideas & content adaptation

Lecture
times-icons03m 58s

Social media posting - Including images & videos

Lecture
times-icons12m 45s

Social media posting - Copywriting (copy or caption)

Lecture
times-icons10m 10s

Social media posting - 4U copywriting methodology

Lecture
times-icons03m 06s

Social media posting - AIDA copywriting methodology

Lecture
times-icons03m 25s

Social media posting - Language

Lecture
times-icons01m 56s

Social media posting - Copywriting with links

Lecture
times-icons04m 06s

Social media posting - Grammar & syntax

Lecture
times-icons02m 52s

Social media posting - Exaggeration

Lecture
times-icons02m 33s

Social media posting - Copywriting with call to action

Lecture
times-icons02m 01s

Social media posting - Copywriting with images & videos

Lecture
times-icons05m 07s

Social media posting - Copywriting with hashtags

Lecture
times-icons13m 53s

Social media posting - Scheduling

Lecture
times-icons09m 54s

Social media posting - Summary

Lecture
times-icons01m 34s

Social media marketing strategy - customer care & support

0h 32m

Customer care

Lecture
times-icons01m 33s

Customer care - Preparation

Lecture
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Customer care - Comments

Lecture
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Customer care - Messages

Lecture
times-icons04m 45s

Customer care - Positive ratings & reviews

Lecture
times-icons02m 40s

Customer care - Negative ratings & reviews

Lecture
times-icons06m 35s

Customer care - Fake ratings & reviews

Lecture
times-icons02m 45s

Customer care - Summary

Lecture
times-icons01m 05s

Social media marketing strategy - engagement & contests

0h 34m

How to engage your community

Lecture
times-icons04m 59s

Engagement - How we boost engagement

Lecture
times-icons13m 08s

Engagement - Dont's

Lecture
times-icons04m 51s

Engagement - How we run contests

Lecture
times-icons08m 32s

Engagement - Contests legal issues

Lecture
times-icons26s

Engagement - Summary

Lecture
times-icons02m 24s

Social media marketing strategy - metrics

0h 34m

Monitoring social media marketing metrics

Lecture
times-icons01m 55s

Social media metrics - Important results & metrics

Lecture
times-icons06m 10s

Social media metrics - Organic reach & engagement average rates

Lecture
times-icons06m 52s

Social media metrics - Website visitors & conversions

Lecture
times-icons03m 21s

Social media metrics - Social media insights & analytics

Lecture
times-icons14m 31s

Social media metrics - Summary

Lecture
times-icons02m 05s

Social media marketing strategy - services

0h 12m

Social media marketing services

Lecture
times-icons12m 35s

Social media marketing strategy - exercise

0h 5m

The social media marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Advertising strategy - ad managers fundamentals

1h 46m

The digital advertising accounts

Lecture
times-icons07m 08s

Ad accounts fundamentals - Ad accounts & ad managers

Lecture
times-icons08m 34s

Ad accounts fundamentals - Users access

Lecture
times-icons14m 11s

Ad accounts fundamentals - Campaigns results

Lecture
times-icons07m 53s

Ad accounts fundamentals - Tags or pixels

Lecture
times-icons20m 05s

Ad accounts fundamentals - Conversion events

Lecture
times-icons11m 27s

Ad accounts fundamentals - Install tags & events

Lecture
times-icons11m 49s

Ad accounts fundamentals - Checking tags & events

Lecture
times-icons10m 47s

Ad accounts fundamentals - Tags & cookies

Lecture
times-icons06m 35s

Ad accounts fundamentals - Tags & A.P.I.

Lecture
times-icons05m 53s

Ad accounts fundamentals - Summary

Lecture
times-icons02m 10s

Advertising strategy - ad campaigns fundamentals

2h 25m

The digital advertising campaigns

Lecture
times-icons06m 44s

Ad campaigns fundamentals - Objectives

Platform demonstration
times-icons13m 57s

Ad campaigns fundamentals - Awareness ad campaign objective

Lecture
times-icons04m 33s

Ad campaigns fundamentals - Awareness ad campaign metrics

Lecture
times-icons11m 30s

Ad campaigns fundamentals - Traffic ad campaign objectives

Lecture
times-icons03m 05s

Ad campaigns fundamentals - Traffic ad campaign metrics

Lecture
times-icons04m 16s

Ad campaigns fundamentals - Conversions ad campaign objectives

Lecture
times-icons03m 47s

Ad campaigns fundamentals - Conversions ad campaign metrics

Lecture
times-icons06m 08s

Ad campaigns fundamentals - Budget

Lecture
times-icons09m 51s

Ad campaigns fundamentals - Bidding

Lecture
times-icons05m 27s

Ad campaigns fundamentals - Objectives on funnel

Lecture
times-icons06m 40s

Ad campaigns fundamentals - Targeting

Lecture
times-icons02m 20s

Ad campaigns fundamentals - Targeting demographics

Lecture
times-icons05m 01s

Ad campaigns fundamentals - Targeting tags

Lecture
times-icons02m 02s

Ad campaigns fundamentals - Targeting data lists

Lecture
times-icons06m 12s

Ad campaigns fundamentals - Targeting social media interactions

Lecture
times-icons04m 06s

Ad campaigns fundamentals - Targeting similar audiences

Lecture
times-icons04m 07s

Ad campaigns fundamentals - Remarketing

Lecture
times-icons09m 47s

Ad campaigns fundamentals - Targeting strategy

Lecture
times-icons08m 14s

Ad campaigns fundamentals - Creatives

Lecture
times-icons06m 55s

Ad campaigns fundamentals - UTMs

Lecture
times-icons02m 48s

Ad campaigns fundamentals - Return on ad spend (ROAS)

Lecture
times-icons06m 06s

Ad campaigns fundamentals - Customer lifetime value (CLV)

Lecture
times-icons08m 27s

Ad campaigns fundamentals - Summary

Lecture
times-icons03m 15s

Google tag manager

0h 53m

Google tag manager

Lecture
times-icons02m 45s

GTM - Creating your first Container

Lecture
times-icons02m 20s

GTM - Dashboard

Lecture
times-icons02m 50s

GTM - Setup Google Analytics tag

Platform demonstration
times-icons05m 51s

GTM - Installing on any website

Lecture
times-icons02m 30s

GTM - The Data Layer

Platform demonstration
times-icons03m 23s

GTM - The constant variable

Platform demonstration
times-icons03m 16s

GTM - Setup most advertising tags

Platform demonstration
times-icons05m 49s

GTM - Setup most advertising events & conversions

Platform demonstration
times-icons09m 37s

GTM - Setup most cookie consent tags

Platform demonstration
times-icons08m 23s

GTM - Useful Chrome Extensions

Platform demonstration
times-icons02m 15s

GTM - Access rights

Platform demonstration
times-icons01m 30s

GTM - What is Server side tagging

Platform demonstration
times-icons01m 42s

GTM - Summary

Lecture
times-icons01m 39s

Meta advertising manager

0h 34m

How to use Facebook & Instagram ads & ad manager

Lecture
times-icons03m 58s

Meta ad manager - Create ad account

Lecture
times-icons04m 09s

Meta ad manager - Create ad account (business manager)

Lecture
times-icons03m 25s

Meta ad manager - Access

Platform demonstration
times-icons03m 40s

Meta ad manager - Settings

Platform demonstration
times-icons05m 47s

Meta ad manager - Users & roles

Platform demonstration
times-icons05m 02s

Meta ad manager - Payment settings

Platform demonstration
times-icons03m 55s

Meta ad manager - Notification settings

Platform demonstration
times-icons02m 52s

Meta ad manager - Summary

Platform demonstration
times-icons01m 39s

Meta advertising manager - tags & events

0h 38m

Tag & events manager

Platform demonstration
times-icons01m 35s

Events manager- Create tag/pixel

Platform demonstration
times-icons04m 17s

Events manager- Tag/pixel setup

Platform demonstration
times-icons08m 10s

Events manager- Tag overview

Platform demonstration
times-icons01m 59s

Events manager- Standard & custom events

Platform demonstration
times-icons08m 24s

Events manager- Conversion API (CAPI)

Platform demonstration
times-icons07m 41s

Events manager- Dashboard

Platform demonstration
times-icons04m

Events manager- Summary

Platform demonstration
times-icons02m 32s

Meta advertising manager - audiences

1h 51m

How to manage Facebook & Instagram ads audiences

Lecture
times-icons03m 27s

Meta audiences - Custom from website (All website visitors)

Platform demonstration
times-icons07m 58s

Meta audiences - Custom from website (specific webpages)

Platform demonstration
times-icons08m 47s

Meta audiences - Custom from website (specific time spent)

Platform demonstration
times-icons06m 13s

Meta audiences - Custom from website (specific tag event)

Platform demonstration
times-icons05m 37s

Meta audiences - Custom from customer list

Platform demonstration
times-icons04m 31s

Meta audiences - Custom from offline activity

Platform demonstration
times-icons03m 24s

Meta audiences - Custom from catalog

Platform demonstration
times-icons05m 01s

Meta audiences - Custom from Videos

Platform demonstration
times-icons06m 02s

Meta audiences - Custom from Instagram

Platform demonstration
times-icons05m 51s

Meta audiences - Custom from lead forms

Platform demonstration
times-icons05m 30s

Meta audiences - Custom from Facebook events

Platform demonstration
times-icons05m 33s

Meta audiences - Custom from instant experience

Platform demonstration
times-icons04m 17s

Meta audiences - Custom from Facebook page

Platform demonstration
times-icons04m 52s

Meta audiences - Other

Platform demonstration
times-icons04m 12s

Meta audiences - Lookalike

Platform demonstration
times-icons10m 24s

Meta audiences - Saved

Platform demonstration
times-icons13m 24s

Meta audiences - Dashboard

Platform demonstration
times-icons04m 41s

Meta audiences - Summary

Platform demonstration
times-icons01m 54s

Meta advertising manager - creative hub

0h 39m

The Creative Hub

Lecture
times-icons05m 28s

Creative hub - Overview

Lecture
times-icons02m 29s

Creative hub - Create single image/video mockup

Platform demonstration
times-icons15m 38s

Creative hub - Create carousel image/video mockup

Platform demonstration
times-icons06m 24s

Creative hub - Placements

Platform demonstration
times-icons04m 04s

Creative hub - Share on ad manager

Platform demonstration
times-icons04m 13s

Creative hub - Summary

Platform demonstration
times-icons01m 22s

Meta advertising campaigns - awareness

2h 22m

Meta awareness advertising campaigns

Lecture
times-icons01m 54s

Meta awareness campaigns - Create

Platform demonstration
times-icons02m 59s

Meta awareness campaigns - Campaign settings

Platform demonstration
times-icons12m 46s

Meta awareness campaigns - Ad set settings

Platform demonstration
times-icons02m 21s

Meta awareness campaigns - Performance goal

Platform demonstration
times-icons15m 11s

Meta awareness campaigns - Budget & schedule

Platform demonstration
times-icons04m 30s

Meta awareness campaigns - Audience controls

Platform demonstration
times-icons03m 18s

Meta awareness campaigns - Advantage+ audience

Platform demonstration
times-icons07m 05s

Meta awareness campaigns - Original audience options

Platform demonstration
times-icons05m 19s

Meta awareness campaigns - Beneficiary & payer

Platform demonstration
times-icons02m 59s

Meta awareness campaigns - Placements

Platform demonstration
times-icons07m 32s

Meta awareness campaigns - Estimated results & Calculating C.P.M.

Platform demonstration
times-icons10m 09s

Meta awareness campaigns - Media planning on Excel

Platform demonstration
times-icons06m 06s

Meta awareness campaigns - Ad creatives

Platform demonstration
times-icons01m 29s

Meta awareness campaigns - Partnership ads

Platform demonstration
times-icons04m 55s

Meta awareness campaigns - Creatives: single image

Platform demonstration
times-icons05m 48s

Meta awareness campaigns - Creatives: carousel

Platform demonstration
times-icons11m 04s

Meta awareness campaigns - Creatives: collection/instant experience

Platform demonstration
times-icons09m 15s

Meta awareness campaigns - Creatives: existing post

Platform demonstration
times-icons07m 56s

Meta awareness campaigns - Creatives: creative hub

Platform demonstration
times-icons04m 52s

Meta awareness campaigns - Creatives: dynamic

Platform demonstration
times-icons07m 04s

Meta awareness campaigns - Store locations

Platform demonstration
times-icons05m 57s

Meta awareness campaigns - Summary

Lecture
times-icons02m 13s

Meta advertising campaigns - traffic

1h 12m

Meta traffic advertising campaigns

Lecture
times-icons02m 31s

Meta traffic campaigns - Create

Platform demonstration
times-icons02m 55s

Meta traffic campaigns - Ad set settings - website

Platform demonstration
times-icons04m 35s

Meta traffic campaigns - Ad set settings - website: Estimated results

Platform demonstration
times-icons04m 27s

Meta traffic campaigns - Ad creative website: Flexible

Platform demonstration
times-icons04m 41s

Meta traffic campaigns - Ad creative website: Single image or video

Platform demonstration
times-icons08m 10s

Meta traffic campaigns - Ad creative website: Catalogue

Platform demonstration
times-icons10m 58s

Meta traffic campaigns - Ad set settings - app

Platform demonstration
times-icons03m 02s

Meta traffic campaigns - Ad set settings - messaging apps

Platform demonstration
times-icons03m 35s

Meta traffic campaigns - Messaging app creatives: Conversations

Platform demonstration
times-icons05m 38s

Meta traffic campaigns - Messaging app creatives: Automated chat

Platform demonstration
times-icons10m 33s

Meta traffic campaigns - Ad set settings - calls

Platform demonstration
times-icons02m 08s

Meta traffic campaigns - Ad creative - calls

Platform demonstration
times-icons02m 23s

Meta traffic campaigns - Presets

Platform demonstration
times-icons04m 53s

Meta traffic campaigns - Summary

Platform demonstration
times-icons02m 05s

Meta advertising campaigns - sales

0h 54m

Meta sales campaign

Lecture
times-icons03m 11s

Meta sales campaigns - Create

Platform demonstration
times-icons01m 41s

Meta sales campaigns - Campaign settings

Platform demonstration
times-icons01m 37s

Meta sales campaigns - Ad set settings

Platform demonstration
times-icons01m 22s

Meta sales campaigns - Performance goal

Platform demonstration
times-icons11m 09s

Meta sales campaigns - Creatives

Platform demonstration
times-icons02m 30s

Meta sales campaigns - Campaign settings catalogue enabled, ad set settings

Platform demonstration
times-icons01m 31s

Meta sales campaigns - Campaign settings catalogue enabled, performance goal

Platform demonstration
times-icons02m 27s

Meta sales campaigns - Campaign settings catalogue enabled, audiences

Platform demonstration
times-icons08m 22s

Meta sales campaigns - Campaign settings catalogue enabled, creatives

Platform demonstration
times-icons08m 54s

Meta sales campaigns - Advantage+ shopping campaigns

Platform demonstration
times-icons01m 50s

Meta sales campaigns - Advantage+ shopping campaigns, settings

Platform demonstration
times-icons03m 20s

Meta sales campaigns - Advantage+ shopping campaigns, reporting

Platform demonstration
times-icons02m 31s

Meta sales campaigns - Advantage+ shopping campaigns, creatives

Platform demonstration
times-icons02m 37s

Meta sales campaigns - Summary

Platform demonstration
times-icons01m 53s

Meta advertising campaigns - remarketing

0h 30m

Meta remarketing campaigns

Lecture
times-icons01m 08s

Meta remarketing campaigns - Strategy

Lecture
times-icons10m 38s

Meta remarketing campaigns - All objectives

Platform demonstration
times-icons12m 59s

Meta remarketing campaigns - Catalogue sales

Platform demonstration
times-icons04m 13s

Meta remarketing campaigns - Summary

Lecture
times-icons01m 25s

Google advertising manager

0h 52m

Google ads & ad manager

Lecture
times-icons04m 31s

Google ad manager - Create a personal ad account

Platform demonstration
times-icons23m 59s

Google ad manager - Personal ad account settings

Platform demonstration
times-icons05m 12s

Google ad manager - Personal ad account access & security

Platform demonstration
times-icons09m 45s

Google ad manager - Create an agency Ads Manager account

Platform demonstration
times-icons08m 17s

Google ad manager - Summary

Lecture
times-icons01m 01s

Google advertising manager - tags & events

0h 43m

Google ads tags & conversion events

Platform demonstration
times-icons03m 16s

Google tags & conversions - Create basic Google tag

Platform demonstration
times-icons06m 36s

Google tags & conversions - Create Google conversion events

Platform demonstration
times-icons29m 14s

Google tags & conversions - Import goals from Google Analytics 4

Platform demonstration
times-icons03m 39s

Google tags & conversions - Summary

Lecture
times-icons57s

Google advertising manager - audiences

0h 41m

How to setup Google audiences

Lecture
times-icons01m 15s

Google ad audiences - Website visitors specific pages

Platform demonstration
times-icons10m 41s

Google ad audiences - Website visitors specific tags

Platform demonstration
times-icons04m 11s

Google ad audiences - YouTube viewers

Platform demonstration
times-icons06m 07s

Google ad audiences - Customer lists

Platform demonstration
times-icons06m 54s

Google ad audiences - Customer lists

Platform demonstration
times-icons06m 54s

Google ad audiences - Custom combination

Platform demonstration
times-icons03m 26s

Google ad audiences - Summary

Lecture
times-icons01m 33s

Google advertising campaigns - search network

0h 13m

Google search advertising

Lecture
times-icons04m 52s

Google search advertising - Ads in S.E.R.P.

Lecture
times-icons02m 23s

Google search advertising - Ads

Lecture
times-icons03m 55s

Google search advertising - C.P.C.

Lecture
times-icons01m 54s

Google search advertising - Summary

Lecture
times-icons45s

Google advertising campaigns - Keyword Planner

0h 49m

Google ads keywords & keywords planner

Lecture
times-icons03m 36s

Google ads research - Match type

Lecture
times-icons02m 22s

Google ads research - Broad match

Lecture
times-icons03m 49s

Google ads research - Phrase match

Lecture
times-icons01m 15s

Google ads research - Exact match

Lecture
times-icons01m 29s

Google ads research - Negative match

Lecture
times-icons03m 31s

Google ads research - Google search & YouTube

Platform demonstration
times-icons04m 13s

Google ads research - Keyword Planner discover

Platform demonstration
times-icons10m 37s

Google ads research - Keyword Planner volume & forecast

Platform demonstration
times-icons08m 42s

Google ads research - Keyword Planner media planning strategy

Platform demonstration
times-icons04m 38s

Google ads research - Keyword Planner organize keywords

Platform demonstration
times-icons03m 48s

Google ads research - Summary

Lecture
times-icons01m 13s

Google advertising campaigns - search campaigns

4h 20m

Running Google search advertising campaigns

Lecture
times-icons53s

Google search campaigns - Campaign objective, type & conversion goal

Platform demonstration
times-icons06m 02s

Google search campaigns - Campaign bidding strategies & manual bid

Platform demonstration
times-icons08m 05s

Google search campaigns - Campaign networks selection

Platform demonstration
times-icons01m 48s

Google search campaigns - Campaign locations

Platform demonstration
times-icons05m 50s

Google search campaigns - Campaign languages

Platform demonstration
times-icons01m 33s

Google search campaigns - Campaign audience segments

Platform demonstration
times-icons04m 52s

Google search campaigns - Campaign broad match keywords

Platform demonstration
times-icons02m 06s

Google search campaigns - Campaign automatic assets

Platform demonstration
times-icons03m 26s

Google search campaigns - Campaign ad rotation

Platform demonstration
times-icons03m 34s

Google search campaigns - Campaign dates & schedule

Platform demonstration
times-icons05m 03s

Google search campaigns - Campaign brand restrictions

Platform demonstration
times-icons04m 01s

Google search campaigns - Ad group keywords

Platform demonstration
times-icons08m 24s

Google search campaigns - Ad group ad URL, titles & descriptions

Platform demonstration
times-icons19m 21s

Google search campaigns - Campaign budget

Platform demonstration
times-icons01m 43s

Google search campaigns - Campaign estimations & review

Platform demonstration
times-icons02m 50s

Google search campaigns - Add more ad groups

Platform demonstration
times-icons04m 05s

Google search campaigns - Add more ads

Platform demonstration
times-icons02m 44s

Google search campaigns - Ad group extensions (assets)

Platform demonstration
times-icons03m 36s

Google search campaigns - Image extension

Platform demonstration
times-icons04m 20s

Google search campaigns - Business name extension

Platform demonstration
times-icons02m 36s

Google search campaigns - Business logo extension

Platform demonstration
times-icons01m 40s

Google search campaigns - Site link extension

Platform demonstration
times-icons07m 36s

Google search campaigns - Headline extension

Platform demonstration
times-icons02m 16s

Google search campaigns - Description extension

Platform demonstration
times-icons02m 38s

Google search campaigns - Callout extension

Platform demonstration
times-icons05m 11s

Google search campaigns - Structured snippet extension

Platform demonstration
times-icons04m 09s

Google search campaigns - Call extension

Platform demonstration
times-icons04m 13s

Google search campaigns - Lead form extension

Platform demonstration
times-icons12m 25s

Google search campaigns - Location extension

Platform demonstration
times-icons07m 03s

Google search campaigns - Price extension

Platform demonstration
times-icons04m 51s

Google search campaigns - App extension

Platform demonstration
times-icons04m 10s

Google search campaigns - Promotion extension

Platform demonstration
times-icons06m 07s

Google search campaigns - Add or remove extensions on ads

Platform demonstration
times-icons05m 37s

Google search campaigns - Dynamic search ads

Platform demonstration
times-icons03m 51s

Google search campaigns - Create dynamic ads from our website index

Platform demonstration
times-icons18m 08s

Google search campaigns - Ad negatives

Platform demonstration
times-icons07m 52s

Google search campaigns - Create dynamic search ads from a feed (CSV file)

Platform demonstration
times-icons10m 57s

Google search campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons05m 44s

Google search campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons09m 15s

Google search campaigns - The quality score

Platform demonstration
times-icons11m 15s

Google search campaigns - The ad rank

Platform demonstration
times-icons06m 05s

Google search campaigns - The average CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - The max CPC & actual CPC

Platform demonstration
times-icons04m 15s

Google search campaigns - Search terms

Platform demonstration
times-icons07m 49s

Google search campaigns - Ad preview & diagnosis

Platform demonstration
times-icons04m 20s

Google search campaigns - Summary

Lecture
times-icons02m 13s

Google advertising campaigns - display network

2h 5m

How to run Google display advertising campaigns

Lecture
times-icons04m 20s

Google display campaigns - Campaign setup

Platform demonstration
times-icons04m 21s

Google display campaigns - Locations & languages

Platform demonstration
times-icons08m 35s

Google display campaigns - Rotation, scheduling, exclusions

Platform demonstration
times-icons16m 14s

Google display campaigns - Account content exclusions

Platform demonstration
times-icons01m 51s

Google display campaigns - Budget & bidding

Platform demonstration
times-icons05m 54s

Google display campaigns - Targeting audiences & demographics

Platform demonstration
times-icons12m 17s

Google display campaigns - Optimized targeting

Platform demonstration
times-icons04m 16s

Google display campaigns - Targeting keywords

Platform demonstration
times-icons03m 11s

Google display campaigns - Targeting topics

Platform demonstration
times-icons04m 22s

Google display campaigns - Targeting placements

Platform demonstration
times-icons06m 23s

Google display campaigns - Account website & app exclusions

Platform demonstration
times-icons05m 05s

Google display campaigns - Campaign estimations

Platform demonstration
times-icons06m 02s

Google display campaigns - Media planning

Platform demonstration
times-icons04m 23s

Google display campaigns - Premade ad creatives

Platform demonstration
times-icons04m 06s

Google display campaigns - Responsive ad creatives

Platform demonstration
times-icons12m 17s

Google display campaigns - Review

Platform demonstration
times-icons02m 58s

Google display campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 54s

Google display campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 53s

Google display campaigns - Performance planner for display ads

Platform demonstration
times-icons05m 53s

Google display campaigns - Summary

Platform demonstration
times-icons01m 04s

Google advertising campaigns - video

1h 57m

How to run YouTube advertising campaigns

Lecture
times-icons06m 31s

YouTube campaigns - Campaign setup

Platform demonstration
times-icons02m 29s

YouTube campaigns - Campaigns subtypes

Platform demonstration
times-icons02m 45s

YouTube campaigns - Bid strategy

Platform demonstration
times-icons01m 35s

YouTube campaigns - Budget & dates

Platform demonstration
times-icons03m 09s

YouTube campaigns - Networks

Platform demonstration
times-icons03m 28s

YouTube campaigns - Location & language

Platform demonstration
times-icons05m 37s

YouTube campaigns - Related videos

Platform demonstration
times-icons04m 08s

YouTube campaigns - Multi-format ads

Platform demonstration
times-icons02m 45s

YouTube campaigns - Settings

Platform demonstration
times-icons11m 06s

YouTube campaigns - Targeting demographics

Platform demonstration
times-icons05m 04s

YouTube campaigns - Targeting audience segments

Platform demonstration
times-icons10m 14s

YouTube campaigns - Targeting keywords

Platform demonstration
times-icons02m 58s

YouTube campaigns - Targeting topics

Platform demonstration
times-icons03m

YouTube campaigns - Targeting placements

Platform demonstration
times-icons02m 45s

YouTube campaigns - Create video ads

Platform demonstration
times-icons09m 32s

YouTube campaigns - Bidding

Platform demonstration
times-icons02m 32s

YouTube campaigns - Campaign estimations

Platform demonstration
times-icons03m 58s

YouTube campaigns - Media planning

Platform demonstration
times-icons05m 35s

YouTube campaigns - Campaign subtypes differences

Platform demonstration
times-icons12m 14s

YouTube campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons04m 58s

YouTube campaigns - Insights of campaigns, groups, ads

Platform demonstration
times-icons04m 02s

YouTube campaigns - Reach planner for video ads

Platform demonstration
times-icons06m 08s

YouTube campaigns - Summary

Lecture
times-icons01m 03s

Google advertising campaigns - shopping

1h 24m

Merchant center next

Lecture
times-icons02m 57s

Merchant center - Create account

Platform demonstration
times-icons01m 43s

Merchant center - Business data

Platform demonstration
times-icons01m 51s

Merchant center - Verification & shipping

Platform demonstration
times-icons07m 20s

Merchant center - Products attributes

Platform demonstration
times-icons04m

Merchant center - Add products from website

Platform demonstration
times-icons01m 41s

Merchant center - Add products from file

Platform demonstration
times-icons02m 08s

Merchant center - Data sources

Platform demonstration
times-icons01m 46s

Merchant center - Ad products from google sheets

Platform demonstration
times-icons01m 09s

Merchant center - Ad products manually

Platform demonstration
times-icons02m 20s

Merchant center - Ad products from API

Platform demonstration
times-icons02m 21s

Merchant center - Roles

Platform demonstration
times-icons01m 46s

Merchant center - Connect with google ads

Platform demonstration
times-icons01m 25s

Merchant center - Dashboard overview

Platform demonstration
times-icons02m 27s

Merchant center - Products

Platform demonstration
times-icons02m 18s

Merchant center - Products analytics

Platform demonstration
times-icons03m 07s

Merchant center - Summary

Platform demonstration
times-icons26s

Google shopping campaigns

Platform demonstration
times-icons03m 10s

Google Shopping campaigns - Campaign setup

Platform demonstration
times-icons05m 07s

Google Shopping campaigns - Inventory

Platform demonstration
times-icons05m 47s

Google Shopping campaigns - Bidding & budget

Platform demonstration
times-icons07m 56s

Google Shopping campaigns - Placements

Platform demonstration
times-icons01m 21s

Google Shopping campaigns - Location

Platform demonstration
times-icons06m 19s

Google Shopping campaigns - Dates & ad group

Platform demonstration
times-icons02m 39s

Google Shopping campaigns - Estimations & planning

Platform demonstration
times-icons03m 42s

Google Shopping campaigns - Editing campaigns, groups, ads

Platform demonstration
times-icons06m 41s

Google Shopping campaigns - Summary

Platform demonstration
times-icons57s

Google advertising campaigns - performance max

1h 57m

Google Performance Max advertising campaigns

Lecture
times-icons06m 15s

Google Performance campaigns - Campaign setup

Platform demonstration
times-icons02m 59s

Google Performance campaigns - Add products

Platform demonstration
times-icons03m 18s

Google Performance campaigns - Bidding

Platform demonstration
times-icons03m 45s

Google Performance campaigns - Customers

Platform demonstration
times-icons03m 09s

Google Performance campaigns - Locations & languages

Platform demonstration
times-icons06m 35s

Google Performance campaigns - Automatically created assets

Platform demonstration
times-icons03m 31s

Google Performance campaigns - Scheduling & dates

Platform demonstration
times-icons03m 36s

Google Performance campaigns - Page feed

Platform demonstration
times-icons07m 58s

Google Performance campaigns - Brand exclusions

Platform demonstration
times-icons02m 22s

Google Performance campaigns - Assets generation (AI)

Platform demonstration
times-icons05m 30s

Google Performance campaigns - Ad creatives (assets)

Platform demonstration
times-icons09m 12s

Google Performance campaigns - Listing groups from Merchant Center

Platform demonstration
times-icons02m 13s

Google Performance campaigns - Search signals

Platform demonstration
times-icons02m 17s

Google Performance campaigns - Audience signal

Platform demonstration
times-icons05m 32s

Google Performance campaigns - Budget

Platform demonstration
times-icons03m 14s

Google Performance campaigns - Campaign estimations

Platform demonstration
times-icons03m 39s

Google Performance campaigns - Editing our campaign

Platform demonstration
times-icons04m 42s

Google Performance campaigns - Exclusions list

Platform demonstration
times-icons03m 30s

Google Performance campaigns - Assets report

Platform demonstration
times-icons09m 07s

Google Performance campaigns - Insights

Platform demonstration
times-icons10m 11s

Google Performance campaigns - Performance planner

Platform demonstration
times-icons06m 31s

Google Performance campaigns - Compared to other campaigns

Platform demonstration
times-icons03m 44s

Google Performance campaigns - Compared to shopping ads

Platform demonstration
times-icons03m 34s

Google Performance campaigns - Summary

Lecture
times-icons01m 12s

Google advertising campaigns - remarketing

1h 36m

Google remarketing advertising campaigns

Lecture
times-icons04m 53s

Google remarketing - Display

Platform demonstration
times-icons16m 28s

Google remarketing - Display dynamic ads

Platform demonstration
times-icons16m 10s

Google remarketing - YouTube

Platform demonstration
times-icons14m 36s

Google remarketing - Demand Gen

Platform demonstration
times-icons14m 30s

Google remarketing - Search

Platform demonstration
times-icons15m 05s

Google remarketing - Search dynamic ads

Platform demonstration
times-icons13m 30s

Google remarketing - Summary

Platform demonstration
times-icons01m 16s

LinkedIn advertising manager

0h 24m

LinkedIn ad manager

Lecture
times-icons02m 55s

LinkedIn ad manager - Access

Platform demonstration
times-icons01m 14s

LinkedIn ad manager - Create ad account

Platform demonstration
times-icons01m 58s

LinkedIn ad manager - Dashboard overview

Platform demonstration
times-icons01m 25s

LinkedIn ad manager - Billing settings

Platform demonstration
times-icons01m 33s

LinkedIn ad manager - User access

Platform demonstration
times-icons02m 14s

LinkedIn ad manager - Insight tag setup

Platform demonstration
times-icons02m 22s

LinkedIn ad manager - Conversions overview

Platform demonstration
times-icons02m 13s

LinkedIn ad manager - Create conversion events

Platform demonstration
times-icons06m 17s

LinkedIn ad manager - Brand safety

Platform demonstration
times-icons01m 34s

LinkedIn ad manager - Summary

Platform demonstration
times-icons35s

LinkedIn advertising manager - audiences

0h 14m

LinkedIn advertising audiences

Lecture
times-icons01m 57s

LinkedIn ad audiences - Upload a list

Platform demonstration
times-icons02m 39s

LinkedIn ad audiences - Retargeting

Platform demonstration
times-icons04m 22s

LinkedIn ad audiences - Lookalike

Platform demonstration
times-icons02m 10s

LinkedIn ad audiences - Saved

Platform demonstration
times-icons02m 43s

LinkedIn ad audiences - Summary

Lecture
times-icons30s

LinkedIn advertising campaigns

0h 23m

LinkedIn campaigns

Lecture
times-icons29s

LinkedIn campaigns - Account structure

Platform demonstration
times-icons01m 49s

LinkedIn campaigns - Campaign objectives

Platform demonstration
times-icons03m 51s

LinkedIn campaigns - Create campaign

Platform demonstration
times-icons01m 01s

LinkedIn campaigns - Audience targeting

Platform demonstration
times-icons07m 38s

LinkedIn campaigns - Estimates

Platform demonstration
times-icons02m 13s

LinkedIn campaigns - Ad formats

Platform demonstration
times-icons01m 34s

LinkedIn campaigns - Budget, bidding & conversion tracking

Platform demonstration
times-icons04m 02s

LinkedIn campaigns - Summary

Platform demonstration
times-icons33s

LinkedIn advertising campaigns - creatives

0h 36m

LinkedIn campaigns creatives

Lecture
times-icons01m 03s

LinkedIn campaigns creatives - Browse existing content

Platform demonstration
times-icons01m 49s

LinkedIn campaigns creatives - Single image ad

Platform demonstration
times-icons03m 18s

LinkedIn campaigns creatives - Carousel ad

Platform demonstration
times-icons04m 22s

LinkedIn campaigns creatives - Video ad

Platform demonstration
times-icons01m 55s

LinkedIn campaigns creatives - Text ad

Platform demonstration
times-icons02m 21s

LinkedIn campaigns creatives - Spotlight ad

Platform demonstration
times-icons02m 58s

LinkedIn campaigns creatives - Follower ad

Platform demonstration
times-icons02m 47s

LinkedIn campaigns creatives - Message ad

Platform demonstration
times-icons04m 29s

LinkedIn campaigns creatives - Conversation ad

Platform demonstration
times-icons05m 37s

LinkedIn campaigns creatives - Event ad

Platform demonstration
times-icons01m 44s

LinkedIn campaigns creatives - Document ad

Platform demonstration
times-icons01m 43s

LinkedIn campaigns creatives - Job ad

Platform demonstration
times-icons01m 54s

LinkedIn campaigns creatives - Summary

Platform demonstration
times-icons28s

X (Twitter) advertising manager

0h 33m

X ad manager

Platform demonstration
times-icons36s

X ad manager - Ad Account Creation

Platform demonstration
times-icons01m 36s

X ad manager - Ad Account Roles

Platform demonstration
times-icons04m 02s

X ad manager - Dashboard Overview

Platform demonstration
times-icons01m 58s

X ad manager - Composer

Platform demonstration
times-icons02m 54s

X ad manager - Media Library

Platform demonstration
times-icons01m 45s

X ad manager - Analytics

Platform demonstration
times-icons02m 17s

X ad manager - Ads Editor

Platform demonstration
times-icons02m 21s

X ad manager - Audiences

Platform demonstration
times-icons04m 59s

X ad manager - Apps

Platform demonstration
times-icons01m 34s

X ad manager - Events Manager

Platform demonstration
times-icons01m 36s

X ad manager - Shopping Manager

Platform demonstration
times-icons06m 49s

X ad manager - Summary

Lecture
times-icons55s

X (Twitter) advertising campaigns

0h 43m

X campaigns

Platform demonstration
times-icons37s

X campaigns - Objectives

Platform demonstration
times-icons06m 06s

X campaigns - Budget & Schedule

Platform demonstration
times-icons02m 06s

X campaigns - Delivery

Platform demonstration
times-icons06m 42s

X campaigns - Placements

Platform demonstration
times-icons04m 18s

X campaigns - Demographics & Devices

Platform demonstration
times-icons04m 51s

X campaigns - Audience Targeting

Platform demonstration
times-icons08m 16s

X campaigns - Ad

Platform demonstration
times-icons06m 05s

X campaigns - Dynamic Product Ads

Platform demonstration
times-icons03m 45s

X campaigns - Summary

Lecture
times-icons42s

Pinterest advertising manager

0h 28m

Pinterest ad manager

Lecture
times-icons01m 55s

Pinterest ad manager - Create account

Platform demonstration
times-icons04m 10s

Pinterest ad manager - Dashboard

Platform demonstration
times-icons02m 55s

Pinterest ad manager - Access & roles

Platform demonstration
times-icons04m 49s

Pinterest ad manager - Billing settings

Platform demonstration
times-icons02m 11s

Pinterest ad manager - Tag

Platform demonstration
times-icons05m 26s

Pinterest ad manager - Events

Platform demonstration
times-icons01m 44s

Pinterest ad manager - Test events

Platform demonstration
times-icons02m 30s

Pinterest ad manager - Conversion API

Platform demonstration
times-icons02m 42s

Pinterest ad manager - Summary

Platform demonstration
times-icons37s

Pinterest advertising manager - audiences

0h 11m

Pinterest ad audiences

Lecture
times-icons35s

Pinterest audiences - From pins engagement

Platform demonstration
times-icons04m 58s

Pinterest audiences - From website visitors

Platform demonstration
times-icons02m 38s

Pinterest audiences - Actalike

Platform demonstration
times-icons03m 04s

Pinterest audiences - Summary

Platform demonstration
times-icons43s

Pinterest advertising campaigns - awareness

1h 3m

Pinterest awareness advertising campaigns

Lecture
times-icons37s

Pinterest awareness campaigns - Objectives

Platform demonstration
times-icons04m 09s

Pinterest awareness campaigns - Budget & schedule

Platform demonstration
times-icons04m 02s

Pinterest awareness campaigns - Targeting strategy

Platform demonstration
times-icons03m 35s

Pinterest awareness campaigns - Targeting interests

Platform demonstration
times-icons04m 24s

Pinterest awareness campaigns - Targeting keywords

Platform demonstration
times-icons03m 52s

Pinterest awareness campaigns - Keywords research

Platform demonstration
times-icons06m 28s

Pinterest awareness campaigns - Targeting demographics

Platform demonstration
times-icons04m 33s

Pinterest awareness campaigns - Placements

Platform demonstration
times-icons02m 20s

Pinterest awareness campaigns - Optimization & delivery

Platform demonstration
times-icons02m 32s

Pinterest awareness campaigns - Estimations & media planning

Platform demonstration
times-icons08m 59s

Pinterest awareness campaigns - Ad formats

Platform demonstration
times-icons06m 44s

Pinterest awareness campaigns - Ads using existing pins

Platform demonstration
times-icons02m 06s

Pinterest awareness campaigns - Ads with new pins

Platform demonstration
times-icons02m 21s

Pinterest awareness campaigns - Create Idea Ad

Platform demonstration
times-icons02m 26s

Pinterest awareness campaigns - Summary

Lecture
times-icons01m 01s

Pinterest awareness campaigns - Ad creatives (pins)

Platform demonstration
times-icons03m 07s

TikTok advertising manager

1h 2m

TikTok ads manager

Platform demonstration
times-icons50s

TikTok ads manager - Set up

Platform demonstration
times-icons05m 36s

TikTok ads manager - Overview & dashboard

Platform demonstration
times-icons02m 16s

TikTok ads manager - Account set up

Platform demonstration
times-icons03m 14s

TikTok ads manager - Instant Page

Platform demonstration
times-icons05m 42s

TikTok ads manager - Documents

Platform demonstration
times-icons03m 05s

TikTok ads manager - Payments & transactions

Platform demonstration
times-icons04m 09s

TikTok ads manager - Brand safety hub

Platform demonstration
times-icons03m 10s

TikTok ads manager - Account health

Platform demonstration
times-icons02m 20s

TikTok ads manager - Automated rules

Platform demonstration
times-icons05m 50s

TikTok ads manager - Events

Platform demonstration
times-icons09m 04s

TikTok ads manager - Leads

Platform demonstration
times-icons02m 10s

TikTok ads manager - Pangle brand safety

Platform demonstration
times-icons02m 30s

TikTok ads manager - Recommandation center

Platform demonstration
times-icons01m 15s

TikTok ads manager - Creative Library

Platform demonstration
times-icons04m 15s

TikTok ads manager - Video Editor

Platform demonstration
times-icons03m 18s

TikTok Ads Manager - Comments

Platform demonstration
times-icons02m 03s

TikTok ads manager - Summary

Platform demonstration
times-icons01m 17s

TikTok advertising manager - audiences

0h 35m

TikTok ads manager - Audiences

Lecture
times-icons01m

TikTok ads manager - Audience insights

Platform demonstration
times-icons05m 39s

TikTok ads manager - Customer File

Platform demonstration
times-icons04m 08s

TikTok ads manager - Engagement

Platform demonstration
times-icons05m 36s

TikTok ads manager - Website Traffic

Platform demonstration
times-icons03m 25s

TikTok ads manager - Lead Generation

Platform demonstration
times-icons01m 37s

TikTok ads manager - App activity

Platform demonstration
times-icons03m 26s

TikTok ads manager - Shop Activity

Platform demonstration
times-icons02m 48s

TikTok ads manager - Lookalike Audience

Platform demonstration
times-icons04m 03s

TikTok ads manager - Summary

Lecture
times-icons01m 14s

TikTok ads manager - Business Account

Platform demonstration
times-icons02m 59s

TikTok advertising manager - creative center

0h 25m

TikTok ads manager - TikTok creative center

Lecture
times-icons44s

TikTok ads manager - Top ads

Platform demonstration
times-icons05m 44s

TikTok ads manager - Insights

Platform demonstration
times-icons03m 17s

TikTok ads manager - Top products

Platform demonstration
times-icons03m 17s

TikTok ads manager - Trends

Platform demonstration
times-icons04m 31s

TikTok ads manager - Creative tools

Platform demonstration
times-icons06m 50s

TikTok ads manager - Summary

Lecture
times-icons01m 13s

TikTok advertising campaigns - reach

0h 44m

TikTok reach ad campaigns

Lecture
times-icons01m

TikTok reach campaign - Settings

Platform demonstration
times-icons03m 30s

TikTok reach campaign - Placements

Platform demonstration
times-icons02m 42s

TikTok reach campaign - Targeting

Platform demonstration
times-icons12m 16s

TikTok reach campaign - Content exclusions

Platform demonstration
times-icons01m 22s

TikTok reach campaign - Budget & Schedule

Platform demonstration
times-icons03m 56s

TikTok reach campaign - Bidding & Optimization

Platform demonstration
times-icons04m 35s

TikTok reach campaign - Estimations

Platform demonstration
times-icons05m 13s

TikTok reach campaign - Creative

Platform demonstration
times-icons06m 31s

TikTok reach campaign - Creatives optimization

Platform demonstration
times-icons02m 14s

TikTok reach campaign - Summary

Lecture
times-icons01m 01s

Premium advertising campaigns

2h 28m

Premium display advertising

Lecture
times-icons05m 48s

Premium campaigns - Display ads

Lecture
times-icons12m 14s

Premium campaigns - Display ads targeting

Lecture
times-icons03m 45s

Premium campaigns - Display ads metrics

Lecture
times-icons07m 12s

Premium campaigns - Advertorials & native articles

Lecture
times-icons10m 31s

Premium campaigns - Advertorials & native articles targeting

Lecture
times-icons59s

Premium campaigns - Advertorials & native articles metrics

Lecture
times-icons06m 36s

Premium campaigns - Sections

Lecture
times-icons04m 52s

Premium campaigns - Sections targeting

Lecture
times-icons39s

Premium campaigns - Sections metrics

Lecture
times-icons04m 36s

Premium campaigns - Sponsorship

Lecture
times-icons04m 14s

Premium campaigns - Sponsorship targeting

Lecture
times-icons01m 48s

Premium campaigns - Sponsorship metrics

Lecture
times-icons02m 58s

Premium campaigns - Web TVs

Lecture
times-icons02m 13s

Premium campaigns - Web TVs targeting

Lecture
times-icons01m 33s

Premium campaigns - Web TVs metrics

Lecture
times-icons03m 22s

Premium campaigns - Hybrid TV

Lecture
times-icons04m 43s

Premium campaigns - Hybrid TV targeting

Lecture
times-icons02m 32s

Premium campaigns - Hybrid TV metrics

Lecture
times-icons02m 23s

Premium campaigns - Connected TV

Lecture
times-icons03m 27s

Premium campaigns - Connected TV targeting

Lecture
times-icons01m 36s

Premium campaigns - Connected TV metrics

Platform demonstration
times-icons01m 14s

Premium campaigns - Podcasts

Platform demonstration
times-icons04m 41s

Premium campaigns - Podcasts targeting

Lecture
times-icons01m 26s

Premium campaigns - Podcasts metrics

Lecture
times-icons02m 13s

Premium campaigns - Audios

Lecture
times-icons02m 34s

Premium campaigns - Audios targeting

Lecture
times-icons01m 04s

Premium campaigns - Audios metrics

Lecture
times-icons01m 32s

Premium campaigns - In - game

Lecture
times-icons05m 26s

Premium campaigns - In - game targeting

Lecture
times-icons01m 35s

Premium campaigns - In - game metrics

Lecture
times-icons01m 58s

Premium campaigns - Attention metric

Lecture
times-icons05m 52s

Premium campaigns - Premium campaigns with media agencies

Lecture
times-icons16m 53s

Premium campaigns - Premium campaigns in ad networks

Lecture
times-icons08m 02s

Premium campaigns - Premium advertising professionals

Lecture
times-icons02m

Premium campaigns - Summary

Lecture
times-icons04m 03s

Native advertising campaigns

0h 35m

Native advertising campaigns

Lecture
times-icons02m 50s

Native advertising - Content recommendations

Lecture
times-icons12m 26s

Native advertising - Sponsored content

Lecture
times-icons06m 10s

Native advertising - Promoted listings

Lecture
times-icons07m 44s

Native advertising - How to run native campaigns

Lecture
times-icons03m 45s

Native advertising - Summary

Lecture
times-icons02m 57s

Advertising strategy

0h 35m

Advertising strategy

Lecture
times-icons02m 07s

Ad strategy - Ad objectives

Lecture
times-icons02m 29s

Ad strategy - Targeting

Platform demonstration
times-icons04m 07s

Ad strategy - Campaigns estimations

Lecture
times-icons03m 26s

Ad strategy - Media plan

Lecture
times-icons08m 06s

Ad strategy - Choosing criteria

Platform demonstration
times-icons07m 37s

Ad strategy - Campaigns setup

Lecture
times-icons03m 50s

Ad strategy - Management & optimization

Platform demonstration
times-icons02m 30s

Ad strategy - Summary

Lecture
times-icons01m 31s

Advertising strategy - media planning

1h 50m

Media planning on platforms

Lecture
times-icons03m 10s

Media planning - Meta reach objective estimates

Platform demonstration
times-icons13m 26s

Media planning - Meta traffic objective estimates

Platform demonstration
times-icons04m 57s

Media planning - Meta video views objective estimates

Platform demonstration
times-icons06m 39s

Media planning - Meta conversions objective estimates

Platform demonstration
times-icons07m 58s

Media planning - Google search network estimates

Platform demonstration
times-icons12m 50s

Media planning - Google display network estimates

Platform demonstration
times-icons08m 31s

Media planning - Youtube estimates

Platform demonstration
times-icons07m 43s

Media planning - TikTok awareness objective estimates

Platform demonstration
times-icons05m 43s

Media planning - TikTok video views objective estimates

Platform demonstration
times-icons03m 59s

Media planning - LinkedIn awareness objective estimates

Platform demonstration
times-icons06m 31s

Media planning - LinkedIn traffic objective estimates

Platform demonstration
times-icons03m 34s

Media planning - X traffic objective estimates

Platform demonstration
times-icons06m 09s

Media planning - Pinterest awareness objective estimates

Platform demonstration
times-icons04m 30s

Media planning - Choosing channels

Platform demonstration
times-icons13m 40s

Media planning - Summary

Lecture
times-icons01m 37s

Advertising strategy - metrics

0h 18m

The advertising results & metrics

Lecture
times-icons02m 04s

Advertising metrics - Awareness

Lecture
times-icons04m 17s

Advertising metrics - Traffic

Lecture
times-icons04m 03s

Advertising metrics - Engagement

Lecture
times-icons03m 28s

Advertising metrics - Conversions

Lecture
times-icons02m 29s

Advertising metrics - Summary

Platform demonstration
times-icons01m 58s

Advertising strategy - services

0h 14m

Advertising strategy & campaigns services

Lecture
times-icons14m 29s

Advertising strategy - exercise

0h 5m

The digital advertising strategy - The brief for your exercise

Lecture
times-icons05m 31s

Email & mobile marketing strategy - data automation

0h 50m

How to organize data and marketing automation

Lecture
times-icons02m 22s

Data & marketing automation - Types of data

Lecture
times-icons03m 21s

Data & marketing automation - Messaging legal issues

Lecture
times-icons39s

Data & marketing automation - How we collect our data

Lecture
times-icons11m 45s

Data & marketing automation - How we edit & enrich our data

Lecture
times-icons07m 42s

Data & marketing automation - Data management tools

Lecture
times-icons07m 19s

Data & marketing automation - Email & mobile marketing tools

Lecture
times-icons05m 30s

Data & marketing automation - Marketing automations

Lecture
times-icons06m 19s

Data & marketing automation - How we do marketing automation

Lecture
times-icons05m 19s

Email & mobile marketing strategy - email campaigns

2h 55m

How to run email marketing campaigns

Lecture
times-icons01m 48s

Email marketing - Tools

Lecture
times-icons04m 34s

Email marketing - Campaigns

Lecture
times-icons04m 03s

Email marketing - Audiences & segments

Lecture
times-icons04m 09s

Email marketing - Subject

Lecture
times-icons05m 01s

Email marketing - Body content

Lecture
times-icons07m 20s

Email marketing - Footer

Lecture
times-icons03m 56s

Email marketing - Scheduling & automation

Lecture
times-icons12m 46s

Email marketing - Monitoring metrics

Lecture
times-icons07m 52s

Email marketing - The professional

Lecture
times-icons02m 50s

Ηow to use Mailchimp.com to send email messages

Platform demonstration
times-icons08m 03s

Mailchimp - Account & dashboard

Lecture
times-icons05m 07s

Mailchimp - Create & manage audiences (lists)

Platform demonstration
times-icons13m 48s

Mailchimp - Forms & Surveys

Platform demonstration
times-icons14m 32s

Mailchimp - Segments

Platform demonstration
times-icons08m 45s

Mailchimp - Create email templates (classic builder)

Platform demonstration
times-icons06m 50s

Mailchimp - Create email templates (new builder)

Platform demonstration
times-icons13m 03s

Mailchimp - Setup campaign settings

Platform demonstration
times-icons07m 48s

Mailchimp - Setup campaign content

Platform demonstration
times-icons09m 10s

Mailchimp - Automations & funnels

Platform demonstration
times-icons15m 23s

Mailchimp - Account analytics & metrics

Platform demonstration
times-icons10m 53s

Mailchimp - Email campaign analytics & metrics

Platform demonstration
times-icons05m 57s

Mailchimp - Summary

Platform demonstration
times-icons02m 06s

Email & mobile marketing strategy - mobile campaigns

1h 10m

Mobile marketing - Monitoring metrics

Lecture
times-icons03m 03s

How to run mobile marketing campaigns

Lecture
times-icons02m 49s

Mobile marketing - Tools & platforms

Lecture
times-icons03m 30s

Mobile marketing - Campaigns examples

Lecture
times-icons04m 51s

Mobile marketing - Campaigns fundamentals

Lecture
times-icons06m 27s

Mobile marketing - Audiences & segments

Lecture
times-icons02m 51s

Mobile marketing - Messages content

Lecture
times-icons06m 22s

Mobile marketing - Campaigns scheduling

Lecture
times-icons02m 58s

Mobile marketing - Campaigns automation

Lecture
times-icons07m 59s

Mobile marketing - Specialist

Lecture
times-icons02m 07s

Ηow to use Textmagic.com to send messages

Platform demonstration
times-icons02m 21s

Textmagic - Dashboard

Platform demonstration
times-icons02m 36s

Textmagic - Contacts

Platform demonstration
times-icons06m 46s

Textmagic - Templates

Platform demonstration
times-icons03m 09s

Textmagic - Create SMS campaign

Platform demonstration
times-icons04m 53s

Textmagic - Scheduling

Platform demonstration
times-icons02m 30s

Textmagic - Reporting

Platform demonstration
times-icons04m 28s

Textmagic - Summary

Platform demonstration
times-icons01m 12s

Email & mobile marketing strategy - services

0h 9m

Email & mobile marketing services

Lecture
times-icons09m 23s

Influencer marketing strategy

2h 2m

The influencer marketing

Lecture
times-icons03m 50s

Influencer marketing - The influencers

Lecture
times-icons04m 08s

Influencer marketing - Influencer's channels

Lecture
times-icons09m 40s

Influencer marketing - Discovery & evaluation

Lecture
times-icons09m 04s

Influencer marketing - Evaluating our influencers' audience

Lecture
times-icons05m 30s

Influencer marketing - Evaluating our influencers' fake followers

Lecture
times-icons04m 22s

Influencer marketing - Evaluating our influencers' impact

Lecture
times-icons07m 52s

Influencer marketing - Evaluating our influencers' collaborations

Lecture
times-icons04m 58s

Influencer marketing - Evaluating our influencers' quality

Lecture
times-icons03m 43s

Influencer marketing - Evaluating our influencers' match with our brand

Lecture
times-icons03m 33s

Influencer marketing - Brand promotion

Lecture
times-icons03m 28s

Influencer marketing - Product/service review

Lecture
times-icons05m 05s

Influencer marketing - Giveaway

Lecture
times-icons09m 11s

Influencer marketing - Giveaway legal issues

Lecture
times-icons32s

Influencer marketing - Event coverage

Lecture
times-icons04m 46s

Influencer marketing - Cost of influencers

Lecture
times-icons07m 41s

Influencer marketing - Brand ambassadors

Lecture
times-icons06m 20s

Influencer marketing - Presenting to a brand

Lecture
times-icons03m 26s

Influencer marketing - Briefing influencers

Lecture
times-icons05m 12s

Influencer marketing - Contract with influencers

Lecture
times-icons04m 16s

Influencer marketing - Working with the influencers

Lecture
times-icons05m 39s

Influencer marketing - Promoting influencers

Lecture
times-icons03m 54s

Influencer marketing - The professional

Lecture
times-icons02m 08s

Influencer marketing - Summary

Lecture
times-icons04m 04s

Influencer marketing strategy - metrics

0h 12m

Monitoring influencer marketing metrics

Lecture
times-icons03m 48s

Influencer metrics - Blog influencers

Lecture
times-icons01m 35s

Influencer metrics - Social media posts influencers

Lecture
times-icons57s

Influencer metrics - Social media videos influencers

Lecture
times-icons01m 23s

Influencer metrics - Podcast influencers

Lecture
times-icons01m 49s

Influencer metrics - Earned media value

Lecture
times-icons02m 01s

Influencer metrics - Summary

Lecture
times-icons01m 12s

Influencer marketing strategy - tools

0h 47m

Influencer marketing tools

Lecture
times-icons52s

Influencer tools - Upfluence Chrome plugin

Platform demonstration
times-icons15m 53s

Influencer tools - Sussurus campaign setup

Platform demonstration
times-icons17m 10s

Influencer tools - Sussurus campaign management

Platform demonstration
times-icons05m 17s

Influencer tools - Sussurus campaign results monitoring

Platform demonstration
times-icons05m 47s

Influencer tools - Summary

Lecture
times-icons02m 04s

Influencer marketing strategy - services

0h 10m

Influencer marketing services

Lecture
times-icons10m 52s

Digital marketing strategy

0h 41m

The digital marketing strategy

Lecture
times-icons02m 17s

The digital marketing strategy - It's all about marketing

Lecture
times-icons13m 49s

The digital marketing strategy - Brief

Lecture
times-icons03m 11s

The digital marketing strategy - As a product

Lecture
times-icons11m 25s

The digital marketing strategy - As a service

Lecture
times-icons05m 45s

The digital marketing strategy - Strategist

Lecture
times-icons04m 03s

The digital marketing strategy - Summary

Lecture
times-icons01m 09s

Digital marketing strategy - online research

0h 50m

How to research the online market for a strategy

Lecture
times-icons02m 32s

Market research - Website

Lecture
times-icons11m 29s

Market research - Website SEO

Lecture
times-icons05m 02s

Market research - Trends

Lecture
times-icons07m 13s

Market research - Reputation

Lecture
times-icons06m 27s

Market research - Active advertising campaigns

Lecture
times-icons09m 44s

Market research - Social media accounts & posts

Lecture
times-icons06m 55s

Market research - Summary

Lecture
times-icons01m 30s

Digital marketing strategy - creative concept

0h 17m

How to think of a creative concept

Lecture
times-icons04m 46s

Creative concept - Examples

Lecture
times-icons09m 18s

Creative concept - How to use in your strategy

Lecture
times-icons03m 17s

Digital marketing strategy - tactics

0h 34m

How to decide your digital marketing tactics for a strategy

Lecture
times-icons02m 02s

Choosing tactics - Based on audiences

Lecture
times-icons01m 55s

Choosing tactics - Based on goals

Lecture
times-icons05m 49s

Choosing tactics - Based on budget

Lecture
times-icons02m 31s

Choosing tactics - Based on estimated results

Lecture
times-icons02m 19s

Choosing tactics - Based on importance

Lecture
times-icons02m 48s

Choosing tactics - Based on available time

Lecture
times-icons04m 46s

Choosing tactics - Strategic mixing

Lecture
times-icons08m 12s

Choosing tactics - Summary

Lecture
times-icons04m 16s

Digital marketing strategy - timeline

0h 4m

How to form the digital marketing timeline for a strategy

Lecture
times-icons04m 41s

Digital marketing strategy - budgeting

0h 23m

How to calculate the digital marketing budget for a strategy

Lecture
times-icons02m 55s

Digital marketing budget - Production

Lecture
times-icons08m 39s

Digital marketing budget - Services

Lecture
times-icons06m 34s

Digital marketing budget - Media spending

Lecture
times-icons04m 06s

Digital marketing budget - Total budget

Lecture
times-icons01m 42s

Digital marketing strategy - presentation

1h 3m

How to present a digital marketing strategy

Lecture
times-icons03m 19s

Presenting your strategy - Preparation

Lecture
times-icons07m 29s

Presenting your strategy - Presenting the agency

Lecture
times-icons03m 58s

Presenting your strategy - Presenting the online research

Lecture
times-icons09m 35s

Presenting your strategy - Presenting the creative concept

Lecture
times-icons04m 23s

Presenting your strategy - Presenting websites & mobile apps

Lecture
times-icons04m 01s

Presenting your strategy - Presenting content marketing strategy

Lecture
times-icons02m 45s

Presenting your strategy - Presenting social media marketing strategy

Lecture
times-icons03m 09s

Presenting your strategy - Presenting advertising campaigns strategy

Lecture
times-icons03m 58s

Presenting your strategy - Presenting influencer marketing strategy

Lecture
times-icons03m 31s

Presenting your strategy - Presenting email & mobile marketing strategy

Lecture
times-icons02m 31s

Presenting your strategy - Presenting SEO

Lecture
times-icons03m 26s

Presenting your strategy - Presenting the timeline

Lecture
times-icons02m 30s

Presenting your strategy - Presenting the digital marketing budget

Lecture
times-icons05m

Presenting your strategy - The order of the presentation

Lecture
times-icons03m 49s

Digital marketing strategy - exercise

0h 5m

The digital and social media marketing strategy - The brief for your exercise

Lecture
times-icons05m 31s

Google Analytics 4 - account

1h 7m

Google Analytics 4 administration

Lecture
times-icons02m 12s

GA4 - Create account

Platform demonstration
times-icons07m 20s

GA4 - Use demo account

Platform demonstration
times-icons02m 29s

GA4 - Dashboard & menus

Platform demonstration
times-icons02m 40s

GA4 - Account details

Platform demonstration
times-icons01m 56s

GA4 - Account access

Platform demonstration
times-icons04m 31s

GA4 - Account history & trash

Platform demonstration
times-icons02m 24s

GA4 - Property details

Platform demonstration
times-icons03m 24s

GA4 - Property access & history

Platform demonstration
times-icons05m 31s

GA4 - Property scheduled emails

Platform demonstration
times-icons02m 22s

GA4 - Data stream

Platform demonstration
times-icons02m 46s

GA4 - Data collection

Platform demonstration
times-icons05m 17s

GA4 - Data import

Platform demonstration
times-icons05m 34s

GA4 - Data retention & deletion

Platform demonstration
times-icons03m 31s

GA4 - Data filters

Platform demonstration
times-icons04m 43s

GA4 - Data display attribution settings

Platform demonstration
times-icons04m 16s

GA4 - Data display reporting identity

Platform demonstration
times-icons02m 11s

GA4 - Links

Platform demonstration
times-icons03m 26s

GA4 - Summary

Platform demonstration
times-icons01m 20s

Google Analytics 4 - reports

1h 29m

Google Analytics 4 lifecycle reports

Platform demonstration
times-icons01m 40s

GA4 reports - Realtime

Platform demonstration
times-icons09m 07s

GA4 reports - Dates & comparisons

Platform demonstration
times-icons10m 16s

GA4 reports - Data tables sorting, search & customization

Platform demonstration
times-icons10m 02s

GA4 reports - Acquisition

Platform demonstration
times-icons09m 39s

GA4 reports - Engagement

Platform demonstration
times-icons12m 38s

GA4 reports - Monetization

Platform demonstration
times-icons09m 30s

GA4 reports - Retention

Platform demonstration
times-icons03m 24s

GA4 reports - User attributes

Platform demonstration
times-icons09m 30s

GA4 reports - User tech

Platform demonstration
times-icons06m 27s

GA4 reports - Sharing reports

Platform demonstration
times-icons04m 38s

GA4 reports - Summary

Lecture
times-icons02m 11s

Google Analytics 4 - UTMs

0h 32m

Monitoring UTMs

Lecture
times-icons01m 38s

Monitoring UTMs -Selecting UTMs

Platform demonstration
times-icons09m 38s

Monitoring UTMs - Searching UTMs

Platform demonstration
times-icons14m 24s

Monitoring UTMs - Setting Google ads for UTMs

Platform demonstration
times-icons05m 57s

Monitoring UTMs - Summary

Lecture
times-icons01m 07s

Digital marketing reporting

1h 6m

The important metrics for all digital marketing strategies

Lecture
times-icons04m 58s

Digital marketing metrics - The KPIs & goals

Lecture
times-icons02m 22s

Digital marketing metrics - The reporting metrics

Lecture
times-icons02m 52s

Digital marketing metrics - The main metrics of our website

Lecture
times-icons02m 16s

Digital marketing metrics - The main metrics of third party publishers/blogs

Lecture
times-icons02m 12s

Digital marketing metrics - The main metrics of content marketing

Lecture
times-icons11m 21s

Digital marketing metrics - The main metrics of SEO

Lecture
times-icons05m 55s

Digital marketing metrics - The main metrics of social media marketing

Lecture
times-icons08m 13s

Digital marketing metrics - The main metrics of advertising campaigns

Lecture
times-icons07m 51s

Digital marketing metrics - The main metrics of influencer marketing

Lecture
times-icons10m 14s

Digital marketing metrics - The main metrics of email & mobile marketing

Lecture
times-icons05m 23s

Digital marketing metrics - Summary

Lecture
times-icons03m 17s

Digital marketing reporting - report

0h 38m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
times-icons04m 14s

Digital marketing reporting - Google Looker Studio

1h 41m

Google Looker Data Studio

Lecture
times-icons01m 10s

Google Looker Studio - Login and overview

Platform demonstration
times-icons03m 46s

Google Looker Studio - Connect with data sources

Platform demonstration
times-icons08m 54s

Google Looker Studio - Templates gallery

Platform demonstration
times-icons09m 33s

Google Looker Studio - Create a report layout

Platform demonstration
times-icons07m

Google Looker Studio - Create pages

Platform demonstration
times-icons03m 38s

Google Looker Studio - Search metrics & dimensions

Platform demonstration
times-icons03m

Google Looker Studio - Scorecards

Platform demonstration
times-icons06m 36s

Google Looker Studio - Time series

Platform demonstration
times-icons03m 21s

Google Looker Studio - Pie charts

Platform demonstration
times-icons03m

Google Looker Studio - Geo location charts

Platform demonstration
times-icons04m 56s

Google Looker Studio - Tables

Platform demonstration
times-icons06m 10s

Google Looker Studio - Create field

Platform demonstration
times-icons03m 54s

Google Looker Studio - Bars

Platform demonstration
times-icons04m 05s

Google Looker Studio - Line

Platform demonstration
times-icons03m 14s

Google Looker Studio - Comments

Platform demonstration
times-icons04m 42s

Google Looker Studio - Dates & comparisons

Platform demonstration
times-icons08m 09s

Google Looker Studio - Data control

Platform demonstration
times-icons03m 42s

Google Looker Studio - View report

Platform demonstration
times-icons02m 01s

Google Looker Studio - Share report

Platform demonstration
times-icons06m 01s

Google Looker Studio - Summary

Lecture
times-icons04m 09s

Digital marketing reporting - services

0h 13m

Reporting services

Lecture
times-icons13m 39s

Digital marketing reporting - exercise

0h 5m

The digital marketing reporting - The brief for your exercise

Lecture
times-icons05m 31s

Digital marketing - career branding

1h 2m

Digital marketing career branding

Lecture
times-icons06m 49s

Career branding - Personal brand

Lecture
times-icons03m 49s

Career branding - Social profiles

Lecture
times-icons04m 15s

Career branding - Public opinion

Lecture
times-icons05m 58s

Career branding - Personal CV

Lecture
times-icons12m 32s

Career branding - Personal promotion

Lecture
times-icons03m 53s

Career branding - Employers

Lecture
times-icons06m 04s

Career branding - Work experience

Lecture
times-icons03m 28s

Career branding - Job applications

Lecture
times-icons05m 54s

Career branding - Job interview

Lecture
times-icons02m 24s

Career branding - Job positions

Lecture
times-icons04m 20s

Career branding - Summary

Lecture
times-icons03m 25s

Digital marketing - services

3h 12m

How to offer digital marketing services

Lecture
times-icons05m 20s

Digital marketing services - Agencies

Lecture
times-icons14m 18s

Digital marketing services - Starting up

Lecture
times-icons03m 31s

Digital marketing services - Image & identity

Lecture
times-icons13m 36s

Digital marketing services - Targeting industries

Lecture
times-icons15m 27s

Digital marketing services - Business registration

Lecture
times-icons08m 22s

Digital marketing services - Team

Lecture
times-icons09m 55s

Digital marketing services - Cost analysis

Lecture
times-icons07m 42s

Digital marketing services - Pricing

Lecture
times-icons09m 05s

Digital marketing services - Selling strategy

Lecture
times-icons02m 31s

Digital marketing services - Selling web design & development

Lecture
times-icons03m 28s

Digital marketing services - Selling content production

Lecture
times-icons05m 41s

Digital marketing services - Selling content marketing

Lecture
times-icons03m 31s

Digital marketing services - Selling S.E.O.

Lecture
times-icons03m

Digital marketing services - Selling social media marketing

Lecture
times-icons05m 14s

Digital marketing services - Selling advertising campaigns

Lecture
times-icons07m 09s

Digital marketing services - Selling influencer marketing

Lecture
times-icons03m 33s

Digital marketing services - Selling reputation management

Lecture
times-icons03m 15s

Digital marketing services - Selling email & mobile marketing

Lecture
times-icons02m 29s

Digital marketing services - Selling growth marketing

Lecture
times-icons02m 33s

Digital marketing services - Selling reports

Lecture
times-icons03m 20s

Digital marketing services - Selling full services

Lecture
times-icons09m 49s

Digital marketing services - Clients

Lecture
times-icons08m 29s

Digital marketing services - Promotion

Lecture
times-icons11m 42s

Digital marketing services - Specs & briefing

Lecture
times-icons08m 08s

Digital marketing services - Presentation

Lecture
times-icons03m 21s

Digital marketing services - Contract

Lecture
times-icons03m 17s

Digital marketing services - Client onboarding

Lecture
times-icons03m 05s

Digital marketing services - Client service

Lecture
times-icons06m 12s

Digital marketing services - Client retention

Lecture
times-icons03m 16s

Digital marketing services - Summary

Lecture
times-icons02m 03s

Course summary & epilogue

0h 40m

Course summary

Lecture
times-icons01m 05s

Course summary - The benefits of being a Knowcruncher

Lecture
times-icons05m 43s

Course summary - Your optional annual subscription access

Lecture
times-icons03m 59s

Course summary - Your optional exams

Lecture
times-icons03m 29s

Course summary - Your personal professional certificate

Lecture
times-icons04m 30s

Course summary - Your optional graduation

Lecture
times-icons02m 29s

Course summary - Your professional career next steps

Lecture
times-icons10m 51s

Course summary - One last thing

Lecture
times-icons02m 40s

Our e-learning instructors

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Christina

Christina Chrysafi

Managing Partner, Beezness.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Katerina

Katerina Haholaki

Client Partner, Zenith.

Angela

Angela Katsenis

Marketing Communications Manager, Orange Click Media.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Annie

Annie Panagiotopoulou

Managing Director, Slash.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Demosthenis

Demosthenis Spiridis

Managing Partner, Zoltar.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

Eleanna

Eleanna Tavlikou

Digital Creator, Human Minds.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Dimitris

Dimitris Vlamis

Managing Partner, Blue Rocket.

Afroditi

Afroditi Vogdanou

Performance Marketing Team Leader, Dentsu Greece.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.

Questions & answers for this e-learning

Before the course

Is there a specific enrollment deadline for this e-learning course?

There is no specific deadline for enrolling in our e-learning courses. You have the flexibility to enroll in our course at any day and time throughout the year. The course is delivered entirely through pre recorded videos, on-demand, allowing you to access the content at your own pace. This means you can work through the material at your own pace, giving you the freedom to adapt the learning schedule to fit your needs and commitments.

Why is this course better than other courses available?

This highly acclaimed course has received multiple prestigious awards and is endorsed by major agencies and brands. It provides exceptional value for money and offers the most widely recognized certification in the field.

The curriculum and syllabus of the course are exceptional, featuring 80% exclusive topics that are not found in competing programs. It is constantly updated to reflect the latest industry developments and trends. The course duration is designed to ensure a comprehensive learning experience with more hours of instruction compared to other offerings. It covers all channels, strategies, and tactics in depth, going beyond basic information.

The instructors leading the course are industry market leaders or influencers with extensive hands-on experience. They are certified trainers capable of effectively teaching and mentoring others. They demonstrate personal interest in each student's growth and are readily available to answer questions and provide guidance, whether in the classroom or through online platforms.

We are committed to your professional growth and provide various opportunities to foster networking and collaboration. Frequent networking events are organized, allowing professionals to connect and exchange ideas. We also manage the largest active community of digital professionals, which serves as a valuable platform for ongoing support and professional development. Immediate access to digital and social media job opportunities is offered, with an impressive 95% hiring rate reported. Furthermore, we actively introduce and guide students to job opportunities in leading brands, digital agencies, and corporations.

Our dedication to your success extends beyond the course itself, as we strive to create an ecosystem that supports your growth and empowers you to thrive in the digital and social media industry.

Are there any prerequisites necessary for this digital marketing training?

No specific prerequisites are necessary for this course. However, our training is targeting individuals or organizations with basic understanding or previous experience, or graduates from academic majors of the following functions:

• Marketing

• Communication

• Advertising

• Business development

• Sales

• Public relations

• Internet

• Information technology

I have little to no knowledge in digital marketing, can I attend your courses?

The course curriculum is designed to be accessible and comprehensible for beginners or individuals without prior knowledge in the subject. We begin by introducing the fundamental principles of digital marketing and gradually progress to more advanced topics. Our program welcomes participants from diverse academic backgrounds and professional fields. We have successfully trained individuals with various specialties, including archaeologists, accountants, athletes, and many others. Regardless of their previous training or experience in the field, all participants, without exception, have experienced positive career transformations and advancements as a result of completing our course.

What is the difference between Knowcrunch's courses in a classroom and the e-learning courses?

The main difference between in-class courses and e-learning courses lies in the mode of delivery and the learning environment:

Mode of Delivery:

In-class courses are conducted in a physical classroom setting where students attend sessions in person, interact with the instructor and fellow classmates face-to-face, and participate in group activities. On the other hand, e-learning courses are delivered through our website platform, allowing students to access course materials, lectures, and assignments remotely via the internet.

Learning Environment:

In-class courses provide a structured learning environment where students engage in real-time discussions, receive immediate feedback from the instructor, and collaborate with peers through in-person interactions. E-learning courses offer a more flexible learning environment, allowing students to access course materials at their own convenience and progress through the content at their own pace. Interaction with instructors and peers typically occurs through our private Facebook group or virtual meetings via ZOOM.

Flexibility:

In-class courses often adhere to a fixed schedule, requiring students to attend classes at specific times and locations. E-learning courses offer greater flexibility as students can access the material anytime, anywhere, allowing them to balance their studies with other commitments.

Personalization:

In-class courses may offer more personalized attention from instructors due to the smaller class sizes and direct interactions. E-learning courses, although lacking face-to-face interactions, often provide individualized learning experiences through interactive multimedia content, self-assessment quizzes, and adaptive learning technologies.

Ultimately, the choice between in-class and e-learning courses depends on personal preferences, learning style, and availability. In-class courses provide a traditional classroom experience with immediate feedback and face-to-face interactions, while e-learning courses offer flexibility, convenience, and self-paced learning opportunities through online platforms.

In which language are your courses and teaching material held?

Our course materials, including videos and files, are available exclusively in the Greek language.

Does your course cover e-commerce practices & tactics?

Yes. Our course covers all marketing promotion tactics used by any e-shop and the e-commerce industry. For example:

- How to use e-commerce platforms and plugins

- How to optimise you e-shop's pages

- How to use Meta e-commerce manager to connect your products to Meta platform

- How to use Google Merchant center to connect your products to Google ads & analytics

- How to install proper advertising tracking tags into your e-shop

- How to run sales, conversions and dynamic products ads in any advertising platform

- How to prepare terms, conditions & GDPR for an e-shop - How to optimize your shop for search engines

- How to check your e-shop for SEO with tools - How to tag products on social media posts

- How to organise your customers into a marketing automation CRM tool

- How to send personalized emails & SMS to your customers

- How to connect chatbots to your e-shop

- How to track your sales and funnel on Google Analytics 4

Prices & payments

Can I cancel? If yes, until when? Do I get a refund?

For our video e-learning courses we DO NOT offer refunds. Cancellations received after your registration in any course are NOT eligible for ANY refund and you must complete all of your outstanding payments (if you choose to pay in monthly installments).

How do I pay? Do prices include taxes?

You register and pay online via our website. We offer convenient online payment options, allowing you to pay in a step-by-step manner using either your personal or business credit or debit card. Alternatively, you can also make the payment using your personal or business bank account through SEPA direct debit that retrieves money from your bank automatically.

The prices for all ticket options include all fees and applicable taxes, ensuring transparency in the pricing. Additionally, each time you make a payment, you will receive an immediate receipt/invoice for your records.

Please note that your registration is considered binding, and a payment is required prior to commencing your training.

Do you offer monthly installment plans and how many? Are they interest-free?

We offer interest-free monthly installment options for both our in-class and e-learning courses. These installments are only available for payments made using credit or debit cards.

Courses in a classroom

You can opt to split the total cost into up to two (2) monthly payments. Please always check the tickets information for our updated policy on monhtly installments for each course. 

E-learning video on demand courses

You can opt to split the total cost into up to two (2) or three (3) monthly payments depending on the course. Please always check the tickets information for our updated policy on monhtly installments for each course. Some courses have no monthly installements at all. 

Please be aware that missing an installment will result in the suspension of your account, and you will be unable to access the course until the due payment is settled.

Do you accept/support programs like LAEK?

Our programs do not collaborate with the Greek LAEK program or any similar programs. This decision is primarily based on the fact that our headquarters are located in the US and our priority is to maintain the highest quality of educational materials and instruction. When partnering with the Greek LAEK program, there are specific guidelines and requirements that need to be followed. Unfortunately, adhering to these guidelines may compromise the integrity and quality of our curriculum. Therefore, we have chosen not to participate in such collaborations to ensure that we can deliver the best possible educational experience to our students.

Can my company pay for the course? Can you issue an invoice?

Certainly! Your company can make the payment for the course and receive an invoice. During the registration process, after entering the participant's information, you can provide the corporate details in the billing information step. In the subsequent step, you will have the option to select a business payment method to complete the transaction (company's debit or credit card or company's business bank account via the SEPA direct debit payment option).

The system declined my card, what can I do?

Our system informs you for the reasons we decline your card (e.g. incorrect card number, incorrect CVV number, incorrect cardholder name, expired card, insufficient funds). If there is no specific information about the decline from our system, then the first thing you should do is contact your bank and investigate the reason of the decline.

During the training

Do I need a laptop to attend? Do I need specific software or apps installed?

To attend the course, having a laptop is highly recommended. It provides the optimal platform for accessing and engaging with the course materials. While it may be possible to participate using other devices such as tablets or smartphones, a laptop offers a more comprehensive and seamless learning experience.

It is possible that certain software or apps or tools may be necessary for completing assignments or accessing additional resources. Rest assured that we will provide clear guidance on any software or app installations that may be needed, ensuring that you are fully prepared for the course.

Can I watch the videos anytime or any day I wish?

Yes, you can watch our videos anytime and any day you please. They are prerecorded and available on-demand. You can also watch our videos more than once if you wish.

What if I have questions? Can I interact with instructors?

YES. We have created a dedicated private Facebook group exclusively for the e-learning community, where you can connect with fellow participants and interact wity your instructors. You can engage in discussions, ask questions, and receive updates on the course material.

Additionally, we provide continuous support through Knowcrunch, available 24/7, to address any questions or queries you may have. You can reach out to us via email or through our corporate social media channels for prompt assistance. We are committed to ensuring a seamless learning experience and providing the necessary support throughout your educational journey.

Do I gain access to the teaching material and/or bonus material?

Certainly! Throughout the duration of the course, you will have online access to all the educational materials, including presentations in PDF format and bonus materials. It's important to note that these educational materials are protected by strict copyright laws and are intended for your personal use only. They should not be shared or distributed to others.

How frequently are the structure, lessons, and content updated?

Syllabus for our courses

We upgrade our syllabus structure, topics and lessons monthly. When there are new things that need to be part of our syllabus, we include them as soon as possible.

Video e-learning courses

We update the videos of our video-on-demand e-learning courses monthly. Whenever a critical change occurs, we promptly move forward with production and update our videos.

Training presentations & bonus material for all courses

We consistently update our training presentations and bonus materials on a daily basis. We make it a point to not retain outdated content for our training purposes. Any changes or upcoming modifications are promptly integrated into our curriculum.

Do your courses include exercises and/or hands-on workshops?

Yes. Our course is designed in a way that incorporates practical training at the conclusion of each module. These practical exercises involve strategic thinking and implementation. Overall, there are six (6) substantial assignments throughout our courses that provide hands-on learning opportunities.

Classroom courses

In our courses in Athens & Thessaloniki, the exercises are conducted as group/teams work.

Video on demand e-learning courses

In our video on demand e-learning courses, participants engage in the exercises individually.

 

Certification

Do your e-learning courses have exams?

Only our video-on-demand E-learning Masterclass in Digital & Social Media Marketing includes exams. Students who pass the exams successfully and complete the program will receive an official and widely recognized professional diploma. On the other hand, students who do not pass the exams will still receive a certificate of completion. In the event of exam failure, we offer the opportunity to retake the exams at a later stage. On the other hand, students who do not pass the exams our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing will still receive a certificate of completion. In the event of exam failure in our E-learning (video-on-demand) Masterclass in Digital & Social Media Marketing, we offer the opportunity to retake the exams 45 days later.

It is important to note that all other independent e-learning programs, whether they are free or paid, do not involve exams. Upon completing at least 80% of the video content in those programs, participants will receive a certificate of completion.

Can I download or share my diploma/certification?

Yes, you can download your diploma or certification through your account. You can always share your certification on social media and specially in your LinkedIn account. 

What information is included on my diploma/certification?

Here is a sample of our professional diploma in digital and social media marketing which is exclusively awarded to graduates who have successfully completed the required exams. This diploma serves as a tangible recognition of their achievement and expertise in the field.

 

Is the certification recognized in the industry?

We are proud to hold a prominent position in the market, both in Greece and across Europe, with an outstanding reputation. Our education is highly regarded by major agencies and renowned brands, as we consistently produce professionals who are readily employable. The professional diplomas we offer are widely recognized as the most reputable in the industry. They are only awarded upon successful completion of rigorous examinations, ensuring their validity and credibility. As a testament to our commitment to excellence, we have been honored several times as the best digital marketing course every year since 2015. This recognition reflects the exceptional quality of our course materials, education approach, and overall commitment to delivering a superior learning experience.

After the course

Is there an official alumni community I can be part of?

Certainly! The Knowcrunch Official Alumni.

All our graduates become members of our official alumni group. The privileges & benefits for our alumni are:

• Special pricing for all our courses

• Exclusive subscription price for unlimited use of our e-learning courses

• Personal recommendations from our instructors (upon request)

• Free participation to one-day special crash courses (upon request)

• Free participation to networking events

Is there an official online digital marketing community I can participate in?

Yes. The Digital & Social Media Nation.

The biggest Greek speaking community of marketers & digital marketers. 98% of members are active every day. Brands, agencies, professionals & students participate to offer useful and precious information regarding the digital world & phenomena. Feel free to join this group now and start networking, discussing, asking or answering everything about marketing. You can also post, explore job positions, or just follow the news.

What skills do I gain after completing your courses?

Our courses go beyond mere understanding and are not solely focused on theoretical knowledge. They are designed to empower you to implement strategies and excel in your market. Upon successful completion of our courses, you will gain the ability to comprehend web and social media consumer behaviors and decisions. You will also be equipped to compare and leverage various digital and social media channels and tools in your professional work. The specific benefits you can expect depend on the course you choose:

Plan and strategize:

Develop comprehensive digital and social media strategies and action plans, including budgeting details for content marketing, SEO, social media management, performance and advertising strategies.

Integrate digital and social media campaigns and tools into your communication and media mix.

Implement effectively:

Identify, assess, and manage digital and social media service providers and partners.

Execute your strategies using a structured project approach, including milestones, deliverables, and key performance indicators (KPIs).

Increase conversions, generate more sales, and optimize budget spending.

Gain the knowledge to hire and effectively communicate with digital and social media executives.

Measure and evaluate results:

Monitor and optimize the impact of your digital performance and effectiveness.

Create reports on your digital and social media results, activities, and KPIs.

Offer and sell services:

Start offering digital and social media services as a freelance professional to clients.

Incorporate digital and social media services into your business model and revenue streams for your company.

Our courses aim to equip you with the skills and knowledge necessary to thrive in the digital landscape, allowing you to strategically plan, successfully implement, measure outcomes, and offer valuable services in the realm of digital and social media.

Which are the positions I would be able to work for?

After successfully completing our courses you will be able to upgrade your work skills or apply for new job positions such as:

  • Digital Marketing Manager or Freelancer
  • E-Commerce Manager or Freelancer
  • Content Marketing Manager or Freelancer
  • Social Media Marketing Manager or Freelancer
  • Search Engine Optimization (SEO) Manager or Freelancer
  • Google Advertising Manager or Freelancer
  • Facebook & Instagram/Twitter/LinkedIn Advertising Manager or Freelancer (Performance)
  • Premium Display Advertising Manager or Freelancer (Planner or Buyer)
  • Affiliate Advertising Manager or Freelancer (Planner or Buyer)
  • Email & Mobile Marketing Manager or Freelancer
  • Growth Marketing (Hacking) Manager or Freelancer
  • Digital Marketing Analytics Manager or Freelancer

Can Knowcrunch help me to find a job?

Our course is designed in a way that enables you to promptly put into practice what you have learned. Our graduates undergo comprehensive training, equipping them to competently handle junior or senior positions. We boast a 95% employment rate for our graduates in the job market. Simultaneously, we consistently post job openings for our graduates through our active online alumni group on Facebook, where everyone participates. We remain continuously available to support our students, providing personalized attention to each individual, particularly after graduation, in order to assist them in thriving.

Does this course prepare me to take additional international accreditations?

This course gives you a solid background of all required digital & social media fundamentals. It allows you to optionally pursue many important international certifications & offers more than enough to achieve all these exams. Some examples:

• The Facebook/Meta online certification - qualify as a 'Facebook Certified Professional' (fee: $150)

• The Interactive Advertising Bureau professional exam & certification - qualify as a 'IAB Digital Media & Ads Certified' (fee: $600)

• The Google ads fundamentals exam & certification - qualify as a Google Qualified Professional (free)

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