Masterclass in Digital Marketing, September 2024, Athens

Course 100% in a classroom

2172 students also took this course

A full digital marketing curriculum

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 11 September 2024 times-icon17:00 (1h) marker-iconOTE ACADEMY - YARD

Course overview

Lecture
calendar-iconWednesday 11 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Marketing & digital marketing fundamentals

3h

Marketing mix fundamentals

Lecture
calendar-iconWednesday 11 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing tactics overview

Lecture
calendar-iconWednesday 11 September 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Audience personas, customer journey & funnel

Lecture
calendar-iconWednesday 11 September 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconThursday 12 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to protect your copyright and respect copyright of others

Lecture
calendar-iconThursday 12 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconThursday 12 September 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconThursday 12 September 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconFriday 13 September 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Website design & development process

Lecture
calendar-iconFriday 13 September 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Website landing pages conversion rate optimization

Lecture
calendar-iconFriday 13 September 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media platforms

12h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 18 September 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) account & community building

Platform demonstration
calendar-iconThursday 19 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

TikTok account & community building

Platform demonstration
calendar-iconThursday 19 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube channel & community building

Platform demonstration
calendar-iconThursday 19 September 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google my business account & community building

Platform demonstration
calendar-iconThursday 19 September 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest account & community building

Platform demonstration
calendar-iconThursday 19 September 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn personal profile & community building

Platform demonstration
calendar-iconFriday 20 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 20 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Instagram account & community building

Platform demonstration
calendar-iconFriday 20 September 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Ideas & keywords research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 25 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Articles, graphics & video production

3h

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 25 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 25 September 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconThursday 26 September 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content production

Lecture
calendar-iconThursday 26 September 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content distribution

Lecture
calendar-iconThursday 26 September 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Content promotion

Lecture
calendar-iconThursday 26 September 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing evaluation & metrics

Lecture
calendar-iconThursday 26 September 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 27 September 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your content marketing strategy

Teams presentations
calendar-iconFriday 27 September 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 02 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page content optimization

Lecture
calendar-iconWednesday 02 October 2024 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Onsite/page technical optimization

Lecture
calendar-iconWednesday 02 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 03 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Link building strategy

Lecture
calendar-iconThursday 03 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM

Search engine optimization strategy - metrics

2h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 03 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 03 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 04 October 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 04 October 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconWednesday 09 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media accounts & followers

Lecture
calendar-iconWednesday 09 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media posting

Lecture
calendar-iconWednesday 09 October 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 10 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media live listening & marketing

Lecture
calendar-iconThursday 10 October 2024 times-icon19:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media customer care

Lecture
calendar-iconThursday 10 October 2024 times-icon19:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media engagement

Lecture
calendar-iconThursday 10 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Social media crisis management

Lecture
calendar-iconThursday 10 October 2024 times-icon21:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 10 October 2024 times-icon21:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 11 October 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present the social media posts

Teams presentations
calendar-iconFriday 11 October 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising platforms & campaigns

28h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 16 October 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Meta ad manager

Platform demonstration
calendar-iconThursday 17 October 2024 times-icon18:00 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Meta business manager

Platform demonstration
calendar-iconThursday 17 October 2024 times-icon18:30 (30m) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 17 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising audiences

Platform demonstration
calendar-iconThursday 17 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 17 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta awareness advertising campaigns

Platform demonstration
calendar-iconFriday 18 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta engagement advertising campaigns

Platform demonstration
calendar-iconFriday 18 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta sales advertising campaigns

Platform demonstration
calendar-iconFriday 18 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 18 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising manager

Platform demonstration
calendar-iconWednesday 23 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google advertising audiences

Platform demonstration
calendar-iconWednesday 23 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google search advertising campaigns

Platform demonstration
calendar-iconWednesday 23 October 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Google display advertising campaigns

Platform demonstration
calendar-iconThursday 24 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 24 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconThursday 24 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 24 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Premium display advertising campaigns

Lecture
calendar-iconFriday 25 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 25 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Native advertising campaigns

Lecture
calendar-iconFriday 25 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Affiliate advertising campaigns

Lecture
calendar-iconFriday 25 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 30 October 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 30 October 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 30 October 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 30 October 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy

4h

The advertising strategy & media plan

Lecture
calendar-iconThursday 31 October 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Advertising strategy - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 01 November 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital media plan

Teams presentations
calendar-iconFriday 01 November 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconWednesday 06 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

E-mail marketing strategy

Lecture
calendar-iconWednesday 06 November 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 06 November 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 06 November 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Influencer marketing strategy

4h

The influencer marketing strategy

Lecture
calendar-iconThursday 07 November 2024 times-icon18:00 (3h) marker-iconOTE ACADEMY - ROOM Ε020

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 07 November 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconFriday 08 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconFriday 08 November 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconFriday 08 November 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconFriday 08 November 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - metrics

4h

Digital marketing important metrics

Lecture
calendar-iconWednesday 13 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing reporting

Lecture
calendar-iconWednesday 13 November 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 13 November 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconThursday 14 November 2024 times-icon18:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Present your digital and social media report

Teams presentations
calendar-iconThursday 14 November 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget

8h

The digital marketing strategy

Lecture
calendar-iconWednesday 20 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy research

Lecture
calendar-iconWednesday 20 November 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy creative concept

Lecture
calendar-iconWednesday 20 November 2024 times-icon20:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy tactics

Lecture
calendar-iconWednesday 20 November 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy budget & timeline

Lecture
calendar-iconThursday 21 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy presentation

Lecture
calendar-iconThursday 21 November 2024 times-icon19:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy on a funnel

Lecture
calendar-iconThursday 21 November 2024 times-icon20:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing strategy & budget - workshop presentations

4h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconWednesday 27 November 2024 times-icon18:00 (4h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 28 November 2024 times-icon18:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 28 November 2024 times-icon19:00 (2h) marker-iconOTE ACADEMY - ROOM Ε020

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconThursday 28 November 2024 times-icon21:00 (1h) marker-iconOTE ACADEMY - ROOM Ε020

Exams & graduation

6h

Final exams

Exam
calendar-iconFriday 20 December 2024 times-icon18:00 (2h) marker-iconTBD

Graduation ceremony

Networking
calendar-iconFriday 20 December 2024 times-icon20:00 (4h) marker-iconTBD

A course is only as good as the people who teach you

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

Dimitris

Dimitris Andreadakis

Head of Data Analytics, Kinesso.

George

George Arapogiannis

Managing Director, Human Minds.

George

George Kalantzis

Managing Director, re-wize.

Angela

Angela Katsenis

Marketing Communications Manager, Orange Click Media.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.