Professional Diploma in Digital & Social Media Marketing, Athens, Jan 2021

2101 hours total training

The most advanced topics

Reporting digital marketing - report

0h 46m

How to report digital marketing metrics to your clients

Lecture
times-icons09m 19s

Digital marketing report - Reporting as a service

Lecture
times-icons08m 18s

Digital marketing reporting - What a report includes

Lecture
times-icons04m 38s

Digital marketing reporting - Creating reports through platforms

Lecture
times-icons04m 53s

Digital marketing reporting - Creating reports with specialized tools

Lecture
times-icons07m 02s

Digital marketing reporting - Reporting as a service

Platform demonstration
times-icons08m 18s

Digital marketing reporting - The role of a digital marketing analyst

Platform demonstration
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Course overview & welcome

0h 59m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Account & access

Lecture
times-icons08m 54s

Course overview - Subscription annual access on/off

Lecture
times-icons06m 35s

Course overview - Videos & files

Lecture
times-icons10m 48s

Course overview - Syllabus

Lecture
times-icons14m 35s

Course overview - Exams

Lecture
times-icons05m 05s

Course overview - You & Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 27 January 2021 times-icon17:00 (1h) marker-iconSTUDENTS LOUNGE

Course overview

Lecture
calendar-iconWednesday 27 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Marketing & Digital Marketing fundamentals

2h

The digital marketing fundamentals

Lecture
calendar-iconWednesday 27 January 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

The customer, the journey, the funnel

Lecture
calendar-iconWednesday 27 January 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

The marketing mix

Lecture
calendar-iconWednesday 27 January 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Marketing fundamentals

0h 7m

The online phenomena

Lecture
calendar-iconWednesday 27 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Working with website developers

3h

Website design & development process

Lecture
calendar-iconThursday 28 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Website design & development preparation

Lecture
calendar-iconThursday 28 January 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 28 January 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

E-shop conversion rate optimization

Lecture
calendar-iconThursday 28 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 29 January 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 29 January 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing URLs & UTMs

2h

UTMs strategy for links

Platform demonstration
calendar-iconFriday 29 January 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 29 January 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Social media platforms

5h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 03 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

TikTok account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

YouTube channel & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google my business account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Pinterest account & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn personal profile & community building

Platform demonstration
calendar-iconThursday 04 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 05 February 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Articles, graphics & video production

2h 30m

How to write search engine optimized articles for your blog

Lecture
calendar-iconWednesday 10 February 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

How to use Canva.com to design different graphics

Platform demonstration
calendar-iconWednesday 10 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Content marketing strategy & calendar

4h

Content production

Lecture
calendar-iconThursday 11 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Content distribution

Lecture
calendar-iconThursday 11 February 2021 times-icon19:00 (3h) marker-iconUPPER LEVEL LIBRARY

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 12 February 2021 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present your content marketing strategy

Teams presentations
calendar-iconFriday 12 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 17 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Onsite/page technical optimization

Lecture
calendar-iconWednesday 17 February 2021 times-icon19:00 (2h) marker-iconUPPER LEVEL LIBRARY

Onsite/page content optimization

Lecture
calendar-iconWednesday 17 February 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 18 February 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - metrics

1h

Website content & technical checkup with tools

Platform demonstration
calendar-iconThursday 18 February 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Backlinks profile checkup with tools

Platform demonstration
calendar-iconThursday 18 February 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Search engine optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 19 February 2021 times-icon18:00 (2h) marker-iconSTUDENTS LOUNGE

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 19 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Social media marketing strategy & calendar

6h 30m

The social media marketing strategy

Lecture
calendar-iconWednesday 24 February 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Social media live listening & marketing

Lecture
calendar-iconWednesday 24 February 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media customer care

Lecture
calendar-iconWednesday 24 February 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media crisis management

Lecture
calendar-iconWednesday 24 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Social media accounts & followers

Lecture
calendar-iconThursday 25 February 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 25 February 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media posting

Lecture
calendar-iconThursday 25 February 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 25 February 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Social media engagement

Lecture
calendar-iconThursday 25 February 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 26 February 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present the social media posts

Teams presentations
calendar-iconFriday 26 February 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Advertising platforms & campaigns

15h

Advertising campaigns fundamentals

Lecture
calendar-iconWednesday 03 March 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Meta business manager

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Meta advertising audiences

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Meta awareness advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Meta engagement advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Meta sales advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 04 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Google advertising manager

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google advertising audiences

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

Google search advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google display advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

YouTube advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Google remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 05 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon18:00 (30m) marker-iconUPPER LEVEL LIBRARY

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon18:30 (30m) marker-iconUPPER LEVEL LIBRARY

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Quora advertising campaigns

Platform demonstration
calendar-iconWednesday 10 March 2021 times-icon20:00 (30m) marker-iconUPPER LEVEL LIBRARY

Premium display advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon20:30 (30m) marker-iconUPPER LEVEL LIBRARY

Programmatic display advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon21:00 (30m) marker-iconUPPER LEVEL LIBRARY

Native advertising campaigns

Lecture
calendar-iconWednesday 10 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Affiliate advertising campaigns

Lecture
calendar-iconThursday 11 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Advertising strategy - workshop

4h

Present your digital media plan

Teams presentations
calendar-iconFriday 19 March 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 19 March 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Email & mobile marketing strategy

3h

Data & marketing automation

Lecture
calendar-iconWednesday 24 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

E-mail marketing strategy

Lecture
calendar-iconWednesday 24 March 2021 times-icon19:00 (30m) marker-iconUPPER LEVEL LIBRARY

Mobile marketing strategy (SMS, Viber)

Lecture
calendar-iconWednesday 24 March 2021 times-icon19:30 (30m) marker-iconUPPER LEVEL LIBRARY

Mailchimp.com e-mail marketing platform

Platform demonstration
calendar-iconWednesday 24 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Email & mobile marketing strategy - data automation

30m

How to use Chatfuel.com chatbot platform

Platform demonstration
calendar-iconWednesday 24 March 2021 times-icon21:30 (30m) marker-iconUPPER LEVEL LIBRARY

Influencer marketing strategy

2h

The influencer marketing strategy

Lecture
calendar-iconFriday 26 March 2021 times-icon18:00 (2h) marker-iconUPPER LEVEL LIBRARY

Monitoring with Google Analytics 4

4h

Google Analytics 4 to monitor your retention

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor conversions and your funnel

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor your acquisition sources

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Analytics 4 to monitor your engagement

Platform demonstration
calendar-iconWednesday 31 March 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Reporting digital marketing - metrics

3h

Digital marketing important metrics

Lecture
calendar-iconThursday 01 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing reporting

Lecture
calendar-iconThursday 01 April 2021 times-icon19:00 (1h) marker-iconUPPER LEVEL LIBRARY

Google Looker Studio reporting tool

Platform demonstration
calendar-iconThursday 01 April 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Reporting digital marketing - workshop

4h

Generate a digital and social media report for social media marketing and advertising campaigns results

Team exercise
calendar-iconFriday 02 April 2021 times-icon18:00 (2h) marker-iconFACULTY LOUNGE

Present your digital and social media report

Teams presentations
calendar-iconFriday 02 April 2021 times-icon20:00 (2h) marker-iconUPPER LEVEL LIBRARY

Growth marketing strategy

0h 11m

The growth marketing strategy

Lecture
calendar-iconWednesday 07 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing strategy & budget - presentations

3h

Present your complete digital and social media marketing strategy

Teams presentations
calendar-iconSaturday 10 April 2021 times-icon16:00 (3h) marker-iconUPPER LEVEL LIBRARY

Digital marketing career paths & services

2h

Digital marketing services & how to start a business/agency

Lecture
calendar-iconWednesday 14 April 2021 times-icon18:00 (1h) marker-iconUPPER LEVEL LIBRARY

Digital marketing professionals & how to get a job

Lecture
calendar-iconWednesday 14 April 2021 times-icon20:00 (1h) marker-iconUPPER LEVEL LIBRARY

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconWednesday 14 April 2021 times-icon21:00 (1h) marker-iconUPPER LEVEL LIBRARY

Exams & graduation

4h

Final exams

Exam
calendar-iconFriday 16 April 2021 times-icon18:00 (2h) marker-iconLAB

Graduation ceremony

Networking
calendar-iconFriday 16 April 2021 times-icon20:00 (2h) marker-iconSTUDENTS LOUNGE

The instructors

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Dimitris

Dimitris Dimitriadis

CEO, The Futurecats.

Yiouli

Yiouli Doxanaki

Business Development, Apifon.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Katerina

Katerina Ponti

Content creator & Influencer Relations Manager, Giraffes in the Kitchen.

Stefanos

Stefanos Sklavenitis

Managing Partner, Flipside.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

Souzana

Souzana Theodoridou

Co-Founder & Lead Strategist, SEO Copywriting Agency.

Omiros

Omiros Tsapalos

Managing Partner, STRATEGYCOM.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Nikos

Nikos Xydas

CEO, Humble Digital Agency.