This EQF 5 level training program has an exceptional syllabus. Includes all the digital & social media marketing channels, campaigns, strategies, practices, tools, metrics & key performance indicators. Inspired by the top universities and driven by the latest updates in the digital & social media marketing industry.

In case of any health lock-down or emergency, we offer our training in an online virtual class via live webinar. Training takes place the same day & hour as scheduled.

Learn & practice in a class, 3 months length

This course takes place every week in a class in Athens, Greece. Students attend lectures & live tutorials and collaborate with others on team exercises & presentations.

Transform your career, start working immediately

This professional training is your best step towards thriving in a career as a certified Digital & Social Media Specialist. After graduating, you will be able to immediately find a job or offer services. Secure a solid future with this highly-demanded skill-set.

Thrive with industry-recognized credentials

Organizations are assured of the quality of this training. It has a long track record as a catalyst for change, an excellent reputation and is trusted by thousands of top agencies, brands, and corporations. Meet employers’ expectations by gaining real practical experience.

This is an award-winning education

Awarded as the 'Best Digital & Social Media Education' in Greece, by Social Media World.

Enroll in this course and get another one for free!

If you enroll in our course you get our E-Learning Masterclass in Digital & Social Media Marketing for free! This is an additional course offered in 110 hours of video on demand including exactly the same syllabus and instructors. Complete our training faster than others, save your budget, and boost your speed to market.

Skills you'll gain

Marketing Mix

Marketing Briefing

Customer Journey

Website Planning & Development

Legal Terms & Conditions

Landing Page Optimization

UTMs Tracking

Creative Strategy

Keywords Research

Ideas Research

Answer The Public

Legal Copyright

ChatGPT

Canva

Midjourney

Sora

Google VEO

Google Nano Banana

CapCut

Podcasts Production

Facebook Marketing

Meta Business Portfolio

Meta Store Locations

Meta Commerce Manager

Meta Business Suite

Twitter (X) Marketing

TikTok Marketing

TikTok Business Center

TikTok Catalog Manager

YouTube Marketing

Google Business Profile Marketing

Pinterest Marketing

Instagram Marketing

LinkedIn Marketing

Threads Marketing

Content distribution

Content promotion

Content calendar

Content Monitoring & Evaluation

Search Engines

SEO Content Optimization

SEO Technical Optimization

SEO Link Building

SEO Monitoring & Evaluation

Social Media Marketing Calendar

Social Media Posts Scheduling

Social Media Community Building

Social Media Listening & Live Marketing

Social Media Monitoring & Evaluation

Advertising Campaigns

Google Tag Manager

Meta Advertising Manager

Meta Advertising Campaigns

Google Advertising Manager

Google Advertising Campaigns

LinkedIn Advertising Manager

LinkedIn Business Manager

LinkedIn Advertising Campaigns

Twitter (X) Advertising Manager

Twitter (X) Advertising Campaigns

Pinterest Advertising Manager

Pinterest Business Manager

Pinterest Advertising Campaigns

TikTok Advertising Manager

TikTok Advertising Campaigns

Premium Advertising Campaigns

Programmatic Advertising Campaigns

Native Advertising Campaigns

Affiliate Advertising Campaigns

Media Planning

Advertising Campaigns Monitoring & Evaluation

Influencers Discovery

Influencers Management

Influencers Monitoring & Evaluation

Susurrus

Kolsquare

Email & Mobile Data Collection

Email & Mobile Marketing Automations

Email Marketing Campaigns

Mobile Marketing Campaigns

Mailchimp

Omni

Email & Mobile Marketing Monitoring & Evaluation

Digital Marketing Strategy

Online Research

Digital Marketing Budget

Digital Marketing Presentation (Pitch)

Omnichannel Strategy

Google Analytics 4

Digital Marketing KPIs & Metrics

Digital Marketing Reporting

Google Looker Studio

Digital Marketing Jobs

Personal Branding

Digital Marketing Cost Analysis

Digital Marketing Pricing

Account Management

Course content

20h•84 lessons

The backlinks

LECTURE

Thu 18 Feb 2021

16:00 - 18:00

UPPER LEVEL LIBRARY

The advertising strategy & media plan

LECTURE

22:25 - 22:25

Website design & development process

LECTURE

Thu 28 Jan 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

Website design & development preparation

LECTURE

Thu 28 Jan 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Website landing pages conversion rate optimization

LECTURE

Thu 28 Jan 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

E-shop conversion rate optimization

LECTURE

Thu 28 Jan 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

How to prepare data, cookies privacy and terms, conditions for your websites

LECTURE

Fri 29 Jan 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

How to protect your copyright and respect copyright of others

LECTURE

Fri 29 Jan 2021

17:00 - 18:00

UPPER LEVEL LIBRARY

Meta business suite & Facebook Page community building

PLATFORM DEMONSTRATION

Wed 03 Feb 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

TikTok studio & community building

PLATFORM DEMONSTRATION

Thu 04 Feb 2021

16:30 - 17:00

UPPER LEVEL LIBRARY

YouTube channel & community building

PLATFORM DEMONSTRATION

Thu 04 Feb 2021

17:00 - 18:00

UPPER LEVEL LIBRARY

Google Business Profile & community building

PLATFORM DEMONSTRATION

Thu 04 Feb 2021

18:00 - 18:30

UPPER LEVEL LIBRARY

Pinterest account & community building

PLATFORM DEMONSTRATION

Thu 04 Feb 2021

18:30 - 19:00

UPPER LEVEL LIBRARY

LinkedIn personal profile & community building

PLATFORM DEMONSTRATION

Thu 04 Feb 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

LinkedIn page & community building

PLATFORM DEMONSTRATION

Fri 05 Feb 2021

19:00 - 20:00

UPPER LEVEL LIBRARY

Content promotion

LECTURE

22:25 - 22:25

Content marketing monitoring & evaluation

LECTURE

22:25 - 22:25

Content production

LECTURE

Thu 11 Feb 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

Content distribution

LECTURE

Thu 11 Feb 2021

17:00 - 20:00

UPPER LEVEL LIBRARY

The social media marketing

LECTURE

Wed 24 Feb 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

Social media live listening & marketing

LECTURE

Wed 24 Feb 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Social media customer care

LECTURE

Wed 24 Feb 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

Social media crisis management

LECTURE

Wed 24 Feb 2021

18:00 - 20:00

UPPER LEVEL LIBRARY

Social media accounts & followers

LECTURE

Thu 25 Feb 2021

16:00 - 16:30

UPPER LEVEL LIBRARY

Social media marketing monitoring & evaluation

LECTURE

Thu 25 Feb 2021

16:30 - 17:00

UPPER LEVEL LIBRARY

Social media posting

LECTURE

Thu 25 Feb 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Hootsuite.com mashup tool

PLATFORM DEMONSTRATION

Thu 25 Feb 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

Social media engagement

LECTURE

Thu 25 Feb 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

Meta business portfolio

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

16:00 - 16:30

UPPER LEVEL LIBRARY

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

16:30 - 17:00

UPPER LEVEL LIBRARY

Meta advertising audiences

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Meta advertising creatives & Creative Hub

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

Meta awareness advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

18:00 - 18:30

UPPER LEVEL LIBRARY

Meta engagement advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

18:30 - 19:00

UPPER LEVEL LIBRARY

Meta leads & sales advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

Meta remarketing advertising campaigns

PLATFORM DEMONSTRATION

Thu 04 Mar 2021

19:30 - 20:00

UPPER LEVEL LIBRARY

Google advertising manager, tags & audiences

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

16:00 - 16:30

UPPER LEVEL LIBRARY

Google advertising audiences

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

16:30 - 17:00

UPPER LEVEL LIBRARY

Google search advertising campaigns

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Google display advertising campaigns

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

YouTube advertising campaigns

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

Google Performance Max advertising campaigns

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

Google Demand Gen advertising campaigns

PLATFORM DEMONSTRATION

Fri 05 Mar 2021

19:30 - 20:00

UPPER LEVEL LIBRARY

LinkedIn advertising campaigns

PLATFORM DEMONSTRATION

Wed 10 Mar 2021

16:00 - 16:30

UPPER LEVEL LIBRARY

TikTok advertising campaigns

PLATFORM DEMONSTRATION

Wed 10 Mar 2021

16:30 - 17:00

UPPER LEVEL LIBRARY

X (Twitter) advertising campaigns

PLATFORM DEMONSTRATION

Wed 10 Mar 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Pinterest advertising campaigns

PLATFORM DEMONSTRATION

Wed 10 Mar 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

Premium advertising campaigns

LECTURE

Wed 10 Mar 2021

18:30 - 19:00

UPPER LEVEL LIBRARY

Programmatic display advertising campaigns

LECTURE

Wed 10 Mar 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

Native advertising campaigns

LECTURE

Wed 10 Mar 2021

19:30 - 20:00

UPPER LEVEL LIBRARY

Affiliate advertising campaigns

LECTURE

Thu 11 Mar 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

The influencer marketing

LECTURE

Fri 26 Mar 2021

16:00 - 18:00

UPPER LEVEL LIBRARY

Email & mobile marketing audience & automations

LECTURE

Wed 24 Mar 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

E-mail marketing campaigns

LECTURE

Wed 24 Mar 2021

17:00 - 17:30

UPPER LEVEL LIBRARY

Mobile marketing campaigns (SMS, Viber)

LECTURE

Wed 24 Mar 2021

17:30 - 18:00

UPPER LEVEL LIBRARY

Mailchimp.com marketing platform

PLATFORM DEMONSTRATION

Wed 24 Mar 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

Digital marketing professionals & how to get a job

LECTURE

Wed 14 Apr 2021

17:00 - 18:00

UPPER LEVEL LIBRARY

Students registration & meeting with instructors

NETWORKING

Wed 27 Jan 2021

15:00 - 16:00

STUDENTS LOUNGE

Digital marketing tactics overview

LECTURE

Wed 27 Jan 2021

17:00 - 18:00

UPPER LEVEL LIBRARY

The customer, the journey & the funnel

LECTURE

Wed 27 Jan 2021

19:00 - 19:30

UPPER LEVEL LIBRARY

Marketing mix overview

LECTURE

Wed 27 Jan 2021

19:30 - 20:00

UPPER LEVEL LIBRARY

The online phenomena

LECTURE

Wed 27 Jan 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

UTMs strategy for URLs

PLATFORM DEMONSTRATION

Fri 29 Jan 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

UTMs monitoring with Google Analytics

PLATFORM DEMONSTRATION

Fri 29 Jan 2021

19:00 - 20:00

UPPER LEVEL LIBRARY

Prepare a content marketing strategy

EXERCISE (TEAM)

Fri 12 Feb 2021

16:00 - 18:00

STUDENTS LOUNGE

Present your content marketing strategy

PRESENTATION (TEAM)

Fri 12 Feb 2021

18:00 - 20:00

UPPER LEVEL LIBRARY

The search engine optimization strategy

LECTURE

Wed 17 Feb 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

Onsite/page technical optimization

LECTURE

Wed 17 Feb 2021

17:00 - 19:00

UPPER LEVEL LIBRARY

Onsite/page content optimization

LECTURE

Wed 17 Feb 2021

19:00 - 20:00

UPPER LEVEL LIBRARY

Check a website and generate a report

EXERCISE (TEAM)

Fri 19 Feb 2021

16:00 - 18:00

STUDENTS LOUNGE

Present the report and suggestions

PRESENTATION (TEAM)

Fri 19 Feb 2021

18:00 - 20:00

UPPER LEVEL LIBRARY

Prepare different social media posts for a brand

EXERCISE (TEAM)

Fri 26 Feb 2021

16:00 - 18:00

FACULTY LOUNGE

Present the social media posts

PRESENTATION (TEAM)

Fri 26 Feb 2021

18:00 - 20:00

UPPER LEVEL LIBRARY

Present your digital media plan

PRESENTATION (TEAM)

Fri 19 Mar 2021

16:00 - 18:00

FACULTY LOUNGE

Plan an advertising campaign for a marketing objective

EXERCISE (TEAM)

Fri 19 Mar 2021

18:00 - 20:00

UPPER LEVEL LIBRARY

Exploring retention & advertising

PLATFORM DEMONSTRATION

Wed 31 Mar 2021

15:00 - 16:00

UPPER LEVEL LIBRARY

Exploring conversions & funnel

PLATFORM DEMONSTRATION

Wed 31 Mar 2021

16:00 - 17:00

UPPER LEVEL LIBRARY

Monitoring acquisition sources

PLATFORM DEMONSTRATION

Wed 31 Mar 2021

17:00 - 18:00

UPPER LEVEL LIBRARY

Monitor your engagement

PLATFORM DEMONSTRATION

Wed 31 Mar 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

Generate a digital marketing report

EXERCISE (TEAM)

Fri 02 Apr 2021

15:00 - 17:00

FACULTY LOUNGE

Present your digital marketing report

PRESENTATION (TEAM)

Fri 02 Apr 2021

17:00 - 19:00

UPPER LEVEL LIBRARY

The growth marketing strategy

LECTURE

Wed 07 Apr 2021

15:00 - 16:00

UPPER LEVEL LIBRARY

Course summary & epilogue

LECTURE

Wed 14 Apr 2021

18:00 - 19:00

UPPER LEVEL LIBRARY

Final exams

EXAM

Fri 16 Apr 2021

15:00 - 17:00

LAB

Professional Diploma

Brands we trained

Course completed

Learn & practice in a class, 3 months length

Transform your career, start working immediately

Thrive with industry-recognized credentials

This is an award-winning education

Enroll in this course and get another one for free!

Skills you'll gain

Course content

Graduation

SEO & GEO strategy backlinks18 Feb 2021

Advertising strategy

Working with website developers28 Jan 2021

Digital marketing legal issues29 Jan 2021

Content & keywords research strategy

Audiovisual production with AI

Social media platforms03 Feb - 05 Feb 2021

Content marketing strategy11 Feb 2021

Search & generative engine optimization strategy

Social media marketing strategy24 Feb - 25 Feb 2021

Advertising fundamentals

Advertising platforms & campaigns04 Mar - 11 Mar 2021

Advertising strategy & media plan

Influencer marketing strategy26 Mar 2021

Email & mobile marketing strategy24 Mar 2021

Digital marketing strategy & budget

Digital marketing positions & jobs14 Apr 2021

Creative strategy

Digital marketing services & agencies

Course welcome & overview27 Jan 2021

Marketing & digital marketing27 Jan 2021

Marketing strategy fundamentals27 Jan 2021

Digital marketing URLs & UTMs29 Jan 2021

Workshop - Content marketing strategy12 Feb 2021

Search engine & AI optimization strategy - content & technical17 Feb 2021

Workshop - Search & generative engine optimization strategy19 Feb 2021

Workshop - Social media marketing strategy26 Feb 2021

Workshop - Advertising strategy & media plan19 Mar 2021

Monitoring with Google Analytics 431 Mar 2021

Workshop - Reporting digital marketing02 Apr 2021

Growth marketing strategy07 Apr 2021

Course summary & epilogue14 Apr 2021

Exams16 Apr 2021

Digital marketing report

Content ideas research

Digital marketing reporting

Professional Diploma

Brands we trained