Professional Diploma in Digital & Social Media Marketing, Athens, Jan 2021

2078 hours total training

The most advanced topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 27 January 2021 times-icon17:00 (1h) marker-iconSTUDENTS LOUNGE

Course overview

Lecture
calendar-iconWednesday 27 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Marketing & Digital Marketing fundamentals

2h

The digital marketing fundamentals

Lecture
calendar-iconWednesday 27 January 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 27 January 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

The marketing mix

Lecture
calendar-iconWednesday 27 January 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Marketing fundamentals

0h 7m

The online phenomena

Lecture
calendar-iconWednesday 27 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Working with website developers

3h

Website design & development process

Lecture
calendar-iconThursday 28 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Website design & development preparation

Lecture
calendar-iconThursday 28 January 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 28 January 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

E-shop conversion rate optimization

Lecture
calendar-iconThursday 28 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 29 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 29 January 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconFriday 29 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 29 January 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 03 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

TikTok account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

YouTube channel & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google my business account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Pinterest account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 05 February 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 10 February 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 10 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconThursday 11 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Content distribution

Lecture
calendar-iconThursday 11 February 2021 times-icon19:00 (3h) marker-iconUPPER LEVEL LIBRARY

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 12 February 2021 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present your content marketing strategy

Teams presentations
calendar-iconFriday 12 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 17 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Onsite/page technical optimization

Lecture
calendar-iconWednesday 17 February 2021 times-icon19:00 (2h) marker-iconUPPER LEVEL LIBRARY

Onsite/page content optimization

Lecture
calendar-iconWednesday 17 February 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 18 February 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 18 February 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 18 February 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 19 February 2021 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 19 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
calendar-iconWednesday 24 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Social media live listening & marketing

Lecture
calendar-iconWednesday 24 February 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media customer care

Lecture
calendar-iconWednesday 24 February 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media crisis management

Lecture
calendar-iconWednesday 24 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Social media accounts & followers

Lecture
calendar-iconThursday 25 February 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 25 February 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media posting

Lecture
calendar-iconThursday 25 February 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 25 February 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media engagement

Lecture
calendar-iconThursday 25 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 26 February 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present the social media posts

Teams presentations
calendar-iconFriday 26 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Advertising platforms & campaigns

15h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 03 March 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Facebook business manager

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram advertising tags & events

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram advertising audiences

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram awareness advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram engagement advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram sales advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Facebook & Instagram remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Google advertising tags (goals) & conversion events

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google advertising audiences

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Google search advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google display advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

YouTube advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Discovery advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Premium display advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Native advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Affiliate advertising campaigns (marketing)

Lecture
calendar-iconThursday 11 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Advertising strategy - workshop

4h

Present your digital media plan

Teams presentations
calendar-iconFriday 19 March 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 19 March 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconWednesday 24 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

E-mail marketing strategy

Lecture
calendar-iconWednesday 24 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 24 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 24 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconWednesday 24 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Influencer marketing strategy

2h

The influencer marketing strategy

Lecture
calendar-iconFriday 26 March 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Reporting digital marketing - metrics

3h

Digital marketing important metrics

Lecture
calendar-iconThursday 01 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing reporting

Lecture
calendar-iconThursday 01 April 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 01 April 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 02 April 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present your digital and social media report

Teams presentations
calendar-iconFriday 02 April 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Growth marketing strategy

0h 11m

The growth marketing strategy

Lecture
calendar-iconWednesday 07 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing strategy & budget - presentations

3h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 10 April 2021 times-icon16:00 (3h) marker-iconUPPER LEVEL LIBRARY

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 14 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 14 April 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconWednesday 14 April 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Exams & graduation

4h

Final exams

Exam
calendar-iconFriday 16 April 2021 times-icon18:00 (2h) marker-iconLAB

Graduation ceremony

Networking
calendar-iconFriday 16 April 2021 times-icon20:00 (2h) marker-iconSTUDENTS LOUNGE

The instructors