Masterclass in Digital & Social Media Marketing, Athens, September 2023

2278 students graduated until today
  • 12

The best digital marketing training in Athens

Course overview & welcome

0h 57m

Course welcome & overview

Lecture
times-icons06m 18s

Course overview - Your account access

Lecture
times-icons08m 54s

Course overview - The optional annual subscription access

Lecture
times-icons04m 31s

Course overview - Your videos & files access

Lecture
times-icons10m 48s

Course overview - Your syllabus

Lecture
times-icons14m 35s

Course overview - Your optional exams

Lecture
times-icons05m 05s

Course overview - Your engagement with Knowcrunch

Lecture
times-icons06m 54s

Course welcome & overview

2h

Students welcome and registration

Networking
calendar-iconWednesday 13 September 2023 times-icon17:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course overview

Lecture
calendar-iconWednesday 13 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Marketing & digital marketing fundamentals

3h

The marketing mix

Lecture
calendar-iconWednesday 13 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

The digital marketing fundamentals

Lecture
calendar-iconWednesday 13 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

The customer, the journey & the funnel

Lecture
calendar-iconWednesday 13 September 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Working with website developers

4h

Website design & development preparation

Lecture
calendar-iconThursday 14 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Website design & development process

Lecture
calendar-iconThursday 14 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Website landing pages conversion rate optimization

Lecture
calendar-iconThursday 14 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing legal issues

2h

How to prepare data, cookies privacy and terms, conditions for your websites

Lecture
calendar-iconFriday 15 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

How to protect your copyright and respect copyright of others

Lecture
calendar-iconFriday 15 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing URLs & UTMs

2h

UTMs strategy for URLs

Platform demonstration
calendar-iconFriday 15 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

UTMs monitoring with Google Analytics

Platform demonstration
calendar-iconFriday 15 September 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media platforms

12h

Facebook page & community building

Platform demonstration
calendar-iconWednesday 20 September 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

X (Twitter) account & community building

Platform demonstration
calendar-iconThursday 21 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

TikTok account & community building

Platform demonstration
calendar-iconThursday 21 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

YouTube channel & community building

Platform demonstration
calendar-iconThursday 21 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google Business Profile & community building

Platform demonstration
calendar-iconThursday 21 September 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Pinterest account & community building

Platform demonstration
calendar-iconThursday 21 September 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

LinkedIn personal profile & community building

Platform demonstration
calendar-iconFriday 22 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

LinkedIn page & community building

Platform demonstration
calendar-iconFriday 22 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Instagram account & community building

Platform demonstration
calendar-iconFriday 22 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content ideas research

1h

How to find ideas for your content strategy using tools

Platform demonstration
calendar-iconWednesday 27 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content marketing strategy & calendar

4h

The content marketing strategy

Lecture
calendar-iconThursday 28 September 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content production

Lecture
calendar-iconThursday 28 September 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content distribution

Lecture
calendar-iconThursday 28 September 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content promotion

Lecture
calendar-iconThursday 28 September 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content marketing evaluation & metrics

Lecture
calendar-iconThursday 28 September 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Content marketing strategy - workshop

4h

Prepare a content marketing strategy

Team exercise
calendar-iconFriday 29 September 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Present your content marketing strategy

Teams presentations
calendar-iconFriday 29 September 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Search engine & AI optimization strategy - content & technical

4h

The search engine optimization strategy

Lecture
calendar-iconWednesday 04 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Onsite/page content optimization

Lecture
calendar-iconWednesday 04 October 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Onsite/page technical optimization

Lecture
calendar-iconWednesday 04 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Search engine & AI optimization strategy - backlinks

2h

The backlinks

Lecture
calendar-iconThursday 05 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Search engine & AI optimization strategy - workshop

4h

Check S.E.O. on a website and generate a report

Team exercise
calendar-iconFriday 06 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Present the S.E.O. report and suggestions

Teams presentations
calendar-iconFriday 06 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media marketing strategy & calendar

8h

The social media marketing strategy

Lecture
calendar-iconWednesday 11 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media accounts & followers

Lecture
calendar-iconWednesday 11 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media posting

Lecture
calendar-iconWednesday 11 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Hootsuite.com mashup tool

Platform demonstration
calendar-iconThursday 12 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media live listening & marketing

Lecture
calendar-iconThursday 12 October 2023 times-icon19:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media customer care

Lecture
calendar-iconThursday 12 October 2023 times-icon19:30 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media engagement

Lecture
calendar-iconThursday 12 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media crisis management

Lecture
calendar-iconThursday 12 October 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media marketing evaluation & metrics

Lecture
calendar-iconThursday 12 October 2023 times-icon21:30 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Social media marketing strategy - workshop

4h

Prepare different social media posts for a brand

Team exercise
calendar-iconFriday 13 October 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Present the social media posts

Teams presentations
calendar-iconFriday 13 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Advertising platforms & campaigns

27h 30m

Advertising accounts fundamentals

Lecture
calendar-iconWednesday 18 October 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta advertising manager

Platform demonstration
calendar-iconThursday 19 October 2023 times-icon18:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta business manager

Platform demonstration
calendar-iconThursday 19 October 2023 times-icon18:30 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta advertising tags & events

Platform demonstration
calendar-iconThursday 19 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta advertising audiences

Platform demonstration
calendar-iconThursday 19 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta advertising creatives & Creative Hub

Platform demonstration
calendar-iconThursday 19 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta awareness advertising campaigns

Platform demonstration
calendar-iconFriday 20 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta engagement advertising campaigns

Platform demonstration
calendar-iconFriday 20 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta sales advertising campaigns

Platform demonstration
calendar-iconFriday 20 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Meta remarketing advertising campaigns

Platform demonstration
calendar-iconFriday 20 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google advertising manager

Platform demonstration
calendar-iconWednesday 25 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google advertising audiences

Platform demonstration
calendar-iconWednesday 25 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google search advertising campaigns

Platform demonstration
calendar-iconWednesday 25 October 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google display advertising campaigns

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

YouTube advertising campaigns

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google Performance Max advertising campaigns

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google remarketing advertising campaigns

Platform demonstration
calendar-iconThursday 26 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Premium advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Programmatic display advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Native advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Affiliate advertising campaigns

Lecture
calendar-iconFriday 27 October 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

LinkedIn advertising campaigns

Platform demonstration
calendar-iconWednesday 01 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

TikTok advertising campaigns

Platform demonstration
calendar-iconWednesday 01 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

X (Twitter) advertising campaigns

Platform demonstration
calendar-iconWednesday 01 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Pinterest advertising campaigns

Platform demonstration
calendar-iconWednesday 01 November 2023 times-icon21:00 (30m) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Advertising strategy

4h

The advertising strategy & media plan

Lecture
calendar-iconThursday 02 November 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Advertising strategy & media plan - workshop

4h

Plan an advertising campaign for a marketing objective

Team exercise
calendar-iconFriday 03 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Present your digital media plan

Teams presentations
calendar-iconFriday 03 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Email & mobile marketing strategy

4h

Data & marketing automation

Lecture
calendar-iconWednesday 08 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

E-mail marketing campaigns

Lecture
calendar-iconWednesday 08 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Mobile marketing campaigns (SMS, Viber)

Lecture
calendar-iconWednesday 08 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Mailchimp.com marketing platform

Platform demonstration
calendar-iconWednesday 08 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Influencer marketing strategy

4h

The influencer marketing strategy

Lecture
calendar-iconThursday 09 November 2023 times-icon18:00 (3h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

How to use influencer marketing tools

Platform demonstration
calendar-iconThursday 09 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Monitoring with Google Analytics 4

4h

Monitoring acquisition sources

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Monitor your engagement

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Exploring conversions & funnel

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Exploring retention & advertising

Platform demonstration
calendar-iconFriday 10 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing reporting

4h

Digital marketing important metrics

Lecture
calendar-iconWednesday 15 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing reporting

Lecture
calendar-iconWednesday 15 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Google Looker Studio reporting tool

Platform demonstration
calendar-iconWednesday 15 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Reporting digital marketing - workshop

4h

Generate a digital marketing report

Team exercise
calendar-iconThursday 16 November 2023 times-icon18:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Present your digital marketing report

Teams presentations
calendar-iconThursday 16 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy & budget

8h

The digital marketing strategy

Lecture
calendar-iconWednesday 22 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy research

Lecture
calendar-iconWednesday 22 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy creative concept

Lecture
calendar-iconWednesday 22 November 2023 times-icon20:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy tactics

Lecture
calendar-iconWednesday 22 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy budget & timeline

Lecture
calendar-iconThursday 23 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy presentation

Lecture
calendar-iconThursday 23 November 2023 times-icon19:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy on a funnel

Lecture
calendar-iconThursday 23 November 2023 times-icon20:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing strategy & budget - workshop presentations

4h

Present your digital marketing strategy

Teams presentations
calendar-iconWednesday 29 November 2023 times-icon18:00 (4h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing career paths & services

3h

Digital marketing professionals & how to get a job

Lecture
calendar-iconThursday 30 November 2023 times-icon18:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Digital marketing services & how to start a business/agency

Lecture
calendar-iconThursday 30 November 2023 times-icon19:00 (2h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Course summary & epilogue

1h

Course summary & epilogue

Lecture
calendar-iconThursday 30 November 2023 times-icon21:00 (1h) marker-iconOTE ACADEMY - E020 ROOM GROUND FLOOR

Exams & graduation

6h

Final exams

Exam
calendar-iconWednesday 20 December 2023 times-icon18:00 (2h) marker-iconHELLENIC RIDING CLUB - ETHRIUM VENUE

Graduation ceremony

Networking
calendar-iconWednesday 20 December 2023 times-icon20:00 (4h) marker-iconHELLENIC RIDING CLUB - STONE VENUE

Our instructors in Athens

Panos

Panos Alefragis

Head of Digital & 360 Advertising, The Newtons.

George

George Arapogiannis

Managing Director, Human Minds.

Yannis

Yannis Elpidis

Managing Partner, Darkpony Digital.

Katerina

Katerina Haholaki

Client Partner, Zenith.

George

George Kalantzis

Managing Director, re-wize.

John

John Karalis

CEO, Netsteps.

Angela

Angela Katsenis

Marketing Communications Manager, Orange Click Media.

Stavroula

Stavroula Kogka

Performance Marketing Manager, Wizard.

Christina

Christina Kontopoulou

Customer Experience Specialist, Satori Analytics.

Nano

Nano Papaioannou

Managing Director, Copyartist.

Eleanna

Eleanna Petsa

SEO Manager, Kaizen Gaming.

Elena

Elena Spiropoulou

Managing Partner, Cyber Law.

John

John Vlachogiannis

Head of Group Websites & SEO, Eurobank.

Georgia

Georgia Zacharaki

Digital Strategy & Innovation Director, Tempo OMD.