Professional Diploma in Digital & Social Media Marketing, January 2022, Athens

The superior in-class course

2183 Online exams at the end

The most advanced topics

Reporting digital marketing - report

0h 46m

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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How to report digital marketing metrics to your clients

Lecture
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Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
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Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
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Course overview

Lecture
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Marketing & digital marketing fundamentals

2h

Digital marketing tactics overview

Lecture
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Audience personas, customer journey & funnel

Lecture
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Marketing mix fundamentals

Lecture
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Marketing fundamentals

0h 7m

The online phenomena

Lecture
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Working with website developers

4h

Website design & development preparation

Lecture
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Website landing pages conversion rate optimization

Lecture
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E-shop conversion rate optimization

Lecture
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Website design & development process

Lecture
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Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
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How to protect your copyright and respect copyright of others

Lecture
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Digital marketing URLs & UTMs

1h 30m

UTMs strategy for links

Platform demonstration
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UTMs monitoring with Google Analytics

Platform demonstration
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Social media platforms

5h

Facebook page & community building

Platform demonstration
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TikTok account & community building

Platform demonstration
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YouTube channel & community building

Platform demonstration
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Google my business account & community building

Platform demonstration
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Pinterest account & community building

Platform demonstration
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LinkedIn personal profile & community building

Platform demonstration
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LinkedIn page & community building

Platform demonstration
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Ideas & keywords research

30m

How to find ideas for your content strategy using tools

Platform demonstration
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Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
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How to produce & distribute audio podcasts

Lecture
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How to use Canva.com to design different graphics

Platform demonstration
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Content marketing strategy & calendar

4h

Content production

Lecture
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Content distribution

Lecture
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Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
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Present your content marketing strategy

Teams presentations
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Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
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Onsite/page technical optimization

Lecture
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Onsite/page content optimization

Lecture
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Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
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Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
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Backlinks profile checkup with tools

Platform demonstration
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Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
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Present the S.E.O. report and suggestions

Teams presentations
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Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
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Social media live listening & marketing

Lecture
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Social media customer care

Lecture
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Social media crisis management

Lecture
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Social media accounts & followers

Lecture
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Social media marketing evaluation & metrics

Lecture
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Social media posting

Lecture
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Hootsuite.com mashup tool

Platform demonstration
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Social media engagement

Lecture
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Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
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Present the social media posts

Teams presentations
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Advertising platforms & campaigns

15h 30m

Advertising campaigns fundamentals

Lecture
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Meta business manager

Platform demonstration
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Meta advertising tags & events

Platform demonstration
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Meta advertising audiences

Platform demonstration
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Meta advertising creatives & Creative Hub

Platform demonstration
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Meta awareness advertising campaigns

Platform demonstration
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Meta engagement advertising campaigns

Platform demonstration
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Meta sales advertising campaigns

Platform demonstration
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Meta remarketing advertising campaigns

Platform demonstration
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Google advertising manager

Platform demonstration
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Google advertising audiences

Platform demonstration
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Google search advertising campaigns

Platform demonstration
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Google display advertising campaigns

Platform demonstration
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YouTube advertising campaigns

Platform demonstration
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Google Performance Max advertising campaigns

Platform demonstration
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Google remarketing advertising campaigns

Platform demonstration
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LinkedIn advertising campaigns

Platform demonstration
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TikTok advertising campaigns

Platform demonstration
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X (Twitter) advertising campaigns

Platform demonstration
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Pinterest advertising campaigns

Platform demonstration
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Premium display advertising campaigns

Lecture
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Programmatic display advertising campaigns

Lecture
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Native advertising campaigns

Lecture
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Affiliate advertising campaigns

Lecture
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Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
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Present your digital media plan

Teams presentations
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Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
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E-mail marketing strategy

Lecture
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Mobile marketing strategy (SMS, Viber)

Lecture
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Mailchimp.com e-mail marketing platform

Platform demonstration
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Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
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Influencer marketing strategy

2h 30m

The influencer marketing strategy

Lecture
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How to use influencer marketing tools

Platform demonstration
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Monitoring with Google Analytics 4

4h

Exploring conversions & funnel

Platform demonstration
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Exploring retention & advertising

Platform demonstration
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Monitoring acquisition sources

Platform demonstration
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Monitor your engagement

Platform demonstration
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Reporting digital marketing - essential metrics

4h

Digital marketing important metrics

Lecture
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Digital marketing reporting

Lecture
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Google Looker Studio reporting tool

Platform demonstration
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Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 18 March 2022 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Σ010

Present your digital and social media report

Teams presentations
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Growth marketing strategy

2h

The growth marketing strategy

Lecture
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Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
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Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
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Digital marketing professionals & how to get a job

Lecture
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Course summary & epilogue

1h

Course summary & epilogue

Lecture
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Exams & graduation

4h

Final exams

Exam
calendar-iconFriday 01 April 2022 times-icon18:00 (2h) marker-iconLIFE GALLERY ATHENS - ROOM AGORA

Graduation ceremony

Networking
calendar-iconFriday 01 April 2022 times-icon20:00 (2h) marker-iconLIFE GALLERY ATHENS - KOOL LIFE RESTAURANT

The instructors

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Nikoleta

Nikoleta Gonianaki

Head of SMEs, Apifon.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Vassilis

Vassilis Polyzos

Managing Director, Vscope.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Panagiotis

Panagiotis Tsaggas

Managing Partner, Susurrus.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Jacob

Jacob Zangelidis

Growth Consultant,